Agency Logo Presented by: Nov 2024
Jamie McAvoy
Strategic
Harry Jackman
Media
Planning
Presentation Slides
Agenda
01. Introduction
02. Key Goals
Understanding
03. Media Planning
04. Strategy Implementation
05. Budget and Statistics
Our Team
Welcome!
We’re Jamie and Harry, we’ll be sharing
with you my beautiful ideas. Follow us at
@reallygreatmedia to learn more.
Who we are:
Briefly elaborate on what
you want to discuss.
What we do:
Briefly elaborate on what
you want to discuss.
Importance of Media Planning in Marketing
Lorem media planning dolor sit amet, consectetur audience analysis adipiscing elit. Sed do
budget allocation tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
channel selection veniam, quis nostrud marketing exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat.
Duis aute irure media channels in reprehenderit in voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab
illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Know more at [Link]
Introduction
Goal 1: Increase visibility and
recognition of client brands
Enhance Brand
across targeted media
Awareness channels.
Goal 2: Maximize the return on
investment (ROI) by effectively
Optimize
allocating budgets across the
Key Goals
Media Spend most impactful media channels.
Each of these goals is essential in
Goal 3: Leverage data and analytics to
crafting effective strategic media plans, inform decision-making, track
Utilize Data
which in turn results in successful performance, and adjust
Analytics strategies in real time.
marketing campaigns and happy
clients.
“
A well-crafted media strategy is not about
choosing the most popular channels
but the ones that align
best with your audience. “
Someone Famous, CEO of Agency
Understanding
Media Planning
Use this slide to transition in
between parts of your presentation.
Developing a
Media Plan
Define your Market research Refine Buyer
Media Objectives and demographics Personas
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audience analysis adipiscing. amet, consectetur audience. selection veniam, quis nostrud.
Implement your plan Create a media plan Select media
and measure results with the right tools channels
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audience analysis adipiscing. amet, consectetur audience. selection veniam, quis nostrud.
Media Channel Selection
Traditional media Digital Media Emerging media
(TV, radio, print) Lorem media (Social media, websites, email) (Podcasts, influencer marketing)
planning dolor sit amet, consectetur Lorem media planning dolor sit Lorem media planning dolor sit
audience analysis adipiscing elit. Sed amet, consectetur audience amet, analysis adipiscing elit. Sed do
do budget. analysis adipiscing elit. Sed do budget allocation.
budget allocation.
What can you say about your
projects? Share it here!
Gallery
Image
How We’ll Implement
our Media Strategy Duis aute irure media channels in
reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
About Our Content Plan
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consectetur audience analysis adipiscing elit.
Sed do budget allocation tempor incididunt
ut labore et dolore.
Budget Plan
PROJECTED COST PER
CAMPAIGN TYPE QUANTITY PROJECTED SUBTOTAL
UNIT
National Marketing $2600
Banner Ads 5 $200 $1000
Financial framework
Duis aute irure media channels in In-store marketing 4 $400 $1600
reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla Public Relations
pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in Sponsorships - - -
culpa qui officia deserunt mollit
anim id est laborum. Press releases - - -
Sed ut perspiciatis unde omnis Content Marketing
iste natus error sit voluptatem/
Ebooks and Whitepapers - - -
Target Market
Coverage
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audience analysis adipiscing elit. Sed do budget
allocation tempor incididunt ut labore et dolore.
Selective Lorem media planning dolor
Market sit amet, consectetur
Coverage audience ut enim ad.
Exclusive Lorem media planning dolor
Market sit amet, consectetur
Coverage audience ut enim ad.
Statistics
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elit. Sed do budget allocation tempor incididunt ut labore et dolore magna.
20%
Influence of
45%
Media Budget
Cross-Channel Strategies Allocation
$500B
Global Digital
$10
Cost Per Thousand
Advertising Spending
Impressions (CPM)
Reference: [Link]
Thank
You!
For any queries, contact us:
Email Social Media
hello@[Link] @reallygreatmedia
[Link]
Number
123-456-7890
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