Case Study 1: Nike's "Dream Crazy" Campaign Description: Analyze Nike's "Dream Crazy" campaign

featuring Colin Kaepernick, which generated significant controversy and garnered widespread attention.
Evaluate the use of social and political issues in marketing and its impact on brand perception and sales.

Case Study 2: Airbnb's Community-Centric Marketing Description: Examine Airbnb's community-centric

marketing strategy, focusing on how the platform leverages user-generated content, personalization, and
community engagement to create a unique and authentic customer experience.

Case Study 3: Coca-Cola's "Share a Coke" Campaign Description: Investigate Coca-Cola's "Share a Coke"
campaign, which replaced the brand name on bottles with popular names. Assess the effectiveness of
personalized marketing in increasing consumer engagement and brand loyalty.

Case Study 4: Tesla's Digital-First Marketing Approach Description: Explore Tesla's digital-first marketing
approach, including its direct-to-consumer sales model, social media presence, and content marketing.
Assess how Tesla's approach differs from traditional automotive marketing and its impact on sales and
brand perception.

Case Study 5: Spotify's Data-Driven Personalization Description: Analyze Spotify's data-driven approach
to music recommendations and personalized playlists. Evaluate the role of data analytics in enhancing
customer experiences and driving user retention in the music streaming industry.

Case Study 6: Instagram's Rise to Success Description: Explore how Instagram grew from a small photo-
sharing app to a global social media powerhouse. Analyze its marketing strategies, including influencer
marketing, visual storytelling, and platform enhancements, that led to its immense popularity.

Case Study 7: Patagonia's Mission-Driven Marketing Description: Investigate Patagonia's commitment to

environmental and social responsibility and how it has been integrated into their marketing strategy.
Assess the impact of this approach on brand loyalty and customer engagement.

Case Study 8: TikTok's Viral Marketing Phenomenon Description: Examine how TikTok became a global
sensation through its innovative content algorithms, user-generated challenges, and influencer
partnerships. Analyze the factors that contributed to TikTok's rapid growth and success.

Case Study 9: Red Bull's Extreme Marketing Strategy Description: Analyze Red Bull's unconventional
marketing strategy, focusing on extreme sports sponsorships, branded content, and event marketing.
Assess how Red Bull creates a lifestyle brand around its energy drink.

Case Study 10: Amazon's Customer-Centric Marketing Description: Explore how Amazon uses customer
data and analytics to personalize user experiences, drive recommendations, and optimize its e-
commerce platform. Assess the effectiveness of Amazon's customer-centric marketing approach in
building customer loyalty.

Case Study 11: Old Spice's "The Man Your Man Could Smell Like" Campaign Description: Analyze Old
Spice's highly successful and viral marketing campaign featuring the "Old Spice Guy." Evaluate the use of
humor, internet memes, and social media to transform the brand's image and appeal to a younger
audience.

Case Study 12: Apple's Marketing of the iPhone Description: Examine Apple's marketing strategies for
the iPhone, including product launches, emotional branding, and ecosystem integration. Analyze how
Apple maintains its premium brand image and customer loyalty in the competitive smartphone market.

Case Study 13: Dove's Campaign for Real Beauty Description: Explore Dove's "Campaign for Real Beauty,"
which challenged conventional beauty standards and promoted body positivity. Assess the impact of this
socially conscious marketing approach on brand perception and sales.

Case Study 14: Google's Search Engine Dominance Description: Investigate how Google achieved and
maintains its dominant position as the world's leading search engine. Analyze Google's advertising and
data-driven marketing strategies that contribute to its continued success.
Case Study 15: Netflix's Content Marketing Strategy Description: Analyze Netflix's content marketing
approach, including original content production, data-driven recommendations, and global market
expansion. Assess how Netflix has revolutionized the entertainment industry and captured a large
subscriber base.

Case Study 16: Airbnb's Crisis Management and Recovery Description: Analyze how Airbnb handled a
crisis, such as the COVID-19 pandemic, when travel restrictions and safety concerns impacted the
tourism industry. Evaluate the company's crisis management strategies and its efforts to recover and
adapt to changing consumer behavior.

Case Study 17: Starbucks' Customer Experience Strategy Description: Explore Starbucks' customer-
centric approach to creating a unique in-store experience, leveraging loyalty programs, mobile ordering,
and personalized offers. Discuss how Starbucks fosters customer loyalty and brand advocacy through its
marketing efforts.

Case Study 18: Peloton's Subscription-Based Fitness Revolution Description: Investigate Peloton's
marketing strategy, focusing on its subscription-based model, digital content, and community
engagement. Analyze how Peloton disrupted the fitness industry and built a dedicated customer base.

Case Study 19: Disney's Magic of Storytelling Description: Examine how Disney masterfully utilizes
storytelling in its marketing and branding across its theme parks, movies, and merchandise. Evaluate the
enduring appeal of Disney's characters and narratives on a global scale.

Case Study 20: Pat McGrath Labs' Digital Beauty Empire Description: Analyze how Pat McGrath, a
renowned makeup artist, built a successful beauty brand using social media, influencer collaborations,
and limited-edition product launches. Discuss the role of digital marketing in the beauty industry

Case Study 21: Burger King's Whopper Detour Campaign Description: Analyze Burger King's "Whopper
Detour" campaign, which cleverly used geolocation technology to direct customers to McDonald's
locations for a 1-cent Whopper deal. Evaluate the effectiveness of this disruptive marketing approach in
driving foot traffic and brand engagement.

Case Study 22: Patagonia's Worn Wear Initiative Description: Explore Patagonia's "Worn Wear"
campaign, which encourages customers to buy and sell used Patagonia products, promoting
sustainability and circular economy principles. Assess how the brand's commitment to environmental
responsibility has influenced consumer behavior.

Case Study 23: Spotify's Wrapped Campaign Description: Investigate Spotify's annual "Wrapped"
campaign, which provides personalized music streaming data and playlists to users at the end of each
year. Analyze the role of data-driven marketing in enhancing user engagement and fostering brand
loyalty.

Case Study 24: Tesla's Marketing of Cybertruck Description: Examine Tesla's marketing strategy for the
launch of the Cybertruck, focusing on unconventional product reveals, pre-orders, and leveraging social
media hype. Discuss how Tesla generates buzz and anticipation for its new products.

Case Study 25: Nike's "Breaking2" Project Description: Explore Nike's "Breaking2" project, where the
brand attempted to break the two-hour marathon barrier with elite athletes and cutting-edge
technology. Assess the impact of this high-profile event on Nike's brand image and customer perception.

Case Study 26: Airbnb's "Experiences" Platform Description: Analyze Airbnb's expansion into the
"Experiences" platform, which offers travelers curated activities hosted by locals. Explore how this
marketing initiative enhances Airbnb's value proposition and contributes to its overall growth and
differentiation in the travel industry.