SAITO UNIVERSITY COLLEGE
SAITO BUSINESS SCHOOL
THE PRIME SCHOOL
BACHELOR OF BUSINESS (DIGITAL MARKETING) HONS
BACHELOR OF BUSINESS (LOGISTIC MANAGEMENT AND
E-BUSINESS ) HONS
SUBJECT : Effective Marketing Communication /
Effective Digital Communication
SUBJECT CODE : BMB 3094 / BMB1094
STUDENT NAME :
STUDENT ID NO. :
PROGRAMME : ( BBLME )
INSTRUCTIONS TO CANDIDATES:
1. Read all the instructions carefully before attempting to answer the questions.
2. Answer ALL questions.
3. All questions should be answered in ENGLISH.
TEST 2 (15%)
PREPARED BY: MR. VINCENT NG ZHI LUN
LECTURER : MR VINCENT (k2 + THE PRIME) 1
Question 1
Sales promotions can take the form of discounts, and percentage-off deals, which today's
sales teams face, and how alignment with their company's marketing team can help them
meet those challenges. Discuss FIVE (5) challenges of Sales Promotion in an organization.
Answer: ( /20marks )
LECTURER : MR VINCENT (k2 + THE PRIME) 2
Question 2
Direct marketing is an effective way to connect with your customers and increase revenue
for your business. Explain FIVE(5) challenges of Direct Marketing that can be experienced
by an organization.
Answer: ( /25marks )
LECTURER : MR VINCENT (k2 + THE PRIME) 3
Question 3
When implementing a PR campaign, you are continuously working on building trust and
credibility for your business. Discuss FIVE(5) benefits of implementing Public Relations in
any international organization.
Answer: ( /25marks )
LECTURER : MR VINCENT (k2 + THE PRIME) 4
Question 4
Unethical policies can severely damage a brand's reputation, lead consumers to shun its
offerings and therefore cause long-term financial harm. Evaluate any FIVE (5) Ethical Issues
in Marketing.
Answer: ( /250marks )
LECTURER : MR VINCENT (k2 + THE PRIME) 5
**********END OF QUESTIONS PAPER**********
LECTURER : MR VINCENT (k2 + THE PRIME) 6
