Program Name: BBA
Program Outcomes
An Understanding of Business Functions
Providing Global Perspectives
Developing Critical and Analytical Thinking Abilities
Interpersonal Skill Development
Creating Social Sensitivity and Understanding CSR, Ethical and Sustainable
Business Practices Demonstrate sensitivity to social, ethical and sustainability
issues
Developing Entrepreneurship Acumen
Program Specific Outcomes
Acquiring Conceptual Clarity of Various Functional Areas
Ability to analyze various functional issues affecting the organization
Demonstrating ability to evolve strategies for organizational benefits
Analysis and interpretation of the data which is used in Decision Making
Demonstrate the ability to develop models / frameworks to reflect critically on
specific business contexts
Demonstrate Effectively Oral and Written Communication
Demonstrate Ability to work in Groups
Demonstrate understanding of social cues and contexts in social interaction
Develop Ethical Practices and Imbibe Values for Better Corporate Governance.
Understand ethical challenges and choices in a business setting
Demonstrate understanding of sustainability related concerns in varied areas
Analyze Global Environment and its Impact on Business
Understand the ecosystem of start up in the country
Demonstrate the ability to create business plans
Course Outcomes:
Sr. Semester Course Name Learning Outcome
No.
Show proficiency in basic accounting
concepts, conventions and
understanding of the accounting
process.
Understand the process and
preparation of financial statements for
Sole Proprietorship and Companyand
1.1 I Financial Accounting Departmental Business Organizations
I Principles of Students will get familiar with the basic
1.2 Management concepts applied in contemporary
management practice and many of the
concepts learnt will form the foundation
for subsequent courses in strategy,
operations and HRM in subsequent
semesters.
I At the end of the course module, the
students should be able to:
1) Appreciate the significance and the
value of the application of the principles
of Quantitative
Techniques-I in the use of scientific
methodology of management.
2) To understand the various issues
involved in the collection, analysis and
arriving at conclusive
decisions regarding quantitative data.
3) To understand and appreciate the
practical relevance of various basic
statistical tools in the
field of finance, economics,
Quantitative marketing, human resources,
1.3 Techniques - I manufacturing and so on.
I Students will learn
How consumers make decision
How firms analyze market demand
How firms analyze their internal costs
How firms interact in different market
structures and make price, output
1.4 Microeconomics decision
I Equip students with knowledge that
help them become competitive in
rapidly changing society and in their
quest to become a successful business
entity.
Analyze the changing social trends in
terms of its positive and negative
impact on society.
Contribute by spreading awareness
Questioning and reconstructing
redundant, oppressive practices,
India Socio Political emerge with business solutions
Economics System & and improve the social fabric of the
1.5 Current Affairs society.
I Students will be well versed with
various computer fundamentals after
1.6 Essentials of IT undergoing this curriculum and
understand the power of the software
tools and applications in business.
To enable students to conceptualize
various methods and techniques of cost
2.1 II Cost Accounting accounting and its application.
II Appreciate the significance and the
value of the application of the principles
of Quantitative
Techniques in the use of scientific
methodology of management
To understand the various issues
involved in the collection, analysis and
arriving at conclusive
decisions regarding quantitative data
To understand and appreciate the
practical relevance of various basic
statistical tools in the field of finance,
Quantitative marketing, human resources,
2.2 Techniques - II manufacturing and so on
II This course gives you an opportunity to
learn about global trends that influence
our environment and the living
conditions and how different
management systems and approaches
that are used around the world to
manage the environment.
It offers an introduction to social impact
strategy and social entrepreneurship,
including key concepts, an overview of
the field, and tools to get started as a
change-maker.
It explores the idea of how to become a
stakeholder entrepreneur and create a
business that makes money and makes
the world a better place.
It prepares you to meet the requests and
demands of current and future decision-
makers and in this course, you will
analyze ethical challenges associated
with environmental dilemmas and
apply different decision making tools
relevant to environmental management
Environmental and regulation.
Management & It enables you to use design thinking to
Corporate Social uncover new and creative solutions in
2.3 Responsibility the social sector
II On successful completion of the course,
students will be able to:
Have an in depth understanding of the
marketing planning process
Develop and implement integrated
2.4 Principles of Marketing marketing strategies for products
II Students will be able to communicate
their ideas through different modes and
mediums.
They will be able to make memorable
presentations professionally.
Students will understand different
strategies to adopt while communicating
with different personalities with
different goals.
Effective Students will be able to handle job
2.5 Communications opportunities successfully
II Students will learn:
How different sectors interact in macro
economy.
How national income is calculated.
Concept of the multiplier effect in an
economy.
Analysis of the money market.
Role of fiscal and monetary policy in
macro economy.
Causes and impact of inflation and
policies to control it.
Balance of payments, impact of capital
flows in an open economy and role of
2.6 Macroeconomics economic policies in an open economy.
To provide an understanding of the
Indian Banking & Insurance Sector. To
make the students comprehend, the
latest offerings and the day to day
3.1 III Banking and Insurance operations in Banking & Insurance.
Students would be able to understand
the process of computation of Income tax
and Indirect taxes through relevant tax
3.2 III Direct and Indirect Tax laws
Gain a conceptual understanding of the
various retail concepts.
Build student appreciation of current
trends-- like role of internet in retailing,
newer ways to sell and communicate
3.3 III Retail Management with customer, greater emphasis on
environment and social responsibility of
retail sector, use of technology and
analytical methods in retailing.
To understand the condition of Indian
economy, the role of planning process
and how it has changed over the years,
sectoral composition of GDP and role
that that different sectors have played in
India’s growth process, the structure and
Indian Economy in role of financial sector and performance
3.4 III Global Scenario of India’s foreign trade
Understanding of the practical
applications of the subject.
Development of analytical thought
3.5 III Operations Research process to help develop modeling.
Students will have knowledge of
component analyses that constitute
business analysis.
Students will be able develop an attitude
to focus on financial statement users,
their information needs,
Financial Statement and how financial statement analysis
3.6 III Analysis addresses those needs
Through this course student will be able
to explore various dimensions of Human
Resource Management and will find
new career opportunities in the same
It will provide hands on experience to
work on industry assignments and gain
practical knowledge
Organizational Case Study discussions will provide
Behaviour and Human simulations to think as an HR strategist
4.1 IV Resource Management and design an appropriate solution
Students should be able to show
analytical skills in short term and long
4.2 IV Financial Management term decision making.
Students should acquire the basic
Management knowledge required for application of
4.3 IV Accounting tools for decision making.
Students will understand the basic
provisions of Company and Industrial
Law and therein after the completion of
the course, Students will be able to –
Understand the legal system prevailing
4.4 IV Business Law into practice.
Develop an understanding of the basic
law related to business.
Develop an understanding about legal
formality related to business.
Students will be able to convert business
problems into research problem and
design research accordingly.
Students will be able to identify correct
statistical tools to solve problem in hand.
4.5 IV Research Methodology Students will write short research report.
The student will be able to understand
the different types and rationale behind
the advertising type and medium
chosen.
The student will understand how the
process of Objective Setting and
Budgeting is done for IMC
The student will be able to identify
media alternatives for different
4.6 IV Advertising and Media marketing messages
To provide students with the
fundamentals of strategic management
in a comprehensive fashion and relate its
concepts and techniques to the Indian as
5.1 V Strategic Management well as International Context.
Student should be able –
To examine and clean the data for
further processing.
To identify correct statistical tools to
apply to solve business problems.
5.2 V Business Analytics To learn the process of building model
The student will be able to understand
the trade dynamics and the country’s
position in the international markets.
The students will be able to appreciate
the impact of multi-lateral organizations
and present day status of the Indian
economy and also the international
financial markets. The students will
learn to evaluate and apply business
International Business strategies in International market
5.3 V and EXIM conditions.
To provide the student with complete
understanding of Indian financial
Financial Markets and markets, institutions and intermediaries.
5.4.1 V Institutions The aim of the course shall be to equip
the student with understanding of
different financial instruments and their
application in real life scenarios.
Investment Analysis Students should be able to construct a
5.4.2 and Portfolio passive and active strategy portfolio
Management using domestic and international
V diversification.
Students should be able to value
Advanced Financial securities and undertake valuation of the
5.4.3 V Management same in different corporate scenarios
The learner will comprehend the
management functions that go into sales
management
The learner will learn how to sell
effectively along with designing
territories and quotas
Sales & Distribution The learner will understand the
Management distribution channels and how to
5.4.1 V (Marketing Elective) manage channel members
The course will help the students take a
holistic view of the consumer; it will help
equip them with knowledge of various
models and frameworks to help
understand consumer behavior and
align the knowledge with formulation of
appropriate marketing strategies.
To develop an understanding of the
theoretical and conceptual concepts of
consumer behavior and apply them to
real life marketing situations and
practices.
To explain the differences between
goods and services and the resulting
challenges and opportunities for service
businesses
To introduce the expanded marketing
Consumer Behavior mix for Services and the philosophy of
5.4.2 V and Services Marketing customer focus for services.
Understanding of direct and digital
marketing for achieving marketing
objectives, strategy and execution
Overview of various direct and digital
Direct and Digital marketing tools for implementing digital
5.4.3 V Marketing strategy.
A complete understanding about
various functions and disciplines of
Operations Management.
Operations and Supply Incorporating various Japanese
6.1 VI Chain Management techniques in day to day working.
The students will be able to design
successful Business Plan in order to set
up a venture in future. The students will
Entrepreneurship and become more capable in self-
6.2 VI Business Plan employment.
Students should be able to understand
Forex and Risk the applications of financial derivatives
Management in and be able to evaluate and assess risks
6.3.1 VI Derivatives in using financial instruments
The student will be able to understand
the various aspects of financial planning,
wealth management and advisory
aspects for different clientele. Students
should be able develop financial plans
for different types of clients based on the
Financial Planning and client’s risk profiling, investment
6.3.2 VI Wealth Management psychology, life stage
To develop Financial Models in
6.3.3 Financial Modeling reference to different aspects of Finance,
Accountancy, Taxation, Stock Markets
and Valuation
To make students aware of business
intricacies through simulation software
with multiple variable scenarios.
To develop the intensive usage of MS-
VI Excel and its advanced commands
Equity Fund Gain understanding of the various
Management - Process nuances involved in the fund
6.3.4 VI and Practices management processes
Have an in depth understanding of CRM
& its Contribution to Business growth
Design appropriate CRM programs
relevant to varied business sector
Customer Relationship To equip the students with the unique
Management and Rural perspective of rural marketing which is
6.3.1. VI Marketing endemic to Rural India.
The students will understand the
various consumer Behaviour associated
Strategic Brand to Luxury goods
Management (Including To help them strategize the luxury
6.3.2 VI Luxury Brands) products in different sectors.
To Strategize Globally as well as in the
Indian Context
Students should be able –
To learn model building process used for
solving marketing problems.
To choose various analytical techniques
6.3.3 VI Marketing Analytics for improving marketing decisions
Understand the application of marketing
strategy into corporate strategy
Learn to apply marketing strategy under
different market conditions and business
challenges
Learn to bring innovation in the
marketing strategy and achieve
6.3.4 VI Marketing Strategy marketing plan objectives
