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Application for Marketplace Agricultural Product

Article in IJAIT (International Journal of Applied Information Technology) · December 2018

DOI: 10.25124/ijait.v2i02.1286

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 Int. Journal of Applied IT Vol. 02 No. 02 (2018)

International Journal
of Applied Information Technology
[Link]

Application for Marketplace Agricultural Product

Heru Nugroho a,*, Robbi Hendriyanto b, Kautsar Tisamawi c
a,b,c
Diploma of Informatics Management, School of Applied Science, Telkom University, Indonesia
heru@[Link], robbi@[Link], kautsar.tisamawi11@[Link]

ARTICLE INFO ABSTRACT

Received 18 May 2018 Farmers empowerment is an effort to improve farmers' ability to conduct better farming
Revised 05 July 2018 through education and training, counseling and mentoring, development of Agricultural
Accepted 16 July 2018
Available online 22 December 2018 products and marketing system, consolidation and guarantee agricultural land area, ease of
access of science, technology and information, and institutional strengthening. Support
Information Technology is not only making it easier regarding resources but become media
marketing agricultural products for farmers in Indonesia. Currently, the chain of commerce
for the sale of agricultural products is still very long. That causes the price of agricultural
products is quite high. However, when the farmers sell the product, the hat price is still
relatively low. To reduce the chain of commerce is needed a system that can provide
information as well as a marketing place for agricultural products and can also use for direct
purchase by consumers. The system that can meet those needs is e-commerce that built
Marketplace based. Based on the findings of e-Marketer, the business to consumer (B2C) e-
commerce market in Indonesia has the largest growth record in the Asia Pacific through 2017.
There is potential to improve the welfare of farmers in Indonesia using information
technology for marketing as well as direct transactions with consumers. In this paper will be
proposed Android Application for Marketplace Agricultural Product Base Android. This
Application will development by Software Development Life Cycle (SDLC) Prototype
method with Java and XML programming languages and database management will be used
Keywords MySQL. This Application will provide information on agricultural products, facilitate
agricultural products, marketplace, farmers to market their agricultural products, and facilitate farmers to conduct direct
android, SDLC transactions with consumers.

* Corresponding author at:

School of Applied Science, Telkom University,
Jl. Telekomunikasi No. 1, Terusan Buah Batu, Bandung, 40257
Indonesia.
E-mail address: heru@[Link]

ORCID ID:
First Author: 0000-0002-7460-7687
Second Author: 0000-0003-3502-6887

[Link]
Paper_reg_number IJAIT000020208 2018 © The Authors. Published by School of Applied Science, Telkom University.
This is an open-access article under the CC BY-NC-ND license ([Link]
 Int. Journal of Applied IT Vol. 02 No. 02 (2018) 59

1. Introduction
Farmers empowerment is an effort to improve their ability to conduct better
farming through education and training, counseling and mentoring, development
of Agricultural products and marketing system, consolidation and guarantee
agricultural land area, ease of access of science, technology and information, and
institutional strengthening. Information Technology supported not only makes it
easier regarding resources but also become media for marketing agricultural
products for farmers in Indonesia [1].
At Indonesia, the process of agricultural marketing, Farmer must go through six
(6) to seven (7) chain trading system for the results of their farm to consumer. The
links include Farmers, Small Wholesalers, Large Wholesalers, Mother Market,
Brokers, Traditional Markets and Vegetable Traders. That is causes a significant
price difference from farmers to consumers. Also, other issues are the difficulty
farmers promote the sale of their farm as an alternative other than to Wholesalers.
Some of the problems faced by farmers in Indonesia to market their agricultural
products [2].

1. Availability of goods that are seasonal,

2. Long marketing chain,
3. The lack of market information network.

Farmers are facing some problems to market their agricultural products, among
others [3].

1. production continuity;
2. the length of the marketing channel;
3. inadequate market;
4. lack of market information;
5. low bargaining power;
6. price fluctuation;
7. poor quality of production;
8. lack of clarity of marketing network; and
9. the low quality of human resources.

To reduce the chain of commerce is needed a system that can provide

information as well as a marketing place for agricultural products and can also use
for direct purchase by consumers. The system that can meet those needs is e-
commerce that built Marketplace based. Based on the findings of e-Marketer, the
business to consumer (B2C) e-commerce market in Indonesia has the largest
growth record in the Asia Pacific through 2017 [4]. There is potential to improve
the welfare of farmers in Indonesia using information technology for marketing as
well as direct transactions with consumers. In this paper, we proposed an
Application for Marketplace Agricultural Product Base Android. This Application
will development by Software Development Life Cycle (SDLC) Prototype method
with Java and XML programming languages and database management will be
used MySQL.

2. Research Methodology
Our research follows the Software Development Life Cycle (SDLC) Prototype
can be seen in Figure 1 [5].
60 Int. Journal of Applied IT Vol. 02 No. 02 (2018)

1. Communication. Communication between the developers with clients to

gather requirements to form the overall purpose of the software. At this
stage, interviews were conducted with some farmers in Pangalengan. At
this stage, the marketing business process is produced by the farmers and
the problems faced by farmers.
2. Quick Plan. The quick plan focuses on the presentation of software aspects
that will be visible to the client. At this stage do a search reference that can
strengthen the needs of applications to be built. Then translated into needs
that can be implemented in the application.
3. Modeling and Quick Design. At this stage of translation needs to be
obtained from the previous stage into models and designs on which the
construction of prototypes using the Flow Map, Use Case, ER-diagram,
and Mockup to produce a draft for the construction of prototypes.
4. Construction of Prototype. At this stage, the development of a prototype
based on the needs that have been defined previously. Prototype
development covers the appearance, functional requirements until the
application by design.
5. Deployment Delivery and Feedback. At this stage, the implementation of
the prototype is done in the real environment or can be called as a trial and
submit prototype to the client to be evaluated to get any shortcomings or
add features which should be added to the application.

Figure 1. Software Development Life Cycle (SDLC) Prototype [5]

3. Related Work
A web-based agricultural information marketing system will make it easier for
farmers to sell their crops so that farmers will save more time and expense to get
traders who will buy the crops that they plant and can better assist the village
government in farmers welfare the village. The online marketplace is born from the
problems of farmers who are difficult to market their agricultural products. Even
that often happens, the middlemen play the market price. Farmers hard to access to
sell their commodities, so many emerging middlemen who incriminate farmers.
Middlemen have also dominated the market. In the current era of technology, the
website is one of the innovations that can be used to help farmers market their
products. Agricultural innovation is indispensable, especially to meet the current
 Int. Journal of Applied IT Vol. 02 No. 02 (2018) 61

digital era. It is time for people to realize that agriculture is broad, not just hoeing
and planting seeds [6].
E-Commerce based e-Commerce system can be used as an alternative for
farmers, used as a media campaign, communication and information and can cut
the distribution chain of agricultural products marketing. The benefits felt by
farmers and consumers, directly and indirectly, give a positive influence.
Especially from the broader marketing channels of agricultural products can
increase product demand and spur the procurement of production among farmers
and also the price offered to consumers will be cheaper so that sales of agricultural
products can be more increased and profitable for farmers [7].
Along with the development of information technology that may lead to mobile-
based technology to support the application of ICT in the agricultural sector, the
recommended application platform to develop is web-based and mobile platforms.
Flexibility mobile applications have proved capable of bridging the users in this
case farmers with various parties. The availability of smartphones is also
widespread at affordable prices [8].
The phenomenon that is often experienced by farmers is when farmers
experience the harvest season then the crop has a low price compared to the price
when not in the harvest season. That causes the income of farmers was not optimal.
With digital-based sales media, farmers can offer their products directly. By
offering agricultural products through the marketplace are expected buyers of
agricultural products not only local buyers, but buyers can come from other regions
or nationally and even internationally [9].

4. ICT in the Farming Cycle

From a farmer perspective, the cropping cycle typically goes through three
stages as shown in Figure 2: Pre-cultivation, including crop selection, land
selection, calendar definition, access to credit, etc. Crop cultivation and harvesting,
including land preparation and sowing, input management, water management and
fertilization, pest management, etc. Post-harvest, including marketing,
transportation, packaging, food processing, etc. [10].

Figure 2 Information and services requirements for different stages of crop lifecycle [10]
62 Int. Journal of Applied IT Vol. 02 No. 02 (2018)

5. Analysis and Design

This stage is a design process of the application to be built. At this stage, the
need for which has been analyzed drawn into the design. At this stage, the design
is built in the Entity Relationship Diagram, Use Case Diagram, and interface
design.

5.1. Comparative System Analysis

In the development of this application performed the comparison of similar
applications. Comparison of this application aims to find features that do not exist
in other applications so that it can be implemented on the application to be created.
Comparison of similar applications can be seen in the following Table 1.

Table 1. Comparison of similar applications

Application for Marketplace
No Main Function System [Link] [Link]
Agricultural Product
Assist farmers in marketing and selling their
1. × × √
agricultural products
2 Assist in looking at available commodities √ √ √
3 Use the bargaining system and standard price √ × √
4 Posting the advertising needs for commodities √ × √
5 Payment is made through the application √ × √

5.2. Use Case Diagram

Diagram Use Case for Agricultural Marketplace application in Figure 3 is
defined by three (3) role namely seller, consumer and administrator and have 13
main functionalities. Here is Use Case Diagram of Agricultural Marketplace
application.

Figure 3 Use Case Diagram

 Int. Journal of Applied IT Vol. 02 No. 02 (2018) 63

5.3. Entity Relationship Diagram

Entity Relationship (ER) Diagram is used to model the application database at
the logic level or at the concept level. The following is the Entity Relationship
Diagram on the Agricultural Marketplace application as shown in Figure 4.

Figure 4. ER Diagram

6. Implementation
This app was created using Android Studio 2.2.3 using Java and XML
programming language and CodeIgniter framework that discusses PHP as a link
between Android with MySQL database or better known as Application
Programming Interface.

Figure 5. Home page

64 Int. Journal of Applied IT Vol. 02 No. 02 (2018)

6.1. Home Page

This view is a product image slider, promo product, product selection and
product tab based on categories. There is also a Drawer Navigation Menu (Side
Menu) which will open when users swipe from left to right as shown in Figure 5.

6.2. Home Page for Buyer

The buyer's page in the app as shown in Figure 6 consists of:
1. Login and Contact Us page. The login page is used by the user when logged
in to the app. The contact us menu contains contact information.
2. Buyer Registration page. This page is for users who want to buy products in
the App. This page is complete with the user's address.
3. Home Page for Buyer. This Homepage will open the first time after the splash
screen, is the core page of the buyer. Has a function to view, search, and buy
products. On this page, there is a Drawer Menu that becomes the storage
submenu to buyers.
4. Sell Products. This page is for users who want to be a seller in the app. There
is a button that connects or moves the page to the seller's registration page.
5. Request Products. This page works for buyers who want to ask the seller to
sell the desired product if the application does not exist yet.
6. Basket Page. This page will appear when the user (buyer) selects a trolley-
ticked button or shopping cart. Contains about what items will be purchased
and total bills but not included.
7. Checkout Page. The page that will appear after the "Continue Payment" button
on the cart page is selected. Contains a form with the recipient's name, address
and delivery method.
8. Checkout Validation Page. This page serves to double check the insert results
from the Checkout page.
9. Billing Details page. Pages showing transaction codes and payment codes. The
payment code is on the last three (3) digits of the total bill that must be paid.

Figure 6. Home page for buyer

 Int. Journal of Applied IT Vol. 02 No. 02 (2018) 65

6.3. Home Page for Seller

Homepage for the user who is the seller of the app as shown in Figure 7 consists
of:
1. Seller Registration page
This page is for users who want to sell products in the App. This page is
complete with the seller's address.
2. Seller Home page
It contains profiles from sellers and there are buttons for selling or registering
products into the app.
3. Product Registration Page
This page serves to register the product on the application so that it can be seen
on the buyer's page or simply to create a product ad. Contains photos of
products, categories provided by the app.
4. Shipping Service Page
This page serves to enable any delivery service that the seller wants.
5. Account Page and Account Input
This page serves to display accounts that have been entered by the seller.
6. Seller Profile Page
This page shows the seller's profile details as well as displays the number of
products sold, the number of transactions and the number of incoming reviews.
7. Seller Offer Page
This page shows a list of offers made by Buyers. There are two actions that
can be done on this page: confirm the offer and remove the offer which means
the offer from the buyer is rejected.
8. Seller Request Page
This page serves to display a list of requests made by Buyers. The data will be
based on the categories provided by the Application.
9. Seller Order Page
This page serves to display a list of orders that have been in the message by
the Buyer. There are several actions that can be done such as viewing order
details, rejecting orders, and rejecting orders.
10. Seller Order Details page and Input Proof of Payment
This page serves to see buyer order details such as product quantity,
transaction code, and shipping address. While Input Proof of payment serves
to send proof of payment to Admin for the validation.
11. Transaction Page
This page serves to store transactions that have been or are being done by the
buyer. Contains product details as well as delivery and payment status.
66 Int. Journal of Applied IT Vol. 02 No. 02 (2018)

Figure 7. Home page for seller

7. Conclusion
Based on the purpose of development of Application for Marketplace
Agricultural Product, it can be concluded as follows.
1. Application for Marketplace Agricultural Product facilitate Farmers to market
their products quickly and efficiently.
2. Application for Marketplace Agricultural Product facilitate Buyers who are
looking for vegetables or fruits that are sold in Indonesia.
3. Transactions between Buyers and Farmers become easier and faster.
4. Communities who have installed Application for Marketplace Agricultural
Product can see products sold by Farmers wherever they are located, so they
can reach more Buyers.
5. Application for Marketplace Agricultural Product has an easy bargaining
feature and has a review of the products purchased.
 Int. Journal of Applied IT Vol. 02 No. 02 (2018) 67

6. Application for Marketplace Agricultural Product gives a sense of security

when making transactions because the money from the buyer will be
accommodated first and then will be given to the farmers after the products
sent by the Farmers.

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