CONTENTS

Chapter Page
Title
No. no.
Cover Page i
Title ii
Declaration iii
Certificate iv
Acknowledgment v
Contents vi-viii
List of Tables ix-x
List of Figures xi
List of Abbreviations xii
Executive Summary xiii-xxiii
1 Introduction 2
1.1 Definitions of CSR 4
1.2 Evolution of Corporate Social Responsibility 13
1.2.1 Rise CSR in 1950 13
1.2.2 Acceleration of CSR in 1970s 14
1.2.3 Different themes of CSR rising in the 1980’s and 1990’s 15
1.2.4 Emerging Issues in CSR in 21st Century 16
1.3 CSR Models 23
1.3.1 Ethical CSR Model 24
1.3.2 Statist CSR Model 24
1.3.3 Liberal CSR Model 25
1.3.4 Stakeholder CSR Model 25
1.4 Company’s Act 2013 and National Voluntary Guidelines 26
2 LITERATURE REVIEW 27
2.1 THEORIES OF CORPORATE SOCIAL RESPONSIBILITY 28
2.1.1 Instrumental Theories 29
2.1.2 Political Theories 32
2.1.3 Integrative Theories 35
2.1.4 Ethical Theories 39
2.1.5 Classical Theories on CSR 42
2.2 CORPORATE CITIZENSHIP 45
2.2.1 Minimalist Perspective on Corporate Social Responsibility 47
2.2.2 Expansionist Perspective on Corporate Social Responsibility 48
2.3 STAKEHOLDER VIEW 49
2.3.1 Characterization of Stakeholders 51
2.3.2 Description of Stakeholder Attributes by Mitchell et al (1997) 54
2.3.3 Perspectives about application of Stakeholder Theory 56
2.4 CARROLL’S FOUR-PART PYRAMID OF CSR 58
2.4.1 Extension of Carroll’s Pyramid of CSR- Three-Domain Model 60
2.5 MOTIVATIONS FOR CORPORATE SOCIAL RESPONSIBILITY 64
2.6 CODES AND STANDARDS ON CSR- GLOBAL GUIDELINES 69
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 AND PRINCIPLES
2.6.1 Organization of Economic Co-operation and Development 70
Guidelines for Multinational Enterprises
2.6.2 The United Nation Global Compact 71
2.7 CONCLUSION 75
3 STATEMENT OF PROBLEM AND OBJECTIVES OF THE 79
STUDY
3.1 Problem’s Statement 80
3.2 Study’s Purpose and Objectives 80
3.3 Hypothesises 81
4 RESEARCH METHODOLOGY 82
4.1 Introduction 83
4.2 Primary and Secondary data 83
4.3 Population and Samples 84
4.4 Questionnaire 86
4.4.1 Design and Content 86
4.4.2 Questionnaire distribution 90
4.4.3 Response rate 91
4.5 Pilot Study 91
4.6 Description of methodology 92
4.6.1 Research Design 94
4.6.2 Sampling methodology 96
4.6.3 Data Collection 96
4.7 Methodology of data analysis 97
5 EDUCATIONAL CORPORATE SOCIAL RESPONSIBILITY 99
AMONG INDIAN COMPANIES
5.1 Some of the Indian Companies involved in Education CSR 99
6 CORPORATE SOCIAL RESPONSIBILITY AND FINANCIAL 115
PERFORMANCE
6.1 Introduction 116
6.2 Corporate Social Irresponsibility and monetary performance 116
6.3 Socially Accountable Investment 117
6.4 Legitimacy of company’s response to CSR issues 118
6.5 Relation 119
6.6 Relationship between CSR and firm’s performance 120
6.6.1 Increased reputation 120
6.6.2 Customer attraction and loyalty 121
6.6.3 Workers motivation and retention 122
6.6.4 Cost Saving 124
6.7 Conclusion 124
7 DATA ANALYSIS AND INTERPRETATION 125
7.1 Reliability of the research 127
7.2 Validity of the research 127
7.2.1 Content validity of the questionnaire 127
7.2.2 Construct validity 128
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7.3 Data Analysis 130
7.4 Major Findings 168
8 CONCLUSIONS 174
8.1 Concluding comments 175
8.2 Limitation of the study and scope for future research 176
9 References 178-189
10 Bibiliography 190-205
Appendix-1 SPSS Output 206-211
Appendix-2 Questionnaire used for the survey 212-218

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