DELHI TECHNOLOGICAL UNIVERSITY

University School of Management and Entrepreneurship

Four Year Undergraduate Programme

Curriculum
BBA

For Academic Session 2023-24 and Onwards

 BBA
Four Year Undergraduate Program

(Academic Year 2023-24 Onwards)

Scheme of Teaching and Examination

And
I and II Year Syllabus
 Program Overview

The four year undergraduate program is proposed on the philosophy and structural
elements proposed in the New Education Policy 2020, and the Curriculum and Credit
Framework for undergraduate programs published by the UGC in December 2022. It has also
kept in mind the structural and curricular elements which had been incorporated by USME,
DTU in 2020, meant to enhance the learning of students in the Undergraduate Program in
Economics by broadening the curriculum to include aligned complementary disciplines such
as analytics and programming, as well as management, where students would aim to build their
careers. The elements of learning in areas which inculcate better life skills and perspectives,
which were present in the earlier design, such as ability and skill enhancement and value based
education, have also been strengthened.
The major elements of NEP 2020 such as a structure of certification providing
flexibility of learning curriculum, multidisciplinary learning, interdisciplinary courses,
providing for deeper learning in dual disciplines such as through a Minor, have been brought
into the curriculum. Fostering an integration of the humanities/social sciences with Science,
technology and mathematical subject domains (STEM), to draw from the UGC Curricular
Framework, would result in “positive learning outcomes, including increased creativity and
innovation, critical thinking and higher-order thinking capacities, problem-solving abilities,
teamwork, communication skills, more in-depth learning and mastery of curricula across
fields”. The current framework incorporates this idea to ensure a diversity of curricular
components drawn from many of these fields, to nurture the above outcomes, through
appropriate multidisciplinary, ability, skill and value add based courses.
The option of multiple entry/exit has also made part of the curricular structure,
following the guidelines of the NEP and the UGC framework. The unique focus on being a
practice based school, with curricula based on holistic knowledge, skills and application
orientation, with a focus on cutting edge areas of practice, has brought in the specific
combination of disciplinary elements around economics and data sciences for providing minor
around opportunity areas for careers normally associated with management graduates,
including a focus on research and quantitative techniques. It is also imbued with a strong focus
on the major, the core discipline of management, ensuring that students would be able to build
careers in finance, marketing or human resource management and related fields at an advanced
level.
 PROGRAM OBJECTIVES – BBA

Program Outcomes/Program Learning Outcomes (POs)

BBA Graduates will be:

PO1: Acquire and comprehend the fundamental concepts in the fields of finance,
accounting, marketing, human resource management, operations of management and its
practical implications in the present business world.
PO2: Understand the utility of management principles, theories and practices in
contemporary business and real world with adequate understanding of their limitations.
PO3: Develop as socially responsible professionals gain a conceptual familiarity with legal,
cultural and ethical work practices and standards.
PO4: Understand attitudes and values necessary for working in a team comprising of people
with diverse backgrounds and affiliations in a time-bound manner to achieve specific
desirable organizational goals.

Program Specific Outcomes (PSOs)

PSO 1: Exhibit leadership, communication, motivation and decision-making skills and

entrepreneurship qualities in an array of diverse business situations.
PSO 2: Demonstrate team spirit in various group tasks assigned in the learning process
from time to time.
PSO 3: Apply knowledge of fundamentals of management and other allied subjects in
recognizing, analyzing and solving business problems in ethical manner.
Definitions
1. Courses of study
The various disciplines available at USME, or streams offered such as decision
sciences and analytics, shall offer a pool of courses at various levels of coverage and
intent – from courses which may have a wide and comprehensive coverage of topics
in the Discipline such as core courses (from introductory to advanced levels of study),
to courses in specialised domains within the discipline, such as Elective courses, and
courses which expand the conceptual horizons in related areas/multidisciplinary areas
or interdisciplinary subjects which normally are required in real life applications such
as Generic Electives/Multidisciplinary streams (like data sciences and analytics) or
provide skills in use of frameworks theories and practices (discipline focused
practicum courses such as management). The following course types are thus
proposed in the curriculum:

a) Discipline Specific Core Course (DCC): The Discipline Specific core courses are
mandatory courses considered essential for a chosen engineering/science discipline
including, engineering design, seminar, industrial training and project.

b) Discipline Specific Elective Course (DEC): Every department offers a wide

variety of elective courses to students providing them opportunity to discover their
academic interest and enhance their engagement in learning process. When a student
opt elective courses from a pool of elective courses offered for his/her program it will
be termed as DEC.

c) Generic Elective Course (GEC): Generic Elective courses are meant to provide
multidisciplinary or interdisciplinary education to students. When student of a particular
discipline opt for a DEC/DCC or Specific Multidisciplinary stream within the department
the pool of such courses being offered by the USME will be termed as Generic elective
(GEC) for the student. There are two streams specified – (1) Economics and (2) Data
Science and Analytics, in the context of the program in BBA.
d) Interdisciplinary core courses (ICC): Many fields of study in social sciences other than
management provide a perspective that is essential to grasp the broader nature of management
such as computer programming and legal aspects of business.
These three courses shall be a pool of courses offered by various Disciplines/ Streams within
USME, from which students can opt course.

Broader and holistic Skill and Ability enhancement courses, which focus on soft skills,
personality development, life skills, value systems and perspectives, as well as
specific technical skills that may be required over and above ones
functional/disciplinary domain skills: These include the skills required in
communication, language, logical ability, entrepreneurship, perspectives in
environmental and social sustainability, Indian society, ethos and culture, the practise
 of happiness and similar subjects that develop the students in an all-round, integrated
and holistic manner in all spheres of life. The following types of courses are proposed
to provide learning opportunities in these areas:
e) Ability Enhancement course (AEC): These relate to the abilities as an individual
in a larger organisational, social and community context, involving soft skills,
personality development, language and communication, etc.
f) Skill Enhancement Course (SEC): These include technical skills that are broader
and useful across domains such as computing and programming skills, financial
literacy, basic mathematics and statistics, etc.
g) Value Addition Course (VAC): These courses will enhance the overall holistic
learning by focusing on a diverse set of subjects – broadening the perspective and
learning about society and its needs (environmental sustainability for instance) or skills
required in life across contexts, such as logical reasoning.

2. Major and Minor Disciplines

a) Major discipline is the discipline to which a student is admitted to obtain his/her degree
which is his/her primary field of study.
b) Minor discipline is a secondary area of study opted by a student which may be either other
discipline or any other stream offered by USME. Minor discipline helps to gain a broader
understanding beyond the major discipline.

3. Provision of earning credits from online courses/ any other Institute/University/

through online/offline mode
Course credits may be earned in online mode through the approval process initiated through
the MOOCs Coordinator, USME. In the offline mode from any other Institute/University it
will be offered to the student with prior approval of BOS of USME with maximum limit as
detailed below, and only for course types mentioned below. For online courses, only
SWAYAM/NPTEL platforms shall be considered for credits [Link] can be for any
number of credits, across any combination of course types mentioned:
Category Credits
VAC, AEC, DEC and GEC 16
Abbreviations

L Lecture T Tutorial P Practical

CWS Class Work Sessional PRS Practical Sessional MTE Mid Term
Examination
ETE End Term Examination PRE Practical Examination MOOC Massive Open Online
Course
DCC Discipline Specific Core DEC Discipline Specific GEC Generic Elective
Course Elective Course Course/Minor Stream
Course
AEC Ability Enhancement Course SEC Skill Enhancement VAC Value Addition Course
Course
ICC Interdisciplinary Core Course
 Summary of Program Curricular Structure
BBA Four Year Program
S. No. Broad Category of Course Nomenclature Minimum Credit
Course Requirement
3-year 4-Year
1 Major (Core) Discipline Specific Core Course (DSC) 54 72
Interdisciplinary Core Courses (ICC) 10 90 10 130
2 Major (Electives) Discipline Specific Elective Courses (DSE) 24 48
3 Multidisciplinary/Minor/ Minor Stream Electives/ Generic Elective 32 40
Stream course –GEC
4 Ability Enhancement Ability Enhancement Course (AEC) 06 6
Courses (AEC)
5 Skill Enhancement Skill Enhancement Course (SEC) 08 8
Courses (SEC)
6 Value Addition Courses VAC 6 6
7 Summer Internship SIP 2 2
Total 120 160
 Semester Wise Courses and Credit Structure

First Semester

Cour Course Title Course Cr Contact Relative Weights

se ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Principle of Management DSC 4 3 1 0 25 - 25 50 -

111
BBA Financial Accounting DSC 4 3 1 0 25 - 25 50 -
112
BBA Business Mathematics SEC 4 3 1 0 25 - 25 50 -
113
BBA Computer & ICC 2 1 0 2 15 25 20 40 -
114 programming
fundamental
BBA Business Communication AEC 2 0 0 4 40 - - 60
115
MinorI/ 4 3 1 0 25 - 25 50
Indian Economy/ GEC
India’s diversity*
Total 20
Note:
1) In Semester I, students also have to register for a Compulsory 02 Credits Course MS199: Community Engagement (Mentoring School
Students), duration of which will be one year and the evaluation will done at the end of Semester II.
2) Credits and evaluation scheme of minors will be as per attached list of minors.
* The choice of one minor track course is mandatory, if Minor is to be obtained, and choice has to be exercised from these two GEC courses
or Minor Stream Electives only, in Sem. I.
Note: In Semester I, students also have to register for a Compulsory 02 Credits Course MS199: Community Engagement
(Mentoring School Students), duration of which will be one year and the evaluation will be done at the end of Semester II.
Further details of this course are mentioned in the Syllabi section for Semester I.
 Second Semester
Course Title Course Cr Contact Relative Weights
Course ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE
BBA Business DSC 4 3 1 0 25 - 25 50 -
121 Environment
BBA Business statistics & DSC 4 3 1 0 25 - 25 50 -
122 operation research
BBA Legal aspects of ICC 4 3 1 0 25 - 25 50 -
123 Business
BBA Analysis of Recent SEC 2 0 0 4 - 40 - - 60
124 Business Development
BBA Environmental Science VAC 2 2 0 0 25 - 25 50 -
125 & Sustainable
Development
Minor II/ 4 3 1 0 25 - 25 50 -
Positive psychology/ GEC
Human Values*
Total 20
* The choice of one minor track course is mandatory, if Minor is to be obtained, and choice has, to be exercised from these two GEC courses
or Minor Stream Electives only, in Sem. II.

Third Semester
Cour Course Title Course Cr Contact Relative Weights
se ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Organization Behavior-I DSC 4 3 1 0 25 - 25 50 -

211
BBA Marketing DSC 4 3 1 0 25 - 25 50 -
212 Management-I
BBA Management DSC 4 3 1 0 25 - 25 50 -
213 Accounting
BBA Soft Skills and AEC 2 0 0 4 - 40 - - 60
214 Personality Development
BBA Science and Practice of VAC 2 2 0 0 25 - 25 50 -
215 Happiness
Minor-III/OB-II/MM- Minor/ 4 3 1 0 25 - 25 50 -
II/Cost Accounting DSE
Total 20
 Fourth Semester
Cour Course Title Course Cr Contact Relative Weights
se ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Human Resource DSC 4 3 1 0 25 - 25 50 -

221 Management-I
BBA Financial DSC 4 3 1 0 25 - 25 50 -
222 Management-I
BBA2 Research Methodology DSC 4 3 1 0 25 - 25 50 -
23
BBA Written Analysis of AEC 2 2 0 0 25 - 25 50 -
224 cases
BBA Logical Reasoning VAC 2 2 0 0 25 - 25 50 -
225
Minor-IV/HRM- Minor/DSE 4 3 1 0 25 - 25 50 -
II/FM-II/CB
Total 20

Fifth Semester
Cour Course Title Course Cr Contact Relative Weights
se ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Business Policy and DSC 4 3 1 0 25 - 25 50 -

311 Strategy
BBA Entrepreneurship SEC 2 2 0 0 25 - 25 50
312 Development
BBA E-commerce DSC 4 3 0 2 15 25 20 40
313
BBA Summer Internship SIP 2 - - 4 - 40 - - 60
314 Report

Discipline Specific DSE

4 3 1 0 25 - 25 50 -
Elective
Minor-V/DSE Minor/ 4
3 1 0 25 - 25 50 -
DSE
Total 20
 Sixth Semester
Cour Course Title Course Cr Contact Relative Weights
se ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Management DSC 4 3 1 0 25 - 25 50 -

321 Information System
BBA Ethics and Corporate ICC 4 3 1 0 25 - 25 50 -
322 Social Responsibility
BBA Operations & Supply DSC 4 3 1 0 25 - 25 50
323 chain Management
Discipline Specific
DSE 4 3 1 0 25 - 25 50 -
Elective
Minor/DSE
Minor-VI/DSE 4 3 1 0 25 - 25 50 -

Total 20

Seventh Semester
Cour Course Course Cr Contact Relative Weights
se Title ed Hours/Week
Code its L T P* CWS PRS MTE ETE PRE

BBA Project DSC 4 3 1 0 25 - 25 50 -

411 Management
BBA Project work from Project 4 0 0 8 40 - - 60
412 area of
specialization/Fiel
d work based
project
Discipline DSE 4 3 1 0 25 - 25 50 -
Specific Elective
Discipline DSE 4 3 1 0 25 - 25 50 -
Specific Elective
Minor-VII/DSE Minor/DSE 4 3 1 0 25 - 25 50 -

Total 20
 Eighth Semester
Course Course Title Discipline Cr Contact Relative Weights
Code ed Hours/Week
its L T P* CWS PRS MTE ETE PRE

BBA Strategy DSC 4 3 - 2 -

421 Implementation 15 25 20 40
BBA Project work from area Project 4 0 0 8 - 40 - - 60
422 of specialization/ Field
work based project
DSE 4 3 1 0 25 - 25 50 -
Discipline Specific
Elective

Discipline Specific DSE 4 3 1 0 25 - 25 50 -

Elective
Minor/
Minor-VIII/DSE 4 3 1 0 25 - 25 50 -
DSE
Total 20

List of Discipline Specific Elective (DSE)

Elective subjects Code
HRM
Management of Industrial Relations-I BBAH01
Management of Industrial Relations-II BBAH02
Organizational Development BBAH03
Strategic HRM BBAH04
Talent and knowledge management BBAH05
Cross-cultural & International HRM BBAH 06
Training and Development BBAH07
Performance & compensation management BBAH08
HRD systems and strategies BBAH09
HR Analytics BBAH10
Interpersonal processes & counselling skills for managers BBAH11
Finance
International Finance BBAF01
Investment Banking & Financial services BBAF02
Project appraisal BBAF03
Investment Analysis & Portfolio Management BBAF04
Strategic Corporate finance BBAF05
Business Analysis & valuation BBAF06
Financial Modeling & Derivatives BBAF07
Financial Statements and Analysis BBAF08
 Financial Markets and Institutions BBAF09
Time Series Analysis BBAF10
Marketing
Digital Marketing Analytics BBAM01
Personal selling & Sales Force Management BBAM02
Integrated Marketing Communication BBAM03
Strategic brand management BBAM04
Retail marketing BBAM05
Marketing of services BBAM06
Distribution and supply chain management BBAM07
International marketing BBAM08
Customer relationship marketing BBAM09
Marketing Analytics BBAM10
Product Management BBAM11

Course structure (4 credits)- 3-1-0 with evaluation as 25-25-50

Minor Stream Electives - Data Sciences

Co Course Title Contact Relative Weights
Semester

Credits

de Hours/Week
L T P* CWS PRS MTE ETE PRE

I DSC101 Introduction to Business 4 4 0 0 25 - 25 50 -

Analytics
II DSC102 Introduction to 4 3 0 2 15 25 20 40 -
Programming using
Python
III DSC201 Database Management 4 3 0 2 15 25 20 40 -
Systems
IV DSC202 Predictive Modelling 4 3 0 2 15 25 20 40 -
V DSC301 Data Warehousing & 4 4 0 0 25 - 25 50 -
Data Mining
VI DSC302 Machine Learning 4 4 0 0 25 - 25 50 -
VII DSC401 Introduction to Big Data 4 4 0 0 25 - 25 50 -
Systems
VIII DSC402 Decision Analysis and 4 4 0 0 25 - 25 50 -
Techniques

Minor Stream Electives Economics

Co Course Title Contact Relative Weights
Semester

Credits

de Hours/Week
L T P* CWS PRS MTE ETE PRE

I ECO101 Principles of 4 3 1 0 25 - 25 50 -
Microeconomics
 ECO102
II Principles of 4 3 1 0 25 - 25 50 -
Macroeconomics
Intermediate
III ECO201 Microeconomics
4 3 1 0 25 - 25 50 -

IV ECO202 Intermediate 4 3 1 0 25 - 25 50 -
Macroeconomics
V ECO301 Introductory 4 3 1 0 25 - 25 50 -
Econometrics
VI ECO302 Indian Economy 4 3 1 0 25 - 25 50 -
VII ECO401 Development 4 3 1 0 25 - 25 50 -
Economics
VIII ECO402 International Economics 4 3 1 0 25 - 25 50 -

1) Certificate in Business Administration: A student opting for exit after 1 year may be
awarded a certificate in Business Administration after fulfilling following conditions:
a) Secured 40 credits as per BBA 1 st year curriculum
b) One vocational course of 4 credits during the summer vacation of the first year
These students are allowed to re-enter the degree program within three years and complete
the degree program within the stipulated maximum period of seven years.

2) Diploma in Business Administration: A student opting for exit after 2 year may be
awarded a diploma in Business Administration after fulfilling following conditions:
a) Secured 80 credits as per BBA 1 st and 2 nd year curriculum
b) One vocational course of 4 credits during the summer vacation of the second year
These students are allowed to re-enter the degree program within three years and complete
the degree program within the stipulated maximum period of seven years.

3) Bachelor of Business Administration (BBA) degree with minor: Students opting to exit
after 3 years will be awarded BBA degree with minor in data science/economics after
fulfilling following conditions:
a) Secured 120 credits as per BBA 1 st , 2 nd and 3 rd year curriculum
b) Secured 24 credits in minor stream (data science/economics)

4) Bachelor of Business Administration (BBA) degree: Students opting to exit after 3 years
will be awarded BBA degree after fulfilling following conditions:
a) Secured 120 credits as per BBA 1 st , 2 nd and 3 rd year curriculum

5) 4-year Bachelor of Business Administration (BBA) Degree (Honours) with minor: A

four-year BBA (Honours) degree with minor in data science/economics will be awarded after
fulfilling following conditions:
a) Secured 160 credits as per BBA 1 st , 2 nd , 3 rd and 4 th year curriculum
b) Secured 32 credits in minor stream (data science/economics)

6) 4-year Bachelor of Business Administration (BBA) Degree (Honours): A four-year

BBA (Honours) degree will be awarded after fulfilling following conditions:
a) Secured 160 credits as per BBA 1 st , 2 nd , 3 rd and 4 th year curriculum
Note-
a) If a student takes all GEC courses in Economics stream only, securing 24/32 credits over 3
year/4 year, he will get BBA degree/BBA (honours) degree with a Minor in Economics. If a
student takes all GEC courses in Data Science stream only, securing 24/32 credits in 3 year/4
year, he will get BBA degree/BBA (honours) degree with a minor in Data Science.

b) If a student takes a combination of Economics, Data Science, and other GEC courses over
the six/eight semesters, securing 24/32 credits in 3 year/4 years, he will be awarded an BBA
degree/BBA (honours) degree only, with no mention of the minor stream.

c) Specialisation will be achieved if a student opts for 24/32 credits from one stream of
Discipline specific elective courses (Human Resource Management/Marketing/Finance) in
three/four years. This may be mentioned in the mark sheet.

d) Students opting for both minor (economics or data science) and specialization in Human
Resource Management/Marketing/Finance are required to fulfill above-mentioned credit
requirements, i.e., 24/32 credits in 3/4 years separately for minor and specialization stream.
They may opt for MOOCs as per given guidelines.
e) Exit and reentry is allowed only once.
f) At the start of semester 1, the student must specify whether he/she wants degree/honours
degree with minor in economics or minor in data science or without any minor stream.
He/she also needs to specify whether he/she wants specialization (HRM/marketing/finance)
or not.
 Syllabus BBA Honours Program

First Semester

BBA 105: BUSINESS MATHEMATICS 3-1-

0
Course Objectives: This course aims at equipping student with a broad based knowledge
of mathematics with emphasis on business applications.
Course Outcomes:
BBA105.1: Analyze basic methods of business calculus, types and methods of interest
account and their basic applications in practice.
BBA105.2: Evaluate problems in the areas of business calculus, simple and compound
interest account, use of compound interest account, loan and consumer credit & discern
effects of various types and methods of interest account.
BBA105.3: Apply knowledge and skills with practical problems in economic practice.
Unit-I: Principle of Counting: Concept of Factorial, Principle of Counting,
M at h em at i c al Induction: Principle, Arithmetic Progression & Geometric Progression,
Concepts of function.
Unit-II: Matrix Algebra: The Inverse of a Matrix. Properties of the Inverse Solution to a
System of Equations by: (i) The Ad-joint Matrix Methods.
(ii) The Gaussian Elimination mentor, Rank of a Matrix, Rank of a System of Equations.
The Echelon Matrix; Vectors: Types Optimization Vector- Additions, Suggestions &
Multiplication, Scalar Product, Vector Product; Linear Dependence of Vectors, Application
of Matrices to Business Problems Input Output Analysis, Preparation of Depreciation Lapse
Schedule.
Unit-III: Differential Calculus: Optimization Using Calculus, Point of Inflexion Absolute
and Local- Maxima and Minima, Optimization in case of Multi Variate Function. Lagrangian
multipliers, Derivative as a Rate Measure, Applications in Business.
Unit-IV: Integral Calculus: Business application, Consumer’s or Producer’s surplus,
Learning Curve.
Text Books
1. Trivedi, “Business Mathematics”, Pearson Education, 2012.
2. R. S. Bhardwaj, “Mathematics and Statistics for Business”, Excel Books, 2013.
3. S. Khan, “A Text Book of Business Mathematics”, Anmol Publications, 2012.
4. M. Raghavachari, “Mathematics for Management”, McGraw Hill Education, 2011.
5. Tuttle, D. Michael, “Practical Business Math: An Applications Approach”,
Prentice Hall, 2012.
6. P. Hazarika, “A textbook of Business Mathematics”, S. Chand Publication, 2010.
BBA 107: COMPUTER APPLICATION 1-0-2
Course Objectives: This is a basic paper for students to familiarize them with computer
and it’s applications in the relevant fields and exposes them to other related papers of IT.
Course Outcomes:
BBA107.1: Apply Microsoft Office in various business
BBA107.2: Comprehend all stages of preparation of computerized accounts
BBA107.3: Apply standard spreadsheet features to produce a representation and analysis
of numerical data.
Theory
Introduction to computer: Basics of computer Characteristics of Computers, Input-output
Devices (Hardware, Software, Human ware and Firmware), Function of Different Units of
Computer, and Classification of Computers, Computer memory: Primary Memory,
Secondary memory, Computer Software, Types of computer software, Concepts of
Computer Networks, Introduction to Operating System, IT applications, Introduction to
database management systems.
Practical
Introduction to MS-Word: Introduction to Word Processing, it’s Features, Formatting
Documents, Paragraph Formatting, Indents, Page Formatting, Header and Footer,
Bullets and Numbering, Tabs, Tables, Formatting the Tables, Finding and Replacing Text,
Mail Merging etc.

Introduction to MS-Excel: Introduction to Electronic Spreadsheets, Entering Data,

Entering Series, Editing Data, Cell Referencing, ranges, Formulae, Functions, Auto Sum,
Copying Formula, Formatting Data, Creating Tables, Graphs and charts, Creating
Database, Sorting Data, Filtering etc. Introduction to MS PowerPoint : PowerPoint,
Features of MS PowerPoint Clipping, Slide Animation, Slide Shows, Formatting
etc.
Computerized Accounting Software : The students must be familiar with preparation of
computerized accounts (By using Tally Software or any other popular accounting
software): including creation of company, vouchers and recording transactions, preparing
reports – cash book and bank book, ledger accounts, trial balance, profit and loss account
(income statement) and balance sheets.
Text Books:
• A. Leon & M. Leon, “Introduction to Information Technology”, Vikas
Publishing House, 2012.
• Sinha, K. Pradeep, “Foundations of Computing”, BPB Publisher, 2012
• Joseph A. Brady and Ellen F Monk, “Problem Solving Cases in Microsoft and
Excel”, Thomson Learning, 2012.
BBA 109: BUSINESS COMMUNICATION 0-0-4
Course Objectives: To train students to enhance their skills in written as well as oral
Communication through practical conduct of this course. This course will help students in
understanding the principles & techniques of business communication.
Course Outcomes:
BBA109.1: Demonstrate a good understanding of effective business writing and effective
business communication
BBA109.2: Create and deliver effective presentations.
BBA109.3: Recognize effective inter-personal skills and apply those to maximize team
effectiveness.
Oral communication- Public speaking, extempore, group discussion, interview skills,
presentation skills
Written communication- Resume writing, Business letters- Need, Functions and Layout of
Letter Writing, Types of Letter Writing: Persuasive Letters, Request Letters, Sales Letters
and Complaints; Employment related letters Interview Letters, Promotion. Letters,
Resignation Letters, Whats app message to colleagues and seniors
Listening communication- art of effective listening.
Reading skills- Students are expected to read newspaper daily.
It is a practical subject with intent to develop oral and written communication skills of the
students. It is an indicative syllabus, course coordinator may other learning items.
Text Books:
• Lesikar et al, “Business Communication: Making Connections in a Digital World”.
Tata McGraw Hill Publishing Company Ltd. New Delhi, 2014.
• C. L. Boove, J. V. Thill, M. Chaturvedi, “Business Communication Today”, Pearson,
2014.
• Krizan et al, “Effective Business Communication”, Cengage Learning, 2014.
• O. Scot, “Contemporary Business Communication”, Biztantra, New Delhi, 2012.
• Chaney & Martin, “Intercultural Business Communication”, Pearson Education,
2012.
DSC101: Introduction to Business Analytics 3-1-0
Course Objectives: The objective of the course is to provide know-how to evaluate various
alternatives by gaining insight from past performance in the essence of business analytics.
Business analytics focuses on how business performance can be improved by changing the
course of actions and using various tools to perform informed decision making
Course Outcomes:
DSC101.1: Comprehend how managers use business analytics to formulate and solve
business problems and to support managerial decision making.
DSC101.2: Analyze complex problems using advanced analytics tools
DSC101.3: Apply Excel and Excel add-ins to solve business problems.
Unit-I: Introduction to Business Analytics: Concept of Analytics, Types of Analytics,
Application fields - Marketing Analytics, Finance Analytics, HR Analytics, Operation
Analytics, organization and source of data, importance of data quality, dealing with missing
or incomplete data, Role of Data Scientist in Business & Society
Unit-II: Data Visualization: Introduction, Data summarization methods; Tables, Graphs,
Charts, Histograms, Frequency distributions, Relative Frequency and their applications in
business. Descriptive Statistics: Overview of data, Types of data, modifying data in MS-
Excel, Applications of Measures of Central Tendency and Dispersion in business through
MS- Excel, Outlier Analysis. Advanced Data Dashboard through Power BI tool
Unit-III: Spreadsheet Models and Linear Optimization Models: Spreadsheet Models:
Building good spreadsheet models, What if analysis, Excel functions for modeling, V
LOOKUP, H LOOKUP, Auditing spreadsheet models. Linear Optimization Models:
Maximization & Minimization Problems: Formulation, Use of Excel to solve business
problems: e.g. marketing mix, capital budgeting, portfolio optimization
Unit-IV: Decision Making under uncertainty: Probability distributions: Continuous and
discrete distributions, Concept of Simulation, advantages and disadvantages of Simulation,
Random number generation, Monte Carlo Simulation and its applications, Simulating the
value of PI through excel
Text books
• Camm, J.D., Cochran, J.J., Fry, M.J., Ohlmann, J.W., Anderson, D.R. (2015),
Essentials of Business Analytics, Cengage Learning, Second Edition.
• Prasad, R. N., Acharya, S. (2011), Fundamentals of Business Analytics, Wiley.
• Schniederjans, M.J., Schniederjans, D.G., Starkey, C.M. (2014), Business Analytics:
Principles, Concepts and Applications, Pearson.
ECO101: Principles of Microeconomics 3-1-0
Course Objectives: The course aims to provide students with a comprehensive
understanding of foundational microeconomic principles and concepts. Throughout the
course, students will explore topics such as scarcity and choice, demand and supply
dynamics, elasticity, consumer theory, production and costs, and perfect competition.
Course Outcomes:
ECO101.1: Comprehend the key principles and concepts of microeconomics, including
scarcity, opportunity cost, supply and demand, elasticity, consumer theory, production and
costs, and perfect competition
ECO101.2: Describe the effects of changes in supply and demand on market equilibrium,
utilizing the concept of elasticity to analyse the responsiveness of quantity demanded or
supplied to price changes
ECO101.3: Contrast the production processes and costs, evaluating the behaviour of profit-
maximizing firms, the relationship between production inputs and outputs, and the impact of
scale economies and diseconomies on costs
Unit-I: Introduction: Problem of scarcity and choice: scarcity, choice and opportunity cost;
production possibility frontier; economic systems. Demand and supply: law of demand,
determinants of demand, shifts of demand versus movements along a demand curve, market
demand, law of supply, determinants of supply, shifts of supply versus movements along a
supply curve, market supply, market equilibrium. Applications of demand and supply: price
rationing, price floors, consumer surplus, producer surplus. Elasticity: price elasticity of
demand, calculating elasticity, determinants of price elasticity, other elasticities.
Unit-II: Consumer Theory: Budget constraint, concept of utility, diminishing marginal
utility, Diamond-water paradox, income and substitution effects; consumer choice:
indifference curves, derivation of demand curve from indifference curve and budget
constraint
Unit-III: Production and Costs: Production: behaviour of profit maximising firms,
production process, production functions, law of variable proportions, choice of technology,
isoquant and iso-costlines, cost minimizing equilibrium condition. Costs: costs in the short
run, costs in the long run, revenue and profit maximization, minimizing losses, short run
industry supply curve, economies and diseconomies ofscale, long run adjustments
Unit-IV: Perfect Competition: Assumptions: theory of a firm under perfect competition,
demand and revenue; equilibrium of the firm in the short run and long run; long run industry
supply curve: increasing, decreasing and constant cost industries. Welfare: allocative
efficiency under perfect competition
Text books
• Bernheim, B., Whinston, M. (2009). Microeconomics. Tata McGraw-Hill
• Case, K., Fair, R. (2007). Principles of economics, 8th ed. Pearson Education
• Mankiw, N. (2007). Economics: Principles and applications, 4th ed. South Western
GEC101: INDIAN ECONOMY 3-1-0
Course Objective: The objective of the paper is to understand the bases of Indian economy.
Course Outcomes:
GEC101.1: Identify the key characteristics of Indian Economy.
GEC101.2: List the problems faced by Indian Industries.
GEC101.3: Analyze the Indian Economic policy.
Unit-I: Nature of Indian Economy: The need for economic development, causes of under-
development, determinants of development, National Income of India-estimates and
interregional variations, Economic Planning- Importance for Economic development, Salient
features of India’s five years plans: priorities, targets, achievements, failures, factors
affecting successful implementations of plans. NITI Aayog (National Institution for
Transforming India). Economic Reforms; Privatization, Liberalization and Globalization
Unit-II: Human Resources and Economic Development – Demographic Features of Indian
population, size and growth of population and economic development. Problem of over
population. Human development Index. Unemployment problem in India; Problem of
Poverty, Regional imbalances.
Unit-III: Industrialization- Growth and problems of major industries-Iron and Steel, Cotton
Textiles, Cement, Sugar and Petroleum. Industrial policy. Small scale industries-Problems
and policy.
Unit-IV: Indian Finance System: Commercial banking in India, role of the Reserve Bank of
India, inflation targeting, Parallel Economy, India’s foreign trade and balance of payment,
mobilization of resources for development, Fiscal policy.
Text Books:
• S.K. Mishra and V.K. Puri, “Indian economy”, Himalaya Publishing House, 2018
edition
• R. Datt, and K.P.M. Sundhram, “Indian Economy”, Sultan Chand & Sons, 2016
edition below
• I.C. Dhingra, “Indian Economy”, Sultan Chand & Sons, 2014.
• R. Singh, “Indian Economy”, McGraw Hill Education, 2015.
• N. Banik, “The Indian Economy: A Macroeconomic Perspective”, Sage India Publisher,
2015.
• U. Kapila, “Indian Economy: Performance and policies”, Academic Foundation, 2019
edition below
GEC103: INDIA’S DIVERSITY 3-1-0
Course Objective: The objective of the paper is to understand the bases of India’s diversity
and its linkages with the people, livelihood, occupational diversity and socio-economic
challenges. Further, it aims at understanding the diversity and its implications for the
business.
Course Outcomes:
GEC102.1: Comprehend various forms of diversity in Indian society
GEC102.2: Comprehend the connections between diversity and socioeconomic difficulties.
GEC102.3: Analyze how diversity affects opportunities and choices in the business world.
Unit-1: Recognizing, Accommodating and valuing diversity - Challenges and dilemmas
posed by diversity and drive for homogenization; Sources of dilemma and tension—
immigration, competition for limited resources; - Regional bases of India’s diversity:
regional approach to understanding diversity in terms of India’s topography, drainage,
soil, climate, natural vegetation, rural and urban settlements - Social diversity in India:
Peopling , demography, languages, castes, ethnicity, religions, sects, family, kinship and
social institutions; socio-cultural regions.
Unit-2: People, Livelihood and Occupational Diversity - Traditional livelihoods and their
nature - agriculture, crafts, industry and services; - Region, occupation and employment
Unit-3: Linkages between Diversity and India’s Socio-economic challenges - Regional
variations in terms of geographic and socio-economic factors- trends and emerging options;
- Food insecurity, economic inequalities and poverty, environmental degradation and
sustainable development.
Unit 4: Diversity and Business - Indian Consumers and marketing; Rural and Urban context,
Diversity, manufacturing, industry and services; - Diversity and Innovation; - Workforce
diversity and management
Text Books:
• A.R. Desai, “Rural Sociology in India”, Popular Prakashan Ltd., 2011.
• V.K. Kaul, “Innovation Revolution: Harnessing India’s Diversity”, Yojana, November
2014.
• V.K. Kaul, “India’s Diversity: From Conflict to Innovation”, Social Science and Human
Research, June 2014.
• V. K. Kaul, “ India’s Diversity and Globalisation: Unifying Forces and Innovation”,
Social Science and Research Network, June 2014.
• F. Martin-Alcazar, P.M. Romero-Fernandez, G. SanchezGardy, “Transforming Human
Resource Management Systems to Cope with Diversity, Journal of Business Ethics,
2012, vol. 107, pp. 511-531.
• N. Grover, “Cultural Geography: Form and Process”, Concept Publishing Company,
2004.
• D. E. Sopher, “An Exploration of India- Geographical Perspectives on Society and
Culture”, PHI Press, 1980.
• B. Aitken, “Seven Sacred Rivers”, Penguin India, 2000.
• M. Gadgil, R. Guha, Ecology and Equity: The use and abuse of nature in contemporary
India, Penguin, 1995.
BBA 102 BUSINESS ENVIORNMENT 3-1-0
Course Objective:
The objectives of this course are, to acquaint the students with concepts of business environment;
political, legal, economic, social, cultural and technological and their influence on business
decision making.
Course Outcomes:
BBA102.1: Demonstrate a good understanding of business environment at micro and macro level
BBA102.2: Analyze business environment and evaluate strategies to be applied in different
.

challenges posed by the environment

BBA102.3: Outline composition, working and significance of major global players like IMF,
WTO, WB, NITI Aayog
Unit-I: Introduction- Business Environment; Importance, Types- Internal and External, Micro
and Macro, Major environment issues and challenges: Inflation, Unemployment, Business Cycle-
phases, management of cyclical fluctuations. Environment Analysis: Techniques of environment
analysis, PESTLE Analysis and SWOT, Environment Scanning: Identification of Relevant
Variables, Data Collection Mechanism, summarizing and reporting Environmental Trends.
Unit-II: Business Environment in India- Political environment and Business: Types of Political
Systems, Political Risks Socio-cultural environment of Business: Elements of Culture, Doing
Business in India- A cultural Perspective, Demographic Environmental Factors, Legal
Environment and Business: Indian Legal System, Legal Protection for Business in India.

Unit-III: Economic Environment and Reforms- Economic Environment: Analysis of Sectors,

Economic Planning in India; Structural adjustment and Economic reforms: Industrial policy,
Sectoral reforms, Agriculture Policy; Foreign Trade Policy and Liberalization, Labor Market and
Reforms.

Unit-IV: Business Environment in Global Context- Globalization and its impact; International
Institutions/Organizations: GATT, WTO, IMF; Multinationals and their Economic Impact; Flow
of foreign capital; FDI, FII, FEMA, etc.

Text Book:

• Paul J. and Gupta P., Economic Environment and Policies for Business, Tata McGraw Hill
Education Private Lt
• Paul J., Business Environment-Text and Cases, Tata McGraw Hill.
• Baron D.P., Business and Its Environment, 7thEdition,Pearson Prentice-Hall, Upper Saddle
River, NJ, 2013
• Adhikari M, Economic Environment of Business,2000, 8th Ed. Excel Books
BBA104 BUSINESS STATISTICS & OPERATIONS RESEARCH 3-1-0

Course Objectives: The objective of this paper is to develop student’s familiarity with the
basic concept and tools in statistics and operations research. These techniques assist
specially in resolving complex problems serve as a valuable guide to the decision makers.

Course Outcomes:
BBA104.1: Illustrate a good understanding of rigorous mathematical concepts that justifies
decisions or analysis.
BBA104.2: Identify, formulate, abstract, and solve mathematical problems that can be
addressed using tools from a variety of mathematical areas, including optimization, discrete
mathematics, and probability.
BBA104.3: Demonstrate solid understanding of the many ways applied mathematics can be
used to extract data information and for making decisions.
Unit-I: Statistics: Definition, Importance & Limitation, Collection of data and formation
of frequency distribution, Graphic presentation of Frequency distribution – Graphics, Bars,
Histogram, Diagrammatic.
Unit-II: Measures of Central Tendency – Mean Median and Mode, Partition values –
quartiles, deciles and percentiles; Measures of variation – Range, IQR, quartile, deciles and
percentiles, quartile deviation and standard deviation and Lorenz Curve.
Unit-III: Correlation Analysis: Correlation C o e f f i c i e n t ; Assumptions of Correlation
Analysis; Coefficients of Determination and Correlation; Measurement of Correlation- Karl
Person’s Methods; Spearman’s Rank correlation; Concurrent Deviation the Correlation
Coefficient; Pitfalls and Limitations Associated with Regression and Correlation Analysis.
Unit- IV: Linear Programming: Concept and Assumptions Usage in Business Decision
Making, Linear Programming Problem: Formulation, Methods of Solving: Graphical and
Simplex, problems with mixed constraints: Duality; Concept, Significance.
Transportation and Assignment problems: General Structure of Transportation Problem,
Different Types Methods for Finding Initial Solution by North-West Corner Rule, Least
Cost Method and Vogal Approximation Method and Testing for Optimality. Assignment
Problem: Different Methods Operations, Scheduling: Scheduling Problems, Shop Floor
Control, Gantt Charts, Principles of Work Center Scheduling, Principles of Job Shop
Scheduling, Personnel Scheduling.
Text Books:
• N. D. Vohra, N.D., “Quantitative Techniques in Management”, McGraw Hill
Education, 2011.
• S. P. Gupta, P. K. Gupta, “Quantative Techniques and Operation Research”, Sultan
Chand, 2013.
• S. Rajagopalan & R . Sattanathan, “Business Statistics & Operations Research”,
McGraw Hill Education, 2011.
• J. K. Sharma, “Operations Research: Problems & Solutions”, Macmillan India Ltd,
2010.
• Render, Barry, R. M. Stair, M. E. Hanna, Badri, “Quantitative Analysis for
Management”, Pearson Education, 2012.
BBA106 LEGAL ASPECT OF BSUINESS 3-1-
0

Course Objective: The objective of the course is to impart basic knowledge of the important
business laws along with relevant case law.

Course Outcomes:
BBA106.1: Identify and understand the basics of most relevant business laws of India.
BBA106.2: Comprehend the concept, working and significance of Indian contract system.
BBA106.3: Analyze the legal implications of business decisions.
Unit-I: Introduction to Indian legal system, The Indian Contract Act, 1872: General
Principle of Law of Contract: a) Contract – meaning, characteristics and kinds
b) Essentials of valid contract - Offer and acceptance, consideration, contractual capacity,
free consent, legality of objects. c) Contract of Indemnity and Guarantee
d) Contract of Bailment & Pledge.
Unit-II: The Sale of Goods Act, 1930: a) Contract of sale, meaning and difference between
sale and agreement to sell, b) Conditions and warranties, c) Transfer of ownership in goods
including sale by non-owner, d) Performance of contract of sale, e) Unpaid seller – meaning
and rights of an unpaid seller against the goods and the buyer.
Unit-III: The Companies Act 1956 (Basic elementary knowledge): Essential
characteristics of a Company, Types of Companies, Memorandum and Articles of
Association, Prospectus, Shares – Kinds, Allotment and Transfer, Debentures, Essential
conditions for a valid Meeting, Kinds of Meetings and Resolutions; Directors and
Remuneration, Directors, Managing Directors-their Appointment, Qualifications, Powers
and Limits on their Remuneration, Prevention of Oppression and Mismanagement.
Unit-IV: The Negotiable Instruments Act 1881: a) Meaning and Characteristics of
Negotiable Instruments: Promissory Note, Bill of Exchange, Cheque, b) Holder and Holder
in due Course, Privileges of Holder in Due Course, c) Negotiation: Types of Endorsements
d) Crossing of Cheque, e) Bouncing of Cheques

Text Books
• M. C. Kuchhal and V. Kuchhal, “Business Law”, Vikas Publishing House, New
Delhi, 2014.
• Maheshwari, “Principles of Business Law”, Himalaya [Link]-New Delhi,
2013.
• R. Kumar, “Legal Aspects of Business”, Cengage Learning, 2013.
BBA108 RECENT ANALYSIS OF BUSINESS DEVELOPMENT 0-0-
4

Course Objective: The objective of the course is to make students aware of recent business
development around the globe.

Course Outcomes:
BBA108.1: Identify and understand the basics of most relevant business development in
Indian and around the world
BBA108.2: Comprehend business dynamics to facilitate decision-making
BBA108.3: Demonstrate a good understanding of business environment at micro and macro
level
Students are required to bring business newspaper in the college. The concerned faculty
would highlight the articles to be read and discussed in the class. The underlying motive is
to familiarize students with benefits associated with newspaper reading. The concerned
faculty would evaluate students’ performance through mid-term (50marks) and end-term
assessment (50marks) at her/his own.

BBA110 ENVIRONMENTAL SCIENCE & SUSTAINABLE DEVELOPMENT

2-0-0
Course Objectives: The basic objective of this paper is to understand the basic fundamental
to environmental science, complexity of ecosystems, major environmental problems
including their causes and consequences. This course endeavors to provide a background to
current and controversial environmental issues and possible solutions to environmental
problems.
Course Outcomes:
BBA110.1: Comprehend the ethical, cross-cultural, and historical context of environmental
issues and the links between human and natural systems.
BBA110.2: Apply systems concepts and methodologies to analyze and understand
interactions between social and environmental processes.
BBA110.3: Identify their roles and identities as citizens, consumers and environmental
actors in a complex, interconnected world.
Unit-I: Ecosystems and how they work: Types of Eco-Systems, Geosphere – Biosphere
and Hydrosphere introduction. Major issues of Biodiversity, Conservation of Bio-Diversity.
Concept of sustainability and international efforts for environmental protection:
Concept of Sustainable Development, Emergence of Environmental Issues. International
Protocols, WTO, Kyoto Protocol, International Agreement on Environmental Management.

Unit-II: Water Pollution: Water Resources of India, Hydrological Cycle, Methods of

Water Conservation and Management, Rain Water Harvesting and their legal aspects, River
Action Plan, Ground and Surface Water Pollution; Waste Water Management.
Air Pollution: Air Pollution and Air Pollutants, Sources of Air Pollution and its Effect on
Human Health and Vegetations. Green House Effect, Global Warming and Climate Change.
Unit-III: Solid Waste: Management – and Various Method Used, Composting, Land Fill
Sites etc. Hazardous Waste Management, Biomedical Waste Management.
Environmental Impact Assessment and Environmental Management System - Introduction
and its Impact.
UNIT-IV: Introduction to Indian Environmental laws: Legal framework: , the Indian
Penal Code, Role of Judiciary in Environmental Protection, Water (Prevention and Control
of Pollution) Act, 1974, Environment (Protection) Act, 1986, Air (Prevention & Control of
Pollution ) Act, 1981,
Text Books
• G. T. Miller, “Environmental Science: Working with the Earth”, Cengage Learning
India Pvt. Ltd, 2011.
• S. P. Mishra and S. N. Panday, “Essential Environment Studies”, Ane Books Pvt.
Ltd. 2014.
• R. J. Chhatwal, “Environmental Science”, UDH Publishers & Distributers (P) Ltd,
2012.
• M. K. Roy, “Sustainable Development”, Ane Books Pvt. Ltd, 2014.
• D. K. Asthana, “Textbook on Environmental Studies”, 2014.
• N. Arumugam, V. Kumaresan, “Environmental Science & Engineering”, Saras
Publication, 2014.

Minor Track: Economics

ECO102: Principles of Macroeconomics 3-1-0

Course Objectives: The course covers essential macroeconomic concepts and aims to
provide students with a comprehensive understanding of the functioning of the economy as
a whole. The course begins with an introduction to macroeconomics, emphasizing its
significance and exploring the basic issues studied in this field.
Course Outcomes:
ECO102.1: Comprehend the factors that determine national income, including the concepts
of GDP and national income measurement
ECO102.2: Analyze and solve problems related to national income determination, including
the role of aggregate expenditure, consumption and investment functions, and the
equilibrium GDP.
ECO102.3: Justify the impact of fiscal policy on the economy, including changes in
government expenditure and taxes
Unit-I: Introduction to Macroeconomics: Concept and Significance of Macroeconomics;
Basic issues studied in macroeconomics
Unit-II: National Income Accounting: Concepts of GDP and National Income;
measurement of national income and related aggregates; nominal and real income;
limitations of the GDP concept Determination of GDP: Actual and potential GDP; aggregate
expenditure; consumption function; investment function; equilibrium GDP; concepts of
MPS,APS, MPC, APC; autonomous expenditure; Concept of multiplier
Unit-III: National Income Determination in an Open Economy with Government:
Fiscal Policy: impact of changes in government expenditure and taxes; net exports function;
net exports and equilibrium national income
Unit-IV: Money in a Modern Economy: Concept of money in a modern economy;
monetary aggregates; demand for money; quantity theory of money; liquidity preference and
rate of interest; money supply and credit creation; monetary policy
Text books
• Abel, A., Bernanke, B. (2016). Macroeconomics, 9th ed. Pearson Education.
• Blanchard, O. (2018). Macroeconomics, 7th ed. Pearson Education.
• Dornbusch, R., Fischer, S., Startz, R. (2018). Macroeconomics, 12th [Link]-
Hill.
• Jones, C. (2016). Macroeconomics, 4th ed. W. W. Norton.

Minor Track: Data Science

DSC102: Introduction to Programming using Python 3-0-2

Course Objective: The course objective is to familiarize students with the concepts in
Python programming. The course introduces Python’s data structures, functions and
important libraries so as to equip students to create programs for data manipulation.
Course Outcomes:
DSC102.1: Develop an understanding of the fundamentals of programming, including
variables, data types, conditional statements, loops, functions, and objects.
DSC102.2: Relate the basics of the Python programming language, including syntax, data
structures, and control flow.
DSC102.3: Create Python programs to solve computational problems.
Unit-I: Introduction to Python programming: Interactive mode and script mode, structure
of a program, script execution, debugging-errors, comments and error messages. Identifiers,
keywords, constants, variables, data types and assignments. Arithmetic operators and
expressions, relational operators, conditions and logical operators, operator precedence.
Input and output statements, control structures: if-else, loops, break and continue statements.
Introduction to in-built functions: invoking functions. Handling missing data values: isnull,
notnull.
Unit-II: Python data structures (strings, lists, tuples and dictionary): Strings: initialize
strings, subscript operator, access elements, string operations, built-in string functions and
methods, slicing a string, escape sequences. Lists: concepts of mutable lists, list operations:
create, initialize, access, traverse, append/insert new elements, search, sort, replace,
removing elements; inbuilt list functions and methods, list comprehensions. Tuples: concepts
of immutable tuples, tuple operations: create, initialize, access elements; tuple assignment,
slicing, and indexing. Dictionary: concept of key-value pair, literals, operations: create,
initialize, access, traverse, append, add and remove keys, dictionary functions and methods.
Unit-III: Writing user defined functions: Introduction to user-defined functions:
parameters, scope of variables, passing parameters, void functions, functions returning
values, invoking functions, lambda function, passing list, tuple dictionary as function
parameters.
Unit-IV: Working with Python libraries: Introduction to python libraries: NumPy,
Pandas, Matplotlib, importing libraries. Data visualization using Matplotlib library, plotting
 graphs: line plot, bar chart, scatter plot. NumPy and Pandas datatypes, basic operations:
create, access, slice, add and remove, reshape, indexing.
Text books
• Mckinney, W. (2017). Python for Data Analysis. Second edition, O’reilly
(SPD)
• VanderPlas, J. (2016). Python Data Science Handbook: Essential Tools for
Working with Data. Second edition, O’reilly (SPD).
• Guttag, J. V. (2013). Introduction to computation and programming using
Python. MIT Press.
• Liang, Y. D. (2013). Introduction to Programming using Python. Pearson.

GEC102: POSITIVE PSYCHOLOGY 3-1-

0
Course Objective: This course is designed to explore Positive Psychology in the work place.
It will focus on the application of positive subjective experiences and traits in organizations to
improve workplace effectiveness. This course looks at historical trends as well as emerging
changes in employees and the workplace. Directions for future research and implications for
practice will be emphasized.
Course Outcomes:
GEC102.1: Summarize and identify applications of the theories, concepts, models and
research in the field of positive organizational psychology.
GEC102.2: Apply awareness of leadership skills, work attitudes, and analytical skills in
relationship to the field
GEC102.3: Demonstrate ability to be effective leaders and team members within business
organizations
Unit-1: The changing world of work: Introduction to positive psychology and its application
to the workplace Understand the world of work, upcoming trends that will affect work
Management of today’s multi-generational and diverse work force
Unit-2: Positive work environments for individuals and organizations: Employee
engagement- what causes individuals to join an organization and why they stay or leave,
person-centered approach to engagement Understand the concept of work as meaning Impact
of employee well-being on the organization and impact of feelings about work on the
individual’s well-being. Bringing Positive Psychology to Organizational Psychology
Unit-3: Enabling a positive work life: Understand the benefits of coaching, mindfulness, and
strengths development in the workplace. Work and home life balance. Building psychological
capital Identify personal character strengths and understand their relationship with work
satisfaction Developing positivity and a positive team culture Maintaining positive
relationships at work
Unit 4: Positive organizational leadership: Explore and develop the elements of Authentic
Leadership Development and Positive Organizational Scholarship Understand the role of
positive emotions in the workplace and strength-based organizational development. Positive
Organizations and Appreciative Inquiry Meaning in work Creativity Leadership Coaching and
Positive Psychology
 Text Books:
• Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience. New York:
Harper and Row.
• Eden, D. & Aviram, A. (1993). Self-efficacy training to speed reemployment: Helping
people to help themselves. Journal of Applied Psychology, 78(3) 352-360
• Compton, W. C. (2005). Introduction to Positive Psychology, 1st Ed. Belmont, CA:
Thompson
• Wadsworth. Peterson, C. (2006). A Primer in Positive Psychology. New York: Oxford
University Press.
• Schultz, D. and Schultz, S. E. (2006). Psychology and work today. 8th ed. N.D.: Pearson
Edu.
• Lomas, T., Hefferon, K.,• & Ivtzan, I. (2014). Applied positive psychology: Integrated
positive practice. Thousand Oaks, CA: SAGE Publications

GEC104: HUMAN VALUES 3-1-0

Course Objective: This course is designed to make students of fundamental human values
that need to be cherished in every sphere of life.
Course Outcomes:
GEC104.1: Demonstrate an adequate understanding of concept, functions and utilizes of belief,
value, and custom for a human society
GEC104.2: Elaborate the necessities of human values for harmony with self, fellow human
being, society, and nature
GEC104.3: Evaluate the utility of values, ethics and moral code of conduct in social and
professional life
Unit-1: Introduction to Value Education: Understanding Value Education, Self-exploration
as the Process for Value Education, Continuous Happiness and Prosperity – the Basic Human
Aspirations, Right Understanding, Relationship and Physical Facility, Happiness and Prosperity
– Current Scenario, Method to Fulfill the Basic Human Aspirations
Unit-2: Harmony in the Human Being : Understanding Human being as the Co-existence of
the Self and the Body, Distinguishing between the Needs of the Self and the Body, The Body as
an Instrument of the Self, Understanding Harmony in the Self, Harmony of the Self with the
Body, Programme to ensure self-regulation and Health. Harmony in the Family and Society:
Harmony in the Family – the Basic Unit of Human Interaction, Values in Human-to-Human
Relationship, 'Trust' – the Foundational Value in Relationship , 'Respect' – as the Right
Evaluation, Understanding Harmony in the Society, Vision for the Universal Human Order.
Harmony in the Nature/Existence: Understanding Harmony in the Nature, Interconnectedness,
self-regulation and Mutual Fulfilment among the Four Orders of Nature, Realizing Existence as
Co-existence at All Levels, The Holistic Perception of Harmony in Existence.
Unit-III: Implications of the Holistic Understanding – a Look at Professional Ethics: Natural
Acceptance of Human Values, Definitiveness of (Ethical) Human Conduct, A Basis for
Humanistic Education, Humanistic Constitution and Universal Human Order, Competence in
Professional Ethics, Holistic Technologies, Production Systems and Management Models-
Typical Case Studies, Strategies for Transition towards Value-based Life and Profession.
Unit 4: Social Ethics: The Basics for Ethical Human conduct, Defects in Ethical Human
Conduct, Holistic Alternative and Universal order, Universal Human Order and Ethical
Conduct. Professional Ethics: Value Based Life and Profession, Professional Ethics and Right
Understanding, Competence in Professional Ethics, Issues in Professional Ethics – The
Current scenario, Vision for Holistic Technologies, Production System and Management
Models
Textbook :
• A Foundation Course in Human Values and Professional Ethics, R R Gaur, R Asthana,
G P Bagaria, 2nd Revised Edition, Excel Books, New Delhi, 2019. ISBN 978-93-
87034-47
• Teachers’ Manual for A Foundation Course in Human Values and Professional Ethics,
R R Gaur, R Asthana, G P Bagaria, 2nd Revised Edition, Excel Books, New Delhi,
2019. ISBN 978-93-87034-53
• Hind Swaraj or Indian Home Rule - by Mohandas K. Gandhi
• India Wins Freedom - Maulana Abdul Kalam Azad
• Vivekananda - Romain Rolland (English)
• Gandhi - Romain Rolland (English)
Third Semester

BBA201: ORGANISATION BEHAVIOR-I 3-1-0

Course Objectives: The course aims to provide an understanding of basic concepts, theories
and techniques in the field of human behaviour at the individual, group and organizational levels
in the changing global scenario. The course must be taught using case study method.
Course Outcomes:
BBA201.1: Describe why employees behave the way they behave at work place.
BBA201.2: Identify individual characteristics that influence employee behavior at workplace.
BBA201.3: Analyze how group dynamics influence employee behavior in organizations & how
organization itself influences employees behaviour at work.
Unit-I: Introduction: Conceptual Foundation of Organisational Behaviour; Nature and
Characteristics; Determinants; Contributing Disciplines; Challenges and Opportunities for
Organisational Behaviour, Models and Approaches of Organizational Behaviour,
OB and Emotional Intelligence. Organisational structures: Line, Department, Matrix, Linking-
pin model
Unit-II: Individual & Interpersonal Behaviour: Biographical Characteristics; Ability;
Values; Attitudes- Formation, Theories, Organisation Related Attitude, Relationship between
Attitude and Behavior; Personality – Determinants and Traits; Emotions; Learning-Theories and
Reinforcement Schedules, Perception –Process and Errors. Conflict: Intrapersonal,
Interpersonal Intragroup and Intergroup including Johari Window; Transactional Analysis – Ego
States, Types of Transactions, Life Positions, Applications of T.A.
Unit-III: Group Behaviour & Team Development: Concept of Group and Group Dynamics;
Types of Groups; Formal and Informal Groups; Stages of Group Development, Theories
of Group Formation; Group Norms, Group Cohesiveness; Group Think and Group Shift. Group
Decision Making; Inter Group Behaviour; Concept of Team Vs. Group; Types of Teams;
Building and Managing Effective Teams.
Text Books
• S. P. Robbins and S. Sanghi, “Organizational Behaviour”, Pearson Education, 2013.
• Luthans, Fred, “Organizational Behavior”, McGraw Hill Education, 2012.
• S. Mirza, “Organizational Behavior”, McGraw Hill Education, 2012.
• Kinicki, Angelo and Kreitner, “Organisational Behaviour”, McGraw Hill Edu, 2012.
BBA203: MARKETING MANAGEMENT-I 3-1-0
Course Objectives: The course aims to provide an understanding of basic concepts,
theories and techniques of marketing. The course must be taught using case study method.
Course Outcomes:
BBA203.1: .Identify the roles and functions of marketing within a diverse range of
organizations and to understand value creation through marketing and customer relationship
management.
BBA203.2: Describe key marketing concepts, theories and techniques for the analysis of
dynamic marketing environment.
BBA203.3: Derive consumer insights from the application of knowledge on consumer
behaviour and marketing research.
Unit-I: Introduction to Marketing: Nature, Scope and Importance of Marketing, Basic
concepts, Introduction to marketing function; genesis, approaches to marketing.
Unit-II: Strategic Concerns in Marketing: Marketing Environment: Analyzing needs and
trends Macro Environment –Political, Economic, Socio-cultural, Legal, Ecological and
Technical Environment – PEST analysis. Micro Environment – Industry & Competition,
Marketing Organization & Control, Business Portfolio Management.
Unit-III: Consumer Insights: Marketing Research, Consumer Behaviour, B2B Consumer
Behaviour
Unit-IV: Customer Relationship Management: Concept of customer value, customer
satisfaction and delight. Customer Lifecycle and Relationship Management
Text Books
• Kotler, Armstrong, Agnihotri and Haque, “Principles of Marketing- A South Asian
Perspective”, Pearson Education, 2020.
• Ramaswamy and S. Namkumar, “Marketing Management Global Perspective:
Indian Context”, McMillan, Delhi, 2018.
BBA205: COST AND MANAGEMENT ACCOUNTING 3-1-0
Course Objectives: Enable students to acquire knowledge of concepts, methods and
techniques of cost accounting for the purpose of managerial planning, control and decision-
making.
Course Outcomes:
BBA205.1: Explain the concept of Cost and identify its various types.
BBA205.2: Differentiate between Financial, Cost and Management accounting.
BBA205.3: Apply marginal costing and differential costing techniques in different business
situations.
Unit-I: Introduction: Meaning, scope, objectives and advantages of cost accounting;
Difference between different forms of accounting –– Cost, Financial and Management
accounting, Cost concepts and classifications, Overview of elements of cost and Cost sheet
Unit-II: Methods of Costing: Unit costing, Job costing, Contract costing, Process costing
(including process losses, valuation of work-in-progress, joint and by-products). Service
costing (only transport). Marginal Costing: Concept of marginal cost and marginal costing;
Absorption versus Variable Costing: Distinctive features and income determination; Cost-
volume-profit analysis; Break-even analysis-using mathematical and graphical approaches;
Profit-volume ratio, angle of incidence, margin of safety, key factor, determination of cost
indifference point, Cash break-even point and Composite break-even point.
Unit-III: Decision-Making: Steps in Decision Making Process, Concept of Relevant Costs
and Benefits, Various short -term decision making situations – profitable product mix,
Acceptance or Rejection of special/ export offers, Make or buy, Addition or Elimination of
a product line, sell or process further, operate or shut down. Pricing Decisions: Major factors
influencing pricing decisions, Various methods of pricing.
Unit-IV: Budgetary Control and Standard Costing System:Budgeting and Budgetary
Control: Concept of budget, budgeting and budgetary control; Objectives, merits and
limitations; Budget Administration; Functional Budgets; Fixed and Flexible budgeting; Zero
base budgeting; Programme and Performance budgeting. Standard Costing and Variance
Analysis: Meaning of standard cost and standard costing; advantages, limitations and
applications; Variance Analysis – material and labour. Performance Measurement:
Responsibility Accounting: Concept, Significance, Different Responsibility Centres;
Divisional Performance Measurement: Financial and Non-Financial measures, Activity
Based Costing
Text Books
• Goel, Rajiv Kumar & Ishaan Goel. Concept Building Approach to Management
Accounting. Cengage.
• Lal, Jawahar and Srivastava, Seema. Cost Accounting. McGraw Hill Publishing Co., New
Delhi.
• Khan, M. Y. and Jain, P.K. Management Accounting. Tata McGraw Hill Publishing Co.,
New Delhi
BBA207: SOFT SKILLS & PERSONALITY DEVELOPMENT 0-0-4
Course Objectives: The aim of the course is to enable the students to understand and apply
the concepts which lead to effective spoken and written communication.
Course Outcomes:
BBA207.1: Understand and display effective use non-verbal communication
BBA207.2: Able to appear for interviews, group discussions and other presentation
BBA207.3: Apply different interventions of self-assessment for self-introspection.
Unit-I: Conceptual Understanding of Communication; Cognition and Re-Cognition; Types
of communication: Oral, Verbal, Non-verbal, Kinesics, Interpersonal, Group and Mass
Communication, Communion, Barriers to communication; Values and Belief system.
Unit-II: Spoken Communication; Art of debating, Elocution, Stage Anchoring, Group
Discussion; Interviews; Quiz; Use of Jargon, Slangs and Vocabulary for effective
Communication; Voice Modulation and Intonation; Clarity; Brevity; Articulation of thought
and speech; Assertiveness; Affirmation.
Unit-III: Written Communication, KISS rule; Resume writing; Letter writing; Taking notes;
Recording minutes and preparing proceedings of meetings; Role of empathy and
compassion.
Unit-IV: Self-assessment; Self-awareness; Self-esteem, Self-confidence; Perception and
observation skills; Benefits of Meditation and Self-Hypnosis, Goal setting and career
planning. Practical: Debate, Declamation; Presentation exercises and written communication
exercises.
Text Books
• A. Barker, Improve Your Communication Skills, Kogan Page India Pvt Ltd., 2011.
• A. Doff and C. Jones, Language in Use (Upper-Intermediate), Cambridge
University, 1997.
• J. Seely, The Oxford Guide to Writing and Speaking, Oxford University Press, 2005.
• S. Khera, You Can Win, Macmillan Books, 2000.
• S. Covey, 7 Habits of Highly Effective People, Simon and Schuster, 1990.
• J. Collin, Perfect Presentation, Video Arts Marshal, 1999.
• J. Rogers, Effective Interviews, Video arts Marshal, 1998.
• R. Heller, “ Effective Leadership: Essential Manager Series,” DK Publishing, 2002.
BBA209: SCIENCE AND PRACTICE OF HAPPINESS 2-0-0
Course Objectives: The course aims to provide an understanding of different facets of
happiness. It also offers several interventions through which students can learn to remain
happy.
Course Outcomes:
BBA209.1: Understand, comprehend and mould their emotions
BBA209.2: Recognize sources of displeasure and happiness
BBA209.3: Exhibit desirable behaviours like empathy, compassion, love, and trust
Unit-I: Understanding Emotions: The importance of different emotions, Why stay happy,
Emotion contagion, different theories of emotions, Introducing the different perspectives of
happiness
Unit-II: Science of happiness: Understanding the neuroscience of happiness, Brain-
behaviour relationship in happiness, Science of belief, Measuring happiness: Why do we
need to measure happiness:, How can we measure happiness, Importance of measuring
happiness , Role of technology, Understanding employee happiness, Designing happy
workplaces, Role of humour in workplace, Communicating happiness: Designing effective
messages, Body language and nonverbal cues of happiness, Role of gestures in
spreading/understanding happiness
Unit-III: Practice of happiness : Introduction to different practices that help calm the mind
and foster happiness, Mindfulness practices, Self awareness, Self motivation, Sharing
examples, cases, practices that have been implemented and which have yielded result in
spreading happiness, Happy leaders: The emotional impact of a team leader on its members
Sensitivity training, Creativity and happiness: Creativity Vs routine, Understanding the role
of flow, Importance of intuition
Unit-IV: Creativity and happiness: Creativity Vs routine, Understanding the role of flow
Importance of intuition, Relationship and wellbeing: The importance of relationship,
Nurturing relationship, Importance of networking, Career, life and happiness: Understanding
the importance of career and it’s limits, Work life balance, Achieving personal and
professional success, Consumer Happiness: How to keep your consumers happy, Practices
adopted my marketers do keep consumers happy, Sensory engagement and happiness:
Engaging the senses to keep oneself and others happy, Building resilience: Resilience in
times of uncertainty and stress, Nurturing skills, values, perception and mindset for resilience
Text Books
• The bell of mindfulness - Thich Nhat Hanh
• The art of happiness: A handbook for living - Dalai Lama
• What makes you not a Buddhist - Dzongsar Khense Rinpoche
• Happiness: Transforming the landscape: Centre for Bhutan Studies, Bhutan (can be
downloaded online)
• A compass towards just and harmonious society - Centre for Bhutan Studies (can be
downloaded online)
• New Development Paradigm - Bhutan government submission to the UNGA (can be
downloaded online)
• Laugh your way to happiness - Lesley Lyle
BBA211: ORGANISATION BEHAVIOR-II 3-1-0
Course Objectives: The course aims to provide an understanding of basic concepts,
theories and techniques of motivation and organizational conflict. The course must be
taught using case study method.
Course Outcomes:
BBA211.1: Describe how and what motivates an employee
BBA211.2: Identify individual and organizational factors influence leadership
BBA211.3: Analyze how group dynamics influence employee behavior in organizations &
how organization itself influences employees behaviour at work.
Unit-I: Motivation: Definition, Concepts, Sources, Theories: Content and process,
Malsow’s need hierarchy, ERG theory, Equity theory, Vrooms expectancy theory, Alderfer
theory
Unit-II: Leadership: Leadership & management, Theories of leadership- Trait theory,
Behavioural Theory, Contingency Theory, Leadership & Followership, How to be an
Effective Leader, Difference between Leaders and Managers
Unit-III: Organization Culture and Conflict Management: Organizational Culture-
Concept, Functions, Socialization; Creating and sustaining culture; Managing Conflict –
Sources, Types, Process and Resolution of Conflict; Managing Change; Resistance to
Change, Planned Change. Managing Across Cultures; Empowerment and Participation.
Emerging Concepts and Issues in Organizational Culture.
Text Books
• S. P. Robbins and S. Sanghi, “Organizational Behaviour”, Pearson Education, 2013.
• Luthans, Fred, “Organizational Behavior”, McGraw Hill Education, 2012.
• S. Mirza, “Organizational Behavior”, McGraw Hill Education, 2012.
• Kinicki, Angelo and Kreitner, “Organisational Behaviour”, McGraw Hill Edu, 2012.
BBA213: MARKETING MANAGEMENT-II 3-1-0
Course Objectives: The course aims to provide an understanding of basic concepts,
theories and strategies of effective marketing. The course must be taught using case study
method.
Course Outcomes:
BBA213.1: Critically analyze an organization’s marketing activities.
BBA213.2: Develop the marketing strategy, segmentation, positioning and marketing mix
for an organization.
BBA213.3: Develop an awareness of emergent issues in marketing
Unit-I: Market Segmentation, Targeting and Positioning: Definition, Need & Benefits.
Bases for market segmentation of consumer goods, industrial goods and services. Segment,
Niche & Local Marketing, Effective segmentation criteria, Evaluating & Selecting Target
Markets, Concept of Target Market and Concept of positioning – Value Proposition & USP

Unit-II: Product & Pricing Decisions: Product & Brand: Product Levels, Product Mix,
Product Strategy, Product Development, Product Lifecycle and Product Mix, Pricing
Decisions: Designing Pricing Strategies and Programmes, Pricing Techniques.
Unit-III: Place & Promotion Decisions: Place: Meaning & importance, Types of
Channels, Channels Strategies, Designing and Managing Marketing Channel, Retailing,
Physical Distribution, Marketing Logistics and Supply Chain Management. Promotion:
Promotion Mix, Push vs. Pull Strategy; Promotional Objectives, Advertising- Meaning and
Importance, Types, Media Decisions, Promotion Mix, Personal Selling-Nature, Importance
and Process, Sales Promotion – Purpose and Types; Publicity and Public Relations-
Definition, Importance and Methods.
Unit-IV: Emergent issues in Marketing: Ethics in marketing, Social Marketing, Green
Marketing, Rural Marketing, Digital & Social Media Marketing
Text Books
• Kotler, Armstrong, Agnihotri and Haque, “Principles of Marketing- A South Asian
Perspective”, Pearson Education, 2020.
• Ramaswamy and S. Namkumar, “Marketing Management Global Perspective: Indian
Context”, McMillan, Delhi, 2018
 BBA215: FINANCIAL MARKETS & INSTITUTIONS 3-1-
0
Course Objectives: The course aims to introduce students to the basic concepts of
Financial Markets & major Financial institutions. The course will help in familiarizing
students with components of Indian Financial system, its various phases of development,
reforms in financial markets, various components & instruments of financial markets.
Course Outcomes:
BBA215.1: Identify key financial markets, their sub-markets, and functioning
BBA215.2: Develop a holistic understanding of money, capital and mutual fund markets
BBA215.3: Acquire adequate understanding of new-age banking and its constituents and
challenges
Unit-1: Financial System: Components, features and structure of financial system, role of
financial system in the economic development of a country. Linkage between savers and
users of funds. Indian Financial System – Reforms in Indian Financial system and phases
of growth of Indian Financial System.
Unit-2: Capital Markets – Functions, organization and instruments of Capital Markets.
New Issues markets, stages and methods of flotation of securities. Secondary markets –
Introduction, role of stock exchange in the economic development. Market instruments and
intermediaries. Advent of Algo trading and High frequency data in Capital Markets. Money
Markets – Functions, organization, and major instruments of Money markets.
Unit-3: Financial Institutions: Indian banking industry – RBI – Introduction, regulatory
role of Reserve Bank of India, commercial banking, features, instruments, recent
developments, Development Financial Institutions, overview and role in Indian economy.
New-Age Banking - Evolution of Payments Banks, Small-Savings Banks, UPI Interface
and Digital Payments. Economy and increased money velocity in the age of cashless
transactions, Pay Wallets and Smart money.
Unit-4: Mutual Funds – Introduction, organization, structure, functions played by Mutual
Funds. Hybrid Financial services – Introduction, development and organization -
Merchant banking & Investment banking, credit rating, venture capital, hire-purchase,
housing finance, factoring.
Suggested readings:
1. L.M. Bhole, Financial Institutions and Markets, Mc Graw Hill Education, 6th
Edition, 2017.
2. M.Y. Khan, Indian Financial System, McGraw Hill Education (India) Private
Limited, 2013.
3. N. K. Gupta, M. Chopra, Financial Markets, Institutions & Services, Ane Books
Pvt. Ltd., 2013.
4. Jeff Madura, Financial Markets & Institutions, Cengage Learning, 12th Edition.

Fourth Semester
BBA202: HUMAN RESOURCE MANAGEMENT-I 3-1-0

Course Objectives: The objective of this course is to make students familiar with basic
concepts of human resource management and people related issues.
Course Outcomes:
BBA202.1: Identify the key differences between job analysis, job evaluation, job design.
BBA202.2: Develop a holistic understanding of HRM functions viz. HR planning,
selection, placement, training and development, performance management.
BBA202.3: Acquire adequate understanding of functioning of HR department
Unit-I: Human Resource Management: Concept and Functions, Role, Status and
competencies of HR Manager, HR Policies, Evolution of HRM. Emerging Challenges of
Human Resource Management; workforce diversity, empowerment, Downsizing; VRS; role
of HRM in strategic management; Human Capital; Green HRM
Unit-II: Acquisition of Human Resource: Job analysis, Human Resource Planning-
Quantitative and Qualitative dimensions; Recruitment – Concept and sources; (E-
recruitment, recruitment process outsourcing etc.); Selection – Concept and process; test and
interview; placement induction. Job analysis – job description and job specification; job
design: behavioral concerns, ergonomic considerations and flexible work schedules;
introduction to employee empowerment, managing protean careers, moonlighting
phenomenon etc.
Unit- III: Training and Development: Concept and Importance; Identifying Training and
Development Needs; Designing Training Programmes; Role Specific and Competency
Based Training; Evaluating Training Effectiveness; Training Process Outsourcing;
Management Development; Career Development. Performance appraisal: nature and
objectives; Modern Techniques of performance appraisal; potential appraisal and employee
counseling; job changes – transfers, promotions and separation. Compensation: concept and
policies; job evaluation; methods of wage payments and incentive plans; fringe benefits;
performance linked compensation, 360 Degree Appraisal Technique.
Text Books
• G. Dessler. “A Framework for Human Resource Management”. Pearson,2013.
• D. A. Decenzo, S. P. Robbins, S. L. Verhulst, “Human Resource Management”,
Wiley India Private Limited, 2015.
• Bohlendar and Snell, “Principles of Human Resource Management”, Cengage
Learning, 2013.
BBA204: FINANCIAL MANAGEMENT-I 3-1-0

Course Objectives: The main aim of this course is to introduce students to financial
management and for them to understand and appreciate the importance of financial
management in business and the development of the nation at large. The course lays a strong
foundation to the basics of the financial management covering major financial decisions, the
value of money in context of time, how firms take long term capital intensive financial
decisions and the cost involved in arranging the resources.
Course Outcomes:
BBA204.1: Examine the financial landscape, the time value of money theory, and risk and
return.
BBA204.2: Conduct financial analysis using various financial accounts, and examine the
methods and processes of capital budgeting.
BBA204.3: Carry out securities evaluation and examine the cost of capital.

Unit-I: Introduction: Meaning and importance of finance. Time value of money

(Compounding & Discounting), Risk & Return. Alternative investment options, Sources of
long term financing and short term financing.
Unit-II: Financial Analysis & Introduction to Capital Budgeting: Financial statements-
income statement, balance sheet, Ratio analysis: meaning, significance and limitations.
Current ratio, quick ratio, absolute liquidity ratio, debt-equity ratio, interest coverage ratio,
inventory turnover ratio, debtors turnover ratio, average collection period, creditors turnover
ratio, average payment period, return on capital employed, return on equity, earnings per
share, dividend per share, price-earning ratio. Investment decision and Capital Budgeting
process.
Unit-III: Capital Budgeting Techniques: The process of Capital Budgeting, Project
Appraisal methods – Non-cash (Payback Period, Accounting Rate of Return) & Discounted
Cash Flow (NPV, IRR & Profitability Index), Capital Budgeting under Risk-Certainty
Equivalent Approach & Risk-Adjusted Discount Rate.
Unit-IV: Concept of cost of capital and capital structure: Cost of debt capital, Costof
preference share capital, Cost of equity share capital, weighted average cost of capital
(WACC). Meaning of leverage. Operating leverage, Financial leverage, combined leverage.
Text Books
• Chandra, P. (2017). Finance Sense: Finance for Non-Finance executives. Tata
McGraw Hill.
• Gabriel, H. & Claude, V. (2008). Finance for Non-Finance Managers. Cengage
Delmar Learning India Pvt. Ltd.
• Gene, S. (2003). Finance for Nonfinancial Managers. (Briefcase Books Series). Tata
McGraw Hill.
• Chandra, P., Financial Management, McGraw-Hill Education (India) Ltd.
• Pandey, I.M., Financial Management, Vikas Publications, Delhi
• Online references:
[Link] (Damodaran
Online).
BBA206 RESEARCH METHODOLOGY 3-1-0

Course Objectives: The objective of this paper is to understand the various aspects of
research, identify the various tools available to a researcher. Research Methodology can help
the business manager in decision making.
Course Outcomes:
BBA206.1: Identification and formulation of a research problem
BBA206.2: Generate, sort and analyze data for hypothesis development and testing
BBA206.3: Describe the results & formulate report writing.
Unit-I: Introduction: Meaning of research; Scope of Business Research; Purpose of
Research – Exploration, Description, Explanation; Unit of Analysis – Individual,
Organization, Groups, and Data Series; Conception, Construct, Attributes, Variables, and
Hypotheses. Research Process: An Overview; Problem Identification and Definition;
Selection of Basic Research Methods- Field Study, Laboratory Study, Survey Method,
Observational Method, Existing Data Based Research, Longitudinal Studies, Panel Studies,
Questionnaire Design.
Unit-II: Measurement: Definition; Designing and writing items; Uni-dimensional and
Multidimensional scales; Measurement Scales- Nominal, Ordinal, Interval, Ratio; Ratings
and Ranking Scale, Thurstone, Likert and Semantic Differential scaling, Paired Comparison.
Sampling –Steps, Types, Sample Size Decision; Secondary data sources.
Hypothesis Testing: Tests concerning means and proportions; ANOVA, Chi-square test and
other Non-parametric tests.
Unit-III: Report Preparation: Meaning, types and layout of research report; Steps in report
writing; Citations, Bibliography and Annexure in report; JEL Classification.
Unit-IV: Computerized Data Analysis: An overview, features, and role of Computerized
Data Analysis (Advanced Excel / SPSS or any other popular software), Data entry and
analysis using SPSS/Excel
Text Books
• G. C. Beri, “Marketing Research”, McGraw Hill Education, 2013.
• Cooper, R. Donald and S. P. Schindler, “Business Research Methods”, Tata McGraw
Hill, 2014.
• R. Nargundkar, “Marketing Research: Text and Cases”, McGraw Hill Education,
2011.
• R. Kumar, “Research Methodology: A step by step guide for Beginners”, Pearson
Educaion, 2014.
• Levin at el. , “Statistics for Management”, Pearson Education, 2013.
• N. Malhotra, “Marketing Research”, Pearson education, 2010.

BBA208: WRITTEN ANALYSIS OF CASES 2-0-0

Course Objectives: Effective management of a business requires development of strategies

and their implementation, which are based on choices and critical decisions. The analysis of
a given business situation, identification of key factors affecting the business situation, is
critical to making effective decisions in business. This course will provide experiential
learning in the area of perspectives towards decision-making, the process of case analysis,
critical thinking, harnessing domain knowledge and assessing situations, and experience
analytical and decisionmaking situations through case analysis.

Course Outcomes:
BBA208.1: The ability to identify the key factors affecting business situations, experience
the use of critical thinking in analyzing business cases.
BBA208.2: Incorporate the use of domain knowledge and frameworks in assessing situations
and generating alternate courses of action and decision-making.
BBA208.3: Familiarity and enhanced use of frameworks for writing case analysis and
reports
Unit 1: The problem solving paradigm, the problem solving process, introduction to case
analysis, Science and its method, role of analysis and critical thinking, SWOT, RCA, PDSA,
DMAIC, Dewey’s framework, role of reporting and implementation of strategies. Critical
thinking, facts and cognitive biases, thinking and problem solving.
Unit 2: Analysing a case: Problem Definition – Identifying problems and decision points;
domains of business associated with business situation, key factors, issues and variables
impacting a company’s performance/goals/tasks – decision structure. Applying root cause
analysis, fishbone, understanding variation and causation, using existing frameworks and
theories, to define the problem. Operational and strategic issues in problem definition.
Unit 3: Analysing a case: Generating alternatives and decision-making - Domain knowledge and its
use in building deeper understanding of a problem, identifying the critical variables/key factors,
metrics and their role, alternate strategies/courses of action, critical thinking. Decisionmaking styles
and approaches, applying PDSA, DMAIC etc. Uncertainty and risk, strategy and implementation,
outcomes and scenarios. Experiencing decision-making and its aftermath.
Unit 4: Reporting and presentation: Written and oral formats of presenting and reporting cases,
purpose and approach, time constraints and audience, communication model, establishing
communication tasks, styles of communication.
Text Books/Materials/Suggested Readings
• The Case Study Handbook, Revised Edition: A Student's Guide, 2018, William Ellet,
Harvard B School Publishing.
• West, R. L. (2020). Effective Critical Thinking: The Key to Better Problem Solving
and Decision Making. Pearson.

BBA210: LOGICAL REASONING 2-0-0

Course Objectives: objective of this course is to make students familiar with basic concepts
and foundations of verbal and non-verbal reasoning.
Course Outcomes:
BBA210.1: Analyse the hidden patterns and solve logical sequencing problems.
BBA210.2: Interpret patterns in figures and image and offer solution to non-verbal problem.
BBA210.3: Apply the foundations of logical reasoning in real-life problems.
Unit 1: Verbal reasoning- Logical Sequences, Puzzles, Family/Blood Relation,
Coding/Decoding, Seating Arrangement, Number Test, Ranking and Order, Pairing,
Calendar, Para-Jumbles, Questions on Inference, Statement Conclusion/Assumption,
Syllogisms, Directions, Data Interpretation
Unit 2: Non-verbal reasoning: Essential Movements, Essential Rotations, Identical
Representation, Water Image, Relationship, Grouping
Text Books
• Logical reasoning by R S Aggarwal
BBA212: HUMAN RESOURCE MANAGEMENT-II 3-1-
0
Course Objectives: The objective of this course is to make students familiar with advanced
concepts of human resource management and people related issues.
Course Outcomes:
BBA212.1: Describe different interventions of Human Resource Development
BBA212.2: Identify and address the emerging challenges of HRM like downsizing,
workforce diversity, and empowerment
BBA212.3: Summarize fundamentals of employee welfare, health and safety.
Unit-I: Human Resource Development (HRD): Relationship between human resource
management and human resource development; HRD as a Total System; Activity Areas
of HRD: Training, Education and Development; Roles and competencies of HRD
professionals. HRD Process: Assessing need for HRD; Designing and developing effective
HRD programs; Implementing HRD programs; Evaluating HRD programs. Interventions:
Integrated Human Resource Development Systems, Staffing for HRD
Unit-II: Industrial Relation:; Employer Employee relations- an overview. Grievance
handling and redressal Industrial Disputes causes and settlement machinery, employee
health and safety; employee welfare; social security

Unit III: Strategic HRM: HRD audit, ethics and CSR; managing globalization; work-life
balance and green HRM practices; knowledge management. Downsizing, workforce
diversity, quite quitting, moon lighting, and empowerment.
Unit-IV: Technology and HRM: Human Resource Information System, HR Metrics and
Workforce Analytics, Algorithm Aversion, Human-computer interfaces, Techno-stress,
UTAUT model, Loafing at the workplace
Text Books
• G. Dessler. “A Framework for Human Resource Management”. Pearson,2013.
• D. A. Decenzo, S. P. Robbins, S. L. Verhulst, “Human Resource Management”,
Wiley India Private Limited, 2015.
• Bohlendar and Snell, “Principles of Human Resource Management”, Cengage
Learning, 2013.
BBA214: FINANCIAL MANAGEMENT-II 3-1-0

Course Objectives: The theory and application of financial decision-making and

management within businesses are the main topics of this course. Its subject matter examines
the economic reasoning behind financial decisions using concepts from the accounting and
finance fields. Emphasis is placed on decision-making within a management framework. As
a result, the unit equips students for the complex management of corporate finances.
Course Outcomes:
BBA214.1: Analyse the theoretical foundations of financial management and gain
understanding of the concepts of risk and return.
BBA214.2: Critically evaluate various capital structure theories; and identify elements that
influence a firm's choice of capital structure.
BBA214.3: Examine various dividend theories and the variables that determine dividend
policy.
Unit-I: Cost of Capital and Financing Decision: Method for calculating cost of equity,
Cost of retained Earnings, Cost of Debt, Cost of Preference Capital, Weighted Average Cost
of Capital (WACC) and Incremental (Marginal) Cost of Capital. Capital Structure: Theories
of Capital Structure (Net Income, Net Operating Income, MM Hypothesis, Traditional
Approach). Operating, Financial and Combined Leverage. EBIT-EPS Analysis.
Determinants of Capital Structure, Concept of optimum Capital Structure
Unit-II: Dividend Decision: Meaning and significance of dividends, determinants of
dividend policies, Critical analysis of Dividend theories with respect to Corporate Evaluation
– Walter’s Model, Gordon’s Model and Modigilani-Miller’s Model, Cash & stock dividends.

Unit-III: Working Capital Decision (Short term Finance): Concept of Working Capital,
Sources of Working capital, Risk-Return trade off, determinants of Working Capital –
Working capital forecast, Management of receivables, payables, inventory & cash
management, Inventory Management (ABC Analysis, concept of Economic Order
Quantity).
Text Books
• Chandra, P. (2017). Finance Sense: Finance for Non-Finance executives. Tata
McGraw Hill.
• Gabriel, H. & Claude, V. (2008). Finance for Non-Finance Managers. Cengage
Delmar Learning India Pvt. Ltd.
• Gene, S. (2003). Finance for Nonfinancial Managers. (Briefcase Books Series). Tata
McGraw Hill.
• Chandra, P., Financial Management, McGraw-Hill Education (India) Ltd.
• Pandey, I.M., Financial Management, Vikas Publications, Delhi
• Online references:
[Link] (Damodaran
Online).

BBA216: CONSUMER BEHAVIOUR 3-1-0

Course Objective: The course on Consumer behaviour equips students with the basic
knowledge about the issues and dimensions of consumer behaviour and with the skill and
ability to analyse consumer information and develop consumer behaviour oriented marketing
strategies.
Course Outcomes:
BBA216.1: Understand and appreciate the concept of consumer behavior from a variety of
perspectives.
BBA216.2: Identify the key reasons behind why particular consumers in particular situations
behave in certain ways.
BBA216.3: Apply principles of consumer behaviour to real-life situations to develop
business strategy.
Unit-I: Consumer Behaviour: Nature, scope & application: Importance of consumer
behaviour in marketing decisions, characteristics of consumer behaviour, role of consumer
research, consumer behaviour- interdisciplinary approach. Introduction to ‘Industrial Buying
Behaviour’ Market Segmentation: VALS 2 segmentation profile.
 Unit-II: Consumer Needs & Motivation: Characteristics of motivation, arousal of motives,
theories of needs & motivation: Maslow’s hierarchy of needs, McLelland’s APA theory,
Murray’s list of psychogenic needs, Bayton’s classification of motives, self-concept & its
importance, types of involvement. Personality & Consumer Behaviour: Importance of
personality, Consumer Perception: Concept of absolute threshold limit, differential threshold
limit & subliminal perception: Perceptual Process: selection, organization & interpretation.
Learning & Consumer Involvement: Importance of learning on consumer behaviour, learning
theories: classical conditioning, instrumental conditioning, cognitive learning & involvement
theory. Consumer Attitudes: Formation of attitudes, functions performed by attitudes, models
of attitudes: Tri-component model, multi-attribute model, attitude towards advertisement
model: attribution theory.
Unit-III: Group Dynamics & consumer reference groups: Different types of reference groups,
factors affecting reference group influence, reference group influence on products & brands,
application of reference groups. Family & Consumer Behaviour: Consumer socialisation
process, consumer roles within a family, purchase influences and role played by children,
family life cycle. Social Class & Consumer behaviour: Determinants of social class,
measuring & characteristics of social class.
Unit-IV: Diffusion of Innovation: Definition of innovation, product characteristics
influencing diffusion, resistance to innovation, adoption process. Consumer Decision making
process: Process- problem recognition, pre-purchase search influences, information
evaluation, purchase decision (compensatory decision rule, conjunctive decision, rule,
Lexicographic rule, affect referral, disjunctive rule), post- purchase evaluation; Situational
Influences. Models of Consumer Decision making: Nicosia Model, Howard-Sheth Model,
Howard- Sheth Family Decision Making Model, Engel, Kollat& Blackwell Model, Sheth
Newman Gross Model of Consumer Values
Readings
• G. Leon, Schiffman & L. [Link], “Consumer Behaviour”, Prentice Hall
Publication, 3rd Edition, 2012.
• M. R. Solomon, “Consumer Behaviour – Buying, Having and Being”, Pearson
Prentice Hall, 2013.

Minor 2: Economics
ECO201: Intermediate Microeconomics 3-1-0

Course Objectives: Building upon the foundation established in the Principles of

Microeconomics course, this course serves as a sequel, focusing on the exploration of various
market imperfections and failures, as well as the dynamics of input demand, factor incomes,
and international trade.
Course Outcomes:
ECO201.1: Identify and list different market structures, including monopoly, monopolistic
competition, and oligopoly, understanding their characteristics, price and output decisions,
and the social cost of monopoly
ECO201.2: Predict and describe the short-run and long-run price and output determinations
of monopoly firms, understanding the concept of a supply curve under monopoly
ECO201.3: Analyse the price discrimination strategies employed by monopolies and
evaluate the effectiveness of remedies such as antitrust laws and natural monopoly
regulation.
Unit-I: Market Structures: Concept of imperfect competition; short run and long run price
and output decisions of a monopoly firm; concept of a supply curve under monopoly;
comparison of perfect competition and monopoly, social cost of monopoly, price
discrimination; remedies for monopoly: Antitrust laws, natural monopoly, Monopolistic
competition: Assumptions, Short Run and Long Run price and output determinations under
monopolistic competition, economic efficiency and resource allocation; oligopoly:
assumptions, oligopoly models, game theory, contestable markets, role of government.
Unit-II: Market Failures: Market adjustment to changes in demand, efficiency of perfect
competition; sources of market failure: imperfect markets, public goods, externalities,
imperfect information; evaluating the market mechanism
Unit-III: Income Distribution and Factor Pricing: Input markets: demand for inputs;
labour markets, land markets, profit maximization condition in input markets, input demand
curves, distribution of Income
Unit-IV: International Trade: Absolute advantage, comparative advantage, terms of trade,
sources of comparative advantage, trade barriers, free trade/ protectionism
Text books
• Bernheim, B., Whinston, M. (2009). Microeconomics. Tata McGraw-Hill.
• Case, K., Fair, R. (2007). Principles of economics, 8th ed. Pearson Education.
• Mankiw, N. (2007). Economics: Principles and applications, 4th ed. South Western

ECO202: Intermediate Macroeconomics 3-1-

0
Course Objectives: The primary objective of this course is to equip students with an
analytical framework that enables them to comprehend the fundamental operations of the
macroeconomy. By the end of the course, students will be able to critically evaluate and
provide insightful commentary on the effectiveness of various economic policies.
Course Outcomes:
ECO202.1: Analyse, describe, and differentiate between the short-run and long-run
dynamics of GDP and price levels, considering the concepts of aggregate demand and
aggregate supply.
ECO202.2: Analyse and predict the relationship between inflation and unemployment
ECO202.3: Demonstrate an understanding of the balance of payments, including the current
account and capital account
Unit-I: IS-LM Analysis: Derivations of the IS and LM functions; IS-LM and aggregate
demand; shifts in the AD curve.
Unit-II: GDP and Price Level in Short Run and Long Run: Aggregate demand and
aggregate supply; multiplier analysis with AD curve andchanges in price levels; aggregate
supply in the Short-Run and Long-Run.
Unit-III: Inflation and Unemployment: Concept of inflation; determinants of inflation;
relationship between inflation and unemployment: Phillips Curve in short run and long run
Unit-IV: Balance of Payments and Exchange Rate: Balance of payments: current account
and capital account; market for foreign exchange; determination of exchange rate
Text books
 • Abel, A., Bernanke, B. (2016). Macroeconomics, 9th ed. Pearson Education.
• Blanchard, O. (2018). Macroeconomics, 7th ed. Pearson Education.
• Dornbusch, R., Fischer, S., Startz, R. (2018). Macroeconomics, 12th ed.
• McGraw-Hill.
• Jones, C. (2016). Macroeconomics, 4th ed. W. W. Norton.
• Mankiw, N. (2016). Macroeconomics, 9th ed. Worth Publishers.

Minor 2: Data Science

DSC201: Database Management System 3-0-2
Course Objective: The course objectives for a Database Management Systems (DBMS)
course are to provide students with a solid foundation in the theory and practice of database
management systems. The course aims to introduce students to the basic concepts of
database management systems, including data models, data normalization, and relational
algebra. Students will be taught how to design and implement databases using Structured
Query Language (SQL).
Course Outcomes:
DSC201.1: Understand the fundamentals of database systems, including data models, data
normalization, and relational algebra.
DSC201.2: Understand the role of database management systems in modern organizations
and their impact on data-driven decision making.
DSC201.3: Develop the ability to design and implement database applications using a
modern database management system.
Unit-I: Introduction: Database system concepts and its architecture, Data models schema
and instances, Data independence and database language and interface, Data definition
languages, DML. Database Structure.
Unit-II: Data modelling using Entity Relationship Model: E.R. model concept, notation
for ER diagrams mapping constraints, Keys, Concept of super key, candidate key, primary
key generalizations, Aggregation, reducing ER diagrams to tables, extended ER model.
Unit-III: Relational Data Model and Language: Relational data model concepts, integrity
constraints, Keys domain constraints, referential integrity, assertions, triggers, foreign key
relational algebra and relational calculus, SQL data definition queries and updates in SQL.3.
Data Base Design: Functional dependencies, normal forms, 1NF, 2NF, 3NF and BCNF,
multi-valued dependencies and fourth normal form.
Unit-IV: Transaction processing concepts: Transaction processing system, schedule and
recoverability, Testing of serializability, Serializability of schedules, conflict & view
serializable schedule, recovery from transaction failures, and Concurrency Control.
Text books
• Elmasri, Navathe,”Fundamentals of Database systems”, Addision Wesley
• Korth, Silbertz, Sudarshan,”Data base concepts”, McGraw-Hill.
• Ramakrishna, Gehkre, “Database Management System”, McGraw-Hill
• Sumathi S. & Esakkirajan S. (2007) Fundamentals of Relational Database
Management Systems, Springer

DSC202: Predictive Modeling 3-0-

2
Course Objective: This course aims to equip participants with the knowledge and skills
necessary to develop, evaluate, and deploy predictive models for various applications.

Course Outcomes:
DSC202.1: Understand the correct framework of predictive modeling process which
involves data preparation, model development, hypothesis testing and model evaluation.
DSC202.2: Understand the usage of large volume data by extracting useful information and
patterns and provide predictive insights.
DSC202.3: Build ability among students to understand and apply specific statistical and
predictive analysis methods applicable to real life scenario.
Unit-I: Introduction: Theory: Types and techniques of Predictive Analytics, Regression
models vs Classification Models, Key ingredients of predictive models, Application of
Predictive Analytics in Manufacturing, Health, Telecommunication, Supply Chain,
Information Technology etc. Practical: Building Statistical Models, Getting Started: The
Data Editor, Importing Data, The SPSS Viewer, Exporting SPSS Output, The Syntax Editor,
Saving Files, Retrieving A File, The SPSS Chart Builder: Histograms, Boxplots (Box-
Whisker Diagrams), Graphing Means: Bar Charts and Error Bars, Line Charts, Graphing
Relationships: The Scatterplot, Editing Graphs.
Unit-II: Data Preparation & Statistical Tests: Theory: Analyzing the metric data:
Measures of central tendency, measures of dispersion, data distribution, histogram analysis,
outlier analysis, correlation analysis, Introduction to Dimension reduction using Factor
Analysis Statistics. Principal Component Analysis. Practical: Frequency Command,
Descriptive Command, Cross Tabulation, Correlation Analysis Using SPSS, Bivariate
Correlation, Factor Analysis through SPSS
Unit-III: Model Development and Model Evaluation: Model Development: Data
partition, Attribute reduction, model construction, model validation, hypothesis testing,
results interpretation, Cross-validation Model Evaluation: Performance measures for
categorical dependent variable: Precision, Recall, F-score, Performance measures for
continuous dependent variables: Mean Relative Error, Mean Absolute Relative Error
Unit-IV: Regression and Classification Model Estimation: Theory: Simple Linear
Regression: Ordinary Least Squares Estimation, Assumptions of residual analysis,
Coefficient of Determination Multiple Regression: Adding a Term to a Simple Linear
Regression Model, Explaining Variability, Residual Analysis for Multiple regression,
Coefficient of Multiple Determination, Adjusted R-Square, Autocorrelation, Binary Logistic
Models and its Interpretation & applications Practical: Regression Using SPSS: One
Predictor, Regression with Several Predictors, Classification using SPSS: Binary Logistic
model with several predictors
Text books
• Kuhn, M. and Johnson, K. (2013). Applied Predictive Modelling, Springer Verlag.
• Weisberg, S. (2014). Applied Linear Regression, Wiley, Fourth Edition.
• Malhotra, R. (2016). Empirical Research in Software Engineering: Concepts,
Analysis & Applications, CRC press.
• Field, A. (2013), Discovering Statistics using IBM SPSS Statistics, Sage
Publications, Fourth Edition.