OFF Page
What is Backlink?
Basically Backlinks is a way of promoting your products or services.
Backlinks (also known as
“Inbound links”, “Incoming
links” or “One way links”) are
links from one website to a
page on another website
Are Backlinks Important?
Yes, Backlinks are basically votes from other websites. Each of these votes
tells search engines: “This content is valuable, credible and useful”.
So the more of these
“Votes” you have, the
higher your site will rank in
Google and other search
engines.
Types of Link?
There are different types of links we can get, but by dividing into the
characters, we found mainly two types
1. Do Follow
2. No Follow
Do Follow Link
The term Do Follow Link is introduced in 2005 by Google, to reduce the search
engine spam indexing and to improve the search engine results. Only Do
Follow Links pass link juice to the linked webpage and influence the target’s
page rank.
Do Follow Links are an important part of an SEO strategy for building backlinks to a website.
The main benefit of Do Follow Links is that they improve the Page Rank of a website and
individual web pages. The more high quality Do Follow Links a site has, the better it ranks in
search engines.
No Follow Link
A No Follow link, or link, is a link which does not pass authority on to the
website it is linking to.
No Follow links are links to your website with the rel= “nofollow” tag. This tag tells search
engines to ignore that link and not count it towards your site’s backlink profile.
Since search engines don’t count these links, they don’t count towards improving your ranking
in search results. Users can still click on these links to visit your page, as well as copy them and
use them like any other link on a website. Mainly No Follow Backlinks are created for link
Diversity.
Different Link Gaining Approach
Link Earnings: If someone put a hyperlinks on his/her website without your concern, As your
content is more informative in that topic. Then It’s called Link Earning.
Link Building: If you get backlinks concerning with another relevant website. Then It’s called
Link Building. Like Guest Posting, Blogger Outreach Backlinks, Profile Backlinks, Blog
Comments, Directory Submission, Question Answer, etc.
Types of Anchor Text
Exact Match: Anchor text is “exact match” if it includes the exact match of the keyword you are
targeting. For example: “SEO services” links to a page about SEO services.
Partial Match: Anchor text that includes a variation of the keyword on the linked-to page. For example:
“SEO Content Marketing Services” links to a page about Content Marketing.
Branded: Use of a brand name in the anchor text. For example: ‘LinkedIn’ linking to an article on
Linkedin.com.
Generic: Use of a generic keyword link “Click here.”
Images: If you use an image, Google will use the text in the image alt attribute as the anchor text.
Naked Link: A URL that is used as an anchor. For example, “www.searchenginejournal.com” is a naked
link anchor.
Best Practices for Anchor Text
First, ensure your anchor text is relevant to the page you are linking to. Irrelevant anchor text can
confuse users and search engines alike.
Second, vary your anchor text usage. Using the same anchor text repeatedly can be spammy to both
users and search engines.
We often don’t have any control over who links to your website and what anchor text they use as a link
to your content.
Keep the anchor text to a few words if possible, and don’t provide a long sentence that does not look
natural. The anchor text should describe the page you’re linking to and help entice end users to click on
the link.
Finally, keep your anchor text natural. Do not stuff keywords into your anchor text to game the system;
this will only result in a potential penalty from Google.
What Not to do with Anchor Text
First, do not use exact match keyword-rich anchors excessively. This looks spammy and unnatural and
will trigger a penalty from Google.
Second, do not use generic anchors such as “click here,” “read more,” etc. These provide no context or
information about where the user will be when they click the link.
Finally, do not use excessive cross-linking; too many links going to and from the same pages looks
suspicious to both users and search engines alike.
Anchor Text Uses
• Branded Anchor Text: 30%
• Naked Links: 30%
• Generic Anchors: 30%
• LSI, Partial Match Anchors: 1-5%
• Exact Match Anchors Text: Less Than 1%
Different Ways of Backlinks
• Blog Comment
• Profile Backlink
• Question Answer Backlink
• Article Directory
• Web 2.0
• Submission
• Tire Backlink
• Directory Submission
• Classified Ads
• Guest Posting
• Blogger Outreach Backlink
• Resource Page Link Building
• Broken Link Building
• HARO
• Skyscraper Link Building
High Quality Backlinks Features
• Visitor / Traffic (Upward)
• Content (Unique)
• Spam Score (Maximum 15%)
• DA/PA (Minimum 20)
• Readability (Maximum 8)
• Relevancy (Niche Oriented)
• Trust Ratio
Trust Ratio= Trust Flow / Citation Flow
= 0.5 (Minimum)
Blog Commenting
It involves leaving thoughtful and relevant comments on blog posts within your niche, with the goal of
building backlinks to your own website. However, it's essential to approach blog commenting with care
to ensure that it contributes positively to your SEO efforts.
Search Term –
• "recipe" "Notify me of follow-up comments"
• Linkody.com
• intitle:"kw" “2..20 comments”
• “keyword” “commentluv”
Profile Backlink
Profile backlinks are inbound links that originate from your profile on various websites, such as forums,
social media platforms, and online directories. These backlinks are valuable because they can drive
organic traffic to your website and enhance your online presence.
Search Term –
• High PR/DA Profile Backlinks / Social Bookmarking site list
• 100 Profile Backlinks / Social Bookmarking site list
Example –
• Facebook
• LinkedIn
• Instagram
Questions Answering
Q&A submission is a crucially integral part of SEO. It ensures people have quick access to your content,
and offers various benefits such as more organic traffic, enhanced user engagement, and many more,
including overall higher visibility tailored to target audience for your website.
Search Term –
• Best Questions Answering Sites list
• Questions answering sites list
Example –
• Quora.com
• Ask.com
Article Directory Backlink
Article submission refers to the process of submitting articles to different article directories or
submission websites. The primary purpose is to create backlinks to the author's website and enhance its
visibility and reach.
Search Term –
• High DA Article Directory Website List
• Top 100 Article Directory Website List
Example –
• LinkedIn.com
• Medium.com
Web 2.O Backlinks
Web 2.0 backlinks are links that are created on sites that allow users to set up their own free websites on
a sub-domain. And the main benefit of web 2.0 links is that you can control the content and backlinks
that are direct to your website for SEO purposes.
Example –
• wordpress.com
• blogger.com
Directory/Citation Submission
Directory Submission is a process of submitting your website URL to various web directories (websites)
with the aim of building backlinks thus increasing business growth.
Search Term –
• High DA Directory Submission Website List
• Top 100 Directory Submission Website List
Example –
• hotfrog.com
• enrollbusiness.com
Classified Ads
Classified Ads submission service helps to generate backlinks to push up websites' search engine ranking
is a competency of classified submission. There are multiple benefits that you can gain from using
Classified Ads Submission Service to post your free ad.
Search Term –
• High DA Classified Ads Website List
• Top 100 Classified Ads Website List
Example –
• usnetads.com
• Justpaste.it
Guest Posting
Guest posting, also called guest blogging, just means writing and publishing an article on someone else's
website—ideally in your same niche—with the goal of reaching a wider audience, improving search
engine rankings, and establishing your brand as an authority.
Search Term –
• your keyword + inurl:write-for-us
• your keyword + guest-posts
• your keyword + become a contributor
• your keyword + submit an article
• your keyword + contribute
• your keyword + become an author
• intitle:smoothie recipe “write for us” -amazon
• intitle:smoothie recipe “write for us” -affiliates
• intitle:smoothie recipe “write for us” -affiliate disclosure
Guest Posting Email Format
Subject: I want to Publish Quality Guest Post on Your Website
Dear Sammy,
I hope you are well and live a good life. You always publish good quality contents on your website. That’s
why I want to publish quality contents for your readers. Please send me your requirement for publishing
content on your website.
Regards
Shihab
Blogger Outreach Backlink
Blogger outreach is when you send relevant bloggers targeted messages to enquire about a link
placement on their blog. This is a great way to connect with high-authority websites in your niche, and it
can lead to solid link-building opportunities.
Find Out Bloggers Through Search In –
• Pinterest
• Google Image
• Twitter
• LinkedIn
Resource Page Link Building
Search Term –
• Keyword + “resources”
• Keyword + “useful resources”
• Keyword + “helpful resources”
• Keyword + “links”
• Keyword + “useful links”
• Keyword + “helpful links”
Resource Page Email Format
Subject: I Want to List My Article on Your Website
Hey
[Name]
I recently research about [topics] and I found your content [url]. You Provide lot of resource, I like it. I
have a similar content [url]. If you have time, you can check it out. Hope for the best.
Best Regards
Broken Link Building
Broken link building refers to the process of finding pages in your niche with dead backlinks. Once you've
identified these pages, you reach out to the websites' owners and recommend that they link to your
content instead.
It’s a win-win situation—the webmaster replaces a broken link on their site (thereby improving their site
quality and user experience) and your page potentially wins a new backlink.
Broken link building is a white hat technique because it involves creating high-quality content and
reaching out to external websites with the aim of winning an inbound link.
The Process Involves a Few Steps:
1. Find broken links from web pages in your niche.
2. Identify or create content that will replace the original page.
3. Reach out to website owners and convince them to replace the broken link with yours.
Help a Reporter Out (HARO)
Help a Reporter Out (HARO) is a platform that connects journalists with sources who can give expert
insights on relevant industry topics. In this backlink strategy where individuals or businesses aim to
secure backlinks by responding to queries from journalists and bloggers through the HARO platform.
Platform –
1. connectively.us
2. cision.com
3. haro-seo.com
Steps –
1. Sign up for HARO
2. Receive queries
3. Submit responses
4. Get featured
Skyscraper Link Building
The skyscraper technique is about finding popular content in your niche, creating even a better copy, and
getting backlinks both naturally and after reaching out to the right people.
Think of the existing high-ranking content as the tallest skyscraper. You're trying to create new
content that provides even more value to rank even higher.
Steps –
1. Find relevant, top-ranking content that has a high number of backlinks (referring domains).
2. One-up the existing content with new information, research, or visuals that provide further value to
readers.
3. Perform email outreach to secure backlinks to your new content rather than the original content.
