SUMMARY
OF THE CASE
STUDY
SUBAKOUA IS A BUSINESS GAME
Gathered in teams, you will manage
an industrial company that
manufactures and sells wetsuits.
To attract your customers :
• Keep your finances balanced,
• Above all, develop profitability.
Subakoua – Summary of the case 2
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THE COMPETITION IS FIERCE !
Your results depend :
• Of course, on your own decisions,
• But also on your competitor’s decisions.
Subakoua – Summary of the case 3
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INDUSTRIAL COMPANY
You manufacture wetsuits.
You sell these wetsuits :
• without intermediaries, on
using the internet, your
webshop,
• on using distributors,
depending on your choice.
Subakoua – Summary of the case 4
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SUPPLY PRODUCTION
Neoprene 3 mm, 5mm, 7mm Workshop : cutting
In production alpha
Reinforcements, cuffs, zippers Workshop : assembly
In production bêta
Workshop : shipping
Final product
COMMERCIALIZATION
Shorty 3 Integral 3 Shorty 5 Integral 5 Integral 7
ADMINISTRATION & FINANCE
Subakoua – Summary of the case 5
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HUMAN RESOURCES
Department Consequen
s ces
Supply Quality of raw materials
Production Time and quality
Commercial Turnover
No department to manage
Administration Payment deadlines
Subakoua – Summary of the case 6
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FIRSTLY : TO BE INFORMED
Partners Partners
Subakoua – Summary of the case 7
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FIRSTLY : TO BE INFORMED
Subakoua – Summary of the case 8
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SECONDLY : TO THINK
? … !! … ?
You need to think…to
come up with a coherent
strategy.
Subakoua – Summary of the case 9
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THIRD STEP : TO DECIDE
Subakoua – Summary of the case 10
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FOURTH STEP : SIMULATION
Decisions
Simulation
Results
Sales Accounting Financial
results results results
Subakoua – Summary of the case 11
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At the end of the fame, teams are
assessed according to criteria the
facilitator has selected, now
let’s play !
Subakoua – Summary of the case 12
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