Curriculum Vitae
A professional with 8+ years of experience in 360-degree marketing
Tissa Das & promotional activities, which includes ATL, BTL and Digital
Marketing Manager marketing campaigns. Exposed to varied industries like Jewellery,
Pharma, Real Estate, Apparels, Home Décor, FMCG etc.
Personal Data Experience
Phone: 2018- UBM Plc, India
+91 7738406366 Present Marketing Consultant
Responsibilities:
Email Id: - Layout the communication strategy and marketing campaign
[email protected] for the trade fairs
- Manage the Above the line (ATL) and Below the line (BTL)
Address: activities for B2B exhibitions
Andheri East, Mumbai
- Plan and present the budget for the financial year
- Visit and interact with the relevant stakeholders to
understand the market insight
Social Media - Collaborate and manage the internal and external parties like
Creative Team, Media Team, Vendors etc.
Linkedin: - Supervise the promotional activities on the CSR front
www.linkedin.com/in/ including visiting the rural locations
tissa-das-67392626
2014- Fabjewels Pvt. Ltd.
2018 Marketing Manager
Key Skills Responsibilities:
- Strategically setting out the marketing plan for the whole year
Marketing Strategy - Co-ordinating with the creative agency in regards to the
Development planning and execution of the BTL advertisement
Budget Allotment - Co-ordinating with the media team for ATL advertisement
Media Planning - Planning and executing promotional activities in various
Event Management Indian and International jewellery exhibitions
Social Media Page
Management - Offer assistance in the execution of in-store Visual
Market Research Merchandising
PPT. Presentation - Chalk out the budget plan for both Above/ Below the Line
Visual Merchandizing marketing
2012- Makani Creative Pvt. Ltd.
2014 Sr. Brand Executive
Responsibilities:
- Strategically setting out the marketing plan for the whole year
- Primary responsibility of laying out an annual plan for the
brands which includes :
- SWOT analysis for the brand & competitors
- Brainstorming on campaign ideas/creative initiatives which
match client requirements
- Presentation of final plan to client for changes/approval.
- Client segment includes Real Estate , Apparel, Home Decor,
Food & Beverages, Cutlery, Services.
Soft Skills 2011- Aakanksha Healthcare Pvt. Ltd.
2012 Brand Executive
Team Player Responsibilities:
Proactive - Understanding creative brief of clients for the quarter/project
Punctual and mapping a plan for the same
Lateral Thinker - Mapping the media plan for specific brands and
simultaneously talking to the media representatives from print
and radio to get the best commercials.
- Conducting on field market research about the brand so as to
Software
implement while strategy planning and ensuring the same
MS PowerPoint reflects in the end creative
MS Word - Client segment includes Wockhardt and Cipla
MS Excel
Oracle
Internship
May-July Religare Technova
Language 2010 Project Title: Market research in “Indian healthcare industry”
for healthcare information service.
English
Description: Carrying out market research by visiting
Hindi
Oriya clinics and hospitals to get an insight, if the
Bengali hospitals/clinics/doctors would like to register
to an online portal where the respective
details would be shared for online users
(E.g. Zomato/ Burpp in the restaurant industry).
Sample Size: 360
Jan-Feb Think Foundation
2010 Project Title: “Determine a hassle-free way to educate and help
Thalassaemic patients”
Description: Carried out market research by visiting different
hospitals in Mumbai to see the facilities already
available in different hospitals and designed a
detailed strategy to educate more people.
Education
2009- Institute of Technology & Management
2011 MBA, Marketing
2006- Collage of Basic Science and Humanities (O.U.A.T)
2009 BSC, Zoology (Hons)
Hobbies
- Passionate about travelling to unexplored destinations and am an
avid listener of Indian fusion rock music.
- De-stressing over a session of Violin and Swimming.
