Module-1
Basic Concepts
Communication definitions
1. A process by which information is exchanged between individuals through a common
system of symbols, signs, or behaviour. The exchange of information.
2. Communication is the act of giving, receiving, and sharing information -- in other
words, talking or writing, and listening or reading. Good communicators listen
carefully, speak or write clearly, and respect different opinions.
3. A communication therefore has three parts: the sender, the message, and the
recipient.
The sender 'encodes' the message, usually in a mixture of words and non-verbal
communication. It is transmitted in some way (for example, in speech or writing), and
the recipient 'decodes' it.
Objectives of Development communication
1. Development communication is the planned and systematic use of
communication. Through interpersonal channels, audio visual and mass media:
2. To collect and exchange information among all those concerned in the planning a
development initiative. With the aim of reaching a consensus on the development
problems being faced and the option for their solution.
3. To mobilize people for development action and to assist in solving problems and
misunderstandings that may arise during development plan implementation.
4. To enhance the pedagogical communication skill of development agents(at all
levels) so that they may dialogue more effectively with their audience.
5. And last, but by no means least, to apply communication technology to training
and extension programmes, particularly at the grassroots level, in order to improve
their quality and impact
Objectives of communication
The 10 Objectives of Communication
● Relationship building and promotion
● to understand people empathetically
● Convincing and motivating
● Exchange of ideas, orders, policies, rules etc
● Collection, storing and transmission of information
● To achieve behavioural change
● Fostering better relations
● Encouraging community harmony
● Discouraging rumor, misinformation, gossip etc
Types of classification
Classification based on way
Classification based on medium
Classification based on social groups
Purpose of communication
● Inform,
● Express feelings,
● Imagine,
● Influence,
● Meet social expectations
● Instructive
● Integration
● Informing
● Evaluation
● Directive
● Influencing
● Incidental and neutral communication
● Teaching
● Image projecting function
● Orientation
● Interview
● Decision Making
● Accomplishment of tasks
Evolution of communication
The Evolution of Communication is an ongoing process. With the advancements of modern
technology, communication methods have been changing. Life would have been so hard
without communication. Solving problems, writing, reading, understanding, all of these
would be impossible without communicating.
When did communication begin?
Humans have communicated with one another in some shape or form ever since time
immemorial. But to understand the history of communication, all we have to go by are
written records that date as far back as ancient Mesopotamia. And while every sentence
starts with a letter, back then people began with a picture
Humans evolved from simple hand gestures to the use of spoken language. Most face-to-
face communication requires visually reading and following along with the other person,
offering gestures in reply, and maintaining eye contact throughout the interaction.
The Evolution of Communication is an ongoing process. With the advancements of modern
technology, communication methods have been changing. Life would have been so hard
without communication. Solving problems, writing, reading, understanding, all of these
would be impossible without communicating.
More recently, the rise of the Internet and smart devices has led to an increase in social media
availability and usage. Social media represents a significant technological advance in modern
day communication as it connects billions of people on a single, unified platform
Barriers of Communication
Physical
Psychological
Linguistic and cultural
Mechanical barriers
Physical Barriers
1. Loud music, traffic noise etc
2. Environmental stress
3. subjective stress
4. Ignorance od medium
Psychological Barriers
1. Self image
2. Resistance
3. Defensiveness and fear
Liguistic and cultural barriers
1. Use of different languages
Mechanical Barriers
1. Difficulty in reception
2. Prevents some element of message from reaching the destination
3. Absence of communication facilities
These barriers together called channel noise
Development
Development is defined as the process of growth or new information or an event. An
example of development is the changing of a caterpillar to a butterfly. An example of
development is emerging details about a local robbery. An example of development is a
community of condos intended for seniors. noun.
What is the purpose of development?
Human development is defined simply as a process of enlarging these and other choices. The
ultimate aim of development is not or should not be to create more wealth or achieve higher
economic growth. It is or should be to expand the range of choices for every human being.
What are the characteristics of development?
● It is a continuous process.
● It follows a particular pattern like infancy, childhood, adolescence, maturity.
● Most traits are correlated in development.
● It is the result of interaction of individual and environment.
● It is predictable.
● It is both quantitative and qualitative.
What is personal development in your own words?
Personal development is a phrase that refers to activities designed to improve talents,
potential, employability, and even wealth. Any time you are consciously making an effort to
improve yourself, you are participating in personal development.
Communication and Development
Development communication is the integration of strategic communication in development
projects. Strategic communication is a powerful tool that can improve the chances of success
of development projects. It strives for behavior change not just information dissemination,
education, or awareness-raising.
Farm Radio Forums, Global South Development Magazine, Instructional Television, and
Interpersonal Communication are the four examples of development communication.
Communication about development is essential to ensure the sustained attention to the issues
which is necessary in getting the essential commitment from world leaders and the wider
public to give meaning to the process. Development communication is a vital part of the
political and policy processes.
Development communication is intended to build consensus and facilitate knowledge sharing
to achieve positive change in development initiatives. It disseminates information and
employs empirical research, two-way communication and dialogue among stakeholders.
Development communication refers to the use of communication to facilitate social
development. Development communication techniques include information dissemination
and education, behaviour change, social marketing, social mobilization, media advocacy,
communication for social change and community participation.
