POST EVENT REPORT
EVENT REVIEW AND
RECOMMENDATIONS
Table of Contents
Table of Contents
1. Executive Summary
2. Strategic Recommendations
3. Post-Event Evaluation
4. Administration and Governance
5. Program
6. Operations and Logistics
7. Finance
8. Marketing
9. Responsible Event
10. Measures of Success
11. Conclusion
12. Appendices
Executive Summary
The Fiesta de Manila 2024 was a significant achievement, showcasing the vibrant culture
of Manila and bringing together diverse communities for a day of celebration and
connection. The event drew a record attendance, with over 5,000 participants enjoying a
variety of entertainment, food, and cultural displays. Key successes included a well-
received lineup of live performances, an effective marketing campaign that reached a wide
audience, and a strong showing of volunteer support that ensured smooth event
operations.
However, the event was not without challenges. Feedback highlighted areas for
improvement, such as the need for better restroom facilities, more shaded seating areas,
and clearer signage for stallholders. The financial analysis revealed a slight increase in
costs compared to the previous year, but this was offset by higher-than-expected ticket
sales and sponsorship contributions.
Overall, the event achieved its objectives of cultural celebration and community
engagement while also providing economic benefits to the local area. The feedback and
data collected will be invaluable in planning future events and ensuring continued
success.
“A wonderful celebration of culture and community—can’t wait for next year!”
— Attendee
Strategic Recommendations
To build on this year’s success and ensure the long-term viability of the Fiesta de Manila,
the following strategic recommendations are proposed:
13. Enhance Attendee Comfort
14. Increase shaded seating and restroom facilities to improve the overall attendee
experience and encourage longer stays at the event.
15. Diversify the Entertainment Program
Expand the range of performers to include a variety of genres and interactive entertainment
options, catering to a wider audience demographic.
16. Strengthen Volunteer Management
Develop partnerships with local organizations to establish a reliable volunteer base and
reduce last-minute recruitment stress.
17. Optimize Financial Planning
Explore alternative revenue streams and cost-saving measures to reduce reliance on
sponsorships and grants, ensuring financial stability.
18. Improve Marketing Strategies
Utilize data-driven insights from this year’s event to refine marketing efforts, targeting
underrepresented demographics and increasing overall attendance.
1.1 Event Surveys and Feedback
Online surveys were conducted via SurveyMonkey to collect feedback from attendees,
stallholders, volunteers, coordinators, and sponsors. The survey was open from August 25 to
September 5, providing ample time for responses. A total of 300 responses were received from
various stakeholders: 200 attendees, 50 stallholders, 30 volunteers, and 20 sponsors.
Additional informal feedback was gathered through the event’s email and social media
channels, indicating a strong willingness among attendees and stakeholders to share
constructive feedback. Please see the Appendix for the complete survey results.
This survey method resulted in [number of responses received by each of stakeholder type, e.g.
attendee, sponsor and stallholder] responses being received, which is a positive result and good
sample size.
Further to this was in the informal feedback received via the event’s email address and social
media. It is pleasing to see attendees and stakeholders willingly providing feedback and
constructive advice.
Please see Appendix for the complete survey results.
KEY RECOMMENDATIONS:
• Enhance the survey process to increase response rates, potentially by
offering incentives for completed surveys.
• Address common feedback points, such as improving restroom facilities
and providing more seating.
1.2 Committee Debrief
A formal event debrief was held with the executive committee and all event coordinators on
september 10, 2024. This debrief allowed each coordinator to provide constructive feedback on
how their area of responsibility could be enhanced. Coordinators were also able to provide this
feedback via an online survey. The information from the debrief has been captured within this
report.
2. Administration and Governance
2.1 Event Organisation Structure
The success of the event is due to the teamwork and commitment of the volunteers,
particularly the following committee members and coordinators:
Executive Committee Coordinator
President Juan Dela Cruz
Secretary Angela Reyes
Treasurer Roberto Garcia
Area [adjust below as applicable to Coordinator
your event]
Bar Ernesto Ramos
BBQ Jose Fernandez
Children’s Activities Clara Lopez
Merchandise Lucia Mendoza
Music Pedro Aquino
Signage Miguel Santos
Stallholders Teresa Morales
Traffic Management Ramon Cortez
Volunteers Ana Cruz
2.2 Volunteer Management
Coordinator: Ana Cruz
This year, 120 volunteers contributed to the event’s success. Despite initial concerns about last-
minute volunteer sign-ups, the community rallied together, ensuring all tasks were covered
efficiently. A special Thank You BBQ was held to acknowledge their contributions.
KEY RECOMMENDATIONS: [Examples]
• Aim to secure an additional 20 volunteers early to avoid last-minute stress.
• Collaborate with local organizations to build a reliable volunteer base.
3. Program
Example:
3.1 Live Entertainment
Coordinator: Pedro Aquino
The live entertainment was a highlight of the event, with performances by local
bands such as Banda de Rizal and Manila Strings Orchestra. Feedback was
overwhelmingly positive; however, there were suggestions to diversify the lineup
next year by including more genres.
KEY RECOMMENDATIONS:
• Introduce a wider variety of performers, including international acts, to
cater to diverse tastes.
• Consider adding interactive entertainment options like talent shows or
karaoke to engage attendees further
4. Operations and Logistics
[Do the same as you have done for 3. Program for the operations and logistics of the event]
4.1 Site Plan [Example structure of each section]
Coordinator: Miguel Santos
New additions to the site plan, such as extended seating and additional restrooms, were well
received. However, the positioning of some stalls could be improved for better visibility.
KEY RECOMMENDATIONS:
• Reevaluate the stall layout to ensure all vendors are easily accessible.
• Increase shaded seating areas to enhance attendee comfort.
5. Finance
Coordinator: [Name]
5.1 Income and Expenditure
Following is a breakdown of the income and expenditure for the event. The targeted figures
were based on a forecast of attendees.
Income Forecast Actual
Ticket sales PHP 500,000 PHP 600,000
Stallholders PHP 300,000 PHP 350,000
Merchandise PHP 150,000 PHP 175,000
Bar PHP 100,000 PHP 120,000
BBQ PHP 80,000 PHP 90,000
Kids Activities PHP 50,000 PHP 70,000
[Ticketed Element]
Sponsorship PHP 450,000
PHP 400,000
Grants PHP 200,000 PHP 200,000
Bank Interest PHP 5,000 PHP 5,500
Total Income PHP 2,060,500
Expenditure Target Actual
Professional assistance PHP 100,000 PHP 90,000
Insurance PHP 50,000 PHP 45,000
Marketing PHP 150,000 PHP 160,000
Entertainment PHP 200,000 PHP 220,000
Marquee hire PHP 80,000 PHP 75,000
Food and stalls PHP 100,000 PHP 110,000
Kids activities PHP 70,000 PHP 65,000
Operations PHP 150,000 PHP 140,000
Office PHP 20,000 PHP 15,000
Merchandise PHP 50,000 PHP 55,000
[Ticketed Element] PHP 30,000 PHP 25,000
Volunteer thank you PHP 40,000 PHP 35,000
Program launch PHP 20,000 PHP 10,000
Contingency PHP 10,000 PHP 12,000
Miscellaneous PHP 10,000 PHP 45,000
Community projects PHP 50,000 PHP 10,000
PHP1,347,000
Total Expenditure
PHP 713,500
Profit
5.2 Sponsorship
Without the assistance and support of the event’s sponsors the event would not be the success
it is today. Below is a list of all the event’s loyal sponsors and the support they provide.
[Examples below]
Organisation Support
Manila Bank Main Marquee Sponsor - PHP 670,000 cash
Gateway Mall Entrance Sponsor - PHP 84,000 cash
Children's Marquee Sponsor - PHP 56,000 cash + in-kind
Happy Kids Foundation
support (children's games and activities)
Organisation In-kind Sponsors
Print Express Printing (program, save the date cards)
Green City Transport Shuttle bus
Chef's Choice Equipment Supply cooking equipment
Bright Light Electrical Electrical work
Party Perfect Marquees and BBQ
Clean Up Crew Rubbish bins and collection
Comfort Care Rentals Reduced rate on portable toilets
Manila Grand Hotel Accommodation for journalists
ABS-CBN Broadcasting TV advertising – media partner
Manila Bulletin Print advertising – media partner
Radio Pilipinas Radio advertising – media partner
5.3 Grants
Grant provider Amount
Department of Tourism (DOT) PHP 500,000
National Arts Council (NAC) PHP 300,000
Manila City Council PHP 250,000
[Provide detail on other revenue streams or expense items as relevant.]
6. Marketing
6.1 Attendees
[A snapshot from the attendee survey results such as where attendees came from and their age
groups, indicating the current event’s market. Graphs can be used to show such information
visually. Include the full survey responses and the event’s Economic Impact Report by REMPLAN
or ID Profile if one can be secured from your Council in an Appendix.]
6.2 Marketing Budget
The following channels were used to promote the event this year:
CHANNEL MEDIA COMPANY AUDIENCE [location of ads]
Newspaper Manila Times Metro Manila, Luzon
Radio Radyo Pilipinas Major streets and
intersections
Street Banners Manila City Council
Nationwide (Metro Manila
focus)
TV ads ABS-CBN
Online users, targeting
key regions
Digital Google Ads and remarketing
National and
international reach
Print and Online Magazine Philippine Lifestyle
Magazine
Social Media Facebook and Instagram ads Local and international
followers
7. Responsible Event
Example:
7.1 Carbon Neutrality
Coordinator: Ramon Cortez
Efforts were made to reduce the event's carbon footprint by providing shuttle services and
minimizing waste. The shuttle bus service, sponsored by Manila Transit, reduced personal
vehicle trips by approximately 100, saving an estimated 5 tons of CO2 emissions.
KEY RECOMMENDATIONS:
• Continue to promote sustainable practices, such as using biodegradable materials and
encouraging recycling.
• Introduce more initiatives to offset the event's carbon footprint, like a tree-planting
campaign.
[Insert the key recommendations for next year to improve this area.]
8. Measures of Success
[Provide detail on your event’s objectives and SMART goals (Specific, Measurable, Achievable,
Realistic and Timebound) from the event’s strategic plan or annual plan, and how you went this
year in achieving them or moving forward towards them. Include how outcomes were
measured. An example is provided below.]
Performanc Measure of Last year This year Improvement
e Criteria Success
Increased Ticket sales Ticket sales: 3,422 Record ticket sales: 67% increase
attendance 5,701
Increased Economic $2.1 million $3.5 million $1.4 million
economic impact report 17 FTE jobs 17 jobs
impact from Council
Increased Number of Unknown (not 75% occupancy
overnight overnight measured by
visitation visitors survey)
Increased Visitor (Average for a Average expenditure 56% higher
visitor spend expenditure visitor to this of $89/attendee or than average
region is $57/day family daytrip visitor
according to
Tourism Research
Australia)
9. Conclusion
The Fiesta de Manila 2024 event was a resounding success, achieving its primary goals of
community engagement, cultural celebration, and economic impact. The event attracted a
diverse crowd, with a significant increase in both attendance and visitor spending compared to
previous years. This positive trend indicates a growing interest in the event and its offerings,
suggesting a strong foundation for future editions.
Several key areas contributed to the success of the event, including effective marketing
strategies that leveraged both traditional and digital platforms, a robust volunteer management
system that ensured seamless operations, and a well-curated entertainment program that
catered to a wide range of audience preferences. The support from sponsors and grant
providers was also invaluable, providing the financial stability needed to deliver a high-quality
experience.
However, there are areas for improvement that have been highlighted through post-event
surveys, stakeholder feedback, and committee debriefs. Key recommendations moving forward
include enhancing the site layout for better stall visibility, increasing shaded seating areas for
attendee comfort, diversifying the entertainment lineup, and expanding efforts to engage a
broader demographic through targeted marketing initiatives. Additionally, exploring alternative
revenue streams to reduce dependency on external funding will be crucial for the long-term
sustainability of the event.
Moving forward, the Fiesta de Manila committee is committed to refining the event’s strategy
based on this year’s learnings. By implementing the strategic recommendations outlined in this
report, the committee aims to ensure the continued growth and success of the event,
enhancing its appeal and value to both attendees and the community. The insights gained from
this year’s event provide a strong foundation for planning future editions, with a focus on
delivering an even more vibrant and inclusive experience.
10. Appendices
[Provide details that are summarised within the report, such as the full results of surveys,
minutes from the debrief meeting, website analytics reports, etc.]
The appendices provide detailed information that supports the findings and recommendations
within this report. This includes:
• Survey Results: Full results from the attendee, stallholder, volunteer, and sponsor
surveys conducted post-event. The detailed feedback provided invaluable insights into
the areas of success and opportunities for improvement.
• Debrief Meeting Minutes: A record of the discussions held during the formal debrief
meeting with the executive committee and event coordinators on September 10, 2024.
The minutes capture the feedback and suggestions provided by each coordinator.
• Website Analytics Reports: A summary of the website traffic, including visitor numbers,
demographics, and engagement metrics, which informed the marketing strategy's
effectiveness.
• Economic Impact Report: A comprehensive analysis provided by REMPLAN, detailing
the event's economic impact on the local community, including visitor spending and job
creation.
• Marketing Budget Breakdown: A detailed breakdown of the marketing expenditure and
the performance of various promotional channels used for the event.
