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Marketing Project Perfume PDF Perfume Adver…

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Perfume

Uploaded by RajatGupta on Nov 26, 2019

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Project Work
Business
Studies
Class12
Submitted by:
Name: &&&&&&&&&& ..
Roll No &&& . .&&&& &&&

School Name: &&& .. &&&&&&

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PROJECT
ON

MARKETING
MANAGEMENT

PRODUCT SELECTED:

PERFUME

ACKNOWLEDGEMENT
I am very thankful to everyone who all supported me to

complete my project work on time.

I am equally grateful to my teacher Ms&&&&... She gave me

moral support and guidance to me in different matters regarding

the topic. She has been very kind and patient, while suggesting

to me the outlines of this project. I thank for her overall support.

Last but not the least, I would like to thank my parents who

helped me a lot in gathering different information , collecting

data and guiding me from time to time in completing this

project.

Thanking You

&&&&&&.(Name)
&&&&&&.(Class & Section)

CERTIFICATE

This is to certify that &&&&&.. of class XII- &(Section) of

&&&&&&&.(School Name) has completed her project file

under my guidance. She has taken proper care and

shown utmost sincerity in completing this project.

I certify that this project is upto my expectations as per

CBSE guidelines.

Ms. &&&&

(Signature)

INDEX

S.No. Contents

1. Introduction

2. Why have I selected this product

3. Competitive Brands

4. Permission and Licensing

5. Range of Product

6. Our Product features

7. Product Label [Front and Back]

8. Tagline of Product

9. Logo

10. Competitors USP

11. Packaging of our Product

12. Pricing of Product

13. Distribution of Product

14. Strategy

15. Bibliography

INTRODUCTION
Marketing is a social process where in people interacts

with others, in order to persuade them to act in a

particular way, say to purchase a product or a service.

Marketing helps the consumers to obtain what they

want according to their needs. On the part of the

marketers, the effort involves creation of a market

offering. Marketing facilities exchange of products and

services for money or something considered valuable

by the people. Marketing focuses on the satisfaction of

customers need.

CALE BUMMAN

Marketing
EXPEN
SES

INCOM
E PRofIT

Why I have Selected This

Product

Perfume is for everyone, young and old because

perfume is one of the important products used in our

daily life. From younger to older and men to women

everyone likes to use the perfume of their choice.

Perfume reflects the nature and personality of the

person, therefore, it must be chosen wisely. Perfumes

of different types and fragrance are available for

different occasions and events. It is one of the most

loving gift items among the masses and therefore the

gift packaging of perfume is of utter importance. The

human remember 35% of what smells and 5% of what

you see. If you want to be always perfect, from

head to toe, it is preferable to choose a fragrance for

the day and another for the night, or you can even

choose one for every occasion, but recalls that the

perfume is part of your personality and so always uses

that make you feel fantastic!

The production and manufacturing of perfume is also

not easy but it can make more profit. It requires

particular license or permission for producing the

perfume.

It is mandatory to get license in all the sectors.

Obviously at the end there is a quality check which is

again mandatory in all goods often their production.

Thus manufacturing of perfume is preferred as many

legal restrictions are imposed and has mass and

growing demand for them.

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Competitive Brands

1. Armani

Giorgio's first foray into perfumes was in 1981 with the release of
Giorgio by Giorgio Beverly Hills, the first Armani branded perfume
was released in 1982. Simply called Armani, this chypre perfume for
women (now discontinued) was to be the first of many successful
perfumes to be released under the signature Giorgio Armani label.
This was followed in 1984 by the release of the first Armani fragrance
for men called Armani Eau Pour Homme.

Over the years the following designers have worked at the

company:
" Alberto Morillas
"
Olivier Cresp
"
Loc Dong
"
Antoine Lie
" Anne Flipo
" Antoine Maisondieu
"
Dominique Ropion
"
Clement Gavarry
" Annick Menardo
"
Carlos Benaim

2. Burberry

Burberry is a luxury British design house founded by Thomas

Burberry in 1856. This house distinguished itself with fashion and
accessories, including a now-iconic trench coat and the brand's
unique and recognizable tartan pattern which has become one of the
most-copied motifs in fashion. Burberry was granted a Royal Warrant
for Clothing from the British Royal Family.

Designer Burberry has 78 perfumes in their fragrance base. The

earliest edition was created in 1981 and the newest is from 2017.
Burberry fragrances were made in collaboration with perfumers
Creations Aromatiques, Michel Almairac, Philippe Roques, Mark
Buxton, Emilie (Bevierre) Coppermann, Francis Kurkdjian, Dominique
Ropion, Nathalie Gracia-Cetto, Antoine Maisondieu, Antoine Lie,
Anne Flipo, Olivier Polge, Sonia Constant, Jean-Marc Chaillan,
Beatrice Piquet, Domitille Bertier, Michel Girard, Jean-Pierre
Bethouart and Nathalie Lorson.

3. Chanel

At present the production of Chanel 9s fragrances is overseen by

Jacques Polge who has been in the helm from 1978. The
company focuses a lot on innovation in products.
Chanel has sourced its flowers from grasse for close to a
century, and since 1987, it has been actively contributing to
the sustainable farming of jasmine and rose. Today, the
crops have expanded to include other flowers for
fragrances, namely iris, geranium and tuberose: all
exceptional crops, exclusively reserved for chanel scents.
Just as haute couture protects the unique skills of the
artistic professions it encompasses, chanel fragrances
contribute to safeguarding a legendary heritage.

Following are its newest offerings:

"
N95 Eau De Parfum Spray
"
Coco Mademoiselle Parfum
"
N95 Eau De Parfum Refillable Spray
" N919 Poudre Eau De Parfum Spray
"
Coco Noir Eau De Parfum Spray

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Improve Your Experience ë

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Trusted by over 1 million members

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