i
FACTORS INFLUENCING BACHELOR OF SCIENCE IN HOSPITALITY
MANAGEMENT (BSHM)STUDENTS IN THEIR COLLEGE DEGREE PROGRAM
A Research Presented to the Faculty of
the College of Business Management at
King’s College of the Philippines
In Partial Fulfillment of the Requirements for the
Degree Bachelor of Science in Hospitality Management
SHARMAINE YENISEY T. ALIBA
RICALYN D. FLORES
LUISA MAE S. PILOCA
SHARINA TRICIA MAE O. PITAS
LORIE T. SECTEL
MAY 2024
ii
APPROVAL SHEET
This THESIS entitled FACTORS INFLUENCING BACHELOR OF SCIENCE
IN HOSPITALITY MANAGEMENT IN THEIR COLLEGE DEGREE PROGRAM
prepared and submitted by SHARMAINE YENISEY T. ALIBA,
RICALYN D. FLORES, LUISA MAE S. PILOCA, SHARINA TRICIA MAE
O. PITAS, and LORIE T. SECTEL in partial fulfillment of the
requirements for the degree Bachelor of Science in
Hospitality Management, has been examined and is recommended
for acceptance and approval for ORAL EXAMINATION.
FLORENCE T. ANAPER,LPT,PhD
Adviser
APPROVED by the THESIS EXAMINATION COMMITTEE
ORLANDO L. ANANEY, CPA, MBA
Chairman
ZALDIVAR E. ACODESIN, MA FLERY JOY M. LUMIUAN, PhD
Member Member
Final Oral Examination Date: May 14, 2024 Rating: _____
Accepted and approved in partial fulfillment of the
requirements for the degree Bachelor of Science in
Hospitality Management.
Noted:
MARIJUNE A. CARO, PhD _________
Dean, College of Business Management Date
iii
ABSTRACT
This study was conducted to assess the factors
influencing Bachelor of Science in Hospitality Management in
their college degree program in terms of economic, social,
personal, and school-related factors; to determine the
challenges of the students in their degree program; and the
coping mechanisms of the students to address the problems
they are encountering in their degree program. Researchers
utilized the quantitative method with a descriptive research
design using questionnaire as the primary gathering tool.
The respondents of the survey were 164 hospitality
management students: 58 1st year students, 41 2nd year
students, 34 3rd year students, and 31 4th year students.
Findings revealed that most of the students are influenced
by school-related factors in choosing their degree and
majority of the respondents are experiencing academic stress
and their coping mechanism are making healthy relationships
with friends, teachers, and proper time management. It is
therefore suggested that the College of Business Management
continue to promote the course and consider organizing
exploration activities such as career fairs, continue to
implement holistic wellness programs that focus on physical,
mental, and emotional well-being; the school to establish
feedback mechanisms for students to assist the college in
iv
pinpointing student challenges and developing solutions
effectively; and the school to continue to offer and
introduce student assistance, like scholarships or grants,
to attract more prospective students, and help to alleviate
financial barriers to students.
Key word: Hospitality management students, Influencing
factors, Challenges, Strategies, Bachelor of Science in
Hospitality Management (BSHM).
v
ACKNOWLEDGEMENT
The researchers express their sincere gratitude to God
Almighty for His unwavering grace, guidance, and protection
that He has bestowed upon us during this research project.
Immeasurable appreciation and deepest gratitude for the
help and support of the following persons who, in one way or
another, have contributed to making this study possible:
Dr. Florence T. Anaper, our adviser, for her guidance,
sharing her knowledge and expertise, and supervising us
throughout the entire research process.
The members of the committee headed by Sir Orlando
Ananey, Mr. Zaldivar Acodesin, and Dr. Flery Joy Lumiuan for
the oral examination, who manifested their distinguished
skills and talents in their fields as seen in their ways of
correction and ideas shared.
Our families, who have continuously supported us
financially to accomplish this study and for their love,
support, guidance, and encouragement, a very special thank
you for their parental presence and constant guidance for
us; and
Our dear respondents and teachers for their valuable
support and cooperation in providing the authors with all
the needed information. We would also like to express our
vi
gratitude for the time and knowledge you have provided us to
conduct this study.
S.T.A, R.D.F, S.O.P,
L.S.P, L.T.S
vii
TABLE OF CONTENTS
Title Page . . . . . . . . . . . . . . . . . . . . . . . i
Approval Sheet . . . . . . . . . . . . . . . . . . . . . ii
Abstract . . . . . . . . . . . . . . . . . . . . . . . iii
Acknowledgement . . . . . . . . . . . . . . . . . . . . . v
Table of Contents . . . . . . . . . . . . . . . . . . . vii
List of Tables . . . . . . . . . . . . . . . . . . . . . ix
List of Figures . . . . . . . . . . . . . . . . . . . . . x
CHAPTER
1 THE PROBLEM
Background of Study . . . . . . . . . . . . . . 1
Theoretical/Conceptual Framework . . . . . . . 8
Paradigm of the Study . . . . . . . . . . . . 22
Statement of the Problem . . . . . . . . . . . 23
2 DESIGN AND METHODOLOGY
Research Design . . . . . . . . . . . . . . . 24
Population & Locale of the Study . . . . . . . 25
Data Gathering Tool/s . . . . . . . . . . . . 25
Data Gathering Procedure . . . . . . . . . . 26
Treatment of Data . . . . . . . . . . . . . . 27
3 PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
Factors Influencing BSHM Students in
Choosing their College Degree Program . . . . 30
viii
Challenges BSHM Students Encountered taking
the Program . . . . . . . . . . . . . . . . . 49
Strategies BSHM Students Implement to
Minimize the Challenges . . . . . . . . . . . 59
4 CONCLUSIONS AND RECCOMENDATIONS
Conclusions . . . . . . . . . . . . . . . . . 65
Recommendations . . . . . . . . . . . . . . . 67
REFERENCES . . . . . . . . . . . . . . . . . . . . . . . 68
APPENDICES . . . . . . . . . . . . . . . . . . . . . . . 75
Letter to Conduct a Study . . . . . . . . . 75
Letter to the Respondents . . . . . . . . . 76
Letter to Registrar . . . . . . . . . . . . 77
Survey Questionnaire . . . . . . . . . . . . 78
CURRICULUM VITAE . . . . . . . . . . . . . . . . . . . . 80
ix
LIST OF TABLES
Tables Pages
Table 1.A Economic Factors Influencing the Students 30
of Bachelor of Science in Hospitality Management in
Choosing their College Degree Program
Table 1.B Social Factors Influencing Bachelor of 35
Science in Hospitality Management Students in
Choosing their College Degree Program
Table 1.C Personal Factors Influencing the Students 39
in Bachelor of Science in Hospitality Management in
Choosing their Degree Program.
Table 1.D School-related Factors Influencing the 43
Students in Bachelor of Science in Hospitality
Management in Choosing their Degree Program.
Table 1.E Summary of the Factors that influence the 47
students of Bachelor of Science in Hospitality
Management in Choosing their Degree Program.
Table 2. Challenges that the Bachelor of Science in 49
Hospitality Management Students experiencing in
their chosen degree course.
Strategies BSHM Students Implement to Minimize the 59
Challenges.
x
LIST OF FIGURES
Figure 1. Paradigm of the Study . . . . . . . . . . 22
1
CHAPTER 1
THE PROBLEM
BACKGROUND OF THE STUDY
The hospitality industry significantly contributes to a
country’s economy, playing a vital role in job creation,
cultural exchange, and the promotion of local industries.
Its impact extends to fostering economic growth and
enhancing global relations (Harman, 2024). In 2023,
worldwide hospitality market approached a value of
approximately 4.7 trillion US dollars, with projections
indicating a growth to 5.8 trillion US dollars by 2027,
exhibiting a compound annual growth rate (CAGR) of 5.5
percent (Statista Research Department, 2023).
While the hospitality industry is expanding rapidly,
especially following the recovery from the Covid-19 outbreak
(EHL, 2023), the demand for skilled employees in the tourism
and hospitality sector is steadily growing with each passing
day (Unguren and Huseyinli, 2020). The tourism industry
plays a significant role in the Philippine economy and in
labor market. According to Department of Tourism (DOT)
Secretary Cristina Garcia Frasco, the year 2023 is a win for
the Philippine tourism industry as it welcomed more than
five million international visitor arrivals from January 1-
2
December 31,2023, recording more than P480 billion in
international receipts. According to the monitoring data of
DOT, a total of 5,450,557 international visitors entered
country from January 1-December 31,2023, of which 5,003,075
are foreigners and the remaining 447,082 are overseas
Filipinos.
The travel and tourism industry are widely acknowledged
for its substantial contribution to job opportunities,
having supported around 330 million jobs globally in 2019,
which amounted to one in ten jobs worldwide. Moreover, over
the previous five years, this sector has generated a quarter
of all newly created jobs, underscoring its role as a vital
source of employment growth (Aksoy, et al., 2022).
This sparked rapid growth of hospitality and tourism
education. Undoubtedly, education plays a crucial role in
equipping well-trained, qualified personnel with a diverse
range of expertise, particularly within the hospitality and
tourism industry (Lane, 2022).
As defined by Seiter (2023), Hospitality Management is
the supervision of operations and guest interactions within
hospitality establishments such as hotels and resorts.
Individuals in hospitality management leverage managerial,
budgeting, planning, and communication skills to deliver
satisfactory experiences. They collaborate with different
3
departments, like kitchen and housekeeping, to ensure guests
enjoy a pleasant stay. Moreover, they uphold facility
efficiency and productivity standards.
According to Orpia et al (2023), the Bachelor of
Science in Hospitality Management is a popular program that
many students wish to pursue. The industry nowadays has a
significant impact in terms of enormous development in
casual dining, an increase in the number of hotel chains,
mass tourism, package travel, and many more chances in the
Hospitality Management course, particularly positions needed
in foreign countries.
However, many college freshmen lack clarity about their
desired career path, leading to uncertainty and frequent
changes in their major. This uncertainty can result in
students completing degrees they are not passionate about
and subsequently struggling to find suitable employment
after graduation (Barahan et al., 2022). This issue is
prevalent among high school graduates, as choosing a
suitable course remains a significant challenge (Amoako,
2020). Despite this, there is limited research on how
college students choose their academic majors or minors, as
highlighted by Stock and Stock (2019). Annually, around 70%
of high school graduates pursue college education, totaling
2.2 million freshmen. Despite the excitement, these freshmen
4
encounter the daunting task of selecting their academic
path. Previous studies indicate that 20% to 50% of incoming
freshmen enter college without declaring a major, and
approximately 75% change their major at least once during
their college journey.
According to Duku, et al. (2021), the general opinion
is that choosing a career is a very challenging situation,
and students must carefully consider a variety of factors to
make sure they make the best decision possible and avoid
being influenced by factors that they may later come to
regret. This problem gets worse by the knowledge that people
are occasionally pressured by their parents to make a wrong
decision, and that students now have a wide variety of
courses to choose from due to information and technological
advancements.
Choosing the appropriate career path for students
entering their professional education is crucial, as it will
greatly influence their future success and professional
lives. An overview of career choice options, as well as new
and emerging trends, opportunities, and problems, must be
explained to the students (Ahmed et al., 2017). Young
leaders’ ability to succeed in their careers primarily
depends on how well their chosen careers match with their
interests and preferences. Making the right choice can be
5
challenging, just like thinking about their chosen career.
While some students are certain of the course they should
choose, others are unsure of which one they’ll take. In
fact, most students find themselves changing their majors
because of the large number of courses accessible to them.
Since selecting a degree and courses provides a basis for
future success, it is an important and crucial part for all
students. To help them prepare for their career path,
students need to be aware of the path they will be taking.
Choosing the right career path is becoming increasingly
important for today’s young students. Students must consider
several factors when choosing a career and college degree
(Briones, 2019). Several factors can influence students’ and
parents’ decisions, and private higher education
institutions (HEIs) can benefit from this insight to provide
quality services that meet community needs, expectations,
and demands. Students’ perception of the world and the
future can also play a significant role in helping them make
wise career decisions.
In line with this, King’s College of the Philippines
offers Bachelor of Science in Hospitality Management (BSHM)
program under the College of Business Management with
Accreditation Level 2 under the Association of Christian
Schools, Colleges, and Universities (ACSU). It relates to
6
the fields of hospitality and tourism education that will
equip students with competencies that are needed to execute
operational tasks and management functions in food
production (culinary), accommodation, food and beverage
service, tourism planning and product development, events
planning, transportation services, travel and tour
operations and other emerging sectors of hospitality and
tourism industry. The program will equip the students with
competencies associated with the core, professional and
elective courses. It focuses on developing management skills
needed at the workplace through dynamic academic and
research projects, activities, creative and collaborative
approaches. The program is supported by facilities that are
accustomed to industry-based standards and highlight hands-
on experiential learnings and real-world insights.
The study aimed to assess the factors influencing
students’ in terms of economic, social, environmental, and
personal factors that have influenced students to study
Bachelor of Science in Hospitality Management (BSHM) program
while also exploring the specific challenges encountered by
these students during their academic year as it is observed
that there has been a notable trend of students in the
program either shifting or dropping, and it appears that
7
some are struggling to maintain their motivation as they
progress to higher levels.
The researchers were motivated to study the factors
influencing BSHM in their college degree program by personal
curiosity to understand their own course group better and a
desire to improve the program for future students.
For King’s College of the Philippines, it will help the
institution meet its objectives and provide pertinent
information that can be used to enhance the curriculum’s
effectiveness, align with student satisfaction, and promote
high-quality education.
For the College of Business Management, understanding
why students choose BSHM at KCP can help the college tailor
its programs to meet students' needs, improve retention
rates, and create a more supportive environment. It can also
inform program development, marketing strategies, and
teaching approaches.
For the faculty, understanding the importance of
motivating students to choose goals for a better future is
important, which shows the ability of teachers to provide
appropriate recommendations.
For students, it will help them become ready for what
lies ahead by helping them match their skills and interests
with potential careers. It will also provide them with
8
guidance on how to deal with any challenges that may arise
in their chosen field of study.
For parents, family play a crucial role in helping
students develop goals and make future decisions. Parents
can use the findings to guide their children's educational
choices. For future researchers, it could provide helpful
information for reference, to help and support their
research.
Within the context of the research conducted by
Macasaet, et al. (2015), there exists a notable gap
regarding the extent of variables examined. The study's
concentration on specific factors underscores the need for
future researchers to explore additional relevant variables.
This call for further investigation arises from the
acknowledgment that the study's focus was limited, thereby
warranting a more comprehensive inquiry into potentially
significant and engaging factors.
THEORETICAL / CONCEPTUAL FRAMEWORK
The Bachelor of Science in Hospitality Management
(BSHM) program is attracting increasing interest from
students aspiring to diverse careers in the hospitality
industry. The theoretical framework for this study draws
upon several key theories to provide a comprehensive
9
understanding of career development and decision-making
processes. These theories include Social Cognitive Career
Theory (SCCT), Holland's Theory of Vocational Personalities
and Environments, Planned Happenstance Theory, and Trait and
Factor Theory.
Social Cognitive Career Theory
Derived from Albert Bandura's Self-Efficacy Theory and
General Social Cognitive Theory, Social Cognitive Career
Theory has evolved into a holistic career theory proposed by
Lent, et al. (1994). It suggests that an individual's career
trajectory is shaped by the interplay of various career
factors. SCCT emphasizes the reciprocal interaction between
individuals and their environments in shaping career choices
and behaviors. It posits that self-efficacy beliefs, outcome
expectations, and personal goals influence career
development (Hackett, et al, 2002). In this study, SCCT
provides insights into how individuals' beliefs about their
capabilities and the perceived outcomes of different career
paths impact their decision-making processes. By applying
SCCT, researchers can investigate how factors such as self-
efficacy in hospitality skills, perceptions of career
opportunities, and career-related goals impact students'
engagement, persistence, and satisfaction in their degree
program.
10
Holland's Theory of Vocational Personalities and
Environments
Holland's theory proposes that individuals can be
categorized into six personality types (Realistic,
Investigative, Artistic, Social, Enterprising, and
Conventional) and that career satisfaction and success are
highest when there is a good match between an individual's
personality type and their work environment (Holland, 1997).
This theory informs the study's exploration of how
individuals' personality traits influence their career
preferences and choices (Nauta, 2010).
Planned Happenstance Theory
Planned Happenstance Theory was proposed by John D.
Krumboltz. This theory suggests that career development is
not solely determined by careful planning but also by
unexpected events and chance encounters. Individuals who are
open to new experiences, curious, and persistent are more
likely to recognize and capitalize on unexpected
opportunities. It emphasizes the importance of openness to
new experiences and proactive behavior in career decision-
making (Krumboltz, 1999). By embracing this theory,
researchers can gain a deeper understanding of how students
respond to unexpected opportunities, industry events, or
11
networking connections to advance their career prospects and
aspirations in hospitality management.
Trait and Factor Theory
Trait and Factor Theory, also known as the matching
theory, was proposed by Frank Parsons. This theory suggests
that career decisions should be based on the congruence
between individuals' personal characteristics (such as
traits, abilities, and interests) and the demands of
occupations and work environments (Sharf, 2016). Trait and
Factor Theory can aid in identifying how students' personal
characteristics, interests, and abilities align with the
requirements and opportunities within the hospitality
management field.
Economic Factor
It was discussed by Abu, et al. (2023) that students
are likely to be motivated by high salaries and good work to
choose a program of study. This is because if certain jobs
pay high salaries and have good working conditions, they may
serve as a pull and motivating force to attract more
students to pursue a program that may enable them to realize
their career aspirations. This indicates that high pay and
favorable working conditions could impact students' decision
to major in business positively or negatively. If students
find high-paying employment related to business programs
12
with favorable working conditions, salary variables may have
a beneficial impact on the decision to study business,
increasing the number of students choosing business studies.
Students may choose not to pursue business studies if they
believe that careers in the field pay poorly and offer
unfavorable working circumstances. This would lead to fewer
students enrolled in college business courses.
According to Bunagan, et al (2022), students also
considered job opportunities in various countries and the
potential benefits linked to their chosen career path. This
suggests that students are inclined to choose a program
offering plentiful job prospects and potential benefits
post-graduation, including the opportunity to work in
countries where their career prospects are promising and
where they can anticipate higher salaries or additional
employee benefits.
According to Genon et al. (2022), first-year students
primarily consider various factors when deciding to enroll
in a particular course program. Among these factors, the
opportunity factor, comprising stable economic income and
job demand, holds the greatest sway in students' vocational
decisions. They also quoted a similar study that also found
opportunity factors as moderate influencer to students'
career decisions.
13
According to the study of Amanah, et al. (2021) on
decision of choosing a university, evaluating education
costs goes beyond the students’ monetary value; it also
considers how people view and experience these expenses in
connection with the practicality, ease, and suitability of
attending particular universities. These costs encompass
registration fees, tuition fees covering educational aspects
and associated activities such as curriculum enhancement and
extracurriculars, credit fees, building contributions, exam
fees, and more. The choice of university by prospective
students is shaped by their attitudes toward different
factors that influence their preference for a specific
institution.
According to Matolo, et al (2022) as students approach
college, they tend to lean towards courses offering
practical career prospects. Although some courses may
present significant opportunities abroad, many students are
attracted to education programs that are currently in high
demand, particularly in areas like Tawi-Tawi. This
underscores the emphasis placed on selecting courses that
are sought after when making educational decisions.
The findings of Borinaga, et al (2023), indicates that
financial freedom allows for greater flexibility in career
choices and fosters a better start to post-graduate life. It
14
is necessary to know the impact of financial support on the
student`s life which may lead to, or affect determination.
Financially satisfied students become more confident,
tolerant, and less prone to stress because of their improved
individual well-being.
Social Factors
The study of Atakora, et al (2021) revealed that peers
wield significant influence over students' career choices,
as students often value their friends' opinions and
perspectives, shaping their interests accordingly. This
influence extends beyond academic and behavioral realms to
encompass career decisions. While teachers in Senior High
Schools typically play minor roles in guiding students'
career aspirations, they may offer sporadic assistance to
those facing decision dilemmas, especially in schools
lacking dedicated career guidance coordinators. Parental
influence emerges as a pivotal factor in students' career
aspirations, with students seeking their parents' approval
for their chosen career paths.
According to Ballesteros, et al (2022), young people
are easily impressed, swayed by their parents, school, and
social environment. Parents might impose their own
preferences and biases onto their children, potentially
15
leading them to pursue activities or paths dictated by the
parents rather than supporting the child's own desires.
Friends, peers, and family often play a significant
role in students’ course selections, particularly for those
who are undecided. They are likely to be influenced by the
opinions of these individuals (Matolo, et al., 2022). One of
the main concerns for an adult is how to fit in. Peer groups
play a crucial part in a young person's life, especially
throughout puberty (Japitan, et al., 2019). According to
Gonzales, et al. (2019) students are most likely to choose
areas of study where their friends are, where they can share
their interest and ideas, and in turn giving them a sense of
belongingness in the academic community. A study by Briones
& Bueno (2019) on Factors Affecting the Decision of First
Year Students in Choosing their Degree Program and School
has proven that family and friends exert the most
significant influence on students’ choices regarding which
school to attend and which degree to pursue. Students often
consider the opinions of their parents and friends when
making these decisions.
A similar study by Mov, et al (2024) suggest that
elements like parental guidance, recommendations from high
school teachers and colleagues, the quality of the
institution, its location, fees, learning atmosphere, and
16
reputation all greatly influence students when selecting a
university. These factors heavily shape students'
preferences and decisions. The findings highlight the
considerable impact of these aspects on university
selection, adding valuable empirical evidence to the
existing body of literature on decision-making processes in
this context.
The findings of Javed and Nawabi, 2019 also revealed
that parental perceptions play a significant role in shaping
children's education, impacting their academic performance,
vocational choices, and ultimately influencing their career
decisions.
Aside from socials, Fishbein (2022) mentioned that
social media plays a significant role in shaping the
decision-making process of prospective students. They
utilize social media platforms to conduct research on the
colleges they are considering attending, extending their
exploration beyond the official accounts and preferred
platforms of the institutions.
Eschenfelder et al. (n.d) concluded that a university's
website plays a vital role in the information gathering
stage of the consumer decision-making process. The first
impressions of potential students are greatly influenced by
their interactions with the university's website. The
17
authors underscore the significance of a university's online
presence, as visiting the website often precedes an in-
person visit to the campus.
Personal Factors
According to the study conducted by Dooley, et al.
(2017) in the Hospitality Department of a college in
Guangzhou City, China, many students choose their careers
without being influenced by traditional values or their
family members. Students’ abilities and career aspirations
are the most important factors influencing their career
decisions, followed by traditional and cultural values,
career guidance, parental support, and external
consultation.
In addition, Duku et al. (2021) indicated that internal
determinants are the individual’s characteristics that
influence his/her choice of a career path. These variables
include the learner’s capacity, self-perception, and
interest in a subject.
It was pointed by Abu, et. al. (2023) that personal
characteristics are another factor captured under socio-
cultural factors that can influence a student’s choice of a
program. Another factor that is significantly affecting
students’ college degree preference is personal interest
(Tahil, 2021). According to De Lara, et al. (2022), interest
18
is one of the significant personality factors that play role
in decision making. Interests play a vital role in fostering
career aspirations, including forming intentions, crafting
plans, and selecting a career path to pursue.
Additionally, students primarily choose their majors
based on their interests, with personal goals and aptitude
also playing a role. The academic aspect, including course
quality and difficulty level, is also crucial in career
decision-making, as highlighted by Ganon et al. (2022).
Despite various external influences, students typically make
their decisions independently, prioritizing factors such as
high-quality standards, experienced professors, and a
school's track record of producing successful graduates.
Albia, et al. (n.d.), stated that incoming students
should take the time to evaluate their course options, as
their chosen path can significantly impact their future
employment prospects. As graduating high school students,
it's crucial to consider various factors that will influence
their college course choices. The academic experience of
respondents refers to the work experience gained in an
academic setting and encompasses their academic knowledge
and grade averages.
The study conducted by Orpia and Cacabelos (2023)
revealed that students pursuing a Bachelor of Science in
19
Hotel and Restaurant Management (BSHM) degree at ISPSC
(Ilocos Sur Polytechnic State College) were strongly
motivated to pursue their studies due to their perception of
the field as promising for employment. This motivation
persisted despite facing uncertainties in both personal and
work-related opportunities during the pandemic.
Building on this, Alaghmand et al. (2018) define self-
actualization as a fundamental human need, characterized by
the tendency to grow and realize one’s potential. According
to their research, satisfying this need requires providing
individuals, including students, with environments conducive
to personal growth and fulfillment. In the context of higher
education, universities play a vital role in fulfilling this
need by providing students with spaces and conditions that
support their journey towards self-actualization.
School-related Factors
Environmental factors could also be seen as a
significant aspect in students’ decision-making process
(Pesigan, et al., 2019). It is composed of infrastructure
and services, pollution and healthy environment, and the
presence of environmental hazards, all of which the quality
of life is acting as mediator (Ramli et al., 2021). The
study of Ouano, et al. (2019) concluded that the institution
holds significant importance in students’ college choices,
20
with factors like location, educational facilities,
affordability, and job prospects playing key roles.
According to Bohara, et al. (2022) reputation,
placement opportunities, location, infrastructure, and
academic quality influences students' decisions regarding
college choice. These elements collectively shape a
student's decision-making process when selecting a college.
It was discussed by Amaewhule and Marylyn (2020) the
three variables were discovered that might affect students’
decision to enroll in a certain study program which are
sociocultural, economic factors and school-level factors
that may tend to influence students’ choice of business
studies along two trajectories—positive or negative. Socio-
cultural factors include parental and sibling influence,
social prestige, peer group, gender, and age; Economic
factors include the availability of job opportunities
history of salaries, working conditions and the desire to
work in financial institutions; School-level factors include
personal interest, students being good at calculations,
teachers’ influence, role model, guidance, and counselling
influence. These factors are presumed to interact and
cumulatively influence the decision of students in their
choice of business studies as an academic program.
21
Students face various factors that affect their choice
of course, such as decision-making processes, personal
interests, peer influence, and considerations about the
institution and future career prospects. These factors
significantly influence graduating students' course
selections in college, with particular emphasis on
institutional considerations. Institutional factors,
including location, educational resources, affordability,
and employment opportunities, play a pivotal role in
students' college decisions Japitan, et al (2019).
Figure 1 below illustrates the overall process of the
study which guides the researchers on the conduct of the
study to find out the factors greatly influences students’
decisions in pursuing hospitality management career. The
input column contains the factors that drive the students to
enroll in the Bachelor of Science in Hospitality Management
program at King’s College of the Philippines, the major
problems encountered by Bachelor of Science in Hospitality
Management students in their degree program, and the coping
mechanisms of hospitality management students in choosing a
degree program. The next column shows the process of finding
out the possible answers through the survey-questionnaire
administered, tallied data gathered, analysis and
interpretation. Lastly, the output of the study comprises
22
the coping mechanism in selecting Bachelor of Science in
Hospitality Management program and proposed career guidance
and counselling programs.
Input Process Output
Factors
influencing
the students
to enroll in Coping
the Bachelor mechanisms
of Science in in choosing
Hospitality Bachelor of
Management Science in
program at Hospitality
King’s College Survey Management
of the Questionnaire Program.
Philippines.
Factors
Problems Data were influencing
encountered in tallied, students’
choosing a analyzed, and choice to
degree interpreted study
program. Bachelor of
The coping Science in
mechanisms of Hospitality
hospitality Management
management at King’s
students in College of
choosing a the
degree Philippines
program.
Figure 1. Paradigm of the Study
23
STATEMENT OF THE PROBLEM
This study aims to assess the factors influencing
students’ choice to study Bachelor of Science in Hospitality
Management at King’s College of the Philippines. The
following objectives were taken in consideration of this
issue:
1. What are the factors that influenced the students in
the Bachelor of Science in Hospitality Management
program in choosing their degree along:
1.A Economic Factors
1.B Social Factors
1.C Personal Factors; and
1.D School- related Factors
2. What are the challenges encountered by the Bachelor
of Science in Hospitality Management students in
their degree program?
3. What are the coping mechanisms of the Bachelor of
Science in Hospitality Management students to
address the problems they encountered in their
degree program?
24
Chapter 2
DESIGN AND METHODOLOGY
This chapter discusses the research design, population,
and locale of the study. It further discusses the data
gathering tools, procedures, and treatment of data.
RESEARCH DESIGN
Bhatt (2020) defined research design as the framework,
structure, and approach of a study designed to find the
answers to research questions to control variance.
The method used in this study was quantitative and it
utilized the descriptive research design. Quantitative
research is defined by Taherdoost(2022) as the process of
using numerical values obtained from observations to explain
and characterize the processes that the observations can
reflect on. According to Ansari et al (2022) that
descriptive research design obtains data to methodically
define a situation, an object, or a population. For this
study, the data collection method employed by the
researchers was the survey.
25
The design utilized enables the researchers to describe
the factors, challenges, and strategies of Bachelor of
Science in Hospitality Management students for their chosen
college course. It also allowed them to gather quantifiable
information on the factors, challenges, and strategies of
the students, which can be used for mathematical and
statistical interpretation of the gathered data.
POPULATION & LOCALE OF THE STUDY
The respondents of the study are the 1st to 4th year
students of the program Bachelor of Science in Hospitality
Management currently enrolled this school year 2023-2024
under the College of Business Management at King’s College
of the Philippines in La Trinidad, Benguet. There are 164
respondents: 58 from 1st years, 41 from 2nd years, 34 from
3rd years, and 31 from 4th years. The BSHM students were
selected by the researchers as their respondents because
their study focuses on their program which can help them
assessing themselves as one of the enrolled students in the
program.
The study was conducted at King’s College of the
Philippines, one of the private schools located at Pico, La
Trinidad, Benguet.
26
DATA GATHERING TOOL/S
The survey questionnaire was adapted and designed to
gather information about factors influencing the BSHM
students in choosing their college degree program.
The survey questionnaire consisted of three main
sections. The first part is to determine the factors
influencing BSHM students in selecting their college degree
program comprising economic, social, environment and
personal influences. The second part is asking the
respondents their challenges encountered by respondents. The
third part is identifying the respondents’ strategies in
overcoming the challenges while studying their degree
program.
DATA GATHERING PROCEDURES
After the approval of the research title, the
researchers drafted the questionnaire with the help of their
adviser.
Then the researchers sought permission from the Dean of
College to conduct the study and after the approval the
researchers ask permission to gather data from the students
of Bachelor of Science in Hospitality Management program. To
determine the number of students, the researchers asked the
Registrar Office through a request letter to obtain the
27
number of BSHM students currently enrolled from 1st to 4th
year level second semester of academic year 2023-2024. Upon
the approval of the request, the researchers introduced
themselves to conduct a study. The respondents were informed
of the contents of the survey questionnaire and were assured
of the confidentiality of their responses. The researchers
provided printed survey questionnaires to 1st to 4th year
BSHM students, and a digital survey to some students who
were not able to answer the printed survey questionnaire.
Distinctly, the survey questionnaire was sent through social
media because of conflicting schedules and absences to the
respondents on the second week of April and retrieved by the
researchers within the week. A total of five minutes were
allocated to the respondents to fill out the questionnaire.
TREATMENT OF DATA
The data gathered from the survey questionnaires were
organized, tabulated, analyzed, and treated utilizing
descriptive statistical methods such as frequency count,
mean, percentage, and ranking. The Likert scaling technique
was used to analyze the frequency responses of the
respondents for the first problem was interpreted based on
the following scale:
RANGE DESCRIPTIVE INTERPRETATION
28
EQUIVALENT
3.25-4.00 STRONGLY Participants strongly disapproved
DISAGREE the factors has great influence on
them in selecting their degree
program.
2.50-3.24 DISAGREE Participants disapproved the
factors has great influence on
them in selecting their degree
program.
1.75-2.49 AGREE Participants approved the factors
has great influence on them in
selecting their degree program.
1.00-1.74 STRONGLY Participants strongly approved the
AGREE factors has great influence on
them in selecting their degree
program.
Further, the number of times each answer was given for
problem 2, about challenges faced by Hospitality Management
students, and problem 3, regarding strategies used by these
students, was ranked based on the number of responses using
percentile as follows:
1. Frequency. The frequency distribution table shows how
many respondents chose each answer option, giving a
picture of the respondents' view on each factor.
2. Percentile. The relative percentage of each type of
response per category is derived by this.
Formula: %= fi/N
Where:
29
Fi= frequency of responses per category/ demographic/
statement.
N= total number of scores/ responses
Percentage is a measure showing the proportion of
scores equal to or lower than a particular score.
3. Rank. This refers to organizing data based on a
specific norm, like from highest to lowest or best to
worst. The top item is assigned rank 1, the next one
rank 2, and so forth.
30
CHAPTER 3
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presents the gathered data in relation to
the study. It also reveals the analysis and interpretation
of the findings of the specific problems.
Factors influencing the students of BSHM in Choosing their
College Degree Program.
Table 1.A Economic Factors Influencing the Students of
Bachelor of Science in Hospitality Management in
Choosing their College Degree Program
ECONOMIC FACTORS WM DE RANK
1. A lot of job career opportunities. 2.60 DA 4
2. Pave the way for financial stability. 2.18 A 2
3. The program is in-demand. 2.04 A 1
4. Salary associated with this course is 2.29 A 3
high.
AVERAGE WEIGHTED MEAN 2.28 A
The table shows that the economic factors influencing
the students enrolled in Bachelor of Science in Hospitality
Management were agreed by the respondents with an average
31
weighted mean of 2.28 which is interpreted as “Agree”. This
implies that the factors on the table had an impact on the
students in selecting their degree program.
Among the economic factors that influenced students’
decisions in choosing their College Degree Program “The
program is in-demand” is ranked as number one with a
weighted mean of 2.04 interpreted as “Agree.” This implies
that there is a strong interest and perceived value among
students. This demand could stem from a range of factors
such as job prospects, societal trends, or personal
interests.
The result is supported by Matolo et al (2022) observed
a similar phenomenon in the context of educational courses
and highlighted that students often persuade towards
programs that are perceived to be in high demand, even when
alternative opportunities may offer significant advantages,
such as opportunities abroad. The perception that "The
program is in-demand" reinforces SCCT's emphasis on
environmental influences on career decisions. Students may
interpret the high demand for the BSHM program as indicative
of promising job prospects and societal recognition of the
program's value. This environmental cue influences their
beliefs and expectations regarding the potential outcomes of
32
pursuing a BSHM degree, thus motivating them to choose this
academic path.
Next in rank is “Pave the way for financial stability”
with a weighted mean of 2.18 interpreted as “Agree.” This
implies that students are aware of the importance of their
degree to the potential financial benefits after graduation.
This implies that the expectation of achieving financial
stability through education plays a crucial role in shaping
students' decisions regarding their academic pursuits. This
will imply the practical considerations of the students
securing their future economic well-being through education
taking their college degree program.
This result is agreed by the findings of Borinaga et al
(2023) which emphasized the positive impact of financial
freedom on students' career choices and post-graduate life.
By prioritizing financial stability, students aim to lay a
solid foundation for their future, enabling them to pursue
career opportunities with greater confidence.
The expectation of achieving financial stability
through education aligns with SCCT's emphasis on outcome
expectations. Students who prioritize financial stability
may believe that obtaining a college degree, such as a
Bachelor of Science in Hospitality Management (BSHM), will
lead to better job prospects and higher earning potential in
33
the future. This expectation of a favorable outcome
motivates them to pursue their academic goals.
Ranked as number three is the “Salary associated with
this course is high” with a weighted mean of 2.29
interpreted as “Agree.” This means that graduates considered
the potential earnings as a significant factor in their
decision-making process when selecting their college degree
program. This indicates that the perceived financial rewards
associated with a particular course play a considerable role
in shaping students' educational choices. The placement of
"Salary associated with this course is high" as the third-
ranked economic factor reflects the practical outlook of
students, who prioritize the potential financial returns of
their educational investment.
The finding is in line with Abu et al (2023) find out
that students are driven by the prospect of high salaries
and favorable work conditions when choosing their program of
study. This collaboration emphasizes the pivotal role of
salary considerations in students' educational decision-
making processes and offers additional support for the idea
that salary considerations significantly influence students'
choices of study programs.
The belief that "Salary associated with this course is
high" aligns with SCCT's emphasis on outcome expectations.
34
Students who prioritize a high salary may perceive the BSHM
degree as offering favorable financial rewards in their
future careers. This expectation of a lucrative salary
serves as a motivating factor in their pursuit of academic
success in the hospitality management field.
Ranked four is “A lot of job career opportunities” with
a weighted mean of 2.60 with a descriptive equivalent of
“Disagree.” This means that students do not perceive
abundant job opportunities as a significant factor in their
decision-making process when selecting their college degree
program. This implies that, contrary to expectations,
students may not prioritize the availability of job
prospects when making their educational choices. It
contradicts ranked number 1 which is “the degree is in
demand”. This may imply that in the beginning they perceived
that the degree is in demand however after years of studying
some students view that the program has less job
opportunities. This may indicate that students may have
different priorities when it comes to selecting their
college degree program.
The result is negated by the study of Bunagan et al
(2022) which delved into students' decision-making processes
regarding their college degree programs and found that
students also consider job opportunities in different
35
countries and the potential advantages associated with their
chosen career paths.
Moreover, the significance of economic income and job
demand on students' vocational choices is underscored in the
research by Genon et al (2022). This study highlights the
multifaceted nature of students' considerations, suggesting
that economic factors play a role but may not always be the
sole determining factor in their decision-making process.
In summary, SCCT provides a comprehensive framework for
understanding how factors such as job career opportunities,
financial stability, program demand, and salary prospects
influence students' decision-making process when selecting a
college degree program like BSHM. The theory emphasizes the
interplay between individuals' beliefs, expectations, and
environmental factors in shaping their career decisions,
offering valuable insights into the motivations behind
students' educational choices.
Table 1.B Social Factors Influencing Bachelor of Science in
Hospitality Management in Choosing their College
Degree Program
SOCIAL FACTORS WM DE RANK
1. My parents played a role in my choice 2.39 A 2
of this program.
2. My friends and peers influenced me to 2.51 D 3
choose this program.
36
3. Influence of informative institutional 2.09 A 1
website detailing the BSHM program.
AVERAGE WEIGHTED MEAN 2.33 A
The table shows that the social factors influencing the
students enrolled in Bachelor of Science in Hospitality
Management were approved by the respondents with an average
weighted mean of 2.33, interpreted as “Agree”. This implies
that the factors on the table had an impact on the students
in selecting their degree program.
Among the factors “nfluence of informative
institutional website detailing the BSHM program" is ranked
number one with a weighted mean of 2.09 interpreted as
"Agree," underscores the significance of college websites in
influencing students' decisions. This means that students
value the information provided on college websites,
including details about the Bachelor of Science in
Hospitality Management (BSHM) program, and consider it as a
contributing factor in their decision-making process.
The result is supported by the findings from Fishbein
(2022) and Eschenfelder, et al. (n.d) that prospective
students heavily rely on various online platforms, including
social media and university websites, during their decision-
making process regarding college selection. Fishbein
highlights the significant role of social media in shaping
37
students' decisions, as they utilize these platforms to
research colleges beyond official accounts. Similarly,
Eschenfelder et al. emphasize the importance of university
websites, noting that they significantly influence potential
students' first impressions and serve as a precursor to
campus visits.
This result also is collaborated with Planned
Happenstance Theory offers a compelling framework for
understanding how the influence of informative institutional
websites detailing the BSHM program underscores the
significance of university websites in students' decision-
making process. These websites facilitate unexpected
encounters, create opportunities for exploration and
discovery, and contribute to shaping students' attitudes and
beliefs about hospitality management as a potential academic
and career path.
“My parents played a role in my choice of this program”
is second in rank with a weighted mean of 2.39 interpreted
as “Agree.” This implies that while students may prioritize
their own preferences and considerations, the acknowledgment
of parental influence underscores the importance of familial
guidance and support in shaping academic decisions.
The result aligns to the study of Briones & Bueno
(2019) that highlights the profound impact of familial and
38
peer influences on students' choices regarding their school
and degree programs. Students often weigh the perceptions
and advice of their parents and friends when making these
important decisions. This aligns with the principles of
Social Cognitive Career Theory, which emphasizes the role of
social factors, including familial influences, in
individuals' career development journey.
This is further supported by the findings of Javed and
Nawabi (2019), which highlighted the significant role of
parental perceptions in shaping children's education and
career decisions, aligned with the assertion made by
Ballesteros et al (2022) regarding the influence of parents
on young people and the parental influence is indeed a
factor in students' program choices, consistent with the
findings of Javed and Nawabi (2019).
Ranked three is “my friends and peers influenced me to
choose this program” with a weighted mean of 2.51
interpreted as “Disagree.” This suggests that while peer
influence may play a role in some students' decision-making
processes, it is not a dominant factor for the majority of
the respondents in this study. Consequently, students may
rely more on personal motivations or external factors when
selecting their college degree program, rather than being
significantly swayed by the preferences of their friends and
39
peers. This implies that while social connections may have
some impact on students' program choices, they are not the
primary drivers in this study.
The study is disagreed by the findings of Atakora et
al. (2021) indicate that peers wield significant influence
over students' career choices and Gonzales et al. (2019)
found out that students often choose areas of study where
their friends are fostering a sense of belongingness in the
academic community, the result suggest that students
prioritize their own preferences and considerations over the
opinions of friends and peers. This suggests a potential
misalignment with the influence of peers highlighted in the
previous studies, emphasizing the importance of personal
values, interests, and aspirations in students' decision-
making processes.
The result that peer influence is not a dominant factor
in students' choice of the BSHM program aligns with the
principles of Trait and Factor Theory which emphasizes the
importance of individual traits, abilities, and values in
career decision-making, highlighting the significance of
self-awareness and self-evaluation in guiding individuals'
choices about their educational and career paths.
Table 1.C Personal Factors Influencing the Students in
40
Bachelor of Science in Hospitality Management in
Choosing their Degree Program.
PERSONAL FACTORS WM DE RANK
1. This course aligns with my dream 2.00 A 2
profession.
2. I feel a higher sense of self- 2.04 A 3
actualization
3. I’m interested in cooking, baking, and 1.93 A 1
bartending.
AVERAGE WEIGHTED MEAN 1.99 A
The table shows that the personal factors influencing
the students enrolled in Bachelor of Science in Hospitality
Management in King’s College of the Philippines were
approved by the respondents with an average weighted mean of
1.99 interpreted as “Agree.”
Among the factors on the table, it shows that “I'm
interested in cooking, baking, and bartending” ranked first
with a weighted mean of 1.93 interpreted as “Agree.” This
means that students are more likely to choose the Bachelor
of Science in Hospitality Management program if it aligns
with their interests in cooking, baking, and bartending. By
aligning program offerings with students' interests,
colleges can attract and retain students who are motivated
and engaged, enhancing the overall student experience and
program success.
41
The result is supported by Duku et al (2021)
highlighting that internal determinant such as individual
characteristics, capacity, self-perception, and interest in
influencing career choices. Tahil (2021) also underscores
personal interest as a significant factor affecting
students' college degree preferences and the importance of
interests in decision-making, highlighting that interests
play a crucial role in fostering career aspirations De Lara
et al (2022).
The result is supported by Holland's Theory of
Vocational Personalities and Environments that in the
context of selecting an academic program such as a Bachelor
of Science in Hospitality Management (BSHM) students who
express an interest in cooking, baking, and bartending are
likely to be drawn to this field due to its alignment with
their vocational interests.
“This course aligns with my dream profession” is ranked
second with a weighted mean of 2.00 interpreted as “Agree.”
This implies that students are inclined to choose courses
that align with their dream professions with their interests
and career aspirations are prioritized. It means that
students value personal fulfillment and alignment with their
career goals over external influences such as traditional
values or family expectations.
42
This collaborates with Dooley et al (2017) study
suggesting that students prioritize their abilities and
career aspirations when making career decisions. This aligns
with the idea that students' dream professions are aligned
with their personal interests and aspirations.
The result of choosing courses that align with their
dream professions when their interests and career
aspirations are prioritized aligns with the principles of
Holland's Theory of Vocational Personalities and
Environments. This theory emphasizes the importance of
person-environment fit and individual agency in career
decision-making, highlighting the value of personal
fulfillment and alignment with career goals in guiding
individuals' course and career choices.
“I feel a higher sense of self-actualization” is ranked
third with a weighted mean of 2.04 interpreted as “Agree.”
This means that students perceive a connection between their
college experience and their personal growth and
fulfillment. This implies that universities play a crucial
role in providing an environment conducive to self-
actualization, which can have significant implications for
students' educational experiences and outcomes. The
acknowledgment their self-actualization as an important
factor in students' perceptions of their college experience
43
highlights the broader significance of higher education
beyond academic achievement alone. It means that students
value opportunities for personal growth, exploration, and
fulfillment in addition to academic success.
This finding aligns with the research conducted by
Alaghmand et al (2018) emphasizes the importance of
satisfying the need for self-actualization in university
settings. By providing spaces and conditions conducive to
personal growth and realization of potential, universities
can enhance educational efficiency, academic success, and
overall societal well-being. This underscores the broader
societal impact of higher education institutions in
nurturing not only intellectual development but also
personal and social growth.
This aligns with the concepts of Self-Concept Theory
within Holland's Theory of Vocational Personalities and
Environments. Students who prioritize self-actualization
likely make educational choices based on their self-
concepts, guided by their interests, values, and goals.
Additionally, the acknowledgment of chance events, as
proposed by Planned Happenstance Theory, may play a role in
enhancing students' sense of self-actualization during their
college journey. This suggests that students' perceptions of
fulfillment are influenced by a combination of self-
44
awareness, vocational interests, and serendipitous
experiences.
Table 1.D School- related Factors Influencing the Students
in
Bachelor of Science in Hospitality Management in
Choosing their Degree Program.
SCHOOL- RELATED FACTORS WM DE RANK
1. The school has good reputation 2.06 A 3.5
2. The school offers quality education. 2.06 A 3.5
3. The availability of school facilities 2.00 A 2
such as laboratory, library, and
technology.
4. Lower tuition compared to other 1.76 A 1
institution.
AVERAGE WEIGHTED MEAN 1.97 A
The table shows that school-related factors influenced
the students to choose enrolling Bachelor of Science in
Hospitality Management in King’s College of the Philippines
are rated “Agree” with an average weighted of 1.97. This
implies that all the factors under this had influenced them
in choosing their degree program.
It shows that among the factors “Lower tuition compared
to other institution” ranked first with a weighted mean of
1.76 interpreted as “Agree.” This means that cost plays a
significant role in students' decision-making processes when
they selected the Bachelor of Science in Hospitality
45
Management program. This implies that affordability is their
top consideration in choosing an educational institution and
degree program.
This is aligned with the study conducted by Amanah et
al (2021) suggested that the expense of education influences
students' university selection. This is further supported by
Bohara et al (2022) suggested that tuition fees have an
impact on the factors influencing students' decisions when
choosing a college program.
Furthermore, this is supported by Social Cognitive
Career Theory (SCCT) highlighting the role of outcomes
expectations and environmental factors in career decision-
making that students who perceive lower tuition as
advantageous may have positive outcome expectations,
believing that reduced financial burden will lead to better
future outcomes, such as financial stability or career
advancement.
Also, the result is aligned to Holland's Theory of
Vocational Personalities and Environments underscores the
importance of person-environment fit in career decision-
making. Students who prioritize lower tuition costs may
perceive this factor as indicative of an environment that
aligns with their practical and financial considerations. By
choosing a program that offers lower tuition, students may
46
enhance their sense of fit and satisfaction with their
educational choice.
The factor “The availability of school facilities such
as laboratory, library, and technology” is ranked second
with a weighted mean of 2.00 interpreted as “Agree.” This
implies the importance of access to resources and
infrastructure in students' decision-making processes when
selecting a Bachelor of Science in Hospitality Management
program has a great influence. This means that students
value the presence of well-equipped facilities of the school
in choosing their program that they believe can support
their academic and practical learning needs.
This finding is collaborated with the corroboration of
Japitan et al (2019) and Ouano et al (2019) stating the
significance of institutional factors, such as location,
educational resources, affordability, and employment
opportunities, in students' college decisions. These studies
highlight that students consider various aspects of an
institution when making their choices, indicating that the
institution's overall offerings play a crucial role in
shaping students' decisions.
“The school has good reputation” and “School offers
quality education” both are ranked third with a weighted
mean of 2.06 interpreted as “Agree” means that students
47
considered the institutional reputation and educational
quality as an important factor in their decision-making
process in choosing their degree Bachelor of Science in
Hospitality Management program. This means also that the
school is maintaining a positive reputation and providing
high-quality education to meet students' expectations and
needs.
The result is collaborated by the findings Bohara, et
al (2022) said that it is clear that a college's reputation
and perceived quality of education are paramount factors
influencing students' decisions.
The result is also supported by the findings of Bohara,
et al. (2022) wherein it was stated that there are five key
factors influenced students' decisions regarding college
choice: reputation, placement opportunities, location,
infrastructure, and academic quality. These elements
collectively shape a student's decision-making process when
selecting a college.
This aligns with Trait and Factor Theory suggesting
that students prioritize institutional reputation and
educational quality when choosing a Bachelor of Science in
Hospitality Management program. Additionally, Social
Cognitive Career Theory supports this result indicating that
students with positive outcome expectations may perceive
48
attending such institutions as leading to better career
opportunities. Therefore, these findings underscore the
importance of considering both institutional reputation and
educational quality in students' decision-making processes.
Table 1.E Summary of the Factors that influence the students
of Bachelor of Science in Hospitality Management
in
Choosing their Degree Program.
FACTORS INFLUENCING BSHM IN WEIGHTED DESCRIPTIVE RANK
CHOOSING THEIR COLLEGE DEGREE MEAN EQUIVALENT
Economic Factors 2.28 Agree 3
Social Factors 2.33 Agree 4
Personal Factors 1.99 Agree 2
School-related Factors 1.97 Agree 1
Average Weighted Mean 2.17 Agree
Table 1.E shows and illustrates the factors influencing
BSHM students’ decision to enroll in a college degree
program with an average weighted mean of 2.17 interpreted as
“Agree.” The result shows that among the four (4) factors
influenced the students who enrolled in the Bachelor of
Science in Hospitality Management in their degree program,
School-related factors is ranked first, followed by Personal
Factors then Economic Factors, and lastly by Social Factors.
49
This implies that students prioritize aspects related to the
institution itself when making decisions in choosing their
degree program. This implies that the school reputation of
the school, the quality of education offered, and the
availability of resources and facilities in shaping
students' choices has a great impact to the students in
selecting their degree in King’s College of the Philippines.
Additionally, the prioritization of Personal Factors
highlights the individual preferences and characteristics
that students consider, while the ranking of Economic and
Social Factors indicates their significance but to a lesser
extent. Overall, these findings emphasize the multifaceted
nature of students' decision-making processes and highlight
the crucial role of school-related factors in attracting and
retaining students in the Bachelor of Science in Hospitality
Management program.
The observation from Table 1.E, where School-related
factors ranked highest in influencing BSHM students'
decision to enroll in a college degree program, aligns well
with Trait and Factor Theory stated that individuals
consider various personal traits and external factors when
making career decisions.
Moreover, Trait and Factor Theory underscores the
importance of gathering information and making informed
50
choices based on individual traits and environmental
factors. Students who prioritize School-related factors
likely demonstrate a thoughtful and deliberate approach to
their decision-making process, seeking environments that
align with their personal traits and goals, as proposed by
the theory.
Challenges that the BSHM Students encounter
Table 2. Challenges that the Bachelor of Science in
Hospitality Management Students experiencing in
their chosen degree.
CHALLENGES ENCOUNTERED PERCENTAGE RANK
Becoming An Active Learner. 56.10% 4
Coping with Reading Materials. 40.24% 10
Balancing academic workload with personal 69.51% 2
matters.
Too much procrastination. 49.39% 7
Low motivation to participate in class. 39.02% 11
Financial challenges, including tuition 64.02% 3
fee and school-related expenses.
Academic stress. 78.66% 1
Building relationships with fellow 48.17% 8
students and faculty members.
Difficulty concentrating. 54.88% 6
Technology distractions. 55.49% 5
Peer influence on academic focus. 45.12% 9
51
The table shows the problems that most of the students
enrolled in the Bachelor of Science in Hospitality
Management in their chosen degree program in King’s College
of the Philippines are experiencing academic stress as their
number one challenge in their educational path. Among the
problems 78.66% of the respondents declared that the number
one challenge they are facing while studying is the
"academic stress" followed by balancing academic workload
then financial challenges. This implies that the students
enrolled in the program are academically stress which
includes the way on how they balance academic workload with
their personal matters, this would now agree on table 3 that
they need to really learn the time management skill in
balancing their education and personal life for them not to
be stress on their academic matters.
The result is supported by what Anjanathattil et al.
(2018) said that academic stress is a widespread issue
globally, affecting students' mental health and highlighted
its impact suggesting that managing personal, social, and
institutional levels. In addition, Aina and Wijayati, (2019)
said that academic stress is a prevalent strain found within
educational environments such as schools and universities.
This means that if only students will learn the skill of
52
time management deeply, maybe they can cope with this
challenge.
Furthermore, this result is closely related with the
Social Cognitive Career Theory (SCCT). In this context,
academic stress can be seen as a manifestation of
individuals' perceptions of their own capabilities to manage
academic demands and their expectations regarding the
outcomes of their educational endeavors.
Moreover, SCCT highlights the importance of
environmental influences, such as social support and
contextual factors in individuals' career development. The
high prevalence of academic stress among students may
reflect not only individual cognitive processes but also the
impact of institutional and societal factors on their
educational experiences.
It is also noted that Balancing academic workload with
personal matters ranked second. The significant percentage
of students struggling with balancing academic and personal
responsibilities highlights the importance of promoting time
management skills and providing resources for students to
effectively manage their workload. This means that the
students are hard up in balancing their academic workload
with their personal responsibilities. This may imply that
flexibility in scheduling and access to support services can
53
aid students in achieving a better balance between academic
and personal commitments.
This is supported by the Planned Happenstance Theory
that students may encounter unexpected challenges or
opportunities that require adaptability and resilience to
overcome that individual characteristics and environmental
factors in supporting students' academic success and well-
being. By aligning institutional support systems with
students' needs and providing resources for effective
workload management, educators and institutions can better
empower students to thrive in their academic pursuits.
The financial challenges ranked number three colluded
the result on table 1.d wherein most of the students claimed
that the selected to enroll BSHM in King’s College of the
Philippines because of the lower tuition fee compared to
other private higher educational institution located in La
Trinidad and Baguio City. This means that the students maybe
facing financial problems on some of the activities
conducted within their curriculum like on their bar
management, different cuisines, and others, however, this is
a part of their course wherein they need to find a way to
participate equipping themselves on their competencies which
are applicable in their future work.
54
This is supported by the Trait and Factor Theory
strongly support that students seek places that align with
their personal traits and objectives, and the preference for
affordable education is echoed with this notion.
Also, the decision-making process regarding educational
choices is influenced by environmental factors, as
highlighted by Holland's Theory of Vocational Personalities
and Environments. In the case of financial challenges and
the selection of an educational institution, students may
opt for institutions that offer lower tuition fees to align
with their financial resources and goals.
Maybe the educational institution can strategize hot to
address students' mental health and well-being by
implementing holistic approaches to student support,
including personal, social, and institutional interventions,
is crucial to mitigating academic stress and promoting
overall well-being throughout their academic journey.
“Becoming an active learner” ranked four implies that
students perceive the need to take a more proactive role in
their learning process. This ranking means that students
recognize the importance of engagement and participation in
their academic endeavors to enhance their understanding and
retention of course material.
55
This aligns with Social Cognitive Career Theory (SCCT)
and the concept of self-efficacy that students' beliefs in
their ability to effectively engage with course materials
and participate in the learning process influence their
level of motivation and engagement. While Trait and Factor
Theory also emphasizes the importance of individual traits
and environmental factors in career decisions. In this case,
students' inclination towards becoming active learners may
be influenced by their personal characteristics, such as
curiosity, initiative, and persistence, as well as external
factors like the learning environment and instructional
methods employed by educators. Additionally, Holland's
Theory of Vocational Personalities and Environments
underscores the significance of environmental influences in
shaping individuals' behaviors and choices.
Furthermore, Planned Happenstance Theory highlights the
importance of seizing opportunities for learning and
personal growth through unplanned events and experiences.
Encouraging opportunities for active participation,
collaboration, and experiential learning can foster
unanticipated encounters that contribute to students'
development as active learners.
“Technology distractions” ranked fifth implies that
students recognize the pervasive influence of digital
56
devices and online activities on their academic focus and
productivity. This ranking suggests that technological
distractions present a significant obstacle for students in
maintaining attention and engagement during their studies.
This highlights the importance of promoting digital literacy
skills and implementing strategies to minimize distractions
in the learning environment. Educating students on effective
use of technology and providing guidelines for managing
digital distractions can help improve focus and
concentration during academic activities.
The ranking of "Technology distractions" as the fifth
challenge underscores the relevance of Social Cognitive
Career Theory (SCCT) and the concept of self-regulation in
managing technological influences on learning. Also, Trait
and Factor Theory informs this observation that individuals
with strong self-regulatory skills may be better equipped to
navigate technological distractions and maintain focus on
academic tasks, thereby enhancing their learning outcomes.
Ranked six is the “Difficulty concentrating” addressing
difficulties in concentration requires implementing
techniques to improve attention and focus, such as
mindfulness exercises, structured study routines, and
minimizing environmental distractions. This means that a
conducive learning environment and providing resources for
57
enhancing concentration skills can support students in
overcoming this challenge. Incorporating strategies from
SCCT, such as goal setting, self-monitoring, and self-
reflection, educators can empower students to overcome
concentration challenges and achieve their academic goals.
The issue of excessive procrastination, as indicated by
its rank, suggests that many students struggle with managing
their time effectively and avoiding delays in their academic
responsibilities. This line up closely with Trait and Factor
Theory informs this result by highlighting the importance of
individual traits, such as conscientiousness and self-
discipline, in career decision-making and academic success.
Individuals with strong self-regulatory skills are more
likely to overcome procrastination tendencies and maintain
focus on their academic goals.
"Building relationships with fellow students and
faculty members" being ranked eighth as a challenge
encountered by the students while they are studying implies
that students perceive establishing connections within the
academic community as somewhat important, but it may not be
a primary concern compared to other challenges they face.
Addressing the challenge of building relationships requires
a multifaceted approach that integrates strategies from SCCT
and Planned Happenstance Theory by creating inclusive and
58
supportive learning environments that foster positive
relationships among students and faculty members, educators
can enhance student engagement and success.
"Peer influence on academic focus" being ranked ninth
as a challenge encountered in the program implies that this
factor engaging with friends is not a big problem to them.
According to SCCT, individuals' beliefs in their
capabilities (self-efficacy) are influenced not only by
personal factors but also by social interactions and
feedback from peers. Therefore, while peer interactions may
have some impact on students' academic concentration, SCCT
suggests that individuals ultimately maintain a significant
degree of control over their own academic focus through
self-regulatory mechanisms. This theory implies that while
peer influence is recognized as a factor, it is not
perceived as a significant obstacle by most students.
“Coping with reading materials” being ranked tenth as
challenge encountered by the respondents in the program
suggests that while it is recognized as a challenge by some
students, it is not perceived as a significant obstacle
compared to other challenges. This ranking implies that
while coping with reading materials may pose some difficulty
for students, it is not the most pressing concern among the
challenges they face in their academic pursuits.
59
"Low motivation to participate in class" is ranked
eleventh among the challenges encountered by the students
while studying their degree program means that this issue is
perceived as the least significant or least prevalent
challenge among students. This ranking implies that while
some students may experience low motivation to participate
in class, it is not considered a major obstacle for most
students in the program. According to SCCT, individuals with
higher levels of self-efficacy are more likely to actively
engage in tasks and persist in the face of challenges.
Conversely, those with lower self-efficacy may exhibit lower
motivation to participate in class due to doubts about their
ability to contribute meaningfully or succeed academically.
Strategies of the student in BSHM
Table 3. Strategies of the student in Bachelor of Science in
Hospitality Management to Minimize the Challenges/
Problems they are Encountering.
STRATEGIES PERCENTAGE RANK
Make healthy relationships with friends, 73.78% 1.5
and teachers.
Stay engaged in class discussions. 69.51% 3.5
Proper time management. 73.78% 1.5
Set clear goals and priorities. 68.29% 5
Seeking help from professionals (e.g. 35.37% 11
guidance counselor).
Communicate with family. 60.37% 7
60
Limit use of electronics and social 54.27% 9
media.
Resiliency to problems. 40.85% 10
Active Lifestyle. 57.93% 8
Sleeping and taking enough rest. 69.51% 3.5
Practice assertive communication in 63.41% 6
communicating your priorities and
boundaries to your peers.
The table shows the strategies which the students of
Hospitality Management in King’s College of the Philippines
are utilizing to overcome they challenges encountered during
their educational career. It shows that 73.78% of the
respondents said that among the strategies "Proper time
management" and "Establishing healthy relationships with
friends and teachers" both are ranked number one. It means
that as a student you need to learn time management and
intrapersonal skills to cope with the challenges coming on
their way while studying. Next mechanism that the students
are applying is “stay engaged in class discussion” and
“sleeping and taking enough sleep” are ranked second. This
implies that the students who can learn management skill can
help them apply this next mechanism sleeping well and
participating in their class discussion.
The result is supported by Bjereld, et al. (2020) said
that valuable insights for schools, teachers, and teacher
educators highlights the significance of fostering strong
teacher-student relationships to enhance student engagement,
61
emphasizing the need for schools and educators to prioritize
strategies that promote these relationships. Also, it
emphasizes that both behavioral and emotional engagement are
vital for supporting student engagement effectively, and
these aspects are linked to various classroom factors such
as classroom management, creating a safe environment,
teaching methods, and teacher characteristics. Overall, the
study underscores the importance of nurturing teacher-
student relationships and promoting engagement in both
behavioral and emotional aspects for optimal student
outcomes. With this, educational institutions and educators
should actively incorporate efforts to enhance these areas
as part of their support for student success. This proactive
approach acknowledges the importance of addressing both
interpersonal and practical skills to create a conducive
learning environment that maximizes student outcomes.
The strategy that ranked third is “Set clear goals and
priorities”. This means that students enrolled in the
Bachelor of Science in Hospitality Management wants to set
clear goals and to set their priorities that would serve as
their motivation to finish their chosen degree program. The
result is supported by Alaghmand et al. (2018) which
defined self-actualization as a fundamental human need,
characterized by the tendency to grow and realize one’s
62
potential that satisfying this need requires providing
individuals, including students, with environments conducive
to personal growth and fulfillment. This implies that self-
actualization triggers the student to realize their
potential that would help them set their priorities and
clear goals.
“Practice assertive communication in communicating your
priorities and boundaries to your peers” ranked fourth in
the strategies to minimize the problems they encountered.
This implies that students should still set boundaries to
their peers especially when they need to prioritize their
studies, friends are just around to support but not to
distract.
In connection with this the strategy that ranked fifth
is “Communicate with family” which implies that
communication with family members is also a strategy in
coping with the problems that a student is encountering with
their chosen degree because a family gives a student support
not just financially but also mentally, they give advice and
motivations too. The result is supported by the study of
Javed and Nawabi (2019) which revealed that parental
perceptions play a significant role in shaping children's
education, impacting their academic performance, vocational
choices, and ultimately influencing their career decisions.
63
The strategy that ranked sixth is “Active Lifestyle”.
This means that having an active lifestyle would help
students in minimizing the problems that they are
encountering with their chosen degree program. In line with
Herbert (2022) that physical activity and regular exercise
are essential for a positive, active and health-promoting
lifestyle. According to the WHO, interventions aimed at
increasing physical activity are sustainable health
promoting interventions. Positive effects of physical
activity and of regular exercise on health have been
reported across all age groups in epidemiological studies
and prospective, longitudinal follow-up studies.
The strategy “Limit use of electronics and social media”
ranked seventh being utilize by the students to minimize the
problems they encountered. The means that students see this
as a strategy because everyone is very active when it comes
to social media. The result is supported by Abi-Jaoude and
Pigratiello (2020) that social media can affect adolescents
self-view and interpersonal relationships through social
comparison and negative interactions, including
cyberbullying; moreover, social media content often involves
normalization and even promotion of self-harm and
suicidality among youth.
64
“Resiliency to problems” ranked eighth in the
strategies to minimize the problems they encountered. This
implies that students must involve being proactive in
finding solutions to their problems. This is in accordance
with Wang Y. and Lu G. (2020) that psychological resilience
has been defined by the American Psychological Association
as ‘a process of good adaptation in the face of adversity,
trauma, tragedy, threats, or other significant sources of
stressors such as family and relationship problems, serious
health problems or financial problems. It can be viewed as a
measure of stress coping ability in response to adversity
and is used as a target in the treatment of depression,
anxiety, and stress problems. Previous research has shown
that low psychological resilience is related to a number of
mental health problems among patients, such as anxiety,
depression and stress. Among university and college
students, studies have documented that improving
psychological resilience can buffer the negative emotions of
stress and contribute to students’ success in academic
performance, improve students’ sense of well-being, and
enable them to better cope with stressful events.
Among the strategies “seeking help from professionals,
resiliency to problems and the limit use of electronics and
social media” are rank ninth. This means that students
65
enrolled in the Bachelor of Science in Hospitality
Management wants to have a self-study than relying to other
professionals or on social media. The result is supported by
the study of Zainab Canu and Charli Sitinjak (2023) wherein
it states that counselling and guidance are essential
factors in shaping a child orientation and discarding
negative ideas from the surrounding environment. Therefore,
the role of school counselors is significant in helping
shape the child's future through counselling therapy. School
counselors are recognized as role models for children and
are highly respected by students.
CHAPTER 4
CONCLUSION AND RECCOMENDATION
This chapter presents the conclusions and
recommendations based on the findings of the study.
66
CONCLUSIONS
Based on the findings of the study, the following
conclusions were drawn.
1. Most of the student of hospitality management enrolled
in King’s College of the Philippines are highly
influenced by school-related factors which
significantly shaped their degree choice, emphasizing
the impact of lower tuition fee in selecting course
and institution.
2. Most of the students of hospitality management program
are experiencing an academic stress while studying.
3. Implementing strategies like fostering healthy
relationships and adopting effective time management
techniques offers practical approaches to address
challenges and enhance the academic journey for
Bachelor of Science in Hospitality Management
students.
4. The department must continue promoting the program and
may consider organizing career exploration activities
such as career fairs, guest speaker sessions, or
industry field trips to expose students to diverse
career paths within the hospitality industry and
empower them to pursue their chosen degree.
67
RECOMMENDATIONS
Based on the conclusions drawn from the finding the
following are suggested.
68
1. The school should continue to offer and introduce
student assistance, like scholarships or grants, to
attract more prospective students, and help alleviate
financial barriers to students.
2. The department should plan for holistic wellness
programs that focus on physical, mental, and emotional
well-being, offering resources such as mindfulness
sessions, fitness class, and counseling services to
support students in managing stress and maintaining
balance between their academic and personal matters.
3. The department may establish feedback mechanisms for
students to assist the college in pinpointing student
challenges and developing solutions effectively.
4. The school should continue to offer and introduce
student assistance, like scholarships or grants, to
attract more prospective students, and help alleviate
financial barriers to students.
REFERENCES
69
Abu, K., Marfo, S., Ngmenkpieo, F. (2023). Analysis of
Factors Influencing Students’ Choice of Business
Studies in Ghana: Mixed Methods Research.
Ahmad, N., Ahmed, K. A., Sharif, N. (2017). Factors
Influencing Students Career Choices: Empirical
Evidence from Business Students. 2017:1-15.
Ajzen, I. (1991). The Theory of Planned
Behavior:Organizational Behavior and Human Decision
Processes. 50(2), 179-211.
Ajzen, I. (1985). From Intentions to Actions: A Theory of
Planned Behavior. In J. Kuhl & J. Beckmann (Eds.),
Action Control: From Cognition to Behavior (pp. 11-39).
Springer.
Aksoy, L., Choi, S., Dogru, T., Keiningham, T., Rubin,
D.,Tracey, J. (2022). Global Trends in Hospitality.
Pubmed Central. 142: 957–973.
Alaghmand, S., Hosseini, S. B., Mozaffar, F., Sedghpour,
B.S. (2018. Investigating Factors Affecting Students'
Self- Actualization at University Spaces.
Albia, I. J., Dollaga, K. V., Gayosa, J. M. V., Nobleza,
M.,Vallente, C. B. (n. d.) Factors Influencing
Student’s Choice for a Senior High School Academic
Track.
70
Amanah, D., Gunarto, M., Harahap, D., Purwanto, P. (2021).
The Decision of Choosing a university: The Impact Of
Education Costs. 9(2),123-127.
Amoako, B. M., Danyoh, J. D., & Buku, D. K. (2020). The
Impact of Family Background on Career Decisions of
Senior High School Students: A Case of Ghana.
International Journal of Didactical Studies, 1(1), 22-
29.
Atakora, J., Fiogbor, E., Omusu, A., Owusu, M. (2021).
Career Aspiration of Students: The Influence of Peers,
Teachers and Parents.
Ballesteros, F., Lincosanan, J., Oredina, R., Quirante, T.,
Rabanillo, M., Rojas, R. (2022). Influence of Social
Factors in the selection of strand of the Grade 11 ABM
students in University of Mindanao.
Barahan, C., Duterte, M., Pabilando, R., Salut, E. (2022).
First Year Students of The School of Management and
Entrepreneurship’s Determinants in Course Preference.
Indonesian Journal of Multidisciplinary Science.
2(3),2121-2128.
Bhatt, K. P. (2020). A Synopsis on Population and Sample:
Quantitative Research. Research Design and Sampling
Strategy, 1-7.
71
Briones, E., & Bueno, D. (2019). Factors Affecting the
Decision of First Year Students in Choosing their
Degree Program and School.
Bohara, S., Panwar, D., Suri, P. (2022). Investigating the
Effect of Tuition Fees on Students’ Choice of College
Mediated by Household Income.14(02):2148-2159.
Bunagan, C., Dizon, J., Estigoy, Z., Martes, R., Rimorin,
G., Tagulinao, E., Wal, T. (2022). Factors Influencing
the Career Decision of Grade 12 STEM Students.
Borinaga, M. L., Caleza, J., Maitum, D. J., Ngojo, R. J.
(2023). Influence of Financial Satisfaction to the
Academic Achievement of College Students.
Dibabe, T. M., Wubie, A. W., & Wondmagegn, G. A. (2015).
Factors that Affect Students’ Career Choice in
Accounting: A Case of Bahir Dar University Students.
Research Journal of Finance & Accounting, 6(5), 146–
154.
De Lara, M., Gestiada, G., Martinez, M., Nazareno, A.,
Relente, M., Villanueva, R. (2022). Factors Associated
with Career Track Choice of Senior High School
Students.
Dooley, L., Palkar, T., Qiu, S. (2017). What Factors
Influence the Career Choice of Hotel Management Major
Students in Guangzhou?
72
Dopson, L., Lee, M., Lee P. (2018). Who Influences College
Students’ Career Choices? An Empirical Study of
Hospitality Management Students. Journal of Hospitality
and Tourism Education.
Duku, A., Bosu, L., Ansah, D. E., Agyapong, A., Bafowaah, A.
A., Drokow, E. K., & Arboh, F. (2021). Factors
Affecting Career Choice of Business Students in the
Senior High Schools: A Study of Selected Schools in
the Cape Coast.
EHL. (2023). Hospitality Business School Researchers
Publish a Report on the 2023 Outlook for the
Hospitality Industry.
Eschenfelder, M., Marco, G., Motley, D., Racic, S.,
Schimmel, K. (n.d.). The Importance of University Web
Pages in Selecting a Higher Education Institution.
Fishbein, A. (2022). The Influence of Institutional Social
Media and College Students' Choice.
Genon, J., Factor, E., Legarde, M., Mabale, K., Tabi, K.
(2022). Factors Affecting Students’ Decision in
Choosing their Subject Specialization: The Case of
College Students in a State University in the
Philippines. International Journal of Academic
Pedagogical Research (IJAPR).
73
Gonzales, A., Pesigan, M., Laguador, J. (2019). Behavioral,
Environmental and Personal Factors that Influence the
Preference of Maritime Students in Choosing College
Degree Program. Asia Pacific Journal of Maritime
Education. Vol. 5, 34-40.
Harman (2024). Importance of the Hospitality Industry in
the Economy.
Holland, J. L. (1997). Making vocational choices: A Theory
of Vocational Personalities and Work Environments (3rd
Ed.). Psychological Assessment Resources
Huseyinli, T. and Unguren, E. (2020). The Moderating Effect
of Student Club Membership on the Relationship Between
Career Intention in the Tourism Sector and Post-
Graduate Employability Anxiety.
Japitan, W., Moneva, J., Ouano, J., Torre, J. (2019).
Factors Influencing on Grade 12 Students Chosen
Courses in Jagobiao National High School – Senior High
School Department.
Javed, M., Nawabi, S. (2010). Parental Influence on Career
Choice of their Children: Literature Review.
Krumboltz, J. D. (2009). The Happenstance Learning Theory.
Journal of Career Assessment, 17(2), 135–154.
74
Lane, S. (2022). Factors Influencing Students’ Career
Intentions in the Hospitality and Tourism Industries:
A Meta-Analysis.
Nauta, M. M. (2010). The Development and Validation of
Holland's Environmental Identity and Preference Scales
(EIPS). Journal of Vocational Behavior, 76(2), 255–266.
Lent, R. W., Brown, S. D., & Hackett, G. (2002). Social
cognitive career theory. In D. Brown & Associates
(Eds.), Career choice and development (4th ed., pp.
255–311). Jossey-Bass
Matolo, M., Sadjail, S., Sansawi, D. (2022). Factors
Influencing Students in Choosing their College Course.
Mov, S., Say, C., Por, N. (2024). Factors Influencing
Students' Decision in Choosing Universities: Build
Bright University Students.
Orpia, C., and Cacabelos, I. (2023). Motivations of BS
Hospitality Management Students at Ilocos Sur
Polytechnic State College, Philippines. Journal of
Management and Administration Provision.
Parsons, F. (1909). Choosing a vocation. Houghton Mifflin
Ramli, A., Zain, A., Zain, M., Zain, R. (2021).
Environmental Factors and Academic Performance: The
Mediating Effect of Quality of Life.
75
Seiter, C. (2023). What Is Hospitality Management? Here’s
Everything You Should Know.
Sharf, R. S. (2016). Applying Career Development Theory to
Counseling (6th Ed.). Cengage Learning
Statista Research Department (2023). Global market size of
the hospitality industry 2023-2029.
Stock, E., Stock, P. (2019). Factors that Influence a
College Student's Choice of an Academic Major and
Minor.
Tahil, S. (2021). Factors Affecting College Degree
Preferences of SHS Stem Students of The College of
Engineering and Technology of Western Mindanao State
University. 58(2):5809-5819.
Virtuzado, J. (2023). Determinants of Senior High School
Tracks and Strands Inclination of Grade 10 Students of
Buenavista II. East Asian Journal of Multidisciplinary
Research (EAJMR). 2(3),893-906.
76
APPENDIX A
LETTER TO CONDUCT A STUDY
April 5,2024
King’s College of Business Management
Pico Rd, La Trinidad, Benguet
MARIJUNE A. CARO, PhD
Dean
College of Business Management
Dear Ma’am,
We, the students of King’s College of the Philippines from
the College of Business Management would like to request
permission to conduct a research study to obtain information
regarding “Factors Influencing Bachelor of Science in
Hospitality Management (BSHM) in their College Degree
Program”. This study will be conducted under the supervision
of our adviser, Mrs. Florence T. Anaper. In line with this,
we would be grateful if you would allow us to conduct a
short interview with Hospitality Management students.
We look forward to your good response.
Respectfully,
77
SHARMAINE YENISEY T. ALIBA RICALYN D. FLORES
SHARINA TRICIA MAE O. PITAS LUISA MAE S. PILOCA
LORIE T. SECTEL
Noted by:
FLORENCE T. ANAPER, PhD
Adviser
APPENDIX B
LETTER TO RESPONDENTS
April 8,2024
Dear Hospitality Management students,
Greeting! We are from the College of Hospitality Management
and We're currently conducting research entitled “Factors
Influencing Bachelor of Science in Hospitality Management
(BSHM) in their College Degree Program” as a part of the
requirements for the subject Research in Hospitality. In
line with this, may we ask for your cooperation and
consideration to answer this survey questionnaire with
honesty. Rest assure that your responses are completely
anonymous.
Respectfully,
SHARMAINE YENISEY T. ALIBA RICALYN FLORES
SHARINA TRICIA MAE O. PITAS LUISA MAE S. PILOCA
LORIE T. SECTEL
78
Noted by:
FLORENCE T. ANAPER, PhD
Adviser
APPENDIX C
LETTER TO REGISTRAR
April 5,2024
EDNA P. CONCHAO, PhD
School Registrar
Pico Road, La Trinidad, Benguet
Ma’am,
Greetings of good health!
We, the students of King’s College of the Philippines taking
up Bachelor of Science in Hospitality Management with a
research study entitled: Factors Influencing Bachelor of
Science in Hospitality Management (BSHM) in their College
Degree Program. In this regard, may we request the
information to establish our study:
Total Number of Enrolled First Year BSHM Students for
Academic Year 2023-2024
Total Number of Enrolled Second Year BSHM Students for
Academic Year 2023-2024
Total Number of Enrolled Third Year BSHM Students for
Academic Year 2023-2024
Total Number of Enrolled Fourth Year BSHM Students for
Academic Year 2023-2024
79
This study is only possible with the help and support of
your good office. Rest assured that all your information
will be kept confidential under the Republic Act No.10173,
otherwise known as the Data Privacy Act. Your favorable
response to this matter will be very much appreciated. God
bless and more power!
Respectfully yours,
SHARMAINE YENISEY T. ALIBA RICALYN D. FLORES
SHARINA TRICIA MAE O. PITAS LUISA MAE S. PILOCA
LORIE T. SECTEL
Noted by:
FLORENCE T. ANAPER, PhD
Adviser
APPENDIX D
SURVEY QUESTIONNAIRE
Name (Optional):
Year Level:
1. Please check your level of agreement with the following
statements regarding factors that influenced you to choose
BSHM degree.
1-Strongly Agree, 2-Agree, 3-Disagree, 4-Strongly Disagree
SCALE POINTS 1 2 3 4
1 a. Economic Factors
A lot of job career opportunities.
Pave the way for financial stability.
The program is in-demand.
The salary associated with this course is high.
The availability of school facilities such as
laboratory, library, and technology.
Others (Specify):
80
2 b. Social Factors
My parents played a role in my choice of this
program.
My friends and peers influenced me to choose this
program.
Influence of informative institutional website
detailing the BSHM program.
Others (Specify):
3 c. Personal Factors
This course aligns with my dream profession.
I feel a higher sense of self-actualization.
I’m interested in cooking, baking, and bartending.
4 d. School-related Factors
The school has good reputation.
The school offers quality education.
Lower tuition fee compared to other institution.
Others (Specify):
2. What are the challenges you encountered as a student
taking Bachelor of Science in Hospitality Management? (Check
all that apply to you)
Becoming An Active Learner.
Coping with Reading Materials.
Balancing academic workload with personal matters.
Too much procrastination.
Low motivation to participate in class.
Financial challenges, including tuition fee and school-
related expenses.
Academic stress.
Building relationships with fellow students and faculty
members.
Difficulty concentrating.
Technology distractions.
Peer influence on academic focus.
Others (Specify):
5. What are the strategies you implement to minimize the
challenges you face as a student taking a Bachelor of
Science in Hospitality Management? (Check all that
apply to you)
Make healthy relationships with friends, and teachers.
Stay engaged in class discussions.
Proper time management.
81
Set clear goals and priorities.
Seeking help from professionals (e.g. guidance counselor).
Communicate with family.
Limit use of electronics and social media.
Resiliency to problems.
Active Lifestyle.
Sleeping and taking enough rest.
Practice assertive communication in communicating your
priorities and boundaries to your peers.
Others (Specify):
Thank you!
APPENDIX E
CURRICULUM VITAE
SHARMAINE YENISEY T. ALIBA
Longlong, La Trinidad, Benguet
PERSONAL INFORMATION
Date of Birth May 28,2002
Place of Birth La Trinidad, Benguet
Citizenship Filipino
Civil Status Single
Provincial Address La Trinidad, Benguet
EDUCATION
Tertiary Level King’s College of the Philippines
Secondary Level San Jose High School
Elementary Puguis Elementary School
82
RICALYN DONGGA-AS FLORES
Balili, La Trinidad, Benguet
PERSONAL INFORMATION
Date of Birth August 17,2002
Place of Birth Baguio City
Citizenship Filipino
Civil Status Single
Provincial Address La Trinidad, Benguet
EDUCATION
Tertiary Level King’s College of the Philippines
Secondary Level San Jose High School
Elementary Balili Elementary School
83
LUISA MAE S. PILOCA
Conet, Shilan, La Trinidad, Benguet
PERSONAL INFORMATION
Date of Birth March 25,2003
Place of Birth Baguio City, Benguet
Citizenship Filipino
Civil single
Provincial Address La Trinidad, Benguet
EDUCATION
Tertiary Level King’s College of the Philippines
84
Secondary Level Tublay School of Home Industries-
Main
Elementary Balukas Elementary School
SHARINA TRICIA MAE ORGANO PITAS
Wangal, La Trinidad, Benguet
PERSONAL INFORMATION
Date of Birth November 15,2002
Place of Birth La Trinidad
Citizenship Filipino
Civil Status Single
Provincial Address La Trinidad, Benguet
EDUCATION
Tertiary Level King’s College of the Philippines
85
Secondary Level Benguet National High School- Main
Elementary Wangal Elementary School
LORIE T. SECTEL
Daclan, Tublay, Benguet
PERSONAL INFORMATION
Date of Birth December 31,2002
Place of Birth La Trinidad, Benguet
Citizenship Filipino
Civil Status Single
Provincial Address Tublay, Benguet
EDUCATION
Tertiary Level King’s College of the Philippines
Secondary Level Tublay School of Home Industries-
Main
86
Elementary Ciriaco Magno Elementary School
SEMINARS ATTENDED
Basic First Aid Training
Food Handlers Orientation Seminar