B.E/B.Tech.
PRACTICALENDSEMESTEREXAMINATIONS,NOVEMBER/DECEMBER2024
Fifth Semester
CCW332 - DIGITAL MARKETING
(Regulations2021)
Time: 3Hours Answer any oneQuestion Max.Marks100
Aim/Principle/ Tabulation/ Calculation Viva-Voce Record Total
Apparatusrequired/ Circuit/Program/ &Results
Procedure Drawing
20 30 30 10 10 100
1. Implement the Digital Marketing Webpage for online Business Scenario
2. Discuss an case study regarding how an sales company manages leads with the customer
3. Implement Facebook Promotion using banners for business marketing
4. Demonstrate the Search Engine Optimization and Search Engine Marketing using search
engine
5. Create a banner for the promotion of your business website using designing tool
6. Demonstrate YouTube Channel for Marketing/Business
7. Implement how to use the Google Web Masters Indexing API
8. Demonstrate keyword search for a Car Company website based on search Engine and
competition using Google keyword planner tool.
9. Discuss the case study on impacts and ethical implications of building customer relatioship
10. i)Demonstrate Google Analytics to analyze website performance
ii)Discuss how Predictive analytics is impacting marketing automation
11. Create a Website for Electronics digital based theme using any digital marketing tool
12. Implement keyword search for a Cosmetic product website based on search volume and
competition using SEO tool.
13. Discuss an interesting case study regarding how an insurance company manages leads.
14. Implement your own website and promote your business by creating a banner
16. Implement your own Website and promote your business by posting about your company
culture
17. i) Discuss how Predictive analytic is impacting marketing automation
ii) Implement any social media page for digital marketing and create i) advertisement ii)
groups
and iii) event
18. Subscribe to a Monthly newsletter and analyze how it’s content and structure aid with the
branding of the company and how it aids its potential customer segments.
19. i) Discuss the case study on Apple’s i-phone using Marketing Segmentation
ii) Create any promotional banner using any digital marketing tool
20. Implement keyword search for a educational website based on search volume and
competition
using marketing tool.
INTERNAL EXAMINER EXTERNAL EXAMINER
Demonstrate keyword search for a Skincare Hospital website based on search Engine and
Competition using Google keyword planner tool.
Aim/ Procedure(20) Program/Drawing/ Results(30) Record
Viva-Voce Total(
Query(30) (10)
(10) 10)
Internal Examiner External Examiner
END SEMESTER EXAMINATIONS - November / DecemberExamination,2024
EXAMINATION PRACTICAL ATTENDANCE SHEET
College Code/Name :9122 - SOLAMALAI COLLEGE OF ENGINEERING Date :13.12.2024
Branch Code/Name :104- B.E Computer Science and Engineering Session :FN
Subject Code/Name : CCW332 Digital Marketing Semester :05
MARK SPLITUP SHEET
Output Viva-
Aim& Record
REGISTER & Voce Total
S.No STUDENT NAME Algorithm Program
NO. Results
20 30 30 10 10 100
1 912221243701 Raj Sarvanan P
INTERNAL EXAMINER EXTERNAL EXAMINER
