M.Com Semester IV Syllabus Overview
M.Com Semester IV Syllabus Overview
M.Com. SEMESTER – IV
Strategic Management
70 + 30 28 + 12 =
207 23402 [Compulsory Paper] 15 * 4 = 60 4
= 100 40
Board: Commerce
OR
70 + 30 28 + 12 =
210 23415 Project in Specialization [If Possible] 15 * 4 = 60 4
= 100 40
M.Com. Syllabus
SEMESTER-IV
Title of the Paper: Finance & Accounts-VII [Advanced Corporate Accounting]
Paper No.:209 Marks: 100 Semester End Examination:70
Credits: 04 Continuous Internal Examination:30
Objectives: This course helps to students in strengthening the knowledge regarding the advanced practice
of preparing and presenting different kinds of corporate accounting and reporting in an analytical way with
the accounting concepts-standards, tools and techniques.
Internal Marks
Test 15
Assignment/Presentation 10
Seminar/ Presence 05
Total 30
MAHARAJA KRISHNAKUMARSINHJI BHAVNAGAR UNIVERSITY
(With effect from Academic Year 2020-2021)
M.Com. Syllabus
SEMESTER-IV
Title of the Paper: Finance & Accounts-VIII [Financial Markets]
Paper No.:210 Marks: 100 Semester End Examination:70
Credits: 04 Continuous Internal Examination:30
Objectives: This course aims at providing students with an understanding of the structure, organization and
working of financial markets and institutions in India.
Internal Marks
Test 15
Assignment/Presentation 10
Seminar/ Presence 05
Total 30
OR
M.Com. Syllabus
SEMESTER-IV
Title of the Paper: PROJECT [If Possible] [in each Specialization]
Paper No.:210 Marks: 100 Semester End Examination:70
Credits: 04 Continuous Internal Examination:30
MAHARAJA KRISHNAKUMARSINHJI BHAVNAGAR UNIVERSITY
(With effect from Academic Year 2020-2021)
Paper No. ___: Marketing Paper No. VII Electronic Marketing Credit: 4
Total Marks: 100 Marks Semester End Examination: 70 Marks Internal Evaluation: 30 Marks
Objective: The purpose of this course is to enable students to learn the Process, tools and techniques of E -
Commerce and Internet Marketing.
TEACHING MARKS/
UNIT DETAILED
HOURS WEIGHT
E-Marketing- Definition, Developments of E-Marketing, Features of E-
Unit-1 Marketing, E-marketing - Scope, Benefits and Problems, E-marketing 18 + 07
15
Techniques, Internet Marketing, Digital Marketing and E-marketing =25
Internal Evaluation:
Seminar /Attendance 05 Marks
Presentation/Assignment 10 Marks
Internal Test 15 Marks (10-Marks Long Ques. and 05 Marks Short Ques.)
Total: 30 Marks
Suggested Reading List:
1. Bhatia Puneet Singh, Fundamentals of Digital Marketing, Pearson publication
2. Gupta Seema, Digital Marketing, Tata McGraw Publication.
3. Halligan Brian , Shah Dharmesh and Scott Meerman David, Inbound Marketing: Get Found Using Google,
Social Media, and Blogs by Wiley Publication
4. Harte Lawrence, An Introduction to Internet Marketing, Althos
5. Stokes Rob, eMarketing : The Essential Guide to Marketing in a digital World, by Prentice Hall Publication
6. Turban Efraim, Introduction to E Commerce, by Pearson Publication
MAHARAJA KRISHNAKUMARSINHJI BHAVNAGAR UNIVERSITY
(With effect from Academic Year 2020-2021)
PaperNo.___: Marketing Paper No. VIII Contemporary Issues in Marketing Management Credit: 4
Objective: The objective of this course is to expose students to the Contemporary Issues in Marketing
Management
TEACHING MARKS/
UNIT DETAILED
HOURS WEIGHT
Introduction - Does marketing need reforms? Understanding Customer Value
Unit-1 Creation, Consumerism, Relationship Marketing, Customer Loyalty Programs, 18 + 07
15
Globalization, Marketing trends in India and globe. =25
Social, Ethical and Legal aspects of Marketing. Issues in International
Marketing, Marketing Challenges in Contemporary Business Scenario.
Role of Marketing in Corporate sector in Recent era: 4Ps & beyond,
Unit-2 18 + 07
Marketing Challenges, Marketing Information System and Marketing Research, 15
=25
Strategic Planning in Marketing Management. Brand Repositioning, Brand
Reinforcement and Revitalization
Ethics in Marketing – Concept, Importance, Issues, Practices in Real World, 17 + 08
Unit-3 15
Innovations in Marketing Management- Concept, Importance, Innovative =25
developments in Mktg. Mgmt.
Emerging Issues in Marketing: Green Marketing, Rural Marketing,
Unit-4 Retail Marketing, Holistic Marketing, Online/Internet/ Digital Marketing, 15 17 + 08
Services Marketing, Social Media Mktg., Content Marketing, Network =25
Marketing, Event Marketing, Agribusiness Marketing, Political Marketing,
Sports Marketing, Experiential Marketing, Nucleus Marketing, Integrated
Marketing, etc. Marketing issues and relevance in 21st Century Business
Enterprises, etc.
Competing through E-Marketing – Components of E-marketing, Impact of E-
marketing on Marketing Strategy, Social Medias’ and their use in Marketing,
etc.
Internal Evaluation:
Seminar /Attendance 05 Marks
Presentation/Assignment 10 Marks
Internal Test 15 Marks (10-Marks Long Ques. and 05 Marks Short Ques.)
Total: 30 Marks
Internal Evaluation:
Assignment 10 Marks
Presentation / Seminar 05Marks
Test 15 Marks
Total: 30 Marks
Teaching Marks/
Unit Detailed Syllabus
Hours Weight
Demography
Meaning and scope of demography, history and growth of
Unit-1 demography, uses, limitation and suggestion of vital 12 18+8
statistics, measures of mortality rates: Crude death rate,
Specific death rate, Standardized death rate, Comparison of
two cities by proper mortality.
Fertility rates : Crude Birth rate (CBR), General fertility
rate (GFR), Specific fertility rate (SFR), Total Fertility rates
(TFR), Explanation and calculation of fertility rates, simple
Unit-2 examples based on Fertility Rates. 11 18+8
Life tables:- Assumptions, Constructions, uses and
limitations Numerical examples to life tables. Fitting of
logistic curve - Theory and examples.
Indian Official Statistics:
Central Statistical Organization on (CSO) National Sample
Survey (NSS), National Council of Applied Economics and
Unit-3 Research, Department of Commercial Intelligence and 11 17+7
Statistics (D.C.I.S), Indian Statistical Institution (I.S.I),
Principal Publications containing data on the topics such as
population, agriculture and industry.
National Income:
Unit-4 Concept of National Income, Uses, methods of it's 11 17+7
estimation, Lorenz curve and Pareto's law of Income
distributions - Concepts, derivations and Applications.
Break up of Continuous Internal Evaluation:
Test 15 Marks
Assignment/Presentation 10 Marks
Seminar/Attendance 05 Marks
TOTAL 30 Marks
Teaching Marks/
Unit Detailed Syllabus
Hours Weight
Time Series Analysis -I
Concept of Time series analysis. Component of time series,
Secular trend, Seasonal Variation, Short-term variations,
Unit-1 Random or irregular variation, Analysis of time series, 12 18+8
Measurement of trend, Graphic or free-hand curve fitting
method, Method of curve fitting by the principle of least
squares, Method of moving averages.
Time Series Analysis – II
Measurement of seasonal variations, Method of simple
averages , Regular and irregular variations by the method
Ratio to Trend, by Moving Average, Ratio to trend by straight
line.
Unit-2 11 18+8
Time Series Analysis – III
Concept of stationary time series. Difference between cyclical
and oscillatory time series. 1st order Auto regressive model
and determination dispersion matrix. Auto-correlation
function and correlogram. Periodogram analysis.
Econometrics Methods –I
The nature and role of econometrics. Introduction to
econometrics models :
Unit-3 Single equation model : Ordinary least squares model. 11 17+7
Estimation of parameters, Problem of multi collineacity.
Generalized least squares model - Estimation of parameters.
(Aitken's Estimator).
Econometrics Methods –II
Problem of heteroscedasticity and auto-correction, method of
Unit-4 11 17+7
estimation in each case, Grouping of observations and Durbin -
Watson test.
Break up of Continuous Internal Evaluation:
Test 15 Marks
Assignment/Presentation 10 Marks
Seminar/Attendance 05 Marks
TOTAL 30 Marks
Teaching Marks /
Unit Detailed Syllabus
Hours Weight
Structure of Indian Financial System
Characteristic Features, Financial Intermediation, Problems
of Financial Intermediation in Developing, Countries,
1 18
Indicators of Development of Financial System in a Country,
Role of Financial System in, Economic Development, Non
Bank Financial Intermediaries, Financial Sector Reforms
Indian Money Market and capital market:
Meaning, Structure, Role and Functions, Classification of
Money Market: Money Market Instruments, Weaknesses of
Indian Money Market, Money Market Reforms. Difference
2 between Money Market and Capital Market, Characteristic 18
Features and Role of Capital Market .New Issue Market,
Features and Trends, Role and Functions of a Stock
Exchange, Role of SEBI in Capital Market Reforms, Protection
of Small Investors.
Financial Instruments and Services
Capital Market Instruments; Equities, Derivatives,
Commodity Trading, Currency Trading, Financial Services:
3 17
Insurance, Leasing and Hire Purchase, Venture Capital,
Mutual Funds, Merchant Banking, Role of Financial
Services
Credit rating and Factoring and forefitting
Introduction, The growth of the credit rating industry in india
4 17
Credit rating agency in india
Factoring and fortaining
Teaching Marks /
Unit Detailed Syllabus
Hours Weight
Introduction
Infrastructure – public utilities – definitions – significance –
1 emergence- economic characteristics of public utilities – 18
pricing methods – marginal cost pricing – peak-load pricing –
differential pricing.
Transportation and Communication:
Different modes of transportation – growth – pattern –
problems of road transportation and railways – water
2 transportation, transports co-ordination. Importance of 18
communication – components of communication sector –
performance of post and telecommunication – pricing of
communication sector.
Energy
Importance of energy in development process – sources of
3 17
energy – production and consumption pattern of energy –
energy conservation – energy crisis.
Social Infrastructure:
Education & Economic Growth –Approaches of Educational
Planning – Return and Manpower Approaches. Human
4 Resources and Human Capital Development. Health 17
Dimension and development. Economic Dimensions of
Health care –Financing of Health care –Institutional issues in
Health care Delivery.