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Pintura's Eco-Friendly Launch Decision

Business to buisness marketing notes

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mylifeisahellaftermba
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19 views30 pages

Pintura's Eco-Friendly Launch Decision

Business to buisness marketing notes

Uploaded by

mylifeisahellaftermba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DOMINION MOTORS

ZURIN INDUSTRIES
KEY ISSUES
BRAND PIPE COMPANY

Key Problem

Product-wise analysis
Effect of reduced wastage

Cost of Machine Changeover


Recommendations
PINTURA

Pintura Corporation is facing changes in consumer behavior and regulations requiring

more environmentally friendly products. They have developed a new powder-based

coating called Lena but are unsure whether to launch it.

What problem is Pintura Corporation facing?

Pintura is facing questions around whether to launch Lena, whether it will

cannibalize existing products, and whether they can achieve 5% growth.

What are the recommendations regarding launching the Lena product?

It is recommended to launch Lena despite annual growth being under 5% because it

is more profitable and environmentally friendly. The powder market is also growing

and will saturate in 20 years if Pintura does not change.


INGERSOLL-RAND (A)
ATLANTIC COMPUTERS

Important facts
MAERSK LINE: B2B SOCIAL MEDIA
BOISE AUTOMATION
ASCLEPIUS CONSULTING

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