GUIDE
CORPORATE STYLE
Contents / 1
Basic elements 2 Name tag 15 Baseball cap 28
Brand logo 3 A4 file folder 16 Scarf 29
Protected area of the logo 4 C4/C5 envelope 17 Paper bag 30
Logo scaling 5 Corporate materials 18 Badge 31
Logo usage options 6 Roll-up banner 19 Mug 32
Brand colors 7 Press wall display 20 Travel mug 33
Brand pattern 8 Leaflet 21 Charger 34
Address unit and QR code 9 Flag 22 Flash drive 35
Brand font, additional font 10 Fountain pen 23 Hoodie 36
Improper use of the logo 11 Branded car 24 Sweatshirt 37
Typography and layout design 12 Promotional, merchandise and textile items 25 T-shirt 38
A4 letter form 13 Postcard 26
Brand business card 14 Notepad 27
BASIC ELEMENTS
Brand logo / 3
The «MLC» company’s logo consists of a graphic symbol and central abbreviation. These
elements are not used separately.
There is no status line in the form of a slogan or interpretation of the company’s activities in
the logo - it is prohibited to add it yourself.
Protected area of the logo / 4
Х Х
A logo is responsible for brand identification and requires presentation in a
permanent and consistent manner. Proper use of the logo and consistency across all
types of promotional materials ensures the most effective impact on the consumer.
When constructing a protected area for the logo, the base X value is equal to 1/4 of
the logo.
Х
It is not allowed to place any elements in the protected area of the logo.
Х Х
Logo scaling / 5
Minimum acceptable size of the logo
with the brand mark
When using a logo on small layouts, you must adhere to verified dimensions with 15 мм
acceptable values.
The minimum acceptable size of the logo with a brand name for offset and laser
printing of small formats is 15 mm in height of the brand mark.
(This rule also applies to a vertical logo).
If there is a need to apply the logo to a surface with a small area (for example, a
ballpoint pen), then the central inscription without the brand mark is used. Minimum permissible size of the central inscription
The minimum acceptable size of the central inscription is 5 mm in height. without the brand mark
5 мм
Logo usage options / 6
Main logo option
Colored Monochrome
It is allowed to place colored and monochrome black versions of the logo on white
and very light backgrounds if the lightest color of the logo element is clearly readable
against the background and looks contrasting against the background.
On a dark background of any color, only a monochrome white logo is allowed. Monochrome white
An alternative solution could be placing the logo on a white rectangle, the size of
which is no less than the protected area of the logo.
Brand colors / 7
Main colors
PANTONE 660 C Pantone® White
The main company's colors are blue and white - these colors must be dominant CMYK 82-58-0-0 CMYK 0-0-0-0
RGB 66-106-176 RGB 254-254-254
when designing the layout.
There are also secondary colors: light blue and lilac. These colors can be used in
layout design as underlining elements/markers, background fill in combination with Secondary colors
the pattern.
PANTONE 299 C PANTONE 7440 C
CMYK 95-5-0-0 CMYK 29-54-0-18
RGB 0-159-225 RGB 167-123-165
Brand pattern / 8
Colored pattern options
Alternative colored pattern option with 70% transparency
An additional visual identification is a pattern, which can also be applied to various
media and interact with the background of layouts/media.
When designing layouts, it is possible to use a colored or monochrome pattern within
the color scheme.
White pattern option with 70% transparency on a colored background
Address unit and QR code / 9 With logo
mlc.health
[email protected]
Registered office address: The Meydan Hotel,
Grandstand, 6th floor, Meydan Road, Nad Al
Sheba, Dubai, U.A.E
No logo
mlc.health
The address unit is typed in Cera Pro font.
[email protected]
The text color can be black or blue in accordance with the palette.
Registered office address: The Meydan Hotel,
A QR code can also be provided in the address unit. Grandstand, 6th floor, Meydan Road, Nad Al
Sheba, Dubai, U.A.E
With QR code and logo
mlc.health
[email protected]
Registered office address: The Meydan Hotel,
Grandstand, 6th floor, Meydan Road, Nad Al
Sheba, Dubai, U.A.E
Brand font, additional font / 10
Cera Pro
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Cera Pro Bold
The Cera Pro font group is to be used for layout design.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
To design long texts, it is recommended to use Cera Pro and Cera Pro Bold fonts for 1234567890
headings.
If it is necessary to use standard sets of fonts to fill the content of documents, Arial Regular
presentations, e-mails, etc., Arial Regular font is used.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Improper use of the logo / 11
It's unacceptable to distort It's unacceptable to alter
the logo proportions or substitute the logo colors
It is unacceptable to use various It's unacceptable to use
status lines in the logo an outline logo
When using the logo to create visual communications, it is not allowed to distort,
repaint, or deform the company's logo. One must strictly follow the rules for using
corporate identity from the guide.
I N V E S T
It's unacceptable to change the position It's unacceptable to place the logo
of the brand mark and central inscription at a random angle
TYPOGRAPHY
AND LAYOUT DESIGN
A4 letter form / 13
When designing the letterhead, you should use a full-color logo; the font for typing the
address/imprint is the 10-point Cera Pro font.
To type the main text of the letter, it is recommended to use the 11-point Arial Regular
font. If there are headings used in the letter, the 14-point Arial Bold font is used.
If it is necessary to use standard font sets to fill the content of the letter, use the 12-
point Times New Roman Regular font.
Additionally, it is possible to add a QR code in the lower right corner of the form.
Brand business card / 14
The format of the brand business card is 90x50 mm.
The corporate business card design should feature the corporate logo; the font for
address/imprint data and job position is 7-point Cera Pro Regular, the font for
name/surname is 10-point Cera Pro Bold.
It is possible to place the MLC logo next to the QR code on the reverse side.
Name tag / 15
A corporate-style name tag must feature a colored logo, a participant's last and first
names, as well as their job position.
The font for typing the first/last name is Cera Pro Bold of 100% black color. The font
for typing the job position is Cera Pro Regular of 100% white color on a background
with the brand gradient.
If possible, use a blue or white ribbon.
A4 file folder / 16
When designing a corporate folder for papers, a white logo and a colored
background with a pattern is used.
The address unit is typed in Cera Pro Regular font, with or without a QR code.
C4/C5 envelopes / 17
When designing C4/C5 envelopes in a corporate style, a colored logo and address
unit in accordance with the design of the letterhead is to be used.
C4 envelope:
Format: 229 x 324 mm
C5 envelope:
Format: 162 x 229 mm
CORPORATE
MATERIALS
Roll-up banner / 19
When designing a roll-up banner, you must use a white logo, a pattern on a colored
background, and a corporate font.
It is possible to place a QR code in the imprint data unit.
Press wall design / 20
When designing a press wall display, a colored logo on a white background or a white
logo on a colored background is used.
Corporate font Cera Pro Regular/Bold is used when typing the date and name of the
event.
The format is discussed with the press wall manufacturer.
A4 leaflet / 21
When designing a leaflet, the company's corporate identity, font, colors and pattern
are used.
The logo and address unit are reproduced in strict accordance with the guide.
Flag / 22
When designing a flag, the logo located in the middle is used.
If the background of the flag is white, then a colored logo is used.
If the background is colored, a white logo is used.
Pen / 23
A pen is branded with the logo consisting of the brand inscription no larger than 5
mm in height.
When branding a white pen, a colored logo is used.
When branding a blue pen, a white logo is used.
Branding a car / 24
A car is branded with a colored logo and pattern in accordance with the corporate
palette.
PROMOTIONAL,
MERCHANDISE
AND TEXTILE ITEMS
Postcard / 26
When designing a postcard, a white logo and a colored background with a pattern
are used.
The text on the cover is typed in Cera Pro Bold font.
The text on the insert is typed in Cera Pro font.
A5 notepad / 27
When designing a notepad, a white logo and a colored background with the pattern
is used on the cover.
The inner sheets feature a black logo and the imprint data/address unit in black font.
Baseball cap / 28
When branding a baseball cap, only the logo is used.
A baseball cap can be white or blue.
A white baseball cap must have a colored logo; a blue baseball cap must have a
white logo.
Scarf / 29
When branding a scarf, only the logo is used.
A scarf can be white or blue.
A white scarf must have a colored logo; a blue scarf must have a white logo.
The logo is applied by embroidering.
Paper bag / 30
A paper bag is branded on both sides.
A large colored company logo is put on both sides and the imprint data is put below
it, the company's website address is optional.
Badge / 31
When branding a badge, only the logo is used.
A badge can be white or blue.
A white badge must have a colored logo; a blue badge must have a white logo.
Mug / 32
A white mug is branded only with a colored logo located in the middle of the layout
within the protected area of the logo.
Travel mug / 33
A white travel mug is branded only with a colored logo located in the middle of the
layout within the protected area of the logo.
Charger / 34
When branding a charger, you must use only the logo or the logo with the company's
website address.
If a charger is colored in white or steel, then a colored logo must be used.
If a charger has a colored background that is not in line with the corporate palette,
then a white logo must be used.
Flash drive / 35
When branding a flash drive, only the logo is used.
A flash drive can be white or of another color.
On a white flash drive, a colored logo is used.
If a flash drive has a colored background, not in line with the corporate palette, then
a white logo is used.
Hoodie / 36
When branding a hoodie, only the logo is used.
A hoodie can be white or blue.
On a white hoodie, a colored logo is used; on a blue hoodie, a white logo is used.
The logo is applied by embroidering or thermal printing.
Sweatshirt / 37
When branding a sweatshirt, only the logo is used.
A sweatshirt can be white or blue.
On a white sweatshirt, a colored logo is used; on a blue sweatshirt, a white logo is
used.
The logo is applied by embroidering or thermal printing.
T-shirt / 38
When branding a T-shirt, only the logo is used.
A T-shirt can be white or blue.
On a white T-shirt, a colored logo is used; on a blue T-shirt, a white logo is used.
The logo is applied by embroidering or thermal printing.
2024
