Module - 5
ToolsMize
Reels Analytics & Insights
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BEST SELLING DIGITAL PRODUCTS IN INDIA
What is Reels analytics?
Reels analytics is the process of tracking, collecting and analyzing data
to understand the performance of your Reels.
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In-depth analytics can help you make better informed creative decisions
and build more engaging content strategies. On a higher level, this can
help you get to know your audience better and allocate your time and
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money to tactics that work for them.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Why is tracking Reels analytics
important?
As with all social media analytics, tracking the performance of your Reels can help you
learn from your wins, identify opportunities and improve your performance over time.
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Reels analytics can help you understand:
What your audience likes and dislikes
When you should post your Reels for best reach and engagement
Which calls to action resonate
BEST with DIGITAL
SELLING your audience
PRODUCTS IN INDIA
Which AR filters, effects and music tracks are doing it for you
Closely tracking Reels Insights will also help you recognize patterns and see if spikes
Reel performance can affect your overall Instagram engagement
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How to track Instagram Reels analytics
To understand if your Reels are hitting the mark and engaging your
audience,
you should keep track of their performance. Instagram makes this easy —
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Business and Creator accounts can access Reels analytics in Instagram
Insights.
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BEST SELLING DIGITAL PRODUCTS IN INDIA
Reels-specific performance metrics include:
Accounts Reached - This metric tells you how many unique
Instagram users saw your Reel at least once.
Plays - This is the number of times your Reel has been played. It
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could be higher than the number of accounts reached, since some
users may watch your Reel more than once.
Likes - This metric tells you how many users liked your Reel.
Comments - The number of comments on an individual Reel.
Saves - The number BEST SELLING
of times DIGITAL
your PRODUCTS
Reel was IN INDIA
bookmarked.
Shares - The number of times Instagram users shared your Reel to
their story or sent it to another user.
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How to Access Instagram Reels Insights
You can now access insights for Instagram
Reels — insights are available in both the
Instagram Insights tab and for individual
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Reels.
To see how a specific Instagram Reel is
performing, visit the Reels tab on your
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profile page and open a Reel. DIGITAL PRODUCTS IN INDIA
From here, tap the three dot icon in the
bottom right-hand corner of the screen, and
select “Insights.”
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In Insights, you can look up the
performance of individual Reels
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contributing to the overall
performance of your account.
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BEST SELLING DIGITAL PRODUCTS IN INDIA
How to use Instagram Reels analytics to make
better Reels
Now that you know where to find your Reels analytics and why you should
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track Reels performance, it’s time to put all these findings to work.
Here are 4 tips for using Reels analytics to make better content:
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BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #1: Test different Reel styles
The key to finding the best visual styles, filters, effects and trends for your
brand is testing. And now that you have access to Reels Insights, you can
drive
more insights from your tests.
and
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Before, you could only base your performance assumptions on comments
likes. But a high numberBEST
of comments isn’t always
SELLING DIGITAL a good thing
PRODUCTS — some of
IN INDIA
them might be negative.
When you post a Reel that gets a lot of likes, comments, saves and shares,
you’ll know that something is working!
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Tip #2: Test different Reel lengths
Instagram currently lets all users create 15 and 30 second long Reels,
with select accounts having access to 1 minute Reels.
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Similar to testing different trends and effects, you might want to test
different Reel lengths to see what your audience responds to best.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Tip #3: Test different audio options
Instagram offers many different options for adding audio to Reels. You can:
Use the original audio from your video clip
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Add voiceover to your video
Use a text to speech generator
Use a saved audio track — a song or a viral snippet
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With access to Reels Insights, you can try out different options and see if some
of them tend to work better than others.
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Tip #4: Test different times and days to post
This is a big one. Enhanced Reels analytics can help you pin down the best day
of the week and time of day to post your Reels for maximum reach and
engagement.
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The idea is simple — test different posting times and watch your results closely
to find out what time works best for you and your audience. That way, you will
never “waste” a great Reel by posting
BEST SELLINGit DIGITAL
when your audience is
PRODUCTS INnot online!
INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
