Module - 6
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Reels Algorithm
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
How the Instagram Reels Algorithm Works?
The Instagram Reels Algorithm has been a bit of a mystery, especially when
it comes to what’s shown as a suggested post, or in the Reels Explore tab.
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But, recently Instagram has released some helpful insights.
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
What we do know about the Reels algorithm is that it favours Reels that:
Are entertaining and fun (i.e. delights people, grabs their attention, makes
them laugh, or has a fun surprise or twist)
Are inspiring (i.e. starts a trend that others can easily participate in)
Use creative tools like text, filter, or camera effects
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Uses vertical video
Use music from the Instagram music library and/or original audio you
create or find on Reels
Are experimental! Try something
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you
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And on the flip side, Instagram advises that brands and creators should not
post Reels that:
Are blurry due to low-resolution
Are uploaded with a border around them
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Have the majority of the image covered by text
Do not meet Instagram’s Community Guidelines
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Instagram has confirmed that content that’s visibly recycled from other
apps (containing logos or watermarks) will be less discoverable on the
Reels tab.
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