Module - 1
ToolsMize
Understanding
BEST SELLING DIGITAL PRODUCTS IN INDIA
Instagram Reels
BEST SELLING DIGITAL PRODUCTS IN INDIA
What are Instagram Reels?
Instagram Reels is a way to
create fun and engaging video
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content. The video feature is
available in the United States
and 50 other countries.
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Instagram Reels are videos that
can be up to 60 seconds long.
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Similar to TikTok, Reels offer a set of
editing tools that allow users to create
engaging and fun video footage. Reels can
include multiple video clips, filters,
captions, interactive backgrounds, stickers
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and more.
A scrollable tab full of trending Reels (a.k.a.
Instagram’s version of the TikTok For You
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page) can be accessed through the Reels
icon at the bottom of the Instagram app’s
home page
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On the Reels tab, instead of only seeing
Reels from accounts you follow as you
scroll, it’s filled with Reels from popular
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and trending accounts on Instagram —
just like the For You page on TikTok.
BESTon
On top of seeing Reels SELLING
the newDIGITAL
Reels PRODUCTS IN INDIA
tab, you can also find Reels on the Explore
page.
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Instagram Reels vs. TikTok
Since Instagram Reels is TikTok’s rival,
it’s worth discussing how they’re
similar, and how they are different.
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The essence of Instagram Reels and
TikTok is the same: providing users
with a creative space to create and
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share short videos with others. They
come with creative options, allowing
users to make their best possible clips.
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However, they also have significant differences, as shown below:
Instagram Reels TikTok
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A feature inside the Instagram ecosystem
Video time limit up to 60s
A platform
Video time limit up to 3 minutes
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Reels shared to Stories will disappear after
All videos stay on TikTok
24 hours
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Instagram Reels vs. Instagram Stories
Don’t get confused between Instagram Reels and Instagram Stories. Even though
they sound a lot like each other, they have some key differences:
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Reels offers several creative tools, including AR effects, speed controls, and
the option to align multi-clip videos for cleaner transitions.
Reels can be featured in Explore and shared to Stories. When you upload a
BEST SELLING
Reel, you can also choose DIGITAL
to post it to PRODUCTS
your Feed. IN you
All the Reels INDIA
create will
also appear in a dedicated section of your profile, similar to IGTV posts.
If you include original audio, the audio clip will be attributed to you, and other
users will be able to use it to create new Reels.
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When to Use Stories
Content that you don't mind will expire
Off-the-cuff content with the real you
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Share your community posts/reels etc. for support
Live or in the moment content
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SELLING
Re-share your reels postsDIGITAL PRODUCTS IN INDIA
Engagement with stickers, polls and questions
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When to Use Reels
Video content you want to live permanently in your feed
More polished/edited for your brand
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90 seconds maximum
Use audio and/or music to engage your audience
Will likely be seen by more people - so big news, announcements and what
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you offer!
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Benefits of Using Reels
More ways to be discovered
Put YOU in the feed
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New way to tell your story
Create more connection with your followers
Pushes you toBEST
become moreDIGITAL
SELLING creative!
PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
