Module - 7
ToolsMize
How to Use Instagram
Reels For Business
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
When Instagram Stories was first launched in 2016, it was called a Snapchat
clone. But Stories quickly surpassed Snapchat in daily users and have become an
effective channel for brands to build their audience.
With that in mind, brands should grab the opportunity to engage new audiences
with Reels—people who prefer quick-and-easily-digestible content. Reels are
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also a great platform for collaboration with creative talent.
Instagram Reels is a way to build your community and grow your reach on
Instagram. It’s a fun andBEST SELLING
engaging DIGITAL
way to PRODUCTS
share original IN INDIA
(and creative!)
snippets with your audience.
Here are five ways you can use Instagram Reels in your social media marketing
strategy:
BEST SELLING DIGITAL PRODUCTS IN INDIA
Share educational content
Creating educational content is a great way
to start on Reels.
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Top 5 skincare routines, a secret to make
delicious pancakes in 10 minutes, or 5 tips
for styling a skirt—there are so many things
BEST SELLING DIGITAL PRODUCTS IN INDIA
to share with your followers that can help
them learn a new skill.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Showcase your products
users can find Reels in the dedicated Reels
tab and on the Explore page, meaning
Instagram users who don’t follow you will
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see your content—this is gold!
To help the algorithm understand what
your
BEST SELLING
content is about and serve DIGITAL PRODUCTS IN INDIA
it to the right
audiences, use hashtags, text overlay, and
descriptive captions.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Share behind-the-scenes content
Behind-the-scenes content
helps your Instagram
followers understand who
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you are and why you’re
selling whatever it is that
you’re selling.
BEST SELLING DIGITAL PRODUCTS IN INDIA
It’s personable, it gains trust,
and it builds relationships.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Some behind-the-scenes ideas you can try:
Share how you choose materials for your
product
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Share the process of making products
Share the day-to-day life of your team
Share your brand story—how you came
BESTidea
SELLING
up with your business and DIGITAL
what PRODUCTS IN INDIA
you’ve been through.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Announce your sales and share offers
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How about using Reels to
announce your sales and
exclusive deals?
BEST SELLING DIGITAL PRODUCTS IN INDIA
BEST SELLING DIGITAL PRODUCTS IN INDIA
Bonus tip : Stay genuine, and don’t make your content too explicitly salesy!
Think this way: many brands have been successful on TikTok because they
show their human side and give up being perfect all the time, which is
exactly what TikTok users want to see.
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So, try to maintain the same level of authenticity in your Reels. Focus on
originality and fun, rather than the quality of your videos. It could be
highlighting staff individuality or bringing an ordinary aspect of your brand
to life through music andBEST SELLING
motion. DIGITAL
Doing this willPRODUCTS
lead to highINengagement
INDIA for
your Reels videos.
BEST SELLING DIGITAL PRODUCTS IN INDIA
Use Instagram Reels ads
As of June 2021, Instagram advertisers can choose Reels as a placement
for their Instagram ads. The placement supports 6 advertising objectives:
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1.Brand awareness
2.Reach
3.Traffic
4.App installs BEST SELLING DIGITAL PRODUCTS IN INDIA
5.Video views
6.Conversions
BEST SELLING DIGITAL PRODUCTS IN INDIA
Reels ads offer brands a new way to reach
targeted audiences when they are scrolling
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through Reels in the mindset to engage with
content.
It’s no wonder that many brands are already
BEST SELLING DIGITAL PRODUCTS IN INDIA
experimenting with the ad placement.
BEST SELLING DIGITAL PRODUCTS IN INDIA
