1

Submitted to: Dr. Maryse Moshir Riad

Prepared by:
Ahmed Tamer Mohamed Kamal
Mohamed Adel Tantawy
Mohamed Tarek Abdel Raouf
Mennatullah Mohamed Kamar

Proposal
Launching “Ma’toura”
The smart shipping company

1
 2

Table of Contents
I Introduction:..................................................................................................................................3
II Summary:......................................................................................................................................3
III What is Ma’toura?.....................................................................................................................3
IV What we would like to achieve:.................................................................................................4
V Competitive Edge:.........................................................................................................................4
VI Marketing plan...........................................................................................................................4
a) Marketing Goals:.......................................................................................................................4
b) Marketing strategies:.................................................................................................................5
i) Pricing:......................................................................................................................................5
VII Financial Plan,...........................................................................................................................6
a) Underlying Assumptions:..........................................................................................................6
b) Sensitivity Analysis:..................................................................................................................6
c) Source of Funds:........................................................................................................................6
d) Cost and revenue breakdown:....................................................................................................6
e) Salary breakdown......................................................................................................................7
i) Advertisements:.........................................................................................................................7
VIII What happens next?...................................................................................................................8
IX Recommendations.....................................................................................................................8
Appendices............................................................................................................................................9

2
 3

I Introduction:

This is a proposal for a new business idea it’s a Shipping company that has a mobile

application to facilitate the order placement and offers a new service (same-day delivery),

accepts any shipment of any kind (shipping between warehouses for companies, small

products for normal users).

II Summary:

This proposal analyzes a new business idea, and it contains the following:

 A brief description of the startup.

 What we would like to achieve

 Competitive Edge

 Marketing plan

 Cost‐benefit analysis

 Financial Plan

 Opposed service

III What is Ma’toura?

Ma’toura is a smart shipping company connected with a mobile application and the idea is a

same-day delivery and door to door for the normal user that wants to ship any small product

and for the industries that require shipments between their warehouses, also offering a service

like storing products in our warehouses, building stations all over Egypt to achieve the same-

day delivery.

3
 4

IVWhat we would like to achieve:

Ma’toura aims to have control of Egypt’s shipping systems where everybody would be able

to transport any possession or commodity to anywhere, they need within the same day of the

order depending on the distance. This would be done knowing the fact that Ma’toura will

build stations all over Egypt in each city for its vehicles to minimize any latency.

V Competitive Edge:

Our service doesn’t require a partnership to ship products; whenever a company needs to ship

something, they would just need to open the application and request a shipping order. There

would be also promotional subscription plans to attract more customers. This can ensure

companies save more money and time than other logistics partnerships.

VIMarketing plan

Ma’toura planned to make a very strong marketing campaign and marketing research to

penetrate the market and to be able to compete with our competitors in the same field, also to

recall the brand and this new idea

a) Marketing Goals:

 To raise awareness about our new idea as it is new for this field

 To reach the maximum number of customers through our stations that will cover all

over Egypt

 Make discounted subscription plans for companies with constant schedule shipping.

4
 5

b) Marketing strategies:

Our Marketing strategy aims to target large factories that require shipping their products

between warehouses as we have also a storing service in our warehouses, we also target the

normal user that wants to ship a small product a small distance shipping as we will use small

shipping methods. We will reach out to potential customers using engine optimization on the

internet, advertisements in magazines, and through business emails.

i) Pricing:

Our pricing strategy depends on the time and distance of the delivery, it means that the cost

differs between a customer and another. Customers can purchase our service through the

mobile application. We offer normal on-demand shipping and subscription scheduled plans

which are cheaper and more consistent. There is also a one-time free delivery for new

accounts to let the customer try our service

Services Door to Door service Packages for Promotions

from the application commercial user

Price 80 LE per shipment 1st package: 5,000 LE There will be a

(Small distances) per month 0promotion monthly

by 20% discount

2nd package: 10,000

LE per month

3rd package: 20,000 LE

per month

5
 6

VII Financial Plan,

a) Underlying Assumptions:

The business financial statements as follows:

 Ma’toura will have after 6 months growth by 20%

 As a result, the annual revenue will cover an amount of the debt fund

b) Sensitivity Analysis:

As a type of the service, we offer and the new idea is needed in the market, so Ma’toura

won’t be affected negatively because this service with the high quality is mainly considered a

demand by many industries in the market.

c) Source of Funds:

Angel investments (AI)

d) Cost and revenue breakdown:

These are estimated cost will be at the start for the business:

6
 7

 Cost of the warehouses that will cover Egypt to facilitate reaching all our customers

 The cost of the transportation tools example: Trucks, cars, bikes.

 Cost of the software developing to maintain the application, and the system of the

warehousing and storing system

e) Salary breakdown

Warehouses:

As a starting we will have 10 warehouses on each state, each of our warehouse employees

will receive a salary 3,500 LE monthly (10 Employee in each warehouse).

Headquarter:

There will be a software developers team contains 5 members each of them will receive 8,000

LE monthly.

There will be a team of 5 members responsible for our marketing plan they will receive 7,000

Lee

Drivers

Salary for the truck drivers will be 6,000 LE per month (8 truck drivers).

Ma’toura will hire freelancers by their own cars or bikes to work with the commission system

based on their completed shipments.

i) Advertisements:

The advertisement plan will be through integrated marketing communication = 100,000

There will be a social media campaign for the brand recall = 20,000

7
 8

Advertisement budget will grow by 20% monthly

VIII What happens next?

By agreeing to our offer, we will increase the workers and trailers in order to save time To

deliver the goods on time and with the increase of workers, we will reduce the work pressure

on everyone. In parallel, we will work to increase advertisements, whether online or

television advertisements, and in this way, we will reach many people, which will enable us

to increase our customers. Also, we will increase the stores and in this way the stores will be

widely available in most places and it will save us time well.

IXRecommendations

Angel investment should care and think about this new idea as it is considered the first

shipping company with a mobile application in Egypt and as also we solve the problems that

occurred in the shipping problems, so we will be the largest company in the market in our

field.

8
 9

Appendices

Forecasted Cashflow

Account Month 1 Month 2 Month 3 Month 4 Month 6

12,000,00 10,357,00 12,057,00 13,957,00
Starting balance 0 8,857,000 0 0 0
Constructions 9,000,000 0 0 0 0
Trucks Rent 500,000 500,000 500,000 500,000 500,000
Salaries 437,000 437,000 437,000 437,000 437,000
Marketing 120,000 140,000 170,000 190,000 210,000
10,057,00
Total costs 0 1,077,000 1,107,000 1,127,000 1,147,000
Sales 1,200,000 1,500,000 1,700,000 1,900,000 2,000,000
10,357,00 12,057,00 13,957,00 15,000,00
Balance 8,857,000 0 0 0 0