Gender Responses Percentage
Male 50 50%
Female 50 50%
Gender Responses Percentage
Under 25 years old 86 86%
25-45 years old 12 12%
46-60 years old 1 1%
Over 61 years old 1 1%
Professional status Responses Percentage
Student 79 79%
Employed 17 17%
Unemployed 4 4%
How much is your monthly Responses Percentage
income?
Under 10,000 23 %
10,001 - 20,000 10 %
20,001 - 30,000 5 %
None (STUDENT) 62 %
Q1 Have you heard the term pepper spray and emergency Responses Percentage
alarm?
Yes 93 93%
No 7 7%
This table shows that majority of the respondents have already heard about
pepper spray alarm prior to the survey and only 3 out of 100 have never heard about
it. This furthermore indicates that the product thereof is widely known to the majority
long before we introduced our product as it shows the need and demand for it as a
combat to ill attempts of one to another.
Q2 Do you think a combination of Pepper Spray and Responses Percentage
Alarm is more efficient than being separated?
Yes 88 88%
No 12 12%
This table shows a collective data where respondents agrees that the combination of the two famous self-
defense kits is more efficient than having them separated while only a minority of 12% think otherwise. This
furthermore indicates that this integrated pepper spray alarm solves the incovenience of two separate devices.
Q3 Do you think having the Pepper Spray and Responses Percentage
Emergency Alarm combined is way more portable?
Yes 94 94%
No 6 6%
It is evident in this table that the combination of the two products make it way more portable compared if
separated and 94 respondents had answered yes while only 6 had said no and this shows that the idea of integrating
pepper spray and alarm device is evidently effective because of its portability where the hassle and disadvantages of
carrying two separate devices are eliminated.
Q4 Does having pepper spray alarm is way more safer to Responses Percentage
use than other self defense tools?
Yes 80 80%
No 20 20%
It is shown in this table than there is a significant percentage who agrees that the product is compartively safer
to use than other self-defense tools. There's 80% out of 100 who answered yes while the remaining 20% answered no.
This is because the device is non-lethal yet effective and efficient to provide added security to the majority of the
population regardless of age, gender, and demographics.
Q5 Would you prioritize a discreet design for a pepper Responses Percentage
spray alarm that is easy to carry?
Yes 98 98%
No 2 2%
This table indicates that almost 100 out of the 100 respondents, a total of 98% leaving 2% who said no, agrees
that a discreet design must be prioritized in the making of product design that will make the device easier to carry
anywhere and anytime. The results gives a clear conclusion that upon owning a protective device as such, it is
comparatively better that the product design is discreet.
Q6 Do you think current pepper spray designs are easy to Responses Percentage
deploy in stressful situations?
Yes 88 88%
No 12 12%
This table shows most of the respondents strongly believe that this device is easy to deploy in stressful
situations because of its portability and the dispense efficiency wherein you can release the pepper chemical in one
press and even more. While the remaining other respondents had said no because of their doubts about its function, the
team worked on better information distribution for a deeper understanding of its usage and purpose.
Q7 Are you more comfortable purchasing this kind of Responses Percentage
product at a store than shopping online?
Yes 89 89%
No 11 11%
This table indicates there are more people from the respondents who prefer to
shop at a physical store rather than shopping online which could be affected by
different factors such as product effectivity confirmation. It is, at the same time,
encouraged that the customers buy from the physical stores to collect the necessary
information and details prior to the release of the product. This is to ensure that the
product is used in good faith.
Q8 Do you think Ward II, Minglanilla, Cebu is Responses Percentage
convenient for the business
DEFENDGUARD(pepper spray alarm)?
Yes 87 87%
No 13 13%
The survey results in the table presented shows that a good number of respondents, 87%, agrees that Ward II
Minglanilla is a convenient place to market and sell the product thereof. There is only 13% who disagreed with the
survey question stated. The results indicate that the said chosen location is accessible where citizens from its
municipality, citizens from the city, and citizens from the southern and northern can access easily.
Q9 Would you be more likely to purchase a pepper spray Responses Percentage
alarm from a specialized self-defense store?
Yes 90 90%
No 10 10%
Evidently, respondents would much rather prefer to buy a similar product from a specialized store than from a
store that doesn't specializes self-defense devices. This is because, such of a product where the safety of a person rely
on, need to be from trusted and specialized stores where it is reliable and trustworthy.
Q10 Does the location influence your decision in Responses Percentage
purchasing the product?
Yes 87 87%
No 13 13%
This table shows that the location of the store affects the purchasing decision of a customer and the majority of
the respondents agreed while only a very few people had said otherwise. It really is crucial to find a convenient
physical store location where new and repeat customers can easily access for new purchases, refills, repairs,
replacement and/or refund, and for other customer concerns.
Q11 Would you be comfortable purchasing a pepper spray Responses Percentage
alarm if it required completing a safety training
course beforehand in the store?
Yes 95 95%
No 5 5%
This table shows that most respondents believe that a safety training course beforehand is important prior to
purchasing so that they are more aware and educated of its proper usage, while only a small of them believe otherwise.
The safety course training is required and so is the collection of the necessary information about the customers prior to
the release and completion of the purchase.
Q12 Are you willing to pay a higher price for Responses Percentage
a high-quality pepper spray alarm?
Yes 61 61%
No 39 39%
There are respondents shown in the table who are willing to spend more money on a higher quality pepper
spray alarm. The remaining respondents are not so willing to pay a higher price for it. This had been addressed by the
team where the product is sold from its value that it offers more than its product price.
Q13 Would you be more likely to purchase Responses Percentage
pepper spray-alarm if it's offered to various sizes?
Yes 88 88%
No 12 12%
Q14 Do you prefer specific payment methods for Responses Percentage
purchasing a pepper spray alarm?
Yes 50 50%
No 50 50%
This table shows that a selection of sizes of the pepper spray alarm would increase the chance of purchasing,
consisting 88 out of 100 respondents agrees with the statement and the 12% respondents think that it doesn't really
matter. Thus, a good selection of designs increased the number of current and projected sales because the customers are
provided with options that fit their taste and preferences.
This table indicates there is a tie in this survey question having 50 respondents have a specic payment method
preference and another 50 respondents don't have a payment method preference. This futher indicates that it is right and
convenient to provide a wide variety of payment methods for the customers.
Q15 Do you prefer credit cards as payment methods over Responses Percentage
online payment platforms for purchasing a pepper
spray alarm?
Yes 50 50%
No 50 50%
This table shows that a half of the 100 respondents prefer the use of credit cards upon purchase and that the
other half answered no which indicates that they prefer other mode of payment. Thus, a combination of, cash, debit
and credit payment methods is evidently effective in doing business and transactions with the customers and clients.
Q16 Does the type of packaging influence your purchasing Responses Percentage
decision for pepper spray alarm products?
Yes 78 78%
No 12 12%
It is indicated in this table that the packaging of the product has a great influence to their purchasing decision,
one is for marketing and two is for customer satisfaction. Without a doubt, according to the results shown, the product
packaging must be eye-catching, informative and sensible and it holds a great influence to a customer's purchasing and
decision-making.
Q17 Do you typically use online platforms such as Responses Percentage
Facebook, Instagram, TikTok, and Shopee when you
have free time?
Yes 94 94%
No 6 6%
This table presents that most of the respondents have a free time to scroll on many different social media
platfroms such as Facebook, Instagram and also on some online shopping stores like Lazada and Shopee. Therefore, it
is advantageous to use these platforms to advertise and market the product to a wide spectrum of customers all over
the philippines.
Q18 Would a promotional offer convince you to purchase Responses Percentage
a pepper spray alarm?
Yes 84 84%
No 16 16%
This table indicates that the respondents would be convinced to purchase with
a promotional offer where they can save and make wise purchases in exchange for
such a great protective device. Thus, providing promotional offers is an effective
marketing and a win-win for the customers and the business.
The table represents that mostly of the respondents prefer new marketing
channels like social media advertisements and influencer marketing strategies such
as vlogs about endorsements and product review. Thus, the usage and utilization of
various marketing channels is advantageous and efficient.
This table shows that discounts and promotions could potentially make a
customer to likely purchase a pepper spray alarm rather than if there is none. About
96 respondents answered yes and only a small fraction, 4 respondents answered no.
Thus, in sales and marketing, discounts and promotions increase sales and revenue.
Q19 Do you prefer to learn about new pepper spray alarms Responses Percentage
through marketing channels like social media ads, influencer
marketing over print ads, in-store displays?
Yes 90 90%
No 10 10%
Q20 Discounts or promotions could potentially make you Responses Percentage
more likely to purchase a pepper spray alarm.
Yes 96 96%
No 4 4%
