Marketing (McDonald's Ethical
issues)
1.INTRODUCTION & BACKGROUND
McDonald's, one of the largest fast-food chains globally, has faced various ethical
issues over the years. These issues often revolve around topics such as labor
practices, environmental impact, health concerns related to food quality, and
marketing strategies aimed at children. The relevance of these cases lies in the
growing demand for corporate social responsibility and ethical business practices
in today's society, where consumers are increasingly aware of how their choices
affect the world around them.
2. PROBLEM STATEMENT
McDonald's faces significant challenges related to its marketing strategies,
particularly concerning the promotion of unhealthy food options to children. This
has led to criticisms regarding the company's role in contributing to childhood
obesity and related health issues. Additionally, labor practices, including wages
and working conditions, have also come under scrutiny, raising questions about
ethical treatment of employees.
3.ANALYSIS
The ethical issues surrounding McDonald's can be analyzed through various
theories and concepts. For instance, the virtue ethics perspective emphasizes the
importance of character and moral virtues in decision-making. In this case,
McDonald's marketing practices may not align with virtues like honesty and
responsibility. The ethical decision-making model can also be applied here, which
includes identifying the facts, considering the stakeholders, evaluating the
options, and making a decision based on ethical principles. Factors contributing
1
to these problems include aggressive marketing tactics, the influence of fast food
culture, and the company's focus on profit over social responsibility.
4.CONCLUSIONS
In conclusion, McDonald's ethical issues highlight the need for a shift in its
marketing strategies and labor practices. By adopting more responsible
marketing techniques, focusing on healthier menu options, and improving
employee treatment, McDonald's can enhance its public image and contribute
positively to society. Addressing these ethical challenges is not only crucial for the
company's reputation but also for the well-being of its customers and
employees.While McDonald's has made efforts to address some of these ethical
concerns, ongoing scrutiny remains regarding their marketing practices and the
impact they have on public health, consumer behavior, and the environment. It's
essential for companies like McDonald's to balance profitability with ethical
responsibility to maintain consumer trust and contribute positively to society.
5.REFERENCES
Books:- "Fast Food Nation: The Dark Side of the All-American Meal" by Eric
Schlosser - This book explores the fast food industry, including labor practices
and health issues associated with companies like McDonald's.
Articles:- "McDonald's and the Ethics of Fast Food"- This article discusses various
ethical concerns related to McDonald's marketing strategies, labor practices, and
health impacts.
Web-sites:- The official McDonald's website may have sections on corporate social
responsibility and their efforts to address ethical issues.
- Non-profit organizations like Human Rights Watch and the World Health
Organization often publish reports on labor rights and health impacts related to
fast food.
