HO CHI MINH CITY UNIVERSITY OF FOREIGN LANGUAGES
- INFORMATION TECHNOLOGY
FACULTY OF BUSINESS ADMINISTRATION
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SCIENTIFIC RESEARCH REPORT
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Student’s name:
ID Number:
Class:
Instructor: Dr. Nguyen Nhat Tan
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HCMC,<month>/<year>
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ABSTRACT
TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF TABLES AND FIGURES
CHAPTER 1: INTRODUCTION
1.1. Rationale
1.2. Aim
1.3. Scope
1.4. Significance of the study
1.5. Structure
CHAPTER 2: LITERATURE REVIEW
2.1. Overview of the company
2.1.1. Historical development
2.1.2. Mission and vision
2.1.3. Market share and market growth
2.1.4. Company problems
2.2. Concepts and definitions
2.2.1. E-commerce
2.2.2. Customer loyalty
2.3. Theories
2.3.1. Meaning
2.3.2. Role
2.3.3. Theoretical framework
[Link]. Product strategy
[Link]. Price strategy
[Link]. Place strategy
[Link]. Promotion strategy
2.4. Previous studies
2.4.1. SWOT of Coca-cola
2.4.2. SWOT of Biti’s
2.4.3. Marketing mix of Pepsi
CHAPTER 3: METHODOLOGY
3.1. Research design
3.2. Source of data
3.3. Data collection
3.4. Data analysis
CHAPTER 4: FINDINGS AND DISCUSSION
4.1. Product strategy
4.1.1. Performance
4.1.2. Assessment
4.2. Price strategy
4.2.1. Performance
4.2.2. Assessment
4.3. Place strategy
4.3.1. Performance
4.3.2. Assessment
4.4. Promotion strategy
4.4.1. Performance
4.4.2. Assessment
