Principles of Management Overview
Principles of Management Overview
• Who is Manager
• Roles of manager
• Skills of manager THINK ABOUT AN
• What is Management
• Evolution of management thought
ORGANISATION …
• Importance to study management
Principles of Management CONTENT • Features of management
• Levels of management
• Nature of management
• Management is science or art ?
WHAT ALL COMES TO
Prof .Ritu Singh • Factors Reshaping the Management YOUR MIND?
ASSISTANT PROFESSOR • Trend & challenges in the management & related
MAHE Dubai coping strategies
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with resources.
Organizational Survival
Supervising and controlling performance. Effectiveness - completing activities “doing the right things”
so that organizational goals are concerned with ends
Implementation
attained Achieving the objectives on time
Management is Indispensable
• Management can neither be replaced nor substituted by anything else.
• Nature of management is complex and multifaceted. MANAGEMENT IS ART OR SCIENCE ????
• Even the computer which is the wonderful invention of the twentieth century can only aid but not replace management.
• We know that the computer is an extremely powerful tool for [Link] can widen a manager’s vision and sharpen
his insight by supplying more and faster information for making key [Link] computer has enabled the manager to
conduct analysis far beyond the normal analytical capacities of man. • It involves a wide range of activities, responsibilities, and skills
• But what happens, in reality, is that the computer can neither work by itself nor can it pass any judgment.
• The manager plays his/her role by providing judgment and imagination as well as interpreting and evaluating what
to achieve organizational goals and adapt to the ever-changing Management is science because of several reasons—it
the information/data mean in each case. business environment. has universally accepted principles, it has cause and
Management is Intangible effect relationship, etc, and at the same time
• Management is often called the unseen force; its presence is evidenced by the results of its efforts – motivation among • Effective management is critical for the success and
employees, discipline in the group, high productivity, adequate surplus, etc.
• Conversely, the identity of management may also be felt by its absence or by the presence of its direct opposite sustainability of any organization. It is art as it requires perfection through practice,
mismanagement. The consequence of mismanagement is anybody’s guess. practical knowledge, creativity, personal skills, etc.
Management can Ensure Better Life
• A manager can do much to improve the work environment, stimulate people to perform better, achieve progress,
bring hope and accomplish better things in life.
• The study of management has evolved into more than just the use of means to achieve ends; today it includes moral and Management is both art and science
ethical questions concerning the selection of the right ends towards which managers should strive.
• Management is the science and art of getting people together to accomplish desired goals and objectives by coordinating
and integrating all available resources efficiently and effectively.
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Levels of Management
MANAGEMEMNT V/S ADMINISTRATION LEVELS OF MANAGEMENT
• Top management sets the • Middle level management • Lower level management takes
Top charge of day-to-day
• [Link] mission and goals develops departmental goals operations,
Management
President, CEO, • develops policies • executes the policies, plans • is involved in preparing
Executive • evaluates the overall and strategies determined by detailed short-range plans,
Vice Presidents performance of various top management • is responsible for smaller
departments • develops medium- term plans segments of the business,
Middle Management and
Plant Managers, Division Managers, • responsible for the • executes plans of middle
business as a whole and • supervises and coordinate management ,
Department Managers
• is concerned mainly with lower-level managers’ • guides staff in their own
activities subsections and keep close
First-Line Management long-term planning control over their activities
Foreman, Supervisors, Office Managers
Who is Manager?
relationship i.e. who is accountable to whom, who can give instructions to whom, who are superiors & who
are subordinates.
1. Foundation for Business Understanding: Principles of management provide a foundational understanding of how organizations are structured and operate.
• Management fills up various positions with right persons, having right skills, training and qualification. This knowledge is essential for anyone pursuing a career in business, as it forms the basis for understanding the various functions and processes within an
All jobs should be cleared to everyone. organization.
5. Establishes Equilibrium - 2. Management Skills: Learning about management principles helps students develop essential management skills such as leadership, decision-making,
problem-solving, and communication. These skills are valuable in almost any professional setting, not just in business.
• It enables the organization to survive in changing environment. 3. Practical Application: Management principles are not limited to the business world; they can be applied in various contexts, including nonprofit
• It keeps in touch with the changing environment. With the change is external environment, the initial co- organizations, government agencies, and even in personal life. Understanding these principles equips individuals to better organize and manage resources
effectively. A manager is someone whose primary responsibility is to carry
ordination of organization must be changed. out the management process within an organization to achieve
4. Career Opportunities: Many graduates go on to work in management or leadership roles in various industries. Understanding management principles can
• So it adapts organization to changing demand of market / changing needs of societies. It is responsible for give them a competitive edge in the job market and prepare them for managerial positions. the organizational goals.
growth and survival of organization.
5. Entrepreneurship: For aspiring entrepreneurs, a solid understanding of management principles is crucial. Starting and running a successful business requires
6. Essentials for Prosperity of Society – effective management of resources, employees, and operations. Changing nature of organizations and work has blurred the
• Efficient management leads to better economical production which helps in turn to increase the welfare of 6. Problem Solving: Managers are often tasked with solving complex problems within their organizations. Studying management principles helps individuals clear lines of distinction between managers and non-managerial
people. Good management makes a difficult task easier by avoiding wastage of scarce resource. develop critical thinking and analytical skills, which are essential for addressing these challenges. employees
• It improves standard of living. 7. Ethical Considerations: Management courses often include discussions on ethical decision-making and responsible leadership. Understanding the ethical
dimensions of management is important in today's business environment, where social responsibility and sustainability are increasingly important.
• It increases the profit which is beneficial to business and society will get maximum output at minimum cost 8. Teamwork and Collaboration: Effective management involves working with and leading teams. BCom students learn about team dynamics, motivation, and
by creating employment opportunities which generate income in hands. Organization comes with new how to foster collaboration among team members.
products and researches beneficial for society.
9. Historical Perspective: Studying management principles also provides students with a historical perspective on how management practices have evolved over
time. This historical context can help individuals understand the reasons behind current management theories and practices.
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ROLES OF MANAGER
ROLE OF MANAGER
Communication skills: Role: a set of expectation for one’s behavior
The abilities of exchanging ideas and information In 1960, Henry Mintzberg conducted a study to understand about the managerial roles. He
identified 10 managerial roles that are common to all managers. These 10 managerial roles
effectively. To understand others and let others are grouped under: Interpersonal, decisional, and informational roles.
understand comprehensively.
ROLES OF MANAGER
Leadership skills
The abilities to influence other people to achieve
the common goal. INTERPERSONAL
DECISIONAL INFORMATIONAL
• Entrepreneur
• Figurehead • Monitor
• Disturbance handler
• Leader • Disseminator
• Resource allocator
• Liaison • Spokesperson
• Negotiator
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• In traditional organization, its structure is usually fixed, the strategy is planned, and the management is inflexible.
• While the modern organization, they need always improve the workflow, update its competitive edges, and the employees are required to
Flexibility. promote the skills and knowledge to connect with the market and changings.
• The flow of traditional business is ‘tall hierarchy’, which focus on individual responsibility and obey to his superior,
• while modern one is ‘flat hierarchy’, which more focus on teamwork and cooperation, its collaborative working mode would more conducive to
Teamwork:. brainstorming and help the companies improve work efficiency and make marketing strategy
• : Modern organization management enable employees give more freedom and flexibility to fulfill their works, which are beneficial to mobilize
Stimulate enthusiasm of the staffs.
morale:
• In traditional business, the management policies are conservative, which usually follow traditional rules and regulation, make static workflow
model to maintain business strategy and employee management system.
Management
policy • While modern management model would do modification such as rescheduling, flexible entity management, dynamic business strategy
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• Classical management theory refers to a set of management theories that emerged during the late 19th and
early 20th centuries. • [Link]
• These theories laid the foundation for modern management practices and played a crucial role in • [Link]
improving efficiency
• [Link]
• These theories were developed in response to the need for more systematic and efficient management
practices as industrialization and large-scale organizations became more prevalent.
• There are three primary branches of classical management theory:
• Taylor gave much concentration on the Scientific Selection, Placement And Performance-Based Pay: While not without controversy, performance-based pay systems, Retail Operations: Retailers use scientific management principles to optimize store layouts,
supervisory level of management and Training including individual and team incentives, are still used in many organizations to motivate inventory management, and checkout processes to enhance customer satisfaction and reduce
performance of managers and workers at an employees and reward high performance. costs.
operational level. The Division Of Labor To increase
efficiency and productivity
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RS1 scientifically analyze and break down tasks into their smallest
components. This involved observing workers to identify the most
efficient way to perform each task.
Ritu Singh [MAHE Dxb], 2023-10-09T[Link].409
Criticism
• Mechanistic and dehumanizing: treated
human as a “factor of production” only
workers may feel like they have little
• Isolation :The division of labor and monotony of tasks can
lead to a sense of detachment and disconnection from the
work itself.
Bureaucratic Theory
autonomy or control over their jobs. • Taylorism and resistance to change: workers may resist
• Level of micromanagement is excessive and these changes due to fear of job loss or concerns about
can create stress and resentment among increased workloads.
workers. • Incompatibility with knowledge work: scientific
• Jobs become monotonous – increase management is better suited for manual and repetitive tasks A d v a n t a g e s
absenteeism , labor resentment etc rather than knowledge-based work. In today's knowledge- &
• Advocated function foremanship – driven economy, where creativity and problem-solving are d i s a d v a n t a g e s
valued, the principles of scientific management may not be o f s c i e n t i f i c
Practically not feasible to follow instruction as applicable. m a n a g e m e n t • The bureaucratic theory of management, ,
of 8 foreman
• Differential wage rate system differentiate
• Lack of consideration for worker input: this can result in
missed opportunities for process improvement and
developed by max weber
efficient &inefficient worker on the basis of innovation.
standard output leads to increase in labor • Emphasizes the importance of hierarchy, rules
absenteeism , labor resentment . • Ethical concerns: the strict emphasis on efficiency and
cost-cutting can lead to ethical concerns, such as and regulations, specialization, and impersonal
• Overemphasis on efficiency: can lead to inadequate safety measures, employee exploitation, and
worker burnout and high turnover rates. environmental negligence. relationships in organizations.
• Cultural and contextual variations: may not • Short-term focus: may not adequately address long-term
be universally effective, as organizational sustainability and employee development.
culture, industry, and regional factors can
significantly influence its success
1. Rigidity and Inflexibility: Bureaucracies are often criticized for being overly rigid and inflexible. The strict adherence to rules and procedures
Rules and Regulations: Bureaucracies rely on formal rules and regulations to govern behavior can hinder adaptability and responsiveness to changing circumstances and customer needs. Bureaucracies may struggle to innovate or make • Nonetheless, it remains a relevant and widely used approach, especially in government
timely decisions.
and decision-making. These rules provide clarity and consistency in organizational processes. agencies and large organizations where formal rules and procedures are essential for
2. Red Tape and Bureaucratic Hurdles: Bureaucracies can be associated with excessive red tape and bureaucratic hurdles. This bureaucracy can
lead to delays, frustration, and inefficiency, particularly in government agencies and large organizations. maintaining order and accountability.
3. Impersonal and Dehumanizing: The emphasis on impersonal relationships and formal rules can lead to a dehumanizing work environment.
Specialization: Employees in a bureaucratic organization are specialized in their roles. They Employees may feel like cogs in a machine rather than valued individuals, potentially leading to reduced job satisfaction and motivation. • Almost any large organization (that either requires or believes it needs an
have specific job descriptions and responsibilities that match their expertise and skills. 4. Resistance to Change: Bureaucracies often resist change, even when change is necessary. The established rules and procedures can create organization chart) is an example of Weber’s model for bureaucracy.
resistance to new ideas, technologies, or ways of doing things. This resistance can stifle innovation and hinder competitiveness.
5. Bureaucratic Inefficiency: Despite the goal of efficiency, bureaucracies can become inefficient due to the sheer complexity of their rules and
processes. Over time, layers of bureaucracy may accumulate, making decision-making slow and cumbersome.
• State departments of motor vehicles, health maintenance organizations (HMOs),
Impersonal Relationships: Bureaucracies maintain impersonal relationships among employees.
6. Hierarchical Communication: The hierarchical structure of bureaucracies can lead to communication challenges. Information may not flow
financial lending organizations like savings and loans, and insurance companies
Decisions are made based on objective criteria rather than personal preferences or favoritism. freely across levels, resulting in a lack of transparency and coordination. are all bureaucracies that many people deal with regularly.
7. Overemphasis on Formal Qualifications: Bureaucracies often prioritize formal qualifications and adherence to rules over practical skills and
Merit-Based Promotion: Advancement and promotion within a bureaucracy are typically based
creativity. This can limit opportunities for individuals who may excel in non-traditional ways. • The almost perfect example is the United Nations. If you wish to see a model
8. Risk Aversion: Bureaucratic organizations tend to be risk-averse. Employees may be hesitant to take risks or make decisions outside of
on merit and qualifications. Performance and competence are key factors in career progression. established procedures, which can hinder innovation and entrepreneurship. example at work apply for a drivers’ license, or register to vote, or apply for a new
9. Excessive Focus on Compliance: In some cases, bureaucracies can become overly focused on compliance and meeting regulatory job.
requirements at the expense of their primary mission or objectives.
Record-Keeping: Bureaucracies maintain detailed records of organizational activities, [Link] Bloat: Over time, bureaucracies may experience "bureaucratic bloat" with a proliferation of administrative staff and layers of
transactions, and decisions. This helps ensure accountability and transparency. management, potentially leading to inefficiencies and increased costs.
Principles
4. Line of Authority /Unity of direction :a clear chain from top to bottom of the firm.
management which according to him have universalities of applicability
5. Centralization: the degree to which authority rests at the very top.
• This theory is also called functional approach 6. Discipline : respect rule regulation & agreements
• He concerned with general management & overall control of organization rather 7. Scalar chain: Hierarchy of authority
lower level . 8. Order : Human being are kept at right place
9. Equity : Fair to subordinate , Improve harmonious relations
• He Differentiate managerial functions from other functions of a business 10. Subordination of individual interest : Organizational goal first then individual
• His contribution is foundation to the development of management thoughts 11. Stability to tenure : to Avoid turnover that affect efficiency
12. Remuneration : Fair pay system that satisfy both employee & employer
13. Initiative : Work should not be routinized
14. Esprit d corps : Union is strength
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• Human Relations Theory focuses specifically on the individuals needs and resultant • A focus on people, rather than upon machines or economics
behaviors of individuals and groups. • The organizational environment is not an organized social context
Difference
• It takes an interpersonal approach to managing human beings. It presents the • Human relations are important in motivating people
organization is made up of formal and informal elements
• Motivation depends upon teamwork, requiring co-ordination and cooperation of
• Notably, much emphasis is placed on how individuals interact within groups and the individuals involved.
result group behavior and performance.
• Human relations within teams must fulfill both individual and organizational
• The drawback of this theory is that it requires the acceptance of numerous assumptions objectives simultaneously
about human behavior.
• Individuals and organizations desire efficiency by achieving maximum results with
minimum inpu
Cont…
The experiments were conducted in four phase:
HAWTHORNE EXPERIMENT
1. Illumination Experiments:
•The initial phase of the Hawthorne experiments focused on lighting conditions in the workplace. Researchers tested
different levels of lighting to determine its effect on worker productivity. Surprisingly, they found that regardless
of whether the lighting was increased or decreased, worker productivity improved. It was concluded that factors
other than light were also important.
• Professor Elton Mayo is known as the Father of the Human Relations Approach to Illumination experiments 2. Relay Assembly Test Room Studies:
Management Theory. •A small group of worker asked to work in test room . Each group was kept in separate [Link] included the
Assumptions introduction of a series of HR policy measures for the test group to study their impact on overall productivity. From
• In these experiments, Mayo evaluated the attitudes and psychological reactions of workers time to time, changes were made in working hours, rest periods, lunch breaks, etc. They were allowed to choose their
• Workers are motivated by social
in on-the-job situations. Relay assembly test room experiments own rest periods and to give suggestions. Output They observed that regardless of the changes, productivity increased.
needs This suggested that the social aspects of work, including group dynamics and peer pressure, played a significant role
• Satisfied workers are productive
• It began by examining the impact of illumination levels on worker productivity. Eventually, the in influencing productivity and job [Link] was concluded that something other then these factors was also
workers important .Contributed social & psychological need of worker
study was extended through the early 1930s and addressed a broader range of workplace
conditions. Interview phase 3. Part III - Mass Interviewing Programme (1928-1930)
• hawthorne experiments emphasized the importance of understanding and addressing the human Researchers conducted interviews of 21000 workers to understand their feelings and attitudes towards their work
environment. They discovered that employees' social interactions and the sense of being valued by their superiors were
and social aspects of work, leading to the development of human relations theories and essential factors in job satisfaction and performance. Importance of social factors once again validated through this interview
influencing contemporary management practices
Bank wiring observation room experiments 4. Bank Wiring Observation Room Experiment (1932) A group of 14 male workers in the bank wiring room were placed
under observation for six months. A worker's pay depended on the performance of the group as a whole. The researchers
thought that the efficient workers would put pressure on the less efficient workers to complete the work. However, it was
found that the group established its own standards of output, and social pressure was used to achieve the standards of output
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Sample answer
scenario based question • 1. Management Principles in Engineering Projects:Management involves coordinating various aspects of the project, including
people, technology, and processes. In an engineering project, the primary focus is on ensuring that all engineering disciplines
(electrical, mechanical, and software) work together cohesively. My role as a project manager would be to act as a facilitator
1. Scenario: You have been appointed as the project manager for the development of a new smart device in an between these teams, ensuring that they communicate effectively and their work aligns with the project’s goals.
engineering firm. The project team consists of engineers from various disciplines (electrical, mechanical, software), • 2. Roles of the Manager (Using Mintzberg’s Managerial Roles):
and you must coordinate their efforts to meet tight deadlines. The project has faced challenges such as • Interpersonal Role: In the interpersonal role, I would act as a leader and liaison. This involves motivating my team, ensuring a
miscommunication between teams, budget constraints, and changing customer requirements due to rapid positive work environment, and resolving conflicts between different engineering disciplines. For example, I would hold regular
technological advancements in the market. meetings to ensure alignment between the mechanical, electrical, and software teams, encouraging collaboration and open
communication.
( Application based ) focusing on the specific roles you would play (using Mintzberg’s managerial roles: interpersonal, informational,
decisional) to improve coordination and project execution.
• Decisional Role: In the decisional role, I will be responsible for making key decisions related to resource allocation, budgeting, and
timelines. For example, if one discipline encounters a delay due to a technical issue, I must decide whether to reallocate resources
or adjust deadlines to keep the project on track. I would also need to handle crises that may arise, such as budget overruns or team
conflicts, ensuring that decisions align with the project’s overall objectives.
2. Identify the key challenges that arise in multi-disciplinary engineering projects, such as managing technical
complexities, budget constraints, and evolving customer demands. Compare how traditional project • 3. Key Challenges in Multi-Disciplinary Engineering Projects:
management approaches differ from modern trends like agile methodologies or lean engineering, which • Technical Complexities:In a project that involves multiple engineering disciplines, each team works with distinct technical
emphasize flexibility and customer-centricity. challenges. Ensuring that these teams work together smoothly requires a deep understanding of the project’s technical
requirements and the ability to communicate these requirements across disciplines.
3. Lastly, discuss the managerial skills—technical, human, and conceptual—you believe are critical in leading • Budget Constraints:Engineering projects often face budgetary limitations. As the project manager, I would need to continuously
engineering teams effectively, and how you would leverage or develop these skills to manage the project's scope, monitor the budget to ensure that resources are used efficiently. This could involve making trade-offs, such as prioritizing certain
features or sourcing more cost-effective materials.
schedule, and team dynamics.
• Changing Customer Requirements:In the rapidly evolving tech industry, customer demands can change frequently. Adapting to
these changes while staying within the project’s scope and timeline is a significant challenge. I would implement an agile project
management approach that allows the project to adapt to these changes without causing major disruptions.
Cont.
4. Traditional Project Management vs. Modern Trends:
• Traditional Approach:Traditional project management focuses on a linear process with clearly defined stages (initiation, planning, execution, closure). While
this approach provides structure, it may not be flexible enough for projects with rapidly changing requirements.
• Modern Trends (Agile and Lean Engineering):Modern trends like agile methodologies or lean engineering emphasize flexibility, collaboration, and
customer-centric development. These methodologies allow for iterative development, meaning that the project can be adapted to customer feedback at multiple
stages. For this project, I would adopt an agile approach, allowing the team to work in short sprints, reviewing progress frequently, and making adjustments
based on customer input or technological advancements.
5. Critical Managerial Skills:
• Technical Skills:
As a project manager in an engineering firm, a deep understanding of technical concepts is crucial. While I do not need to be an expert in all disciplines, I must
understand enough to make informed decisions and communicate effectively with the team. I would stay updated on industry trends and technical knowledge to
guide the project successfully.
• Human Skills:
Managing a team requires strong interpersonal skills. I would need to ensure that engineers from different backgrounds work collaboratively, resolving any
interpersonal conflicts that may arise. This involves active listening, empathy, and conflict resolution skills.
• Conceptual Skills:
Conceptual skills involve seeing the project as a whole and understanding how the different parts (engineering disciplines, budget, customer requirements) fit
together. I would use these skills to develop strategies that align with the company’s long-term objectives and to solve complex problems that involve multiple
variables.
6. Measures to Ensure Success:
• Cross-Disciplinary Collaboration:
To ensure success, I would foster a culture of collaboration where engineers from different disciplines work closely together, sharing ideas and providing
feedback. This can be achieved by organizing cross-functional team meetings and encouraging open communication.
• Monitoring and Flexibility:
Regular monitoring of project progress, combined with the flexibility to make adjustments as needed, will be key. I would use project management software to
track milestones, deadlines, and budgets, ensuring that any deviations from the plan are addressed promptly.
• Agile and Lean Methods:
By adopting agile or lean methods, I would ensure that the project remains flexible and adaptable to changes in customer needs or market conditions, allowing
the team to deliver a high-quality product on time.
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MEANING OF PLANNING
What is Planning? Planning is deciding in advance what to do, how to do it, when to do it and who to do
it. It involves anticipating the future and consciously Choosing the future course of action.
What to do ?? According to Haimann, Planning is the function that determines in advance what should
be done.”
Planning is the primary function of management.
When to do ??
PLANNING Where to do ??
A primary managerial activity that specifies the objectives to be achieved in future and
selects the alternative course of action to reach defined objectives.
How to do?? Planning is not just setting goals but creating a systematic, actionable path
Ritu Singh to achieve them in an agile environment.
(Assistant Professor ) who to do ??
Definitions
Thus, it involves:
Generally speaking, planning is deciding in advance what is to be done” -W H Newman
“Planning is that function of manner in which he decides in advance what he will do. It is a
decision-making process of a special kind, its essence is futurity.”-Hayness and Massie
“Planning is chalking out plan of action, i.e., the result envisaged in the line of action to be
followed, the stages to go through the methods to use.” - Fayol
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FOR OPERATIONAL PLANNING :TOOLS & TECHNIQUES 2. Tactical Planning Tools and Techniques
Planning Tools and Techniques [Link] Analysis: Identifies internal Strengths and Weaknesses, and external Opportunities and Threats. 1. Gantt Chart:A visual tool for project planning that shows the timeline for tasks and project milestones.
Used to understand the current position of the organization and plan for leveraging strengths while mitigating •Useful in managing timelines and assigning responsibilities within departments to achieve specific goals.
weaknesses. Example: An IT department uses Gantt charts to plan software development projects, showing tasks like coding,
•Example: A company analyzing market trends to identify potential growth opportunities. testing, and deployment.
2. PERT Chart (Program Evaluation and Review Technique):
2. PESTLE Analysis: Examines Political, Economic, Social, Technological, Legal, and Environmental •A method for scheduling, organizing, and coordinating tasks within a project, showing the relationships and
factors affecting the business. Used for external environmental scanning and strategic planning, especially in dependencies between [Link] project managers anticipate the time required for each task and identify the
industries influenced by government regulations or environmental policies. critical path (the sequence of tasks that cannot be delayed).
•Example: A tech company planning to enter a new market might analyze the legal and technological Example: Used in large construction projects or software development projects where task dependencies are
landscapes. crucial.
3. Scenario Planning:
3. Porter’s Five Forces: Analyzes the competitive environment based on five forces: Threat of New Entrants, •Purpose: Involves identifying potential future scenarios and developing plans to deal with each one.
Bargaining Power of 4. Buyers, Bargaining Power of Suppliers, Threat of Substitute Products, and •Usage: Helps in anticipating risks and preparing strategies to deal with different outcomes.
Industry Rivalry. Helps in strategic planning by understanding the competitive dynamics and industry •Example: In energy companies, scenario planning is used to deal with price fluctuations, supply shortages, and
profitability. regulatory changes.
•Example: A company planning a market entry may use this tool to assess competition and market threats. 4. Management by Objectives (MBO):
•Aligns organizational objectives with individual performance [Link] and employees work together to
5. Balanced Scorecard: Measures organizational performance from four perspectives: Financial, Customer, set objectives, track progress, and evaluate performance.
Internal Processes, and Learning and Growth. Ensures that strategic plans are implemented by balancing •Example: A manufacturing team may use MBO to set productivity targets, focusing on reducing defects or
financial and non-financial performance indicators. improving delivery times
•Example: Used by top management to align performance metrics with long-term goals, like improving customer
satisfaction while increasing profitability.
• Thank you
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EFFECTIVE MANAGEMENT IS GOAL ORIENTED OVERALL OBJECTIVE HAS 4 ASPECTS Main Concept
Specific goals
Goals • The principle behind Management by Objectives (MBO) is to make sure that everybody
within the organization has a clear understanding of the aims, or objectives, of that
organization, as well as awareness of their own roles and responsibilities in achieving
Purpose /mission those aims.
Definiteness (specific & precise ) • The complete MBO system is to get managers and empowered employees acting to
Overall organizational goals implement and achieve their plans, which automatically achieve those of the
organization.
Departmental goals
Direction (directed towards stated goals
Individual goals
Approach of MBO
Management by Objectives Principles Features of MBO • Top down approach
• Objective framed by top & communicate to lower
• Participation / involvement
• Bottom up approach
• Integration
• Individual frame their objective & send to superiors for
• Link objective to performance the approval modification or acceptance . This process
• Continuity continues till manager approves & then communicated to
Commitment the department manager who set goals for their respective
Top management support deptt.
• Cascading of organizational vision, goals and objectives
• Specific objectives for each member Individual goals alignment with organizational goal
Participation
• Participative decision making
Autonomy
• Explicit time period Review
• Performance evaluation and feedback Focus on result
Measurable and time bound
•
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Why is MBO relevant for engineers? Features and Advantages of MBO WHERE WE CAN APPLY MBO
Motivation 1. Corporate Management:
• Engineers work in structured environments where goal-oriented planning is crucial
for project success. Better communication and Coordination • Strategic Goal Setting: MBO helps corporate leaders set clear and measurable objectives
• MBO provides a systematic approach to goal setting, planning, and achieving aligned with the company’s long-term strategy.
The Smart Method
outcomes in technical environments. • Performance Evaluation: It provides a basis for evaluating employee and departmental
Realist goals performance based on specific, pre-set goals.
Make planning effective • Decision Making: MBO promotes data-driven decision-making by focusing on objectives
and measurable outcomes.
Employee involvement [Link] Management:
Facilitate employee – employer relationship • Project Goals and Milestones: MBO helps in setting clear project objectives, timelines, and
deliverables, ensuring everyone is working toward a shared goal.
Facilitate control
• Team Coordination: Project teams can use MBO to align their efforts and ensure that
Personality development individual tasks contribute to the overall project goals.
promote system of self appraisal
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CORPORATE EXAMPLES :
Challenges in applying MBO in engineering 1. General Electric (GE) :GE has historically used MBO to align its engineering teams’ goals with broader organizational objectives.
For example, in their Energy Division, MBO was used to focus on developing more energy-efficient turbines.
• Engineering Objective: Reduce the cost per megawatt produced by 10% through innovative engineering in turbine design.
1. Dynamic and Unpredictable Nature of Engineering Projects: Engineering projects often deal with new technologies, unforeseen technical
challenges, or design complexities. The rigidity of MBO in setting fixed goals may not always align with the need for flexibility when these • Organizational Goal: Increase overall profitability in the renewable energy sector by improving energy efficiency. THANK YOU
challenges arise.
2. Time-Consuming Objective Setting: MBO requires a considerable amount of time for detailed goal setting and planning, which can delay the • GE implemented MBO to ensure each team worked toward measurable, specific outcomes, enhancing productivity and innovation.
start of technical work. In fast-paced engineering environments, this can lead to inefficiencies.
2. Siemens AG : Siemens, a global leader in electrical engineering and electronics, applies MBO in various projects, especially in smart
3. Overemphasis on Measurable Outcomes: MBO focuses heavily on setting and achieving specific, measurable goals. However, not all infrastructure and energy systems.
engineering outcomes can be quantified easily, especially in creative or innovative fields like R&D or design engineering.
4. Difficulty in Monitoring Complex Projects: Engineering projects are often multifaceted and require cross-disciplinary collaboration. • Engineering Objective: Develop a smart grid system to reduce energy losses by 15%.
Monitoring individual objectives within such complex systems can be difficult, making it hard to maintain the level of oversight that MBO • Organizational Goal: Lead the market in smart infrastructure solutions by reducing global energy waste through engineering
demands.
innovation.
5. Resistance to Frequent Feedback and Monitoring: Engineers, especially those working on technical, deep-focused tasks, may find frequent
check-ins and feedback sessions distracting or intrusive, which could lead to disengagement or reduced productivity. • By setting clear objectives for its engineering departments, Siemens aligns technological advancements with long-term business
6. Inflexibility in Rapidly Changing Environments: Engineering projects, especially those involving software development or emerging goals.
technologies, often require iterative approaches like Agile or Scrum. MBO’s structured process may not suit environments that require quick
pivots and changes in direction. 3. Intel Corporation has used MBO to streamline its R&D efforts in semiconductor design and computer engineering.
7. Focus on Short-Term Objectives:MBO can sometimes push teams to focus on short-term goals to the detriment of long-term innovation. • Engineering Objective: Increase processing power by 25% in the next generation of chips.
Engineers need room to experiment, fail, and iterate, which may be limited by the strict adherence to preset objectives.
• Organizational Goal: Maintain market leadership in microprocessor production and ensure each engineering milestone
8. Coordination and Collaboration Challenges: Engineering projects often involve large teams working on different components of a system.
Ensuring that all teams’ objectives align perfectly through MBO can be complex and lead to coordination issues. directly contributes to this goal.
9. Lack of Flexibility for Problem-Solving: Engineering requires creative problem-solving, which can sometimes be hindered by rigid MBO • MBO helped Intel ensure that engineering teams were consistently innovating in line with market demands, focusing on measurable
structures. Engineers may feel constrained by predefined objectives and lose the freedom to explore alternative solutions.
10. Pressure to Meet Targets:The emphasis on meeting specific targets may create pressure to achieve goals at the expense of quality or
objectives like improved chip performance and power efficiency.
innovation. Engineers may rush through crucial development stages to meet deadlines, leading to suboptimal solutions.
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WHAT IS ORGANIZING?
Organise means
To put things into an order
HIGHLIGHTING POINT
To put things in a structured way
As a As a
Louis A. Allen
Ritu Singh
(Assistant Professor) “Organising is a process of defining the essential relationship among people task &
activities in such a way that all the organisational resources are integrated &
Structure Process
coordinated to accomplish its objective efficiently & effectively”…….
- Pearce & Robinson
Key Concepts
1. Organizational Structure:
• Organizational structure defines the hierarchy, roles, and relationships within an organization.
• Types of organizational structures include functional, divisional, matrix, and flat structures.
What is organization Types
2. Span of Control: structure
• Span of control refers to the number of subordinates a manager can effectively supervise.
• Factors influencing span of control include the complexity of tasks, employee skills, and manager's abilities. • Line Organization: A simple structure where authority flows in a direct line from top
3. Delegation: • Organizational structure is a system used to define a hierarchy management to employees.
• Delegation is the process of assigning authority and responsibility to subordinates. within an organization.
• Effective delegation empowers employees and frees up managers to focus on strategic tasks. • Functional Organization: Divides the organization into departments based on function
4. Coordination: • It identifies each job, its function and where it reports to within (e.g., marketing, finance, HR).
• Coordination ensures that different departments and functions work together harmoniously. the organization.
• It minimizes conflicts, overlaps, and inefficiencies.
• Matrix Organization: A hybrid structure where employees report to both functional and
• This structure is developed to establish how an organization
5. Departmentalization: operates and assists an organization in obtaining its goals to
project managers.
• Departmentalization involves grouping activities and people into specific departments based on functions, products, geography, or allow for future growth. • Divisional Structure: Organization is divided into semi-autonomous units or divisions,
customers.
6. Job Design: • The structure is illustrated using an organizational chart. usually by product, service, or geography.
• Job design is about creating well-defined job roles, including responsibilities, tasks, and qualifications.
• It affects employee motivation, satisfaction, and performance.
• Refer link :
7. Authority and Responsibility: • [Link]
Authority is the power to make decisions and take actions, while responsibility is the obligation to perform tasks. • [Link]
Both authority and responsibility should be balanced to avoid issues of over-centralization or diffusion.
8. Chain of Command:
• The chain of command is the formal path through which communication and authority flow in an organization.
• It helps maintain order and accountability.
Cont..
Example : Application Google – Matrix Structure
• Application of Organizing: Google uses a matrix structure, which allows employees to report to
Advantages of organization structure
multiple managers, typically one for their functional role and another for a project they are working on.
This structure supports flexibility and innovation, key components of Google’s business model.
Amazon – Functional and Divisional Structure
• Application of Organizing: Amazon uses both functional and divisional structures in its operations. At the top • Example of Organizing: Google’s organizing principle allows cross-functional collaboration between Clarity of organsition structure
level, the company has a functional structure where divisions are based on different business functions like finance, teams, enabling engineers, designers, and marketing teams to work together on a product. This
human resources, and IT. However, due to its vast global presence, Amazon also utilizes a divisional structure collaborative approach has led to the success of products like Google Search, Gmail, and Android.
based on geographic regions (e.g., North America, Europe, Asia-Pacific).
Airbnb – Decentralized and Cross-functional Teams
Authority responsibility structure
• Example of Organizing: In its warehouse operations, Amazon has optimized organizing by creating teams
responsible for specific functions like packaging, sorting, and logistics. By organizing tasks into specialized teams, • Application of Organizing: Airbnb uses a decentralized structure, allowing cross-functional teams to work
Amazon achieves high efficiency and productivity in its supply chain operations. independently. This type of organizing promotes innovation and agility, important for a technology-based Location of experts
McDonald's – Franchising and Standardization company.
• Application of Organizing: McDonald's uses a franchise system combined with a highly organized, standardized • Example of Organizing: Airbnb organizes its product development teams across cities and countries,
structure. It organizes its operations to maintain consistency in its products and services across all franchises. allowing these teams to adapt to local market needs and consumer behaviors. Each team is empowered to Location of potential areas of conflict
• Example of Organizing: The company organizes its kitchen operations using the "Speedee Service System," where make
tasks are divided into specific stations (grill, fryer, cashier). This clear division of tasks allows McDonald's to deliver
consistent service and products worldwide. Scope for organizational improvement
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Nature of Organisation
Fundamental Concept of organising NATURE OF ORGANIZATION
Structure Of Relationship
1) Group of Persons: An organization is a group of people working together for the achievement of
DIFFERENTIATION: Managerial Functions
common objectives. The group may be large or small. An organization is a system of cooperative
relationships of two or more persons.
It means that an organization is composed of units that 2) Common Objectives: Every organization has a common objectives distinct from personal objectives
Ongoing Process
work on specialized tasks using different work methods of the members. The common goal is the basis of cooperation among the members. The objectives of the
organization are usually are made explicit
and requiring employees with unique competencies. Encourage Teamwork
3) Division of Work: An organization comes into existence when the total task is divided into the
members of the group. Division of work is necessary not only because one individual cannot do all the
Foundation Of Management work but specialization results in efficiency and effectiveness
INTEGRATION: 4) Efforts: The members of an organization are willing to help each other for the achievement of desired
Goal Oriented goals. Cooperative relationships are stabilized both vertically and horizontally among different units of the
It means that the various units must be put back together organization:
so that work is coordinated Adaptive To Change 5) Communication: People who form an organization communicates with each other in order to integrate or
coordinate there efforts. The structure must be such that people can perform together efficiently.
Situational
Cont…
6) Central Authority: In an organization, there is a central directing authority which
Importance IMPORTANCE OF ORGANIZING:
controls the concerted efforts of the group. The chain of authority- responsibility
relationships is known as the chain of command 1)Facilitates Administration 1)Facilitates Administration: Achievement of the objectives of an enterprise by providing a framework of
coordination and control. It provides a system of authority and network for effective communication. Individual goals
7) Rules and Regulations: For the orderly and systematic working of the members, rules 2)Encourages Growth & Diversification can be coordinated towards group goals. A properly balanced organization facilitated both management and operation
and regulations are laid down and enforced by the central authority. of the enterprise
3)Optimum Use of New Technology
2) Encourages Growth & Diversification: It has enabled organizations to grow and expand to giant sizes. Systematic
8) The Dynamic Element: An organization is not a mere mechanical structure but a living
4) Stimulates Innovation & Creativity division of work and consistent delegation of authority facilitate taking up of new activities and meeting new demands.
organism arising out of the sentiments, attitudes, and behavior of people. The people are the It provides flexibility for growth without losing control over various activities.
material of construction that holds the structure together and gives it vitality. 5)Encourages Good Human Relations
3) Optimum Use of New Technology: It is made through a sound structure manned with competent employees. In
6) Facilitate control addition, Optimum use of technology permits optimum utilisation of human resources. Sound organization ensures that
every individual is placed on the job for which one is best suited.
7) Ensures Continuity of Enterprise 4)Stimulates Innovation & Creativity: It stimulates creative thinking and initiative on the part of employees. It
8) Coordination provides for effective management of change and responds favourably to changes in environment. It provides
recognition for the professional and the specialist in terms of their achievement.
9) Create Synergies 5) Encourages Good Human Relations: The assignment of right jobs to right person improves job satisfaction and
inter-personal relations. Well-defined jobs and clear lines of authority and responsibility ensure good human relations
10) Facilitate communication
Principles Of Organising
CONT.. Principles of unity of objectives
1) Determination of objectives
Principle of organisational efficiency
Principle of division of labour
6) Facilitate control
Principle of authority & responsibility 2) Division of activities
7) Ensures Continuity of Enterprise: It provides scope for the training and development
of future management. It provides avenues for development and promotions through Principle of delegation
Process of
delegation and decentralisation. Principle of scalar chain
3) Grouping of activities
8) Coordination: It facilitates order and cohesiveness in the enterprise. Division of labor, Principle of span of control
better utility of technology and human talent helps to improve the efficiency and quality of
organising
Principle of unity of command
work. Clear channels of communication among the members of the organization leads to
Principle of balance 4) Defining authorities & responsibilities
coordination.
Principle of continuity
9) Create Synergies
Principle of simplicity
10) Facilitate communication 5) Coordination
Principle of departmentalization
Principle of co- operation
6) Reviewing process & Reorganising
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Informal Organization
• An informal organization refers to the
network of personal and social relationships
that naturally form between employees. It is Features of informal Organistaion
not formally planned or documented but arises
organically based on mutual interests, Unplanned Structure:
friendships, or shared experiences.
• Example: Social and Emotional Bonds
Advantages
• In the same manufacturing company, workers of formal
may form informal groups based on shared Communication: and informal
interests or friendship. These groups could organisation
discuss work challenges and collaborate on Influence and Leadership
solutions, even though these relationships are
not officially recognized in the company Support and Collaboration
structure. A worker who is not a manager but
has experience and influence might guide
others informally.
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EXAMPLE
• Delegation
• In a marketing department, the marketing manager delegates the task of preparing a social
media campaign to a team member. The team member is given authority to design and
execute the campaign, but the final approval and overall responsibility remain with the
manager.
• Decentralization
• A multinational corporation decentralizes its operations by giving its regional offices full
authority to make decisions about local marketing strategies, budgeting, and human
resources. Each region operates independently, with limited interference from
headquarters.
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Thank You