UTTARANCHAL UNIVERSITY
(Established vide Uttaranchal University Act, 2012, Uttarakhand Act No. 11 of 2013)
Premnagar-248007, Dehradun, Uttarakhand, INDIA
Program Name OMBA Program Code 501
Course Code OMBA-115 Credit 4
Year/Semester 1/1 L-T-P 4-0-0
Course Name E- Commerce
Objectives of the Course
● To enable students to gain knowledge about E-commerce and its various components.
● To discuss Business Models of E-commerce and Infrastructures.
● To understand Business to Consumer E-Commerce.
● To discuss Electronic Payment Systems.
UNIT-I: Introduction to E-commerce
Meaning and concept; Electronic commerce versus traditional commerce; Media convergence and e-
business; Channels of e-commerce; Business applications of e- commerce; Need for e-commerce.
UNIT-II: Business Models of E-commerce and Infrastructures
E- commerce models; Supply chain management, Product and service digitization, remote
servicing pronouncement; Online marketing and advertising; E-commerce resources and
infrastructures.
UNIT-III: Business to Consumer E-Commerce
Cataloging order planning and order generation, cost estimation and pricing; order receipt and
accounting order selection and prioritization; order scheduling; order fulfilling and delivery; order
billing and payment management; post sales services. Business to Business E-Commerce: Need and
alternative models of B2B e-commerce.
UNIT-IV: Securities Issues in E-commerce
Security risks of e-commerce, exposure of resources, types of threats, sources of threats, security
tools and risk management approach, ecommerce security and a rational security policy for e-
commerce, Corporate Digital Library; I.T Act 2000. Regulatory and Legal Framework of E-commerce.
UNIT-V: Electronic Payment Systems
Special features required in payment systems for ecommerce; Types of e-payment systems; E-cash
and currency services; e-cheques, credit cards, smart cards, electronic purses and debit cards;
Business issues and economic implications; Operational credit and legal risks of e-payment systems.
Course Outcomes (CO)
CO1 To understand the significance of E- Commerce and its applications in Business.
CO2 To discuss Regulatory and Legal Framework of E-commerce.
CO3 To explain alternative models of B2B e-commerce.
CO4 To analyze E-commerce resources and infrastructures.
Books for References:
1. Agrawala K.N and Deeksha Agrawala: Business on the net: what’s how of E-commerce; MacMillan,
New Delhi.
2. Janal D.S.: Online Marketing Handbook, Wiley, New York.
3. Agrawala K.N. and Deeksha Agrawala: Business on the Net: Bridge to the online storefront:
Macmillan, New Delhi.
4. Cady, Glcc Harrab and Mogregor Pat: Mastering the internet, BPB Publication, New Delhi.
5. Diwan Prag and Sunil Sharma: Electronic Commerce-A Manager’s Guide to E-Business, Vanity
Books international Delhi.
6. Kosice David: Understanding Electronics Commerce, Microsoft Press, Washington.
7. Minoli and Minoli; Web Commerce Technology Handbook, Tata McGraw Hill, New Delhi.
