EMPOWERMENT TECHNOLOGIES
SOFTWARE APPLICATION
AND PLATFORMS
VIRGEL A. TITO
SUBJECT TEACHER
OBJECTIVES
Compare and contrast the
nuances of varied online
platforms, sites,
and content to achieve
specific class objectives or
address situational challenges
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ARE YOU FAMILIAR?
PLATFORMS
“If you can program it, then it’s a platform. If
you can’t, then it’s not.” - Marc Andreessen
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ARE YOU FAMILIAR WITH
THIS?
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DIFFERENT TYPES OF
ONLINE PLATFORMS
• WEB SEARCH ENGINE
• COMMUNICATION SERVICES
• PAYMENT SYSTEM
• SOCIAL MEDIA
• SOCIAL NETWORKING
• ADVERTISING PLATFORM
WEB SEARCH
ENGINES
• IT IS A SOFTWARE SYSTEM
DESIGNED TO SEARCH FOR
INFORMATION ON THE
WORLD WIDE WEB (WWW)
• THE SEARCH RESULTS
ARE GENERALLY
PRESENTED IN A LINE OF
RESULTS REFERRED TO
AS SEARCH ENGINE 6
COMMUNICATION
SERVICES
• THESE ARE OUTSOURCED
ENTERPRISE
COMMUNICATIONS
SOLUTIONS THAT CAN BE
LEASED FROM A SINGLE
VENDOR OR PROVIDER
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COMMUNICATION
SERVICES
• A COMMUNICATIONS SERVICE
PROVIDER (CSP) IS A PROVIDER
THAT TRANSPORTS
INFORMATION
ELECTRONICALLY AND CAN
ENCOMPASS PUBLIC AND
PRIVATE COMPANIES IN
TELECOM, INTERNET, CABLE,
SATELLITE, AND MANAGED
SERVICES BUSINESS
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PAYMENT SYSTEM
• IS ANY SYSTEM USED TO SETTLE
FINANCIAL TRANSACTIONS
THROUGH THE TRANSFER OF
MONETARY VALUE AND
INCLUDES THE INSTITUTIONS,
INSTRUMENTS, PEOPLE, RULES,
PROCEDURES, STANDARDS, AND
TECHNOLOGIES
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PAYMENT SYSTEM
PAYMENT TRANSACTIONS ARE
USEFUL IN MANY WAYS. THESE
ARE:
1. CASH (BILLS AND CHANGE)
IT IS ONE OF THE MOST USEFUL WAYS TO
USE FOR ANY PURCHASE
2. PERSONAL CHECKS (US CHECK)
IT IS ORDERED THROUGH ONE'S
ACCOUNT
3. DEBIT CARD
WHEN USING THIS, THE BUYER TAKES
THE MONEY DIRECTLY OUT OF HIS
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ACCOUNT
ADVERTISING
PLATFORMS
• IT ALLOWS USERS TO CREATE
AND MANAGE ADVERTISING
CAMPAIGNS, GENERATE
REPORTS, AND RETRIEVE
INFORMATION ABOUT THE ADS,
CAMPAIGNS, AND
ORGANIZATIONS ASSOCIATED
WITH AN ACCOUNT
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ADVERTISING
PLATFORMS
• WITH THE ADVENT OF
TECHNOLOGY, THESE TYPES OF
PAYMENTS ARE NOW BEING
DONE THROUGH ONLINE
TRANSACTIONS
• IT HAS MADE PAYMENTS AND
SENDING OR RECEIVING MONEY
MORE COMFORTABLE,
CONVENIENT, LESS HASSLE, AND
NOT TIME-CONSUMING FOR
PEOPLE
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SOCIAL SOCIAL
MEDIA NETWORKING
This Photo by Unknown Author is licensed under CC BY This Photo by Unknown Author is licensed under CC BY-NC
• Social Media are forms of electronic • Social networking is a platform for
communication (as Websites for communicating with one another
social networking and
microblogging) through which users • Facebook is a social networking site.
create online communities to share You register and post your profile,
information, ideas, personal connect with friends, and comment on
messages, and other content (as topics in a generally interactive way.
On that same social networking site,
videos) companies set up a presence and use
Facebook as a way to promote their
• social media is a platform for brand and gain followers. 13
PLATFORM FOR
Facebook
ADVERTISING
1. Facebook advertising is picking up speed in
the business world. It uses social graph and
activities to pinpoint those who fall into your
buyer demographics, making Facebook ads
incredibly useful.
2. Facebook ads are more likely to bring in
strong leads that are looking for your services.
They help make sure your advertising budget
is not wasted on those who are not interested
in what you are offering.
3. Facebook makes your product or service put
into the hands of the exact person who wants
it.
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PLATFORM FOR
Twitter
HASHTAGGING
1. Twitter is a fast-paced, concise, and easy
way to connect with your audience.
2. With over 310 million registered users (and
growing), Twitter is a sea of information of
140 characters or less content waiting to be
read, clicked, followed, and re-tweeted.
When marketing on Twitter, you need to
have content that is enticing to stop and
click through. People are usually scrolling
quickly, to take more than just a simple text
to stop them in their tracks. Make sure when
you are constructing your tweets, you are
making people want to click through.
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PLATFORM FOR
LinkedIn
GROUPING
1. LinkedIn is different from the rest of the
social media outlets because it is specially
designed for businesses and professionals.
2. Users mainly go to LinkedIn to showcase
their job experience and professional
thoughts, making it one of the most important
platforms to use for those in B2B.
3. LinkedIn is a valuable tool not only for
driving traffic but prospecting, establishing
thought leadership, as well as recruiting.
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PLATFORM FOR
TEACHING
YouTube
YouTube is the leading video-sharing platform in the
world. On your channel, your brand can share and
edit videos, create playlists, and prompt discussions.
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PLATFORM FOR ANALYZING
BUSINESS
Pinterest
Pinterest is one of the unique marketing platforms on
this list. Instead of posting content for your audience
to read, on Pinterest, you will post just a clickable
picture and a short
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THANK YOU
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