lOMoARcPSD|45809225

Module 2 MCQ

Bcs456c Ui/ux (Visvesvaraya Technological University)

Scan to open on Studocu

Studocu is not sponsored or endorsed by any college or university

Downloaded by Kishore S R ([email protected])
 lOMoARcPSD|45809225

Module 2

1. What is the first stage of the Design Thinking process?

o A) Ideate

o B) Prototype

o C) Empathize

o D) Test

o Answer: C) Empathize

2. Which of the following is a key component of a user persona?

o A) Financial data

o B) Age, goals, and challenges

o C) Marketing strategies

o D) Competitor analysis

o Answer: B) Age, goals, and challenges

3. What is the purpose of sketching in design?

o A) To write code

o B) To create detailed blueprints

o C) To visualize ideas quickly and iteratively

o D) To develop marketing plans

o Answer: C) To visualize ideas quickly and iteratively

4. Which phase in Design Thinking focuses on generating a large number of ideas?

o A) Define

o B) Ideate

o C) Prototype

o D) Test

o Answer: B) Ideate

5. What is a key characteristic of a good user persona?

o A) Highly technical
 lOMoARcPSD|45809225

o B) Fictional but based on real data

o C) Vague and general

o D) Focused on financial metrics

o Answer: B) Fictional but based on real data

Understand

6. Why is the empathy stage important in Design Thinking?

o A) It helps to understand the financial constraints of the project

o B) It provides insights into the users' needs and problems

o C) It focuses on developing the final product

o D) It tests the usability of the product

o Answer: B) It provides insights into the users' needs and problems

7. How does ideation contribute to the Design Thinking process?

o A) It finalizes the product design

o B) It generates a wide range of ideas and potential solutions

o C) It tests the product with users

o D) It documents the technical specifications

o Answer: B) It generates a wide range of ideas and potential solutions

8. In what way are user personas used during the design process?

o A) To track project budgets

o B) To identify technical challenges

o C) To guide design decisions by representing target users

o D) To develop marketing campaigns

o Answer: C) To guide design decisions by representing target users

9. Why is sketching considered an effective tool in early design stages?

o A) It provides a detailed final product design

o B) It helps in quickly visualizing and iterating on ideas

o C) It focuses on coding and development

 lOMoARcPSD|45809225

o D) It is a formal documentation process

o Answer: B) It helps in quickly visualizing and iterating on ideas

10. What is a primary goal of the define phase in Design Thinking?

o A) To create the final product

o B) To develop a marketing strategy

o C) To articulate the problem statement clearly

o D) To finalize the budget

o Answer: C) To articulate the problem statement clearly

Apply

11. Which method would you use to gather insights during the empathy stage?

o A) User Testing

o B) Interviews and Observations

o C) Prototyping

o D) Code Review

o Answer: B) Interviews and Observations

12. During the ideation phase, which technique can help generate creative ideas?

o A) Brainstorming

o B) Market Analysis

o C) Performance Testing

o D) Financial Auditing

o Answer: A) Brainstorming

13. How can user personas be used to prioritize features in a product?

o A) By focusing on the latest technology trends

o B) By considering the needs and pain points of the personas

o C) By evaluating the cost of implementation

o D) By analyzing the competitors' features

o Answer: B) By considering the needs and pain points of the personas

 lOMoARcPSD|45809225

14. Which activity is most appropriate for the prototyping stage in Design Thinking?

o A) Conducting surveys

o B) Creating low-fidelity models of the product

o C) Writing detailed project plans

o D) Finalizing the marketing strategy

o Answer: B) Creating low-fidelity models of the product

15. If a design team is using sketches to communicate ideas, what stage of Design Thinking are
they likely in?

o A) Empathize

o B) Define

o C) Ideate

o D) Test

o Answer: C) Ideate

Analyze

16. What is a potential drawback of not using user personas in design?

o A) Increased project costs

o B) Design decisions may not align with user needs

o C) Delayed project timelines

o D) Too many design iterations

o Answer: B) Design decisions may not align with user needs

17. Why might a design team use multiple ideation techniques during a project?

o A) To increase project costs

o B) To ensure a diverse range of ideas are considered

o C) To lengthen the design process

o D) To avoid creating a prototype

o Answer: B) To ensure a diverse range of ideas are considered

18. How can the effectiveness of a sketching session be evaluated?

o A) By the number of sketches produced

 lOMoARcPSD|45809225

o B) By how quickly the session is completed

o C) By the clarity and usefulness of the ideas generated

o D) By the number of participants

o Answer: C) By the clarity and usefulness of the ideas generated

19. What is a key difference between high-fidelity and low-fidelity prototypes?

o A) High-fidelity prototypes are less detailed

o B) Low-fidelity prototypes are fully functional

o C) High-fidelity prototypes are more polished and closer to the final product

o D) Low-fidelity prototypes are more expensive to create

o Answer: C) High-fidelity prototypes are more polished and closer to the final product

20. In what way can user personas influence the ideation process?

o A) By providing technical specifications

o B) By offering a clear focus on the target users' needs and preferences

o C) By determining the project budget

o D) By finalizing the project timeline

o Answer: B) By offering a clear focus on the target users' needs and preferences

Evaluate

21. How would you assess the success of the define phase in Design Thinking?

o A) By the number of ideas generated

o B) By the clarity and precision of the problem statement

o C) By the length of the phase

o D) By the cost incurred during the phase

o Answer: B) By the clarity and precision of the problem statement

22. What indicates a well-constructed user persona?

o A) It includes demographic information and assumptions about the user

o B) It is based on thorough research and real user data

o C) It is created by the marketing team alone

 lOMoARcPSD|45809225

o D) It focuses on technical specifications

o Answer: B) It is based on thorough research and real user data

23. Which criteria should be used to evaluate ideas generated during the ideation phase?

o A) Feasibility, desirability, and viability

o B) Popularity among team members

o C) Cost and timeline

o D) Technical complexity

o Answer: A) Feasibility, desirability, and viability

24. How can you evaluate the impact of sketches in the design process?

o A) By their artistic quality

o B) By the speed at which they are created

o C) By how well they communicate and refine ideas

o D) By the number of sketches produced

o Answer: C) By how well they communicate and refine ideas

25. What is a primary benefit of prototyping in the Design Thinking process?

o A) It reduces overall project costs

o B) It speeds up the marketing phase

o C) It allows for early testing and feedback to refine solutions

o D) It eliminates the need for user research

o Answer: C) It allows for early testing and feedback to refine solutions

Create

26. Design a user persona for a fitness app:

o A) Include demographic details, fitness goals, challenges, and preferred devices

o B) List technical specifications for the app

o C) Focus on the app's color scheme

o D) Develop a marketing campaign for the app

o Answer: A) Include demographic details, fitness goals, challenges, and preferred

devices
 lOMoARcPSD|45809225

27. Which approach would you use to facilitate a brainstorming session during ideation?

o A) Provide participants with a detailed project plan

o B) Encourage free thinking and defer judgment on ideas

o C) Focus solely on technical feasibility

o D) Limit the number of ideas to three

o Answer: B) Encourage free thinking and defer judgment on ideas

28. Create a plan to incorporate user feedback into the sketching process:

o A) Conduct user testing sessions after creating detailed sketches

o B) Gather initial feedback through rough sketches and iterate based on input

o C) Finalize the design before seeking any user feedback

o D) Rely only on internal team opinions for sketches

o Answer: B) Gather initial feedback through rough sketches and iterate based on
input

29. Develop an ideation technique to generate innovative solutions for a new product:

o A) Use SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use,

Eliminate, Reverse)

o B) Focus on existing products only

o C) Follow a rigid and structured approach

o D) Avoid using any creativity tools

o Answer: A) Use SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use,
Eliminate, Reverse)

30. How would you structure a workshop to create user personas?

o A) Include key stakeholders, use real user data, and ensure a diverse representation

o B) Focus on technical specifications

o C) Limit participation to the design team only

o D) Avoid using real user data

o Answer: A) Include key stakeholders, use real user data, and ensure a diverse
representation

Analyze and Evaluate

 lOMoARcPSD|45809225

31. What method can you use to validate the effectiveness of a prototype?

o A) Analyze the technical documentation

o B) Conduct user testing and gather feedback

o C) Compare it with competitors' products

o D) Review it with the project manager only

o Answer: B) Conduct user testing and gather feedback

32. How can you ensure inclusivity when creating user personas?

o A) Base them solely on the primary target market

o B) Include a wide range of demographic and psychographic data

o C) Focus only on the average user

o D) Ignore minority user groups

o Answer: B) Include a wide range of demographic and psychographic data

33. Which factor is crucial when defining a problem statement in Design Thinking?

o A) Technical complexity

o B) User needs and insights

o C) Project budget

o D) Marketing trends

o Answer: B) User needs and insights

34. How can you use sketches to improve communication within a design team?

o A) By creating detailed and polished final designs

o B) By using rough sketches to quickly share and iterate on ideas

o C) By focusing on written documentation only

o D) By limiting sketching to one person

o Answer: B) By using rough sketches to quickly share and iterate on ideas

35. What strategy can help manage conflicting ideas during the ideation phase?

o A) Ignore conflicting ideas

o B) Prioritize ideas based on feasibility and alignment with user needs

 lOMoARcPSD|45809225

o C) Implement all ideas regardless of conflicts

o D) Select the ideas of the most senior team members

o Answer: B) Prioritize ideas based on feasibility and alignment with user needs

Create and Apply

36. Create a method for incorporating user personas into the design process:

o A) Use personas to guide design decisions and validate concepts

o B) Develop personas after the product is launched

o C) Ignore personas and focus on technical requirements

o D) Use personas only during the testing phase

o Answer: A) Use personas to guide design decisions and validate concepts

37. How can you utilize feedback from the testing phase to improve a prototype?

o A) Disregard negative feedback

o B) Collect, analyze, and implement feedback to refine the prototype

o C) Focus only on positive feedback

o D) Use feedback solely for marketing purposes

o Answer: B) Collect, analyze, and implement feedback to refine the prototype

38. Develop a plan for conducting effective empathy research:

o A) Include direct interactions with users, such as interviews and observations

o B) Focus solely on secondary research

o C) Use only online surveys

o D) Rely on assumptions and existing data

o Answer: A) Include direct interactions with users, such as interviews and

observations

39. Which combination of techniques would be most effective for ideation in a cross-
functional team?

o A) Individual brainstorming and silent voting

o B) Group brainstorming, mind mapping, and role-playing

o C) Technical analysis and documentation review

 lOMoARcPSD|45809225

o D) Individual work without collaboration

o Answer: B) Group brainstorming, mind mapping, and role-playing

40. How can sketching help in the define phase of Design Thinking?

o A) By providing a detailed final design

o B) By helping visualize and clarify the problem statement

o C) By conducting technical analysis

o D) By finalizing the project budget

o Answer: B) By helping visualize and clarify the problem statement

Analyze and Evaluate

41. What is the role of prototyping in managing project risks?

o A) It eliminates all project risks

o B) It allows early testing and identification of potential issues

o C) It increases project complexity

o D) It delays the project timeline

o Answer: B) It allows early testing and identification of potential issues

42. How can the success of an ideation session be measured?

o A) By the number of ideas generated

o B) By the quality and feasibility of the ideas

o C) By the length of the session

o D) By the cost of the session

o Answer: B) By the quality and feasibility of the ideas

43. Which approach can ensure that user personas remain relevant throughout a project?

o A) Create personas at the beginning and never update them

o B) Regularly review and update personas based on new user insights and feedback

o C) Use personas only for the initial design phase

o D) Focus on technical requirements over personas

o Answer: B) Regularly review and update personas based on new user insights and
feedback
 lOMoARcPSD|45809225

44. How can you use the results of the empathy phase to enhance the ideation phase?

o A) By ignoring user feedback

o B) By using user insights to inform and inspire creative solutions

o C) By focusing solely on technical constraints

o D) By finalizing the design before ideation

o Answer: B) By using user insights to inform and inspire creative solutions

45. What is an effective way to incorporate sketching into the prototyping phase?

o A) Use sketches to create detailed final designs

o B) Use sketches as a starting point for building more refined prototypes

o C) Avoid sketching and focus on coding

o D) Limit sketching to the initial idea phase

o Answer: B) Use sketches as a starting point for building more refined prototypes

Create and Apply

46. Design an ideation workshop to generate solutions for a new app:

o A) Include diverse participants, use brainstorming techniques, and focus on quantity

over quality initially

o B) Restrict participation to developers only

o C) Focus on detailed technical specifications from the start

o D) Avoid any creativity techniques

o Answer: A) Include diverse participants, use brainstorming techniques, and focus on

quantity over quality initially

47. How can you apply user feedback to improve sketches during the design process?

o A) Ignore user feedback

o B) Refine sketches based on user insights and iterate quickly

o C) Use feedback only after the final design is complete

o D) Focus on internal team feedback only

o Answer: B) Refine sketches based on user insights and iterate quickly

 lOMoARcPSD|45809225

48. What strategy can help ensure that ideas generated during ideation are aligned with user
needs?

o A) Ignore user personas

o B) Refer to user personas and empathy research throughout the ideation process

o C) Focus solely on technical feasibility

o D) Prioritize ideas based on team preferences

o Answer: B) Refer to user personas and empathy research throughout the ideation
process

49. Develop a method to test and refine prototypes based on user feedback:

o A) Conduct user testing sessions, gather feedback, and iterate on the prototype

o B) Finalize the prototype before seeking any user feedback

o C) Use internal team feedback only

o D) Avoid making any changes based on feedback

o Answer: A) Conduct user testing sessions, gather feedback, and iterate on the
prototype

50. How can design thinking principles be applied to improve a product continuously?

o A) By finalizing the design early and sticking to it

o B) By regularly revisiting and iterating on all phases, from empathy to testing

o C) By focusing solely on cost reduction

o D) By limiting user involvement

o Answer: B) By regularly revisiting and iterating on all phases, from empathy to

testing

Remember

51. What is a mental model in the context of user experience design?

o A) A physical prototype

o B) A user's thought process about how something works

o C) A marketing strategy

o D) A coding framework

o Answer: B) A user's thought process about how something works

 lOMoARcPSD|45809225

52. Which tool is used to visually represent the sequence of actions in a user task?

o A) Flowchart

o B) Storyboard

o C) Wireframe

o D) Prototype

o Answer: B) Storyboard

53. What is the primary purpose of a storyboard in design?

o A) To write detailed code

o B) To visually narrate a sequence of user interactions

o C) To create marketing materials

o D) To develop financial plans

o Answer: B) To visually narrate a sequence of user interactions

54. Which of the following is an example of conceptual design?

o A) Creating a detailed project timeline

o B) Developing high-fidelity prototypes

o C) Outlining the basic structure and function of a system

o D) Conducting market research

o Answer: C) Outlining the basic structure and function of a system

55. What aspect of user behavior can be influenced by design?

o A) Marketing strategy

o B) User interface preferences

o C) Interaction patterns and habits

o D) Company revenue

o Answer: C) Interaction patterns and habits

Understand

56. Why are mental models important in user experience design?

o A) They help to understand users' expectations and behaviors

 lOMoARcPSD|45809225

o B) They define the technical specifications of a product

o C) They outline marketing strategies

o D) They focus on financial metrics

o Answer: A) They help to understand users' expectations and behaviors

57. How does a storyboard help in the design process?

o A) By providing detailed financial analysis

o B) By illustrating the user's journey and interactions with the product

o C) By developing the final code

o D) By outlining the project's marketing plan

o Answer: B) By illustrating the user's journey and interactions with the product

58. What is the goal of conceptual design?

o A) To finalize the project budget

o B) To create detailed technical blueprints

o C) To define the overall structure and functionality of a system

o D) To conduct user testing

o Answer: C) To define the overall structure and functionality of a system

59. In what way can design influence user behavior?

o A) By determining the user's income level

o B) By shaping how users interact with and perceive the product

o C) By setÝng marketing budgets

o D) By increasing product costs

o Answer: B) By shaping how users interact with and perceive the product

60. What is a key benefit of using storyboards in design?

o A) They replace the need for user testing

o B) They provide a quick way to communicate and iterate on user scenarios

o C) They focus on technical details

o D) They eliminate project risks

 lOMoARcPSD|45809225

o Answer: B) They provide a quick way to communicate and iterate on user scenarios

Apply

61. Which technique can help create effective mental models for users?

o A) Providing complex instructions

o B) Simplifying the user interface to match users' expectations

o C) Focusing on technical jargon

o D) Using advanced programming languages

o Answer: B) Simplifying the user interface to match users' expectations

62. How would you use storyboards to improve a user experience design?

o A) By creating detailed project schedules

o B) By visually mapping out user interactions and identifying potential issues

o C) By focusing on coding standards

o D) By analyzing financial data

o Answer: B) By visually mapping out user interactions and identifying potential issues

63. What method would you use to ensure that your conceptual design aligns with user
needs?

o A) Conducting thorough user research and integrating findings into the design

o B) Ignoring user feedback

o C) Focusing solely on technical requirements

o D) Developing the final product first

o Answer: A) Conducting thorough user research and integrating findings into the
design

64. How can design influence user behavior towards healthier habits?

o A) By making unhealthy options more prominent

o B) By designing interfaces that nudge users towards healthier choices

o C) By ignoring user health concerns

o D) By increasing the complexity of healthy options

o Answer: B) By designing interfaces that nudge users towards healthier choices

 lOMoARcPSD|45809225

65. Which tool would you use to represent the flow of a user's interaction with a product?

o A) Database schema

o B) Storyboard

o C) Financial report

o D) Technical manual

o Answer: B) Storyboard

Analyze

66. What is a potential drawback of not considering mental models in design?

o A) Increased project costs

o B) Users may find the product confusing and difÏcult to use

o C) Enhanced user satisfaction

o D) Improved technical specifications

o Answer: B) Users may find the product confusing and difÏcult to use

67. Why might a design team use storyboards during the ideation phase?

o A) To increase project costs

o B) To visualize and communicate different user scenarios

o C) To finalize the technical design

o D) To avoid user feedback

o Answer: B) To visualize and communicate different user scenarios

68. How can analyzing conceptual designs help in improving user experience?

o A) By identifying areas for technical improvement

o B) By ensuring the design aligns with user needs and expectations

o C) By reducing project timelines

o D) By focusing on marketing strategies

o Answer: B) By ensuring the design aligns with user needs and expectations

69. What is a key consideration when using design to influence user behavior?

o A) Ensuring it aligns with ethical standards and user consent

 lOMoARcPSD|45809225

o B) Increasing product complexity

o C) Focusing on financial metrics

o D) Ignoring user feedback

o Answer: A) Ensuring it aligns with ethical standards and user consent

70. How can you evaluate the effectiveness of a storyboard?

o A) By its artistic quality

o B) By how well it communicates user interactions and identifies potential issues

o C) By the number of frames it contains

o D) By the cost of creation

o Answer: B) By how well it communicates user interactions and identifies potential

issues

Evaluate

71. How would you assess the accuracy of mental models used in a design?

o A) By the technical complexity

o B) By user testing and feedback on how intuitive the design is

o C) By the project's budget

o D) By the number of features included

o Answer: B) By user testing and feedback on how intuitive the design is

72. What indicates a well-constructed storyboard?

o A) It focuses solely on artistic quality

o B) It clearly illustrates user interactions and scenarios

o C) It includes detailed financial data

o D) It is created by a single team member

o Answer: B) It clearly illustrates user interactions and scenarios

73. Which criteria should be used to evaluate conceptual designs?

o A) Technical specifications and coding standards

o B) Alignment with user needs and overall functionality

o C) Project cost and timeline

 lOMoARcPSD|45809225

o D) Marketing potential

o Answer: B) Alignment with user needs and overall functionality

74. How can the impact of design on user behavior be measured?

o A) By analyzing user interaction data and behavioral changes

o B) By evaluating the technical complexity of the design

o C) By assessing the project's financial performance

o D) By reviewing internal team feedback only

o Answer: A) By analyzing user interaction data and behavioral changes

75. What is a primary benefit of evaluating storyboards with user feedback?

o A) It reduces project costs

o B) It ensures the storyboard effectively communicates user scenarios and identifies

issues early

o C) It finalizes the technical design

o D) It lengthens the project timeline

o Answer: B) It ensures the storyboard effectively communicates user scenarios and

identifies issues early