How to get PR coverage?
Why is PR important? It acts as third party validation.
If other independent media sources have commended your work, found
your ideas important or covered stories about you, this tells the world that
you are important.
Remember, you will be extensively googled before you ever get an
interview.
What is the story that will emerge if people google about you?
Of course, you can tell your own story on your own social profiles, blogs,
and youtube channel. And these things matter a lot.
But what is better?
Those stories are being told by journalists and independent media. It shows
you have a reputation that is beyond a small circle, and the media found
you important enough to write stories about you.
Do you know what it takes to have a wikipedia page? If there are media
coverages in mainstream trustworthy media sources regarding you, at least
in 3 different instances, this is a ground for noteworthiness and you can
have your own wikipedia page based on this.
So how do you get the media to cover you?
Here are different types of coverage that typically a PR agent can offer you:
1. Comments in industry stories
2. Press release
3. Featured stories
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Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
Let me show you some examples of the kind of media coverage you want
from examples of coverage of the brands LawSikho & Skill Arbitrage, both
owned by Addictive Learning Technology Pvt. Ltd.:
Hiring and promotion stories:
https://www.dailypioneer.com/2023/special/bidyabrata-biswas-quits-wipro-to
-join-edtech-startup-skillarbitrage.html
https://brandequity.economictimes.indiatimes.com/news/the-people-report/v
ibhas-sen-joins-lawsikho-as-director-of-marketing/89468075
Everytime you get a new job or get promoted, it is a great opportunity to get
such coverage. Never miss!
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
Also, any partnership in which you play a role, any MoU you sign or play a
role in, can be publicized.
Company milestones can be covered also:
ANI News
Financial Express
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
It’s also easy to get coverage for CSR or any public service work:
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
New Indian Express
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
Can you help your current organization to get such coverage if they are not
doing it already? You can also mention your role or a quote in the press
release as well.
Such media coverage will also drastically increase your online presence,
google search results, prestige amongst existing network.
What is stopping you from doing this already?
You need to get two things right for media coverage:
1. Hire the right PR agent and give them the right incentives
2. Create the right message - PR agents are usually awful at crafting the
message but they can do the legwork and get the publication done
You can even be on TV debates next week - its quite simple if you know
how to do it.
This is something you need to do to enhance your personal brand, and you
can get very quick results.
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
As you climb up the value chain, what you write in your CV matters less
than what the world is saying about you.
Your headhunters looking for independent directors will google you if they
come across your name and profile on the database. But what will they
find?
A lot depends on what they see when they google you. The news tab when
they search your name should be impressive, right?
So tell me what kind of news about you could be covered in the past 6
months, opportunities that you missed.
Any promotions or new jobs?
Any good social work you did or any milestone you achieved that could be
covered?
Did you get appointed to any advisory boards or made any angel
investments (however small)?
Do you see how the right press coverage can do wonders for your career,
and definitely for your career as an independent director?
Would you like to know the roadmap?
Join our free, 3-day bootcamp to get detailed guidance.
Register Now if you Haven’t already
Here is your registration link:
https://skillarbitra.ge/professionals-independent-directors?p_source=skillsta
ck
© Addictive Learning Technology Pvt. Ltd.
Any unauthorized use, circulation or reproduction
shall attract suitable action under applicable law.
