Nestle
Introduction: Nestle is a Swiss multinational food and drink processing conglomerate.
Founded in 1866, it has become one of the largest and most diversified food companies globally.
Nestlé's product portfolio includes a wide range of items such as baby food, bottled water,
coffee, dairy products, and confectionery. The company operates in numerous countries, with a
commitment to nutrition, health, and wellness.
Strategic Intent: Unlocking the power of food to enhance quality of life for everyone, today
and for generation to come.
Nestle strategic intent revolves around becoming the world's leading nutrition, health, and
Wellness Company. They aim to create long-term sustainable value by offering a wide range of
products and services that enhance the quality of life for people globally. Nestle focuses on
innovation, research, and responsible sourcing to meet the evolving needs of consumers while
emphasizing environmental sustainability and social responsibility in their operations.
Vision: Nestle vision is to be the leading nutrition, health, and wellness company. They aim to
provide products that enhance people's lives by offering tastier and healthier choices,
emphasizing the importance of nutrition and well-being.
Mission: Nestle mission is to deliver superior and innovative food and beverage solutions to
meet consumer needs throughout their daily lives, from infancy to old age. They strive to
enhance the quality of life and contribute to a healthier future by offering a wide range of
products that are safe, delicious, and nutritious.
Components of Mission Statement:
Customers
Products/services
Geographical Market
Technology
Survival/growth/profitability
Philosophy
Self-concept
Concern for public image
Social responsibility
Goals: Nestle goals includes sustainable Sourcing of raw material reducing environmental
impact and enhancing product quality and innovation. They also aim to contribute to the well-
being of individuals and communities through various initiatives.
Objectives: Nestle objectives is to offer the tastiest and healthiest product range,
while increasing nutritional values and affordability.
Components of objectives: Components of objectives often include:
1. Clear Statement: Clearly articulating what is to be achieved.
2. Measurable Criteria: Defining specific criteria to gauge success.
3. Timeframe: Establishing a timeline for achieving the objective.
4. Action Steps: Outlining the specific actions or tasks required.
5. Relevance: Ensuring alignment with broader goals and mission.
6. Prioritization: Establishing the importance of the objective.
7. Responsibility Assignment: Assigning individuals or teams responsible for implementation.
8. Resources: Identifying necessary resources for successful execution.
9. Feedback and Evaluation: Establishing mechanisms to monitor progress and
gather feedbacks.
Porter five forces:
Factors Affecting:
Sr. No Competitive Bargaining Bargaining Threats of Threat of
Rivalry power of power of new new
customers supplier substitutes Entrance
1 Diverse Large Multiple Diverse Economies of
product customer supplier product range scale
portfolio base
2 Global Brand loyalty Global Brand Brand
presence Sourcing Loyalty recognition
Network
3 Brand Diverse Forward Unique Regulatory
Recognition product range integration formulation compliance
4 Innovation Information Quality Investment in Supply chain
and R&D accessibility standard innovation Management
5 Retailer Competitive Volume of Health and R&D and
Relationship pricing purchase wellness Innovation
trends
