BUS-102

SUBMITTED TO
Showkat Ara Khanam
Assistant Professor
Green University of Bangladesh

Submitted By

Ropuk Kumar Paul

ID:213006024
Green University of Bangladesh

Submission Date: 13 April, 2022

 Answer of Case Question -01 01

In order to create and sustain competitive advantage GE has used strategic

management to stay ahead of the game. Strategic management, strategy for short, is essentially

about choice — in terms of what the organization will do and won’t do to achieve specific goals

and objectives, where such goals and objectives lead to the realization of a stated mission and

vision.

The pattern of management development at GE reflects the pattern suggested by management

theory. Management theories are a guide that managers use to efficiently and effectively manage

an organization.

. GE made decisions based on what’s best for the whole organization and placed an importance on

including multiple stakeholders in the decision-making process. GE implemented a technique

called “Blue Books” which governed a manager’s every move. Blue books were similar to the

theory of administrative management in which theorists such as Fayol, Weber, and Barnard

focused on management processes and principles of the entire organization. GE also implemented

a pension and profit-sharing plan that came from the human relations movement. Elton mayo and

his group of researchers conducted a series of experiments on worker productivity and found a link

between employee satisfaction and workplace productivity. Lastly, GE used management science

to create more customer value at a lower risk which came from the quantitative management

perspective
 Answer of Case Question -02 02
Six Sigma of GE’s management innovations seem to draw on a classical management perspective

Consists of two distinct branches scientific management and administrative management. The

classical management perspective had two primary thrusts. Scientific management focused on

employees within organizations and on ways to improve their productivity. Noted pioneers of

scientific management were Frederick Taylor, Frank and Lillian Gilbreth, Henry Gantt, and

Harrington Emerson. Administrative management focused on the total organization and on ways

to make it more efficient and effective. Prominent administrative management theorists were Henri

Fayol, Lyndall Urwick, Max Weber, and Chester Barnard \

Pension and profit-sharing plans seem to draw on a behavioral management perspective

Behavioral management perspective emphasizes individual attitudes and behaviors and group

processes. GE’s emphasis on leadership training is a great example of a practice that relates to the

behavioral management perspective. GE emphasizes the importance of management development

and recognition, both of which were covered by this perspective. In the beginning, GE focused on

centralized decision making. It also developed the famed “Blue Books” that rigidly outlined every

move managers make

The contingency perspective adopts the basic idea that one size does not fit all and that the situation

or the context is important. Thus, as the business world changed over time, GE’s management
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ideas focused on employee empowerment, autonomy, and flexibility – ideas that were at the other

end of the pendulum compared to their earlier ideas.

Answer of Case Question -03

In 2008, GE Research was awarded the INFORMS prize, given annually to a firm that uses the

quantitative techniques of management science to make better management decisions. A major

reason why GE has been so successful integrating the quantitative and the qualitative approaches

is its relentless focus on the customers. In my opinion I believe that GE Focus on the company

efficiency by developing leadership thru their employees. The thought of having more and being

able to innovate with technology and the environment that was around them. GE was able to

remain suitable for the consumer every day need. The work on building an effective global culture

seems to be more of the goal them than anything else. Basically old history with a modified

approach to adapt to this era. As its VP of Global Research points out, quantitative techniques are

a means to the end, the end being to “create more customer value at lower

Answer of Case Question -04

Customer focus is the key driving force at GE works hard to develop leaders. Every year, for

instance, about 9,000 GE employees take classes at the company’s legendary in-house

management school in Crotonville, New York. According to Immelt, that lay “the foundation of
 04

how you become innovative. . . . What I tell people is that we have to develop new leaders for

growth—people who are passionate about customers and innovation, [people] who really know

markets and products. [Traditional] professional management isn’t going to give you the kind of

growth you need in a slow-growth world. . . . You have to change,” Its new approach to leadership

includes emphasis on “external focus” and “imagination and courage” – both of which are oriented

toward becoming more innovative. The idea is that innovation is the foundation for growth

END