Susana Tavares - 2024
Development is often viewed as a process aimed at enhancing people’s
quality of life. According to Melkote and Steeves (2015) development should
empower people to live healthier and self-fulfilled lives, to engage in public
decision-making, and to support others. Social justice is key, development is not
just about economic growth but also about creating equitable opportunities for
everyone.
In conclusion, my position in DC supports the Liberation Approach
integrated with participatory communication and social marketing, to ensure that
communication is an emancipatory process that free´s people from oppression, and
allows them to decide freely about their future, and more importantly that allows
them to understand the process of development, instead of being imposed one
because someone else, that may not even understand their culture decided they
needed it.
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