Thesis Plan:
Preface
1. Abstract
o Overview of objectives, methodology, findings, and significance
o Include 3-5 keywords
2. Acknowledgments
o Gratitude to advisors, peers, and institutions
3. Table of Contents
o Detailed with chapters, subheadings, and page numbers
4. List of Tables, Figures, and Abbreviations
Chapter 1: Introduction
1. Background of the Study
o Importance of brand awareness in modern business.
o Connection between brand awareness and sustainability.
2. Problem Statement
o Define challenges in aligning brand awareness with sustainable practices.
3. Research Questions
o Example: How does brand awareness contribute to business longevity?
o What strategies enhance sustainability through branding?
4. Research Objectives
o Establish correlation between brand awareness and business outcomes.
o Explore sustainability practices driven by branding.
5. Scope of the Study
o Focus on industries, geographic areas, and timeframes.
6. Organization of the Thesis
o Summarize upcoming chapters.
Chapter 2: Literature Review
1. Theoretical Framework
o Review theories on branding and sustainability (e.g., Aaker's Brand Equity
Model).
2. Empirical Studies
o Analysis of past research on brand awareness and sustainable practices.
3. Research Gaps
o Identify unexplored areas.
4. Hypotheses Development
o Develop testable hypotheses linking branding to sustainability.
Chapter 3: Research Methodology
1. Research Design
o Quantitative, qualitative, or mixed methods.
2. Operational Definitions
o Define brand awareness and sustainability metrics.
3. Measurement Tools
o Surveys, case studies, or secondary data.
4. Sampling
o Population, sample size, and sampling techniques.
5. Data Collection
o Procedures and instruments used.
6. Data Analysis Techniques
o Statistical methods or thematic analysis.
Chapter 4: Results and Discussion
1. Data Presentation
o Tables, graphs, and figures.
2. Key Findings
o Address each research question.
3. Discussion
o Compare findings with existing literature.
o Highlight implications for theory and practice.
Chapter 5: Conclusion and Recommendations
1. Summary of Findings
o Restate significant results.
2. Implications
o Theoretical, practical, and policy-related insights.
3. Limitations
o Constraints of the study.
4. Future Research
o Suggestions for subsequent studies.
Supplementary Sections
1. References
o APA format.
2. Appendices
o Survey instruments, raw data, etc.
