2023

KALINGA INCUBATION
FOUNDATION

IDEATHON 4.0
Business Plan Competition 2024

22 nd -23 rd November 2024

KALINGA UNIVERSITY, KOTNI, NEAR MANTRALAYA, NAYA RAIPUR - 492101, CHHATTISGARH, INDIA
ABOUT IDEATHON
What is Ideathon 4.0?
Kalinga University seeks to nurture creativity and entrepreneurial skills amongst early-
stage entrepreneurs. IDEATHON 4.0 is a platform for university and college students across
the globe to develop their business ideas and compete for the opportunity to win cash
prizes and certification. Kalinga University helps you to bring your idea from concept to
pitch.
Vision: IDEATHON 4.0 aims to develop start-ups for creating a successful start-up, vibrant,
and inclusive society.
Mission: To inspire students to adopt entrepreneurial endeavours to develop their
innovation, work on profitable and socially responsible projects and adhere to high ethical
standards.

Who Can Participate in IDEATHON 4.0?

The Students of Colleges/Universities (UG, PG, and Research Scholars) across the globe can
participate.

Themes
▶ Digital Finance, Social Banking and Micro Finance.
▶ Smart Lifestyle & Sustainable Development.
▶ Food Agriculture and Rural Development.
▶ Environmental Issues, Waste Management, Clean Energy & Alternate Fuel.
▶ Swachhata Initiatives, Health Care, Hygiene.
▶ Smart Transportation and Traffic Management, Smart City and Urban Development.
▶ Scientific and Technological Developments.
▶ Education and Online Teaching-Learning System.
▶ Hospitality, Travel and Tourism.
▶ E-Governance, E-Commerce and Digital Marketing.
▶ Robotics, IoT, ICT, Cyber Security Systems, Blockchain, Cognitive Computing, AI and ML.
▶ Any Other Area Like Fashion, Art, Entertainment, Retail Etc. (Please Specify)
SCAN TO PAY
How To Apply
Click the Link to register:
[Link]
OR

Note - Accommodation facility is available on a chargeable basis: INR 1800/- for 2 days
inclusive of food (Air-cooled room for 4 students, 3 meals per day & other amenities).
Fill out your details and register yourself to participate in IDEATHON 4.0.
Registration fee has to be paid by using the QR Code and Accounts details in the
registration form.
▶ Indian Participants: INR 699/- (per team)
▶ International Participants: $10 (per team)
▶ In Round 1 – The individuals/teams have to register themselves through the registration
link after making the payment of Rs. 699/- OR $10. All registered individuals/teams will
share their Business Plan in the PDF format (maximum 20 pages). The email address for
submitting the plan: ideathon@[Link].
The Business Plan to be made as per the given template.
A Panel will screen the submitted Business ideas and will choose the finest ones for the
second round.
▶ In Round 2 – All selected individuals/teams have to present their detailed business plan
in front of the panel members.

Note:
→ Maximum presentation time: 15 Minutes per team
→ Maximum No of members in a team: 5
Panel will decide the best business plan. The winners of Round 2 will receive cash prizes and
the best ideas as deemed by the panel will also receive Incubation opportunities from
Kalinga University, Naya Raipur.
Business Plan Template
Here is a basic template that any team can use when developing its business plan:

Section 1: Executive Summary

▶ Basic introduction of the company.
▶ Present the company's mission and vision.
▶ Describe the company's product and/or service offerings.
▶ Give a summary of the target market and its demographics.
▶ Summarize the industry competition and how the company will capture a share of the
available market.
▶ Give a summary of the operational plan, such as inventory, office labour, and equipment
requirements.
▶ Describe the technological adoption and IPR issues.
Section 2: Industry Overview
▶ Facts explaining present industry scenarios.
▶ Describe the company's position in the industry.
▶ Describe the existing competition and the major players in the industry.
▶ Provide information about the industry that the business will operate in, estimated
revenues, industry trends & government influences.
Section 3: Market Analysis And Competition
▶ Define your target market, their needs, and their geographical location.
▶ Describe the size of the market, the units of the company's products that potential
customers may buy, and the market changes that may occur due to overall economic
changes.
▶ Give an overview of the estimated sales volume vis-à-vis what competitors sell.
▶ Give a plan on how the company plans to combat the existing competition to gain and
retain market share.
▶ Conduct a SWOT analysis.
Section 4: Sales And Marketing Plan
▶ Describe the products that the company will offer for sale and its unique selling
proposition.
▶ List the different advertising platforms that the business will use to get its message to
customers.
▶ Describe how the business plans to price its products in a way that allows it to make a
profit.
▶ Give details on how the company's products will be distributed to the target market and
the shipping method.
▶ Explain the major bottlenecks the company will face and how the company plans to
overcome them.
Section 5: Management Plan
▶ Describe the organisational structure of the company.
▶ List the owners of the company and their ownership percentages.
▶ List the key executives, their roles, and remuneration.
▶ List any internal and external professionals that the company plans to hire and how they
will be compensated.
▶ Include a list of the members of the advisory board, if available.
▶ Mention the major highlights of the company's HR policy.
Section 6: Operating Plan
▶ Describe the location of the business, including office and warehouse requirements.
▶ Describe the labour requirement of the company. Outline the number of staff that the
company needs, their roles, skills training needed, and employee tenures (full-time or
part-time).
▶ Describe the manufacturing process and the time it will take to produce one unit of a
product.
▶ Describe the equipment and machinery requirements, and if the company will lease or
purchase equipment and machinery, and the related costs that the company estimates it
will incur.
▶ Provide a list of raw material requirements, how they will be sourced, and the main
suppliers that will supply the required inputs.
Section 7: Financial Plan
College/University Students (UG, PG, and Research Scholars)
▶ Describe the financial projections of the company by including the projected income
statement, projected cash flow statement, and the balance sheet projection.
▶ Fundraising from Venture Capitalists, etc.
▶ Details of loans/debt and sources.
Section 8: Appendices And Exhibits (optional)
▶ Quotes of building and machinery leases.
▶ Proposed office and warehouse plan.
▶ Market research and a summary of the target market.
▶ Credit information of the owners.
▶ List of products and/or services.
▶ Sources and Uses of Funds.
LIST OF REPUTED INSTITUTIONS WHO PARTICIPATED:

IIIT
Manipal IIT SRM Pune
Bangalore Guwahati IIT
BHU IISCR
La Trobe
Delhi University,
University NIT MANIT Melbourne,
Hamirpur Bhopal Australia

Christ IIM IIT

IIM
University Bangalore Kharagpur
Ahmedabad
Bangalore

University SKUAST, Chandigarh

University
of Kashmir University
of Madras
Mumbai

Cash Rewards
Winning Team INR 25,000/-
First Runner-up INR 15,000/-
Second Runner-up INR 10,000/-
Third Runner-up INR 5,000/-

Important Dates
Round 1 Registration Start Date: 04/09/2024 | Closing Date: 15/10/2024
Last Date for Submission of Business Ideas: 04/11/2024
Announcement of Shortlisted Teams: 15/11/2024
Presentation of Business Plan (Online/Offline): 22/11/2024 & 23/11/2024
Result Announcement: 23/11/2024

*Terms & Conditions: The teams should get a minimum score of 50% to be eligible for the reward.
GLIMPSE OF PREVIOUSLY HELD IDEATHON

LEVELS OF SPONSORSHIPS

PARAMETER TITLE SPONSOR GOLD SPONSOR SILVER SPONSOR

Sponsorship
INR 1,00,000/- INR 50,000/- INR 25,000/-
Amount
Brand Promotion Promotion as Title Sponsor on all Backdrop, Posters on Backdrop/ Regular
Fest Related Material/Regular the University's Notice Announcements
Announcements about Title Boards & other Regular throughout the
S p o n s o r s , E n t ra n ce G a te Announcements Fest.
branded completely by Title throughout the Fest
Sponsors, Slideshows through Collaterals
projectors, Privilege to organise
an event on location (T&C apply).

Booth Space/ 2 2 1
Canopy
Standees 5 3 1
Digital Media Prominent Display Prominent Display Basic Display

Branding at Banner Display Banner Display Banner Display

Website

To learn more about the available sponsorship packages and the associated benefits, please contact our
Sponsorship Coordinator at [ideathon@[Link]] or [+91-7024116975]. We are more than happy to
customise a sponsorship plan that aligns with your marketing and promotional goals.
Let's come together to celebrate excellence, innovation, and diversity at Ideathon 2024. Your sponsorship will not
only make a significant impact on our event but will also leave a lasting impression on the minds of all participants.
Thank you for considering our proposal. We look forward to the possibility of collaborating with your esteemed
brand.
CONVENOR
Ms. Shinki K. Pandey
HoD, Faculty of Commerce & Management, Kalinga University

CO-CONVENORS
Ms. Deepti Patnaik
Assistant Professor,
Faculty of Commerce & Management, Kalinga University
Mr. Bipin B. Pradhan
Assistant Professor,
Faculty of Commerce & Management, Kalinga University
Mr. Satvik Jain
Assistant Professor,
Faculty of Commerce & Management, Kalinga University
Mr. Tushar Ranjan Barik
Assistant Professor,
Faculty of Commerce & Management, Kalinga University
Ms. Shivangi Makade
Assistant Professor,
Faculty of Commerce & Management, Kalinga University
Ms. Dharana Agrawal
Assistant Professor, Faculty of Commerce & Management, Kalinga University

CONTACT PERSONS
Ms. Shinki K. Pandey Ms. Deepti Patnaik Mr. Bipin B Pradhan
+91-7024116975 +91-9439169041 +91-9384794379
E-Mail:
ideathon@[Link]

SCAN THE QR CODE

Get In Touch

+91-7024116975
[Link]
Kalinga University, Kotni, Near Mantralaya,
Naya Raipur - 492101, Chhattisgarh, India
IDEATHON WINNERS
WINNER
₹ 25,000/-
IDEATHON 2.0
BUSINESS PLAN COMPETITION 2022

MR. AHMER BASHIR SHAH

Shere Kashmir University of
Agricultural Sciences and Technology
of Kashmir

1st RUNNER UP 2nd RUNNER UP

₹ 15,000/- ₹ 10,000/-
MR. PRESHIT GUJAR MR. AMAN SINGH
College of Engineering, Pune IIT BHU

rd
3 RUNNER UP

₹ 5,000/-

MR. AKASH PATEL MR. AMAN KUMAR MR. ANUJ PRAJAPATI MR. ANURAG DUBEY
NIT, Andhra Pradesh MANIT, Bhopal MANIT, Bhopal MANIT, Bhopal

3.0
The Winners of the Competition in the School Category:

Mr. Deepansh Sabharwal Mr. Rishi Ahuja Mr. Atharva Mishra

Team Algorithm Alchemist (St. Francis School, New Delhi) - Winner Team Inno Vision
(KPS, Naya Raipur) - Runner Up

The Winners of the Competition in the College Category:

Mr. Rutvik Dnyaneshwar Mehenge

Team VacSaver (Trinity College, Pune) - Winner

Mr. Sanjiv Mr. Kishor Ms. Snekha Ms. Sanjana Mr. Partha Majumdar

Team Pip Install (St. Joseph College, Chennai) - 1st Runner-Up (Kalinga University, Naya Raipur) - 2nd Runner-Up

Mr. Karnayina Nikhil Sai Mr. Munagala Hemanth Kumar Ms. Sathvika Ms. M. Vedavathi Sai Priya

Team Stylin (NIT, Agartala) - 3rd Runner-Up