PRODUCT
ADOPTION AND
DIFFUSION
Presented by: Tisa Bajracharya
Overview
01 02 03
Product Adoption Product Adoption Product Diffusion
Process
04 05
Stages of Product Conclusion
Diffusion
Product Adoption
The process by which consumers start using a
new product or service, ranging from
smartphone apps to cars.
Product adoption plays a critical role in
determining the success of a new product or
service in the market.
Quick and widespread adoption can lead to
substantial revenue growth and market share
gains.
To launch successful new products or services,
businesses must comprehend the factors that
influence product adoption.
PRODUCT ADOPTION PROCESS
01 AWARENESS
Consumer becomes aware of the product's existence.
02 INTEREST
Consumer begins to learn more about the product and how it can benefit them.
03 EVALUATION
Consumer considers whether or not to purchase the product.
04 TRIAL
They decide to buy.
05 ADOPTION
If they are satisfied with the product, they become regular users of the product.
Product Diffusion
The process by which a new product is
adopted and spread throughout a market.
It can help businesses predict the success of
their products and plan their marketing
strategies accordingly.
Because consumers adopt new products at
different rates, we can divide up the total
population of all consumers who adopt a given
product into five basic categories.
STAGES OF PRODUCT DIFFUSION
STAGES OF PRODUCT DIFFUSION
01 INNOVATORS
They are willing to take risks and are often willing to pay a premium for the latest technology.
02 EARLY ADOPTERS
They are more concerned with the potential benefits of the product.
03 EARLY MAJORITY
They will only adopt a new product once it has been proven to be effective and reliable.
04 LATE MAJORITY
They tend to adopt new products only when they have become mainstream.
05 LAGGARDS
The last to adopt a new product and may never do so at all.
CONCLUSION
Significance of understanding product
adoption and diffusion: Crucial for business
success in today's competitive market.
Recognizing the stages of adoption and
diffusion enables companies to focus their
marketing strategies effectively.
Understanding these processes can improve
a company's chances of achieving success
with new products or services.
