Odds and Ends
Juthatip Taweekul ID:
1581003181
Najpapasr Siritananan
ID: 1581003389
Sahadhon Sanithai Bormans
ID: 1581005939
Issaree Chaobuacharat
ID: 1581004874
Sukrit Vithyakovit ID:
1591004484
Thai General Stores
Mission and Vision
1. To deliver the most exclusive experience in terms of service terms of service to our customers
through our products in which make them feel as if they are part of the community.
2. To be the standing at one of the top general stores’ in Thailand and later expanding the business
worldwide in different continents.
3.
A Home Away from Home
KEY USP
BRANDING RATIONALE
“Revolutionizing health and convenience”
1.Aestheti 2.Fresh 3.Highly
c Vision Produce Convenie
nt
Management Team Our Team , our responsibilities
1. Partners - invest money , manage everything in
store
PARTNERS 2. Staff - sell the healthy food to the customer
3. Marketing - Finance
Marketing Sales Customer
Service
Employee 1 Employee 1 Employee 1
Employee 2 Employee 2 Employee 2
Market Analysis
Target Market : Housekeepers, Housewives, Those who want the healthy food.
Market Need : Organic Food / Comfortable Place (by walk) , Delivery service.
Demographic :Business man/women 50%, salesman 30%, students 20%.
Competitive Analysis
Market Share of 7 eleven
Number of branches 7,965 Branches
Average Buying Amount 62 Baht
Number of customers 1,219 persons/day/branch
Proportion of sales Foods 72.3%
Non foods 27.7%
Yearly income(2017) 16 billion baht
Branch Plan 2017 open 600 branches
Franchise Sale Franchise 65%
Investment 35%
Competitive Analysis
Market share of Family Mart
Number of branches 1,200 branches
Average Buying Amount 58-60 baht/person
Number of customers Foods,Drinks 70 baht
Consumer goods 17%
Instant foods 13%
Proportion of sales 15 billion baht
Yearly income(2017) 2017 open at least 200 branches
Branch Plan Franchisee 10%
Investment 80%
Franchise Sale 650 person/day/branch
Competitive Analysis
Market Share of Grocery Stores
Number of Branches 720 branches
Investment budget 6-7 billion baht
Number of branches expanded 84 branches
Provide in hypermarket 6 branches
BigC market 3 branches
Mini BigC 75 branches (franchise 50
branches)
Competitive Analysis
Market Share of Grocery Stores
Number of Branches 1,800 branches
Investment budget Estimated 7 billion baht
Number of branches expanded The hypermarket will focus on medium-
sized provinces that don’t have retail
stores.
Bangkok will focus on mini market like
Lotus express.
Improved 18 branches.
Competitive Rivalry
Competition is following the Trend
Competing brand in bangkok are
following the trend of minimal trendy
stores, disrupting our company
image
New Family mart opening in Sukhumvit
With extra smoothie shop and sit down area
Competitive Advantage
1.Competitive advantage
More cost effective
Superior Quality - healthier food
Reliability over competition
Better customer service and feedback retention.
2.Technological advantages
Better social media communication
Technological advances (foodpanda,QR code scan)
SWOT ANALYSIS
Strength Weakness
Variety Weak
Kinds of Brand
products Power
Delivery No trust to
Service the
customer
Opportunity Threat
Increasing New
of people Competitor
Lack of
Business Model Canvas
Operations Plan [part 1]
Purchasing Suppliers
For our contract with every brands is they can Healthy products -Arganna
rent space in our shop to sell their products and
Healthy snacks - Pangfufu , NANA fruit
have to deliver the items to the store every 3-5
days for fresh products Instant Food - Leanlicious
Juice Energy Drink - Detoxi.official
Vegetable/Fruit- ,Ngern wichitr Market
Equipment
- For equipment needs, there will be 2 types of
refrigerators. One for fresh vegetable. Another
one is for instant food to keep it fresh all the
time.
Operations Plan [part 2]
Sathorn District ThongLor - Ekkamai Road
- (high income) good access to target market
- Trendy locations
- Easy access by transportation
Operations Plan 2 : Our Headquarters
Sathorn Business District.
Products and Pricing
Our Products
Fresh Produce [picture] Healthy Snacks
Market communication
Advertisement Flyer
Social Media : Facebook , Line ,
Instagram
50% Promotion
Financial Plan
Fixed Cost
1. Wages and Salaries - 120,000 /
month
2. Rental Fee , Electric Fee - 60,000 /
month
3. Material fee( Vegetable and Healthy Snack ) - 30,000 /
month
Variable Cost
4. Renovation Fee - 35,000
5. Air-Condition - 30,000
6. Supplies (shelving , refrigerator etc) - 40,000
, Cashier )
Total Cost : 315,000 Baht Revenue : 312,500 > 343,750 > 353,125
( getting of profit from 2 years )
Thank you for
your
attention
