A

PROJECT REPORT
ON

P&G - Procter & Gamble

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY

SUBMITTED BY

MR. SHAILESH SHYAM BONE

IN PARTIAL FULFILMENT OF

Master of Business Administration

( Semester 1 )
UNDER THE GUIDANCE OF
Dr. ANAMIKA GHOSH

Pratibha Institute of Business Management

CHINCHWAD, PUNE - 411019
ACADEMIC YEAR
2023 - 2025

1
 Kamala Education Society’s
Pratibha Institute of Business Management
Chinchwad, Pune - 411019

CERTIFICATE

This is to certify that Mr. Shailesh Shyam Bone of MBA Roll No. 23MB19 has
successfully completed his project on
P&G - Procter & Gamble
as per the norms of Savitribai Phule Pune University under the guidance of Dr.
Anamika Ghosh for the academic the year 2021-2022.

Date: - 5/12/2023
Place: - Chinchwad

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 ACKNOWLEDGEMET

I wish to express my sincere thanks to Dr. Anamika Ghosh for giving me a

chance to be a part of this project.

I thank all teaching and non-teaching staff of Pratibha Institute of Business

Management, Chinchwad,Pune-19 for providing access to other resources
gracefully. I take this opportunity once again to thank all the supporting
stakeholders who are not mentioned above, but have contributed directly or
indirectly to complete this project with great success.

Sincerely,
MR. Shailesh Shyam Bone

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SR.NO:-
TABLE OF CONTENT
Executive Summary

CHAPTER – 1 : INTRODUCTION

Details of P&G COMPANY

History of company

CHAPTER-3: OBJECTIVES AND SCOPEOF THE STUDY

3.1 ObjectiveoftheStudy

3.2 Scopeofthestudy

CHAPTER–4:RESEARCHMETHODOLOGY

4. IntroductionOfResearch Methodology

4.1 SWOT Analysis

4.2 ResearchdataandSources

4.3 Techniquesandtools

4.4 Sampletechnique/size

CHAPTER–5:DATA ANALYSISANDINTERPRETATIONS
(usingvariouscharts and graphs)

5.1 DataAnalysis &Interpretations

CHAPTER–6: FINDINGSAND CONCLUSIONS

CHAPTER–7:RECOMENDATIONANDSUGGESSION

BIBLIOGRAPHYANDREFERENCES

ANNEXURE(Questionnaire)

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 Executive summary

Company Overview: Procter & Gamble (P&G), established in 1837, has evolved into a global
consumer goods giant. Operating across diverse product categories, including beauty, health, and
household care, P&G boasts a renowned brand portfolio, featuring household names like Pampers,
Tide, and Gillett
Present Market Standing: As of the latest available data, P&G stands as a dominant force in the
consumer goods industry. Its widespread international presence, diverse product offerings, and
consistent financial performance have solidified its position as a market leader. P&G's commitment to
innovation and sustainability aligns with contemporary consumer values, further enhancing its market
standing

Roadmap for Desk Research : -

The desk research for this report followed a structured roadmap:

1. Company Profile Analysis:- Examining P&G's history, mission, and core business areas to
establish a foundation for understanding its market standing.
2. Financial Performance Review:- Analyzing P&G's recent financial reports to assess its current
economic health, revenue trends, and profitability.
3. Market Presence Assessment:- Investigating P&G's global footprint, market share, and competitive
positioning to gauge its standing in the industry.
4. Innovation and Sustainability Focus:- Reviewing P&G's recent initiatives in research, development,
and sustainability to identify key strategies driving its market relevance.

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 Chapter -1

INTRODUCTION

The Procter & Gamble Company (P&G) is an American multinational consumer

goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James
Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene
products; these products are organized into several segments including beauty; grooming; health care; fabric
and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product
portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.

Procter & Gamble (P&G) stands as a global powerhouse in the consumer goods industry, boasting a
rich history dating back to 1837. This executive summary encapsulates key aspects of the
comprehensive project report on P&G, offering insights into the company's profile, strategic focus,
market presence, and future outlook.

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HISTORY OF COMPANY : -

Candlemaker William Procter, born in England, and soap maker James Gamble, born in Ireland, both emigrated to
the US from the United Kingdom. They initially settled in Cincinnati, Ohio, and met when they married sisters
Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, persuaded them to become business partners, and
in 1837, Procter & Gamble was created.
From 1858 to 1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During
the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the
increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter
& Gamble's products.

In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water. The company
called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the
company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less
likely to go on strike.

The company began to build factories in other locations in the United States because the demand for products had outgrown
the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911 the
company began producing Crisco, a shortening made of vegetable oils rather than animal fats.

Major product / service lines :-

1. Beauty and Grooming:

Products: Brands like Pantene, Head & Shoulders, Olay, and Gillette.
Services: Grooming products and solutions for personal care and beauty.

2. Health and Well-Being:

Products: Crest (oral care), Metamucil (fiber supplement), Vicks (cough and cold remedies).
Services: Healthcare and well-being solutions.

3. Household Care:

Products: Tide (laundry detergent), Febreze (air fresheners), Dawn (dishwashing soap).
Services: Household cleaning and care products.

4. Baby, Feminine, and Family Care:

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Products: Pampers (diapers), Always (feminine hygiene products), Bounty (paper towels).
Services: Family-focused products and solutions.

These product lines encompass a vast array of consumer goods that cater to daily needs across
different aspects of life. If you need visual representations, I recommend visiting P&G's official
website or marketing materials for images and graphics.

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.

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10
 Chapter-2

Literaturereview:

Fortheabovestatedobjectives,adetailedreviewofliteraturehasbeendoneandtheinformationcollectedan
dutilized forthe research works havebeen presented below;

 SiripornThananuraksakul (2018),” FACTORS INFLUENCING

ONLINE
SHOPPINGBEHAVIORINTENTION:ASTUDYOFTHAICONSUMERS”
This research is aimed at contributing to the literature on factors influencing Thai online
shoppers'purchasing intention, particularly on shoppers in Bangkok. The Theory of Planned
Behavior isadapted as the theoretical foundation for the conceptual model used in the research.
Descriptiveresearchandananonymousquestionnairearedesignedasthedatacollectionmethodologyand
areused in the survey fieldwork conducted at central shopping malls in Bangkok during
Novemberand December, 2005 covering 384 sample participants aged 25 years old and older, with
Internetcompetency. The One-way analysis of variance (ANOVA) and Multiple Regression are
used forinferential statistics. The findings show that the most important factor is posittive attitude
towardonlineshoppingfollowedbytrust and subjectivenorm.

 Subhankar Trivedi (2017), “Customers satisfaction towards Online

shopping”,discussedthat different options ininternet encouraged people
tosearchandeventuallypurchase online, because there are more than 100 million internet users
in India. People thosewho are using internet from 5 to 7 hours a day were found to be adopter
of online shopping.Price consciousness, convenience and variety, easy payment options and
challenges of onlineshoppingarethe factors found to be asignificant in onlineshopping.

 Saravanan S and Brindha Devi K (2015), “A Study on Online Buying behavior

withspecial reference to Coimbatore city ”focused on online shoppers’ preferences
andproblems on various online shopping marketers .Higher computer literacy makes
internetshoppingsmarter.Theirawarenessabout theinternetalso makesthem
betterpositionedto
identifyand takedecision for products andservices.
 AshishPant(2014),“AnOnlineShoppingChangetheTraditionalPathofConsu
mer Purchasing”
concludedinhisresearcharticlethatasuccessfulwebstoreisnotthejustagoodlookingwebsite
withthedynamictechnicalfeaturesbutisalsoemphasisonbuildingtherelationshipwithcustomerswithma
kingmoney.Thesuccessofanye-
tailercompanyinIndiaisdependinguponitspopularity,itsbrandingimage, its unique &fair policies, and
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its customerrelations etc.

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  DhevikaV.P.T,Latasri O.T.V,SKarmugil(2014),intheirpaper“FactorsAffecting
Online shopping of Customers”revealed that the most important factor
influencingonlineshoppingis-security,followedby–trustworthyshoppingand–websitedesign/
featuresandthe least important factor influencing is –bargaining shopping, there is no significant
associationbetween security and website design/features of the respondents and their overall online
buyingbehaviour.

 AdritaGoswami(2013),studied“CustomerSatisfactiontowardsOnlineShoppingwith
SpecialReferencetoTeenageGroup of JorhatTown”
studyconcludesthatonlinecustomersaresatisfiedintheaspectssuchasPrice,Qualityofproducts,Ease of
use in mobile platform and Timely Delivery at remote areas. This research
explicitlyindicatesthatonline marketershouldgive moreimportanceonpricefactor andafter sale
factor.

 ANTHONYD.MIYAZAKI,ANA
FERNANDEZ,Firstpublished:3March2005(ConsumerPerceptionsof Privacyand
SecurityRisksforOnlineShopping)

Government and industry organizations have declared information privacy and security to bemajor
obstacles in the development of consumer‐related e‐commerce. Risk perceptions regardingInternet
privacy and security have been identified as issues for both new and experienced users ofInternet
technology. This paper explores risk perceptions among consumers of varying levels
ofInternetexperienceandhowtheseperceptionsrelatetoonlineshoppingactivity.Findings
provideevidenceofhypothesizedrelationshipsamongconsumers’levelsofInternetexperience,theuseof
alternate remote purchasing methods (such as telephone and mail‐order shopping), theperceived
risks of online shopping, and online purchasing activity. Implications for onlinecommerce and
consumerwelfarearediscussed.

 What makes consumers buy from Internet? A longitudinal study of online

shoppingPublishedin:IEEETransactionsonSystems, Man,andCybernetics-
PartA:Systems
andHumans (Volume: 30,Issue:4,Jul2000)

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The objective of this study is to investigate the factors affecting online shopping. A
modelexplainingtheimpact of differentfactorson onlineshoppingintentionsandbehavior isdeveloped

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based on the theory of planned behavior. The model is then tested empirically in a
longitudinalstudy with two surveys. Data collected from 705 consumers indicate that subjective
norms,attitude, and beliefs concerning the consequences of online shopping have significant
effects onconsumers' intentions to buy online. Behavioral control and intentions significantly
influencedonline shopping behavior. The results also provide strong support for the positive effects
ofpersonalinnovativenessonattitudeandintentionstoshoponline.Theimplicationsofthefindingsfortheo
ryandpracticearediscussed.

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 Chapter-3

Objectiveand Scopeofthestudy

 OBJECTIVESOFTHE STUDY:

• TorecordtherespondentsperceptiontowardsOnline shopping.
• Toinvestigatethemajor factorsthatimpactcustomersatisfactiontowards Onlinepurchase.
• Toknowthemotivatingfactorsto increasepurchase.
• Toknowthefactors thatinfluencesthecustomer, toswitch.
• Toknowthe customersaresatisfiedwith servicenetworkornot.
• Toknowthewhetherseller’sperformancematchingwiththecustomersexpectations.

 SCOPEANDLIMITATIONOFTHE STUDY:
• Thestudycovers thecompanies who haveonlye-existenceforprocessing transactions.
• TheSampleSizeisLimited,SoastogivetheaccurateinformationregardingCustomer’sthoughts.
• Thescopeisverylimited,becauseattitude&expectationsofthepeoplechangeaccordingtothetime
&situation.
• 95respondentsparticipatesingatheringinformation.
• 2Months is the timeduration for thestudyconducted.

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 Chapter-4

ResearchMethodology

Topic:

• “CUSTOMERSPERCEPTIONTOWARDSONLINESHOPPING”.

SampleSize:

• Thesamplesizeforthe surveyconductedwas95Respondents.

Instrument:

• Questionnaire

Typeofstudy:

Descriptivestudy

Typeof datacollected:

There aretwo typesof data used.Theyareprimaryandsecondarydata.

• Primarydata--
Primaryresearchinvolvesthecollectionoforiginalprimarydatabyresearchers.It is often
undertaken after researchers have gained some insight into an issue by
reviewingsecondaryresearchorbyanalysingpreviouslycollectedprimarydata.Inthisstudyque
stionnaireisbeingusedas primarydata collecting.

• Secondary data--Secondary data refers to data that was collected by someone other than
theuser.Commonsourcesofsecondarydataforsocialscienceincludecensuses,informationcolle
ctedbygovernmentdepartments,organisationalrecordsanddatathatwasoriginallycollected
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 forotherresearchpurposes.Forsecondarydatacollectionseveralwebsiteswerefloated.
(likegooglescholar,emeraledstudyandetc).

TechniquesofDataAnalysis:

• Dataanalysisisaprocessofinspecting,cleansing,transforming,andmodelingdatawiththegoalof
discoveringusefulinformation, suggestingconclusions, andsupportingdecision-making.

• Statisticaltoolsareusedhere.

• Dataispresentedinbothchartaswellasingraphsforbetterunderstanding.

4.1 SWOT Analysis

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19
 Chapter-5
DataAnalysis&Interpretation(using
variouschartsandgraphs)

1) Pleasetick theagegroup youbelong to:

Interpretation:-
• Fromtheabovechart,we findthattherearelarge no.ofpeopleofyounger agethatis82.1%.
• Butthereisa sudden declinewhen wetalkabout theagegroup of 25-35 ,35-50and 50+.
• 95peopleansweredthisquestionoutof95.

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 2) Gender

Interpretation:
• Femaleparticipants inthe surveyarehigherin countas comparedto male participants.
(i.e.51.1%) .
• Andmaleparticipantsare47.9%.
• 94peopleanswered thisquestionout of95.

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 Interpretation:

• Alltheparticipantansweredthisquestion.
• Maximumno.amongstthemarestudentswiththe percentageof73.7.
• 9.5isthepercentageofbothBusinessandSalariedprofessionals.
• Salariedjuniororjunior executiveare7.4%.

3) IncomeRange

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 Interpretation:-

• Asthemaximumnumberofrespondentsarestudentthat’swhy57.6%ofpeopleselectedthegroupof
less than 2 lakhs.
• 85people respondedto thisquestion outof 95.
• Andthesecond highestcountof participantsarefrom2to 5lakhsper annumgroup.
• 10.6,9.4,8.2isthepercentageofrespondentsfromincomegroupof8to10lakhspa.,5to8lakhspa.,
morethan 10 lakhs respectively.
4) Qualification

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 5) Areyouawareof ecommercewebsite

Interpretation:-Maxno. ofpeopleareawareof itonly1.1%(i.e.3 outof 96)doesn’t.

6) Howfrequentlydoyoushop throughe-commercewebsite

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 Interpretation:-

• Most of thepeopleveryfrequentlydo online shoppingi.e.68.4%.

• Butwealso havesomeof thepeople that didn’tshop onlineevertill now.

7) How did youcometoknow aboutonlineshopping.

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Interpretation:-

• From the above chart, we find that there are large no. of people who get aware
fromtelevisionadvertisements. (i.e. 34 participants).
• Butall themarketingtechniques worksforthese onlinesellers.
• In short, Most of the people came to know about it through friends followed by
televisionand online advertisements. This proves that word of mouth strategy is the
most successfulmeans of making people aware about them and their products. This
success can only begainedthrough satisfiedcustomerswho actasadvocatesforyour
products.

8) Whichisyourmostpreferrede-commercewebsite

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 Interpretation:-
• Accordingtothissurvey,flipkartisusedbymaximumno.ofpeoplethensnapdealariseswith51.6%
and 21.1%respectively.
• Jabong
• isused by15.8%.
• Myntraandamazonuserswerearound6.3% and 5.3%respectively.

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 9) Howfrequentlyhaveyouusedthee-
commercewebsiteforgettinginformationbeforeshoppingat aphysical store

Interpretation:
• Maximumno.ofpeopleuses e-commercesitestoget somekindofinformation.
• 15outof96alwaysgoesforthat.

10) How oftendoesthepromotionalschemeonwebsitesinfluenceyoutovisittheirsite?

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 Interpretation:

• Morethan 50%of thepeople usuallyget influenced bytheschemes shownon its website.

• 12.8%of thepeoplealwaysgotinfluenced bytheschemesshown.
• Butthereis somepercentageof peoplewho rarelyornevergetinfluenced.
• Schemesareworking.
• Yetthereis ascopeforimprovement.

11) How oftendoestheproductreviewinfluenceyourdecision?

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 Interpretation:

• Many Participants often go through the product review before making their decision to
purchasemore than those who occasionally read the product review before taking their
purchase
decision.Productreviewisakindofwordofmouthstrategywhereproductusersleavetheirreviewo
ntheirexperiences.

12) Tickalltheproductvarietiesthatyougenerally preferbuyingonline?

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 Interpretation:
• Herepercentagesbelongsto:
 Clothing-70.5%
 Personalproducts (perfumes, beautycreams, razors,toothbrush)-31.6%
 Mobiles/tablets-82.1%
 Laptops andaccessories–29.5%
 Cameras-0
 Books-7.4%
 Kidsproduct-36.8%
 Sportsand Fitness-3.2%
 Furniture-0

13) Isometimesdon’tpurchaseacertaincategoryofproductsbecauseof

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 Interpretation:

• Deliverytime,inabilityto
touchandexperiencetheproductonlineandlackoftrustarethereasonsfornotgoingtowardsonline
shopping.

• Andhabitof purchasingfromopen marketisalso oneof themajorreason.

14) Pleaseratetheuser friendlinessofwebsite’sforproductcomparison

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 Interpretation:

If weanalyzethisresponsein termofpositiveandnegativethenitwill be;

• 49.4%positiveresponse i.e.goodforproductcomparison(from18+29respondents)
• 29.5%neutral ormoderate.(i.e. 28respondents)
• 21.1%negativeresponsefrom21 peopleout of95.

15) Pleaseratetheuserfriendlinessofwebsite’sfor pricecomparison(1-

5,excellenttoverypoor).

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16) Ratefrom1whichrepresentsexcellentto5whichrepresentsverypoor
forPaymentoptions offered

17) Pleaseratefrom1whichrepresentsexcellentto5whichrepresentsverypoorregardingth
e speed orresponsetime.

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18) Please rate your expectations in a shopping model (in a scale of 1 - 5,
Leastpreferredtomost preferred)

Convenience

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 Minimumdeliverytime(inascaleof1-5,Leastpreferred to mostpreferred)

Interpretation:Acctotheresponsesdeliveryisquiteappreciable.

Producttrialexperience (in ascaleof1-5,Leastpreferredto mostpreferred)

Interpretation:Alsointhis regardresultsarepositive.

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 Discounts/deals

Interpretation:Discounts grantedanddeals are verymuchexcelfromcustomerspoint ofview.

Productvariety

Interpretation : This response states that online seller’sprovides large varieties of choice from
eachsegmentwhich theyoffersto its customers.

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 Chapter-6

FindingsandConclusions

Frequencyof purchaseis moreamongStudents.

People’searningdoesn’tmatterwhethertheyshoponlineornot.Bothmaleand female goes
foronlinepurchaseinequalratio.
Thenumberofpeoplewitholderagearenotthatmuchinterestedtoshoponlinesothecompaniessho
uldalso do something for this segments.
Wordofmouthwasmoreinfluentialinpromotionasmanypeoplewasmadeawarebytheirfriends.
Mostoftherespondentsaresatisfiedwiththeservicesandarewillingtorecommendthemtomakeoth
ers togo forit.
Excepttrialexperience,allothersareconsideredimportantinthedecisionmakingofonlinepurchase
s.
Peoplearenotatallinterestedinbuyingfurniture.
AlmostallthefactorsthatthesecompaniesarefocusingontoareofhighimportancetotheYounger
agepeople.
Thecommercialsusedbythemareeffectiveenoughtoconveythemessagesincetheadsare interestin
genough togain attention andposition itself intothe prospectsmind.

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 Chapter-6

Recommendation/Suggestion

“Brandscansignificantlyimprovethecustomerexperiencebyproductreviewsontheirsite.

Senioragedpeoplehaveaverylessfrequencyofpurchase.Thereforetheco.shouldattractthemalso.

Online sellers need to be aggressive at providing better services which can be fulfilled
byreducing the delivery time, selling second hand products which will increase
consumers’affordabilitymuch moreand enhancepenetrationinto the market.

Theycanevenhavetheirretailstoreswhichcangiveanaccesstoconsumerstofeelandanalyzethepro
ducts,which will helpthem win the consumersfaith.

Beveryfocusedon consumersand buildamazingexperiences forthecustomers.

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 References/Bibliography

 Wikipedia
 Googlescholar.
 Google(forms,docs,sheets)
 https://aujm.au.edu/index.php/AUJM/article/view/24
 https://www.emeraldinsight.com/doi/abs/10.1108/JRIM-02-2017-0015
 https://www.emeraldinsight.com/doi/abs/10.1108/09590550310457818
 shopping-inertia/so-article1-780440.aspx
 businesstoday.intoday.in/story/flipkart-online-shopping-e-commerce-order-booksonline/
1/20797.html
 ImagesfromGoogleImages.com
 CommercialsfromYoutube.com

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 (Appendix/Annexure)
CUSTOMERSPERCEPTIONTOWARDSFLIPKART’SPRODUCTSAND
SERVICES.
(CopyofQuestionaire)

1) Pleasetick theagegroup youbelong to.

16-25

25-35

35-50

50orabove

2) Gender

Male

Female

3) Pleasetickyouroccupation

SalariedProfessional

Salariedsenior/juniorexecutive

Business

Student

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Unskilled

Others,pleasespecify

4) Pleasetickyourincomerange

LessthanRs.2lakhsperannum

Rs.2toRs.5lakhsperannum

Rs.5toRs.8lakhsperannum

Rs.8toRs.10 lakhsperannum

Morethan 10 lakhs per annum.

5) Pleasetickyoureducationasrelevant

Postgraduate

Graduate

Highersecondaryschoolcertificate

HighSchoolcertificate

Lessthan12yearsinschool.

6) Howfrequentlydoyoushopthroughe-commercewebsites MostLikely

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Verylikely

Not likely

Inevershop online.

7) Areyouawareof ae-commercewebsite

Yes

No.

8) How didyoucometoknowaboutthem?

a) Friends

b) Television

c) NewspapersandMagazines

d) AdvertisementsonWebsites

e) Othersif anypleaseSpecify………………

9) Whichisyourmostpreferrede-commercewebsite

FlipkartJabong

Snapdeal

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THANK YOU

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