“Every Bite Matters!
Naimul Islam sojib ( 12202939 )
Jasleen Saini : 32347
UX TIMELINE
Project Brief
UX Problem
Vision Statement
DISCOVER
Persona Solution
Target Goals
audience
solution BMQ
PROJECT BRIEF
FOOD RESQ is a mobile application
designed to tackle the global issue of food
wastage by notifying users in advance
about the expiration dates of items
stored in their refrigerator along with
inventory management and suggesting
nutritional plans according to the
groceries present. It will also enable users
to remotely control certain features of
their smart refrigerator.
PROBLEM STATEMENT
In Indian Household we can see rampant
food wastage due to over purchasing,
improper storage and ineffective meal
planning. Addressing this challenge it
demands innovative solutions for a
sustainable food culture.
SOLUTION
In response to the critical global challenge of
food wastage, our solution, FOOD RESQ, is a
revolutionary mobile application designed to
reduce the food wastage with expiration
reminders and meal planning suggestions.
GOALS
Encourage users to be more mindful of their
food consumption.
Help users track their food inventory and
expiration dates.
Offer meal planning features to help users
organize their meals efficiently.
Regularly update the app based on user
feedback and technological advancements.
Implement gamification elements to make the
app engaging and fun.
Enable users to access and manage their
refrigerator inventory remotely through the
app.
FEATURES
EXPIRATION INVENTORY
01 02
REMINDERS MANAGEMENT
03 QR CODE
MEAL PLANS 04
SCANNER
TEMPERATURE POWER SAVING
05 06
CONTROL MODES
BMQ
What crucial business issues do we resolve for your clients?
Who are our ideal clients, and what factors influence their purchasing
decisions?
Which of our solution's features and capabilities are the most crucial?
How do we approach our target market?
BMQ
What other possibilities do our prospect have?
Which problem-solving category do we belong to?
What distinguishing feature and unfair advantage do we
offer?
What are our main revenue streams and selling costs?
Which key performance indicators do we employ in our
business management?
5 W’S
1. What- What problem do our application solve?
FOOD WASTAGE
2. Who- Who is our target audience?
HOUSEHOLD, RESTAURANTS, SUPERMARKETS
3. Why- Why people should use our platform?
ECONOMIC EFFICIENCY & SUSTAINABLE LIVING
4. When- When can you use our platform?
WHILE STORING ITEMS,PLANNING MEALS,CHECKING EXPIRY
5. Where- Where is our problem addressed?
THROUGH A MOBILE APPLICATION
TARGET
AUDIENCE
Our target audiences can
range anywhere between 20
years to 55 years.
Any individual household,
restaurants, supermarkets,
hypermarkets, any industry Households Restaurants Supermarkets
dealing with food products.
3%
12%
3%
82%
6%
94%
39%
3%
58%
21%
24%
3%
52%
100%
40%
24%
36%
3%
12%
85%
PERSONA Age: 23 years GOALS
Work: Graphic Designer Minimize the food wastage
Location: Delhi in his household.
Staying fit and eating
Hobby: Singing
healthy.
Save time on meal planning.
BIO
Nitish is a 23 year old
bachelor living away from
PAIN POINTS
home for his job. Due to
busy schedule he tends to Lack of remembrance of
food items.
forget about the groceries
Having a tight budget.
Nitish Thakur and dairy products he
Concerns about gaining
“My actions can change buys and hence leads to
weight due to desk job.
the world.” food wastage.
PERSONA Age: 37 years GOALS
Work: Chef & Restaurant owner Reduce the food wastage in
Location: Pune her restaurant.
Achieving profitability and
Hobby: Cooking
financial stability .
Expand the business by
opening new branches.
BIO
Janvi is the head chef of her
restaurant in Pune. Due to
PAIN POINTS
over buying and improper
inventory management she Lack of inventory
usually finds vegetables management.
Product expiration due to
Janvi Chawla rotten inside her refrigerator.
bulk storage.
“Eating is a necessity but This also leads to financial
Economic downturns.
loss for her restaurant.
cooking is an art.”
UX VISION
WHOM WHAT WHY HOW
Whom is our intended What issue does our How will it address the
Why ought individuals to
audience consist of? application attempt to issue?
utilise our platform?
Household, Restaurant, resolve? Through our platform
Sustainable living & “ FOOD RESQ “
Shopping Malls Food Wastage
Economic efficiency
MISION & VISION
Revolutionizing global food management
Transforming food consumption through timely
for sustainability through user-friendly
notifications, personalized meal planning, and
digital solutions.
conscious consumption to minimize waste and
promote sustainability.
Thank You
