Name : Kin Kin Intan Erzi L
Class : MB-INT-47-2
Assignment Resume Topics “Management Marketing”
Marketing management is the process of planning, implementing, and controlling marketing
activities to achieve organizational goals by understanding and meeting customer needs. In an
increasingly competitive business world, marketing management plays an important role in
building strong relationships between companies and consumers. An effective marketing
strategy involves not only product promotion, but also market research, segmentation, target
market determination, and product development in accordance with customer wants and
needs.
In the first stage, market research is the main foundation of marketing management. Through
research, companies can identify market trends, consumer behavior, and preferences that can
influence purchasing decisions. The data obtained from this research helps in market
segmentation, which is the process of dividing a market into smaller, homogeneous groups
based on certain characteristics, such as demographics, psychographics, or behavior. By
understanding market segments, companies can more easily determine the right target
market, so that marketing strategies can be tailored to meet the specific needs of each
segment.
After segmentation, the next stage is product development. Effective marketing management
should be able to create products that are not only quality, but also in line with consumer
desires. This includes the development of product features, design, and attractive packaging.
In addition, product innovation is also key to maintaining competitiveness in the market.
Companies need to adapt to changing trends and consumer needs to stay relevant.
Promotion is an important element in marketing management. Through advertising, public
relations, and other communication strategies, companies can increase consumer awareness
and interest in the products offered. The selection of the right communication channels, both
online and offline, greatly affects the effectiveness of promotions. In today's digital era,
marketing through social media, email, and other digital platforms is increasingly becoming
the main choice. Smart marketing management will utilize technology to reach a wider
audience and interact directly with consumers.
Price is also a key factor in marketing management. Strategic pricing not only reflects the
value of the product but also considers production costs, market position, and consumer
purchasing power. The right pricing strategy can attract customers while ensuring the
profitability of the company. In some cases, companies use discount or bundling strategies to
increase sales and attract consumer attention
Resources:
https://www.activecampaign.com/glossary/marketing-management
https://www.shopify.com/id/blog/marketing-management
