BUSINESS PLAN

ADITI
ALFIYA (LEADER)
ANNA
 GENERAL
INTRODUCTION
 NATURE OF BUSINESS
ELORA is a premium beauty and cosmetics brand focused on offering innovative and dermatologist approved
skincare and makeup products. The business caters to health-conscious customers who prioritize quality, safety,
and sustainability in their beauty routines. ELORA sets itself apart from other beauty companies through its
unique combination of personalized skincare consultations, it focus on natural and allergy-free products, and
the integration of advanced technology such as augmented reality for virtual try-ons. Unlike competitors that
often provide generic advice, ELORA offers one-on-one consultations with licensed professionals who analyze
individual skin conditions and recommend tailored solutions. Additionally, ELORA emphasizes sustainability
through eco-friendly packaging and a refillable container program, engaging customers in responsible
practices. The brand also fosters community engagement by providing a platform for customers to share
experiences and suggest new product ideas, along with hosting interactive workshops that educate
consumers on skincare routines and application techniques. This holistic approach to beauty—centering on
personalization, sustainability, and customer involvement—distinguishes ELORA in a crowded market where
many brands fall short in these areas.
TARGET CUSTOMERS
The target market for ELORA comprises of individuals aged 15 to 50, primarily focusing on women
who are increasingly seeking personalized beauty solutions that align with their values and
lifestyle. This demographic is highly conscious of the ingredients in their beauty products and
prioritizes natural, effective, and cruelty-free options. They are often influenced by social media
trends, looking for products that not only enhance their appearance but also promote skin health.
With a growing emphasis on sustainability and ethical practices, these consumers are drawn to
brands that offer transparency and a commitment to quality. ELORA caters to this market by
providing a unique shopping experience that includes personalized skincare consultations,
ensuring that each customer receives tailored recommendations that address their individual
beauty needs. By appealing to their desire for customization, effectiveness, and ethical
consumption, ELORA positions itself as a trusted partner in their beauty journey.
PRODUCTS
OFFERED
 MAKEUP PRODUCTS
Here’s a list of key ingredients that can be used for each product in ELORA
venture:

Ingredients for Products:

1. Sunscreen-based Foundation: “GlowSPF”
Combines sun protection with makeup coverage.
- Zinc Oxide or Titanium Dioxide -(for broad-spectrum sun protection)
- Hyaluronic Acid -(for hydration)
- Niacinamide -(for brightening and soothing)
- Iron Oxides- (for natural skin-tone matching)
2. Lip stain with Moisturizing Effect: “Desire”
Offers long-lasting color and hydration.
- Shea Butter or Cocoa Butter- (for moisturizing)
- Beeswax or Carnauba Wax-(for texture and long-lasting wear)
- Vitamin E- (for antioxidant properties)
- Natural Pigments- (like beetroot extract or iron oxides for color)
3. Transfer-proof Lip Gloss: “Frisky”
Gloss that stays in place without smudging.

- Silicone-based Polymers- (for a long-lasting, non-transfer finish)

- Jojoba Oil or Argan Oil- (for shine and hydration)

- Vitamin E- (for nourishment)

- Hydrophobic Agents- (to prevent smudging)

4. Non-smudge Waterproof Eyeliner: “Blaze”
Eyeliner designed to last all day.
- Silica or Silicone Polymers- (for waterproof, long-lasting wear)
- Charcoal or Iron Oxides- (for pigmentation)
- Castor Oil-(for smooth application)
- Natural Waxes-(for consistency)
5. Mascara with Eyelash Serum (Castor Oil): “Magnetism”
Adds volume while promoting lash growth.

- Castor Oil- (to promote lash growth)

- Panthenol (Vitamin B5)- (for strengthening lashes)

- Carnauba Wax-(for texture and volume)

- Biotin- (to support lash health)

6. Mineral Sunscreen (PA+++ SPF 50+): “Hooked”

High-protection sunscreen that's gentle on the skin.

- Zinc Oxide or Titanium Dioxide- (for sun protection)

- Aloe Vera- (for soothing and hydration)

- Green Tea Extract- (for antioxidants)

- Vitamin C- (for brightening and protection from free radicals)

7. Eyebrow Gel: “Worthy”

Helps define and hold brows in place.

- Beeswax or Carnauba Wax- (for hold)

- Argan Oil or Jojoba Oil-(for nourishment)
- Panthenol (Vitamin B5)- (for strengthening brows)
- Tocopherol (Vitamin E)- (for antioxidant properties)
8. Lip Liner with Plumping Effects: “Star Burst”
Enhances lip shape and volume.

- Hyaluronic Acid- (for plumping and hydration)

- Peppermint Oil or Capsaicin- (for mild plumping effect)

- Beeswax- (for texture and long wear)

- Shea Butter or Coconut Oil- (for moisture)

9. Serums:Including retinols and other specialized skincare treatments.

- Retinol-(for anti-aging and cell turnover)

- Hyaluronic Acid- (for hydration)

- Niacinamide- (for brightening and reducing redness)

- Peptides- (for firming and reducing wrinkles)

 SKINCARE AND BODYCARE PRODUCTS

Here are some additional product ideas for the ELORA beauty line that
focus on skincare and body care, all inspired by Egyptian themes:
Skincare and Body Care Products
1. Cleansing Oil: "Olive Nectar"
A nourishing cleansing oil that effectively removes makeup and
impurities, enriched with the goodness of olive oil, known for its
moisturizing and healing properties.
2. Face Serum: "Papyrus Elixir"
A lightweight face serum infused with natural extracts that hydrates and
rejuvenates the skin, inspired by the ancient papyrus plant, symbolizing
longevity and vitality.
3. Moisturizer: "Honey Silk Cream"
A rich moisturizer that deeply hydrates and nourishes the skin,
harnessing the power of honey, a revered ingredient in ancient Egyptian
skincare.
4. Exfoliating Scrub: "Date Palm Polish"
A gentle exfoliating scrub made from crushed date seeds that buffs away
dead skin cells, inspired by the date palm, known for its nourishing and
revitalizing properties.
5. Body Butter: "Coconut Oasis"
A luxurious body butter that envelops the skin in deep moisture, infused with
coconut oil and shea butter, providing softness and hydration reminiscent of
tropical escapes.
6. Foot Cream: "Minted Revive"
A refreshing foot cream enriched with peppermint oil to cool and soothe
tired feet, inspired by the invigorating aroma of mint, known for its
revitalizing effects.
7. Body Wash: "Jasmine Blossom"
A fragrant body wash that cleanses and hydrates the skin, infused with
jasmine extract, symbolizing beauty and love in ancient Egypt.
8. Clay Mask: "Nefertari's Clay"
A purifying clay mask made from mineral-rich clay, inspired by Queen
Nefertari, known for her beauty and grace, helping to detoxify and revitalize
the skin.
9. Hair Oil: "Hibiscus Essence"
A nourishing hair oil that promotes shine and strength, infused with hibiscus
extract, known for its hair-conditioning properties and floral fragrance.
10. Bath Soak: "Lotus Serenity"
A relaxing bath soak that combines natural salts and essential oils, inspired
by the tranquil lotus flower, promoting a sense of peace and relaxation.
BUSINESS
VENTURE
SERVICES OFFERED
- ELORA provides personalized skincare consultations where customers meet with professional doctors. These experts
analyze the customers' skin, identify any deficiencies, and recommend products that are safe, effective, and allergy-free.

-We provide professional makeup services for events like weddings, proms, or photoshoots.

-We provide top-notch customer services.

-ELORA provides memberships and subscriptions. Membership customers gets early access to our new products released,
they collect points and get a free product of their choice, we provide seasonal services and limited edition products.

-ELORA has a recycling program where the customers can return used makeup or skincare containers for recycling and
receive discounts on future purchases.

-We have stores across 15+ countries globally.

SCALE OF BUSINESS OPERATION
Large Scale Industry, plans for gradual expansion (diversifying the company’s line and expanding our business globally for
easy access to the customers)

TECHNOLOGY USED
- E-commerce platform for online sales,

- CRM systems for customer management, and advanced manufacturing technology for product development

- Utilize AI to analyze skin types, concerns (e.g., pores, wrinkles, pigmentation), and offer personalized product
recommendations. Customers can upload selfies, and the system uses algorithms to suggest routines or treatments.

-Use augmented reality (AR) apps or features that allow customers to virtually "try on" makeup products like foundation,
lipstick, and eyeshadow before purchasing. This boosts online shopping experiences.

-Machine learning algorithms can analyze customer preferences, skin type, and behavior to suggest skincare routines
or makeup products tailored to individual needs.
PRODUCTION
PLAN
Production is outsourced to a specialized cosmetics manufacturer, with ELORA
overseeing quality control. Physical Infrastructure Required: Office space,
warehouse, and a small retail outlet
. Types of Plant and Machinery: Packaging machines, formulation equipment,
and labeling machines. Raw Materials to be Used:
High-quality cosmetic-grade ingredients and sustainable packaging materials.
Utility Requirements: Reliable power supply and clean water for production.
 HUMAN
RESOURCE PLAN
Categories of Human Resources Required:
Production staff, quality control, marketing, sales, administration, and IT
support.
Human Resource Already Identified: Core management team.
Human Resource Required to be Procured: Additional staff for production,
marketing, and operations.
Time Frame for Procurement of Human Resource: Initial recruitment within 3
months, with ongoing hiring as needed
MARKETING
PLAN
Products and Services Offered:

High-quality, multi functional beauty products and personalized skincare consultations.

Pricing Policies: Competitive pricing with a premium edge, offering value for money.

Promotional Strategies: Highlight the unique consultation service with professional doctors in all
marketing campaigns.

Use customer testimonials and before-and-after stories to showcase the effectiveness of personalized
skincare advice.

Promote the ethical and cruelty-free nature of the brand. Logistics for Distribution: Partner with logistics
companies for nationwide distribution.

Channels of Distribution: E-commerce platform, retail stores, third-party platforms, and online
consultation services for virtual skincare advice
FINANCIAL PLAN
Break-even Analysis: Estimate the point at which revenues cover costs.
.
Fixed Capital Requirements: Initial investment in infrastructure, equipment, and
technology.
Working Capital Requirement: Funds for daily operations, inventory, and marketing.
Sources of Capital: Personal savings, stakeholder contributions, and bank loans.
Schedule of Procurement of Capital: Gradual capital injection aligned with business
growth.
Schedule of Procurement of Assets: Purchase of machinery and equipment as
required.
Cash Flow Projection: Monthly cash flow statements for the first year of operations.
THANK YOU