Assignment-02

By: Dhrisya, Prerana, Priyanshi and Sayani

Subject- Fashion Concepts and Business Overview
Submitted To- Dr. Binay Bhushan Jena
Fragrances
 Introduction

● Perfume is a mixture of fragrant essential oils or aroma

compounds (fragrances), fixatives and solvents, used to
give the human body, animals, food, objects, and
living-spaces an agreeable scent

● Modern perfumery began in the late 19th century

● The precise formulae of commercial perfumes are kept

secret
DIPTYQUE
About DIPTYQUE
● A luxury French fragrance brand

● Founded in 1961 at 34 Boulevard

Saint-Germain in the 5th arrondissement of
Paris.

● Desmond Knox-Leet, Yves Coueslant and

Christiane Montadre, the three lovers of
beauty who founded diptyque.

● The company produces eau de parfum, eau de

toilette, scented candles, and perfume oil
diffusers.

● In 2005, the company was bought by

London-based private equity firm Manzanita
Capital.

● BRAND VALUES : luxury, discrete and elitist

Product Range
● Figuier
● Baies
● Philosykos
● L'Ombre dans L'Eau
● Do Son
● L'Eau des Sens
● Eau Rose
● Tam Dao
● Fleur de Peau

● The most popular Diptyque fragrance is Philosykos - Eau de parfum Blazing

sun.
● The secret behind diptyque's luxury perfumes and fragrant room fragrances:
raw materials from nature & traditional craftsmanship.
 Raw Materials

Sandalwood Vanilla Rose Centifolia Vetiver

Mysore, India Madagascar Greece and France Haitian countryside
Raw Materials

Tuberose Orange blossom Lilacs Patchouli

Southern India France Normandy Indonesia
 Sourcing

● Diptyque is working with local farmers on the Comoros

archipelago’s tiny Moheli island to protect the endangered flower
species

● The Maison is creating firewood nurseries for the distillation

process to prevent deforestation

● diptyque supports a cooperative group of 300 vetiver farmers.

● At the end of each season the unsold flowers and plants are
gathered together to create a unique fragrance

● The focus is on roses, jasmine or mimosa, diptyque decided to

give life to the fleeting and singular harvests
Packaging
Elegant Packaging Design Turns Home Fragrance Into Art

Hourglass Packaging Design Shape Emphasizes Refinement & Grace

Luxury With Gold Embellishments

Chic Packaging Captures The Essence Of Sophistication & Class

Marketing Strategy

Drive brand Create product Acquire new

awareness demand leads

Become a
Increase brand thought leader
Increase sales
loyalty among luxury
brands
Suppliers
 Competitors
NEST New York Geodesis Parfums Enfleurage Foamous Nolenca
BYREDO
About
BYREDO
Founded in Stockholm in 2006 by
Ben Gorham.

In May 2022, Puig acquired a majority

stake in Byredo.

Nearly doubling its pre-pandemic sales to

$134 million USD while launching its skin
care line.

In 2020, it collaborated with IKEA to

create home fragrance, releasing OSYNLIG
candle collection.
 Rose Noir Casablanca Lily Mumbai Noise Tobacco Mandarin

➔ Draws on the traditional ➔ Gardenia, rosewood, and ➔ Woods, incenses, spices, ➔ An intense genderless
rose, Damascena. honey accord notes. fruits. scent that contains notes
of frankincense and
Leather.
➔ Price: $USD 205 - 290 ➔ Price: $ USD 350-1700 ➔ Price: $USD 205 - 290
➔ Price: $USD 350-1700

➔ Native from Middle East. ➔ Inspired by Moroccan life. ➔ Native to Chembur, Mumbai.
➔ Native from Tanjier city.
 Sandalwood Bergamote

Black Tea Leaves Tonka Beans

Rose Centifolia Tuberose

Suppliers ●

●
Alignment with their SSP evaluation through Ecovadis.

Following criteria to choose which suppliers will be

evaluated:
• +90% purchase volume • Recurrent suppliers
• Suppliers at risk.

● Suppliers of inventory material: sent to 88 suppliers that

accounted for 80% of revenues. Response rate 98%

Suppliers of non-inventory material: sent to 35 Marketing

and Media suppliers. Response rate 58%.
Packaging

Minimal and straightforward design.

Monochrome and rounded

typography.

Mosteb Bottles and Packaging,

from Washington D.C.
Distribution

49 Directly operated stores in 8 different

countries.

Multi-brand retailers like Space NK,

Neiman Marcus, Bergdorf Goodman and
many more.

E-commerce site covers 26 countries and

regions.

Duty free shops in high-end airport

terminals like New York City, Korea, Paris,
Moscow and Hong Kong.
JO MALONE
LONDON
 Jo Malone London is a British lifestyle brand known for its
unique fragrance portfolio and luxury products for the
bath, body and home.

400 16
Scent Combinations Pairs of skilled
82 market world
with Scent Layering artisans’ hands to
wide
create each candle
About JO MALONE
LONDON
● Founded by Jo Malone in 1990.
● It has been owned since 1999 by Estée Lauder.
● In 1999, Jo Malone London ( JML) sold the company to Estée
Lauder Companies for "undisclosed millions".
● Malone continued to work for the brand as creative director
until 2006 and was barred from creating a new fragrance or
skincare line for 5 years due to a non-compete agreement.
● She subsequently launched a new line, Jo Loves(clothing
brand).
● The Estée Lauder Companies Inc. manufactures the products
Jo Malone London.
● 97% of their products are made in the UK.
● Their main manufacturing facility is housed in Hampshire
where 90% of the products are created.
● Everything made in England, from high-quality ingredients,
an understated elegance shining through every sparkling
creation.
● The company has a long history of sourcing raw materials
from environments that are rich in biodiversity , with more
than half of the raw materials they use are from plants.
● They are the global purchaser of farmed ingredients & have
responsibility to avoid sourcing ingredients that we are grown
on land that was deforested for crop production , tree
plantations , or other land uses . one such forest commodity is
palm oil.
 Raw Materials

Sandalwood Mica Vanilla Palm Oil Shea

Vetiver

Western Australia Jharkhand & Bihar Island of Madagascar Indonesia & Malaysia HaitianNorthern Ghana
countryside

India Africa
 Packaging
● Over 75% of their current packaging is recyclable .
● They have a goal to ensure the packaging is 75-100%
recyclable , refillable , reusable or recoverable by 2025.
● Solid Scent Duo Palette is the first refillable product.
● Their signature cream and black boxes are recyclable.
● Less than 9% of their products are packed in plastics .
● They use PET plastic for our resin-based bottles as PET
is widely recyclable .
GUERLAIN
● Guerlain is a French perfume, cosmetics and
skincare house, which is among the oldest in the
world .

● The house was founded in Paris in 1828 by the

perfumer Pierre-François Pascal Guerlain.

● Guerlain sources its ingredients and operates as a

brand within the LVMH portfolio , allowing it to
maintain its status as a prestigious and globally
recognized perfume and cosmetic brand..
Process of sourcing

INGREDIENT INGREDIENT QUALITY

SELECTION SUPPLIERS CONTROL

PERFUME SUSTAINABLE &

IN-HOUSE
ETHICAL
CREATION PRODUCTION
SOURCING
 Raw Materials

Jasmine Vanilla Rose essential oil Tonka

essential oil
Madagascar Greece , France Venezuela
Greece , France
TOM FORD
About Tom Ford
● Tom Ford is a luxury fashion house founded by
designer Tom Ford in 2005.

● Its product line features ready-to-wear and

made-to-measure offerings, as well as footwear,
accessories, and handbags.

● On April 28, 2023, The Estée Lauder Companies

(ELC) announced that it had completed its
acquisition of the Tom Ford brand for $2.8 billion.

● The designer created Tom Ford Beauty in

partnership with The Estée Lauder Companies
launched in 2006 with the now-iconic Black
Orchid.
Raw Materials

Cardamom Vanilla Rose Jasmine

India Madagascar Greece , France Greece , France

Raw Materials

citrus Frankincense Oud Cedarwood

Italy , Spain India Middle east India

Packaging
High-quality glass, which adds to the premium look and feel
of the product.

Minimalistic and reflect the fragrance's name and the Tom

Ford logo.

They often have a sleek and refined look, with the

fragrance's name, ingredients, and other relevant
information.

Tom Ford often uses dark, rich colors and metallic accents
to convey a sense of luxury.
THE PERFUME BOOM
DESIGNERS DOMINATE
 References
● https://www.diptyqueparis.com/en_us/c/high-perfumery-pioneer-part2.html

● https://www.designrush.com/best-designs/packaging/diptyque-s-luxurious-hourglass-packaging-brings-home-fragranc
e-to-life

● https://prezi.com/6dwl-oloma9i/diptyque-paid-social-strategy/

● https://www.byredo.com/us_en/about-byproduct

● https://www.puig.com/webroot/downloads/about_us/Puig_Non-Financial_Information_Statement_ENG.pdf

● https://dribbble.com/shots/21646370-Byredo-Rebranding-Packaging-Design

● https://www.jomalone.eu/at/en/our-company/about-jo-malone

● https://www.elcompanies.com/en/our-commitments/sustainability/responsible-sourcing

● https://www.jomalone.eu/at/en/our-values/sustainable-practice

● https://www.lvmh.com/houses/perfumes-cosmetics/guerlain/#:~:text=Since%201828%2C%20Guerlain%20has%20explore
d,of%20Beauty%20is%20our%20signature.
Thank You