DEPARTMENT OF CYBER SECURITY
GROUP PROJECT
Group 04
Names/Registration IDs: Uzair Farooq (231338), (Anas Zahid) 231336,
(Bismah Raees) 231292, (Isra Gelani) 231266
Subject: Introduction to Management
Date: November 21, 2024
Instructor: Sadaf Kashif
CHAPTER 7
ENTREPRENUERSHIP
Quick-Home Deliveries
1 Business Name: QuickHome Deliveries
Overview:
QuickHome Deliveries is an online platform that provides doorstep delivery of
household items. The startup offers a home delivery service app for Pakistani
community connecting customers with third-party shops like grocery stores,
pharmacies,house-hold items, and local retail outlets. This app works on local level
for different cities based on each city’s location, online delivery services available
there, requirements based on offerent factors such as masculinity, culture, etc. This
app focuses on filling these gap. By partnering with third-party suppliers (grocery
stores, utility shops, and pharmacies), we will deliver everyday essentials to
customers conveniently and efficiently. The goal is to solve the problem of limited
access to household goods for busy individuals, elderly citizens, and people without
reliable transportation, particularly in urban and suburban areas of Pakistan.
Problem Solved:
In Pakistan, many individuals struggle to balance work and family commitments,
leaving little time for shopping. QuickHome Deliveries bridges this gap by offering a
reliable, user-friendly service that ensures customers receive high-quality products
at their doorstep. Difficulty in reaching a broader audience and competing with large
e-commerce platforms.
2. Market Research
Target Market:
Demographics:
Working professionals aged 25–45: Many people working at these ages
have families including females and children that can’t go outside as easily
as their males so the app propose will allow their families to easily order
fastly from their favourite shops while being at home.
Elderly citizens and Special Need People needing convenience: The app
proposed will have an easy interface for both voice and text based use for
elderly citizens and special need people.
Households in urban areas like Karachi, Lahore, and Islamabad.
Behavior:
Preference for online services: Allow the app to be flexible for online
services such as e-commerce and fast(and urgent) delivery services since
many people prefer online servuces now a days.
Reliance on mobile apps for daily tasks.
Competitors:
FoodPanda Shops: Provides grocery delivery but lacks specialization in
household essentials.
Careem Mart: Offers delivery but limited to select areas and suppliers.
3. Business Plan Summary
Mission:
To simplify lives by providing fast, reliable, and affordable doorstep delivery of
household essentials.
Goals:
Establish partnerships with 100+ suppliers in the first year: Collaboration with
different shops including those providing services such as fruits, vegetables, house-
hold item/services etc. These are the shops seeking for opportunities for more out-
reach through e-commerce. Expand services to five major cities within three years.
Products/Services:
Groceries (fresh produce, packaged food, cosmetics, household items).
Household essentials (cleaning products, toiletries).
Pharmacy items (medicines and personal care).
Marketing Strategy:
Launch a mobile app with a user-friendly interface (offering both voice and text
based interface).
Offer first-order discounts to attract customers.
Partner with social media influencers to promote the service.
Use location-based advertising for better outreach.
4. Business Structure
Selected Structure: Sole Proprietorship
Justification:
A sole proprietorship suits the startup phase due to its simplicity, lower costs, and
full control of decision-making. As the business grows, we can transition to a Limited
Liability Company (LLC) for scalability and liability protection.This structure is
especially beneficial for a business working with multiple stakeholders, such as third-
party shops, delivery personnel, and end-users. The flexibility of an LLC allows us to
accommodate growth, onboard new partners or investors, and adapt quickly to
market demands.
5. Funding Requirements
Estimated Costs:
App Development: PKR 500,000
Marketing: PKR 300,000
Delivery Fleet and Operations: PKR 800,000
Office Setup: PKR 400,000
Total: PKR 2,000,000
Potential Funding Sources:
Personal savings.
Bank loans.
Angel investors interested in e-commerce growth in Pakistan.
Business Incubation Centers
6. Launch Plan
Key Steps:
Partner with at least 50 suppliers in Islamabad and Karachi.
Develop and launch the mobile app within 6 months.
Train delivery staff and ensure quality service.
Promote the app through social media campaigns and collaborations.
Promotional Activities:
Use platforms like Facebook, Instagram, and YouTube.
Offer incentives like free delivery for early users.
Discount coupons for frequent users.
Launch Timeline:
Month 1-2: Finalize supplier agreements and hire staff.
Month 3-4: Develop app and set up operations.
Month 5-6: Marketing campaigns and pilot testing.
Month 7: Official launch.
SWOT Matrix
SWOT Matrix Strengths Weaknesses
Wide target audience, including Dependence on third-party
Opportunities busy professionals , Housewives and suppliers may lead to quality
elderly. issues.
Growing e-commerce penetration in Initial high investment in app
Pakistan. development and marketing.
Rising smartphone usage and Logistics challenges in less-
internet accessibility. developed areas.
Competition from established
Potential to expand services to
Threats players like FoodPanda and
suburban and rural areas.
Careem.
Introduce premium services (e.g., Economic instability affecting
express delivery). customer spending habits.
Security and trust issues in
online transactions.
