1. What is primary data?
A) Data collected from pre-existing sources
B) Data collected directly by the researcher
C) Data collected from government reports
D) Data that has already been analyzed
Answer: B) Data collected directly by the researcher
2. Which of the following is an example of primary data collection?
A) Reviewing an academic journal
B) Analyzing existing census data
C) Conducting an interview
D) Using market research reports
Answer: C) Conducting an interview
3. What is the main advantage of using primary data?
A) It is less expensive than secondary data
B) It is specific to the researcher's needs
C) It is easily accessible
D) It is readily available online
Answer: B) It is specific to the researcher's needs
4. Which of the following is a source of secondary data?
A) Focus groups
B) Surveys
C) Research articles
D) Observations
Answer: C) Research articles
5. What is one key reason for obtaining secondary data?
A) To collect firsthand responses from participants
B) To help define the research problem
C) To guarantee data accuracy
D) To conduct experiments
Answer: B) To help define the research problem
6. Secondary data is generally more expensive than primary data.
A) True
B) False
Answer: B) False
7. Which of the following is NOT a type of secondary data?
A) Internal secondary data
B) External secondary data
C) Focus group data
D) Data from government reports
Answer: C) Focus group data
8. Which type of secondary data is collected by companies during their daily
business operations?
A) Internal secondary data
B) External secondary data
C) Primary data
D) Tertiary data
Answer: A) Internal secondary data
9. What is a key feature of internal secondary data?
A) It is always publicly available
B) It is often collected from external sources
C) It is collected by businesses during normal operations
D) It is usually difficult to access
Answer: C) It is collected by businesses during normal operations
10. What is the main requirement for effectively using internal secondary data?
A) A strong research hypothesis
B) An effective information system
C) External funding
D) A large sample size
Answer: B) An effective information system
11. External secondary data can provide information on all of the following
EXCEPT:
A) Market characteristics
B) Competitor products and prices
C) Customer preferences based on surveys
D) Total market size
Answer: C) Customer preferences based on surveys
12. Which of the following is an example of external secondary data?
A) A company’s internal sales report
B) A research paper from a university
C) A company’s customer feedback
D) A focus group discussion
Answer: B) A research paper from a university
13. Government reports are a source of:
A) Internal secondary data
B) Primary data
C) External secondary data
D) Tertiary data
Answer: C) External secondary data
14. Which of the following is an example of a source of external secondary data?
A) A company’s sales database
B) A trade association report
C) Customer surveys
D) Focus group data
Answer: B) A trade association report
15. External secondary data is often used to:
A) Gather real-time responses from customers
B) Analyze historical business trends
C) Understand non-controllable aspects of marketing
D) Test hypotheses with experimental data
Answer: C) Understand non-controllable aspects of marketing
16. Which of the following is NOT typically considered external secondary data?
A) Professional journals
B) Government statistics
C) Sales orders from a company
D) Research from universities
Answer: C) Sales orders from a company
17. One of the reasons for obtaining secondary information is to:
A) Conduct new experiments
B) Define the research problem
C) Collect data from a large population
D) Conduct focus groups
Answer: B) Define the research problem
18. Which of the following can be considered internal secondary data?
A) Marketing research report
B) A university thesis
C) Customer purchase records
D) Government census data
Answer: C) Customer purchase records
19. Internal secondary data is typically used for:
A) Marketing analysis from external sources
B) Comparing competitive products
C) Managing business operations and decisions
D) Conducting surveys
Answer: C) Managing business operations and decisions
20. Which of the following is a cost-related advantage of secondary data?
A) It is always free to use
B) It is typically cheaper than primary data collection
C) It requires no data analysis
D) It eliminates the need for a research hypothesis
Answer: B) It is typically cheaper than primary data collection
21. What is one of the key benefits of using secondary data in research?
A) It ensures the data is completely unbiased
B) It provides quick access to large volumes of data
C) It allows researchers to focus only on primary data
D) It always aligns with the researcher's specific objectives
Answer: B) It provides quick access to large volumes of data
22. Which of the following is a potential limitation of using secondary data?
A) It is time-consuming to collect
B) It may not directly align with the researcher’s specific needs
C) It is usually very expensive
D) It often lacks credibility
Answer: B) It may not directly align with the researcher’s specific needs
23. Which of the following sources is NOT typically used for external secondary
data?
A) Trade press
B) Periodicals
C) Company sales records
D) Government publications
Answer: C) Company sales records
24. In what way can secondary data help in hypothesis formulation?
A) It provides original data for new experiments
B) It helps define the research population and sample
C) It eliminates the need for primary data
D) It is always specific to the researcher’s problem
Answer: B) It helps define the research population and sample
25. Which of the following would be an example of using secondary data in
market research?
A) Analyzing customer feedback through surveys
B) Studying government reports on industry trends
C) Conducting a focus group discussion
D) Observing consumer behavior in a store
Answer: B) Studying government reports on industry trends
26. What type of secondary data is typically used for competitive analysis?
A) Internal secondary data
B) External secondary data
C) Primary data
D) Experimental data
Answer: B) External secondary data
27. Which of the following is an example of external secondary data related to
marketing research?
a) Market share reports
b) Sales orders
C) Employee performance reviews
D) Internal company communications
Answer: a) Market share reports
28. What is the main challenge when using secondary data?
A) Ensuring it fits the specific research objectives
B) Collecting the data in real-time
C) Conducting interviews with the data sources
D) Managing the data analysis
Answer: A) Ensuring it fits the specific research objectives
29. Which of the following is an example of internal secondary data?
A) Competitor analysis
B) Government tax records
C) Daily sales reports
D) University research papers
Answer: C) Daily sales reports
30. Secondary data is often used in the initial stages of research for which of the
following purposes?
A) To define the research problem
B) To collect new experimental data
C) To observe research subjects in the field
D) To perform statistical testing
Answer: A) To define the research problem
