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Media Cullen

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Olivia Mościcka
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0% found this document useful (0 votes)
37 views9 pages

Media Cullen

Uploaded by

Olivia Mościcka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

broadcast - a television or radio programme

party political broadcast - a short television or radio programme in which a politician talks
about their party's ideas and plans to gain more support.
This is a party political broadcast on behalf of the Democratic Party.

bulletin - a short news programme on television or radio, often about something that has just
happened, or a short newspaper printed by an organisation.
What time is the next news bulletin?

coverage - the job and responsibility of reporting or writing about a particular subject for
television, radio, or a newspaper or magazine.
This channel doesn't have very good sports coverage.

forecast - a statement of what is judged likely to happen in the future, especially in


connection with a particular situation, or the expected weather conditions.
What did it say on the weather forecast?

media - the internet, newspapers, magazines, television, etc., considered as a group.


mass media - newspapers, magazines, television, and radio that reach large numbers of
people.
The mass media in most countries is dominated by advertising.

brochure - a type of small magazine that contains pictures and information on a product or a
company.
I spent all of yesterday evening looking at this holiday brochure.

campaign - a plan consisting of a number of activities directed toward achieving an aim.


advertising campaign - a planned group of activities intended to advertise something.
When does our new advertising campaign begin?

edition - a particular form in which a book, magazine, or newspaper is published.


A first edition of this book is worth a fortune.

booklet - a very thin book with a small number of pages and a paper cover, giving
information about something.
Read the instruction booklet before using your new digital camera.

novel - a long printed story.


"David Copperfield" is an autobiographical novel.

to be here to stay - if something is here to stay, it has stopped being unusual and has
become generally used or accepted.
After more than seventy years of television, it might seem only too obvious to conclude that
it is here to stay.

eye strain - tired or painful eyes as a result of too much reading, looking at a computer
screen, etc.
subliminal messages - hidden words or images that are not consciously perceived but may
influence one's attitudes and behaviours.
Did the advertisements contain subliminal messages?

persuade - to make someone do or believe something by giving them a good reason to do it


or by talking to that person and making them believe it.
... persuading us to buy more and telling me who to vote for.

make up for something - to take the place of something lost or damaged or to compensate
for something bad with something good.

glued to something - giving something your full attention.


During football season, he's glued to the TV.

vast - extremely big.


A vast audience watched the broadcast.

passive - not acting to influence or change a situation; allowing other people to be in control.

inane - extremely silly or with no real meaning or importance.


There are too many inane quiz shows on television these days.

sensationalise - to present information in a way that tries to make it as shocking or exciting


as possible.
They were accused of sensationalising the story.

fill someone/something with something - to cause a person, place, or period of time to have
a lot of something.
His childhood was filled with happiness.

famine - an extreme lack of food in a region, causing suffering and death.


Widespread famine was reported in the region.

unrest - disagreements or fighting between different groups of people.


It is feared that the civil unrest we are now witnessing in this country could lead to full-scale
civil war.

take the blame - if you take the blame for something, you say that you did it or that it is your
fault.

couch potato - a person who watches a lot of television and does not have an active life.

play a part - to help to achieve something.

up to - being the responsibility of (someone).


The decision is up to you.

fiction - the type of book or story that is written about imaginary characters and events and
not based on real people and facts.
The first chapter is based on fact, but the rest of the book is complete fiction.
illegible - (of writing or print) impossible or almost impossible to read because of being very
untidy or not clear.
David was not able to read the postcard because the writing was illegible.

gist - the most important pieces of information about something, or general information
without details.
I understood the gist of the article, but I didn't read it in detail.

unprintable - containing offensive language and therefore not acceptable in printed form, for
example, in a newspaper.
Brenda's comments were so insulting they were unprintable.

literature - written artistic works, especially those with high and lasting artistic value.
Bill decided to study French literature at university.

shorthand - a system of fast writing that uses lines and simple signs to represent words and
phrases.
I managed to make notes of the speech in shorthand.

illiterate - unable to read and write.


Old Mrs Brown never went to school and is illiterate.

prose - written language in its ordinary form rather than poetry.


Some people feel that David's prose is better than his poetry.

outline - a description of the main facts about something.


Just tell me the outline of the story; don't go into too much detail.

oddly enough - used to remark that something is surprising but true.


Oddly enough, when it came to the test I actually felt pretty relaxed.

to have an influence upon something or somebody - to have an effect on people or things.

made for each other - perfectly matched.

action hero - the hero (the main character, who is usually good) of a film, television
programme, or sometimes a book, who experiences and does a lot of exciting and often
violent things, such as fighting against bad people or dangerous creatures.

nag - to criticise or complain often in an annoying way, especially in order to try to make
someone do something.

damning - very critical or showing that someone is wrong or guilty.

amount to something - to be the same as something, or to have the same effect as


something.

brainwashing - the process of making someone believe something by repeatedly telling them
that it is true and preventing any other information from reaching them.
depict - to represent or show something or someone in a picture, story, movie, etc.
The movie depicts his father as a tyrant.

quarter - an area of a town where a particular group of people live or work, or where a
particular activity happens.

reporting - articles in newspapers or on television about a particular subject.

stock - the total amount of goods or the amount of a particular type of goods available in a
shop.
We do not have the book in stock.

correspondent - a person employed by a newspaper, television station, etc., to report on a


particular subject or send reports from a foreign country.

out of circulation - not taking part in social or other activities; not being passed from place to
place or from person to person; or not available.

out of print - books that are out of print are no longer available to buy because new copies
are no longer being produced.

journalist - a person who writes news stories or articles for a newspaper or magazine or
broadcasts them on radio or television.

circulation - the process in which something such as information, money, or goods passes
from one person to another.

output - the amount that is produced by a person, machine, factory, country, etc.

ban - to forbid something, especially officially.

publication - the act of making information or stories available to people in printed or


electronic form.

censorship - the action of preventing part or all of a book, film, work of art, document, or
other kind of communication from being seen or made available to the public, because it is
considered offensive or harmful, or because it contains information that someone wishes to
keep secret, often for political reasons.

target customer - the type of person that a company wants to sell its product or services to.

blankly - in a way that shows no understanding, interest, or emotion.

swirling - moving quickly with a twisting, circular movement, or seeming to do this.

compound - a chemical that combines two or more elements.

induce - to cause something to happen.

humble - ordinary; not special or very important.


draw on something - to use information or your knowledge of something to help you do
something.

implication - a suggestion of something that is made without saying it directly.

rich - used to describe someone's opinions when that person has the same bad qualities as
the person they are criticizing.
"He said I looked fat." "That's a bit rich coming from him." (he himself is fat)

blatantly - in a way that is very obvious and intentional, especially when this is a bad thing.

glamorous - attractive in an exciting and special way.

grounds - reasons.

handicap - to make something more difficult to do.

hype - to repeatedly advertise and discuss something in newspapers, on television, etc., in


order to attract everyone's interest.

whatsoever - used after a negative phrase to add emphasis to the idea that is being
expressed.

obituaries - descriptions of the lives of famous people who have just died.

leader/editorial - an article giving the newspaper editor's opinion.

classified ads - pages of advertisements in different categories.

supplements - separate magazines included with the newspaper.

feature - an article or set of articles devoted to a particular topic.

agony columns - sections in a paper or magazine that deal with readers' private emotional
problems.

agony aunt - a person, typically a woman, who answers letters in the agony column.

pamphlet - a small book with a soft cover, dealing with a specific topic, often political.

leaflet - single sheet or folded sheets of paper giving information about something.

prospectus - a small, thin book like a magazine, which gives information about a school,
college, university, or company.

flyer - a single sheet giving information about some event, special offer, etc., often given out
in the street.

manual - a book of detailed instructions on how to use something.


spine - the end of a book where the pages are attached and which usually shows the writer's
name and title on its outer part.

jacket - an outer cover that protects a book.

subscription - an amount of money paid regularly to receive a newspaper or magazine, to


use a phone line or internet service, or to be a member of an organisation; also, the act of
paying this money.

foreword - a short piece of writing at the beginning of a book, sometimes praise by a famous
person or someone who is not the writer.

issue - a set of newspapers or magazines published at the same time or a single copy of a
newspaper or magazine.

binder - a hard cover in which paper documents or magazines are stored.

quarterly - a magazine that is published four times a year.

ghostwriter - someone who writes a book or article for another person to publish under their
own name.

desktop publishing - the production of finished page designs for books or other printed
material, using a small computer and a printer.

facsimile - an exact copy, especially of a document.

lowdown - the most important facts and information about something.

innovative - using new methods or ideas.

unsurpassed - the best there is.

leave someone/something standing - to be much better than other people or things of the
same type.

put/leave someone/something in the shade - to be so good that another person or thing


doesn't seem important or worth very much.

rock-bottom - extremely low.

slash - to very much reduce something, such as prices.

bargains galore - a huge number of products on sale at ridiculously low prices.

pamper - to give someone special treatment, making that person as comfortable as possible
and giving them whatever they want.

indulge - to allow yourself or another person to have something enjoyable, especially more
than is good for you.
sumptuous/opulent - rich and special.

in the lap of luxury - in a very luxurious way.

scientifically designed - in a way that relates to science or uses the methods of science.

proven - shown by research.

state-of-the-art - using the very latest technology.

stand out in the crowd - be noticed.

tantalisingly - temptingly.

fetching/alluring - attractive.

alliteration - repetition of sounds.

billboards - very large boards used for advertising.

trailers - brief excerpts from a film, TV, or radio programme used to advertise it.

sports sponsorship - the financial support for a sport by an outside body for the mutual
benefit of both parties, often seen with banners presented by companies during sports
events.

banner - a long piece of cloth with words written on it to advertise something.

sky-writing - words written in the sky using smoke from a plane.

sandwich boards - advertising posters hung at the back and front of a person who then
walks around a busy area.

carrier bags - bags with an advertisement on them.

plug - advertise.

pressure groups - people trying to influence what others think about a particular issue.

air their views - express their opinion.

seek publicity - want to reach a wider audience.

press conferences - meetings to give information to and answer questions from the press.

issue a statement/press release - give a formal announcement to the press.

sound bite - a short, memorable sentence or phrase that will be repeated in news bulletins
and articles.

silly season - time of year, especially summer in the UK, when there is not much happening
and trivial stories end up on the front page.
tapping useful sources - making use of people or organisations that regularly provide news.

monitoring - regularly checking.

column inches - space in a newspaper or magazine.

put their own gloss/spin on a story - present a story in a particular way.

muck-raking - collecting scandal (informal and disapproving).

rag - a newspaper or magazine that is considered to be of poor quality.

gutter press - the type of newspaper that pays more attention to shocking stories about
crime and sex than to serious matters.

glossy - a glossy book or magazine produced on shiny, expensive paper, containing many
colour pictures.

copy - a single book, newspaper, record, or other printed or recorded text of which many
have been produced.

deadline - a time or day by which something must be done.

go to press - to start being printed.

stop press - refers to a particular space on the front or back page of a newspaper that
contains very recent news added after the printing process has started.

hot off the press - news that has just been printed, often containing the most recent
information about something.

exclusive - a story that is published in one magazine, website, etc., and no others.

scoop - a story or piece of news discovered and published by one newspaper before all the
others.

hit the headlines - to appear in the news suddenly or receive a lot of attention in news
reports.

break a story - if a newspaper, reporter, etc., breaks a story, they make it known to the public
for the first time.

receive a lot of coverage - something that gets a lot of attention in the media.

libel - a piece of writing that contains false and damaging statements about a person.

defamation of character - the action of damaging someone's reputation by saying or writing


bad things about them that are not true.

back copy - a newspaper or magazine of an earlier date than the one currently on sale.
cutting - an article that has been cut from a newspaper or magazine.

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