C
E-commerce Sales
Analysis
E-commerce Sales Data Analysis Using Python, Pandas, NumPy, SQL,
and Tableau
1. Introduction:
In the rapidly growing e-commerce sector, analyzing customer behavior, sales trends, and
product performance is crucial to understanding the dynamics of business growth and
profitability. This project focuses on performing an in-depth analysis of an e-commerce
company's sales data to gain actionable insights into sales trends, popular products, customer
demographics, and revenue patterns.
Using powerful data analysis tools such as Python, Pandas, NumPy, SQL for data querying,
and Tableau for visualization, the project will explore various aspects of sales performance to
drive better business decisions. This project focuses on data analysis using Python's powerful
libraries like NumPy and Pandas for data manipulation, SQL for querying structured databases,
and Tableau for data visualization. The project will walk through the process of collecting,
cleaning, analyzing, and visualizing data to discover meaningful insights.
2. Objectives:
The main objectives of the project are:
To clean and preprocess sales, customer, and product data for analysis.
To explore and analyze customer purchases, sales trends, and popular products.
To segment customers based on demographics and their purchasing behavior.
To use SQL for advanced data queries and insights.
To visualize the findings using Tableau for better understanding of sales trends,
customer behavior, and business performance.
To derive actionable insights for improving business strategies and marketing efforts.
3. Tools & Technologies:
Python: For data manipulation, cleaning, and analysis.
Pandas & NumPy: For handling dataframes and performing statistical analysis.
SQL: For querying databases and extracting insights.
Matplotlib & Seaborn: For generating basic visualizations in Python.
Tableau: For creating interactive dashboards and visualizing key trends and
insights
4. Data Sources:
The following datasets will be used:
Sales Data: Contains order information including order ID, customer ID, product
ID, order date, quantity, and sales amount.
Customer Data: Contains customer details such as customer ID, name, location,
age, and gender.
Product Data: Contains product information including product ID, product name,
category, and price.
5. Methodology:
1. Data Collection: Load data from CSV files.
2. Data Cleaning: Remove duplicates, handle missing values, and
standardize columns.
3. Data Transformation: Merge datasets and create new columns like
Revenue.
4. Exploratory Data Analysis: Perform data aggregation, summary
statistics, and trends.
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5. SQL Queries: Perform complex queries for specific insights, such as
top customers or revenue by region.
6. Data Visualization: Use Tableau to create visual reports and
dashboards.
7. Reporting: Document key findings and propose business
recommendations.
6. Conclusion:
This project will provide comprehensive insights into e-commerce sales
data by utilizing Python for data processing, SQL for querying, and Tableau
for visualization. By analyzing customer demographics, product sales, and
revenue trends, the project will support data-driven decisions aimed at
improving business performance and profitability.
