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salve the_| fullowing (Tian _mavkt Each) ee]
ry Tllustrate__Concept of _ Economy
te @ The onomic_Sgte is Composed of penple, Firms lorgan;-
——_—Sations_¢ government. Ttadhnetse the problems Such af —
location ef ti ted velourted,
i namic System _is_an organised _wray_wheve_peaple ,.a_state
0a nation_allocerte available yelourcel_¢ _distuiblrte_gaodt_
—|_€ sesvicel tn_saciety , the national Community
ae Tis Social Science_wahich deals colth production » =
stab
| Typet are :-
a a ee eae
eed Coit it Socialist ) Seana
2 i fh i ic
4: OD Hoynel, Mate _& Paul -
en ee ee
snaking Tt_i5_gpecial_branch_of ecanomict _byidging Covercame) the
|_gap between abstract they managenal practice.
O Solintoe |
— lata ont Hay eo ons
1_application af _eConomic_theory the steals of analysis
—1—of_deevtion_science_to_exeamine haw ad organization can
achieve its. oblectivel _mal\t_ effectively ____
O Magid,
Manager Economics lf, _@ncerned_taith_the
application of economic _Concepts_<@_econamic_naly 5/5
— tothe problems of _ formulating rational_maneyeria/ _ decisions.
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@ — dsclose the meaning af Macraecon
y nomics ig the Slady of the eonamy A a
“ ree? . single unit but the Combinatiry
ofall, firms , hawschalds ination Ct.
Ottis the Study af a national economy Od of
eohole_ Tt is the Steel the aggreger¢ -conamy
“4uch_ abt —_—_——
= National Income, = Unemployment _,—Toflartion.
= Nartional_ourtput_,~ Fconamic. growth ____
___= Fiscal 6 _Monetasy Policy
o. Explain the Concept. (et
Bl- OA five in economicl_, refers toa Commercial or
~—huginels_ institution aiming at the attainment _of.
TL economic _obieetivel._____
{| OA ficm_i5 a Commercial enterpnse,a_Company.
ft huys € salls_ products or sesvices to.
"__Consumner_twith “the_aim_#6 of making a profit
OA fin _may feof _varnmud types _Such_af sole __
__|__ proprietorship fixm, Partnership firm, Public Limcted
—CompanioA, Private limited Campaniof 4
© | State_she_meaning_of icro@anomic.
@:-|_ O Micro _mean4_sinal!. Microeconomics is the branch
“of _etonomicl_hout_deals_eaith the individual units.
Ms compagnie ncrCngumer, ee
| @ These individua units may be_eithor_a person
|0v a fit ov group_of persons or yn. Thu,
—icro= economic _givel_microscopi ¢ View of ecana my.
1 O2 i the Study of individve!_ consumers €. prodtwers—
—|,-in_Specrfic_markets. The_micto econamict_15 the —
|, Study of an_eonamic bohaviart af. “culat
| individual firm of houtehold. afo_ particular
@ scanned with OKEN Scanner___ Mttemptthe_follaaing CFive_mams_bach )
> ) | summarize the Managerial Econamich <€ decision~
making. a :
_O wnnagerial al Feanamica =
Managerial Fronamice isa Study of eonamic__.
______theanieh.tool5_, techniques & methodology ww hich ave __
generally applied to Seek Golutiont_to_the_pyactical __
___ problems of _hufinels. Ft_i5 an_applied micro econamict
Managerial _Eeanamich is eanamicS applied in __
decisionmaking. Tt_is_a: special branch of e¢onamich
| _ bridging the_gap_hetween abstract theary_£ managrial.
practice.
ie Senate aaa
beory managerial theory , concepts , tools _¢ prinapla,
ieee
| pricing, revenue .market stwefure ete. Study ing
___.__thele_principlel_twill help 4o_make rational decisiant
__wit_also improve the analytical kil thet manager
| ox_entreprenary mult have to get sucefS..
The main role of ecanomict_in_managem ent is.
\___ enhancing ecisions making ability where limitations
etists 7
. * charactenaticl
—t “‘DTt_i4 Microeconamic_in Nature
tu A1¢ 6 Pragmatic Ff inf sss __
“Tre is Positive ¢ Novmafive
Are utilized some ‘theoviel of Macroevea
—t 4) 215. Problem Solving in Nature
po
! Demand. Analysis € Foreces Hg -_
Ct Analy $16
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~ ¥} Production ‘Analysi-— ay
a ~__4l Pricing pec/'sionm— —aA
~F Prof_Management ——— 4
J ea ange
a “ppt “at. :
A tnecemenrte psc - -
__3 Principle “oa_perapoutive
L_ _ 4A Discounting PP
or
i 5] Bout marginal
gy “Fr pongo —_esin= MONS ——
______ Managenna enamide momnageo Tg
a pesos Fo paints
managerial! Bcanamich helps. managers fo.
decide on thé planning & control of He. vik
__Tr
+ Decision PraCels_
sett itie 2 a_i
‘ Het tit ndings ara a |
S| Catheniig_Tnformacton
6} Evaluating __Alternativel
Armplementing < Monitoring the Relults
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Oo Briefly — discus. the _Gcope_of Managerial _eanaynich.
Me | there ave 6 _Gcapo! sf _tanagevia)_economict.
—| O Demand _Analysig & forecasting =
— F Serena very important for the
prodietion function Ithe|ps_io analyzing the_Cocrrent
_¢_ @epected demand _for_the_prsduet- Tt helps managers
—__for_praduction scehedul2 & equirement_ofempltyee!.
— © Production Analysis !-
Conversion ct inputs into outputs is Known _at
——
production function. AS vesourcet are Scare caith
——fhang__altemna hve uet,_ckeision_rnakers tel to make
—— optimum _utilization_of fretor_of praduotion_such_af _
| tohawes land. Qpital, technategy . machinery. Factors a
production should _he_Combined in Such a way that it
| an organization mutt get maximum _aufpu? ____
@O cast Analysis:
in ply i diye
| cast of production A manager mould ty to tind the
|. factor, _Couting — Vaviario
! in coft_ettimates ¢ chaxte
| Ne belt Combination go that_a firm gets. maseimum
iain ene
| Pricing_Deciaions
6 ye
| Price is the oyigin af the vevonue for Aim ¢
ae f inal fi 11 on th
|_| offeative pricing pal icy. ME Covers prie_dererminaia
| t in Varinld_markets_€_pricing_methadt_< helpS in ___
preparing pricing policy. ___. sn
) Profit Rotuenedt!= ha he ye
ce Economich _exeplaint that_profits ave the _
reward for_uncertainty bearing <€ risk -aking_cbility
-of_an_entreprenewy..A_ Sucve satu) buginels mangger—
0X __an__endre prenewr_i5 one «sha con form +
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_ more 0+ ‘pet5_Corvect et tinaates A coho
— _ & vevenuel at. dffeventevelS of netpte ————
© @pital “management =
4 ~-hojpsio—copita|_budlgeting—<—
al — Conf-l._of Copal empéndltmebecaade—t——~
__invalvet_ ot . main topic.
deals under this ave —oatt_of Capital, —
| te etn heist selectin 6 P
il |
je ere ve ite
wa
| Maceo economics is the
iaut $tudy_of entive e¢onorne —
This. the Study of econamich at System
‘an individual. 9roup-ox Companyl| Tt _iS the 4 a
Level - 6. Jovame ofan idividspational_e¢anomy cl
ahdle._ of. National Incane
ual.
“ogin Mikros Mako
Tt deals| Todividual produce» fi'tm Aggtegatel_like ncrtona) —
“with howdehard ,_indiuttay [Link] 2 .nartional autpit
pnicel_, ote. puace_level_, et
jot
facut |Individual_unit _____—écanamic_aggr¢gae,__
yigton | Microscopi¢_—_—__. Telescopic.
view worms _eye view [bird eye view
ee eee ee i
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shady
_
| micagetanye aT
“Soge limited. Broad ——______
| Te cover varia _igsuel__.Tt_covet> vane. sues
| like demand, supply pra [Link]é,—
pris «fata pcg eft: ae
Populity | Atfed Marshal a
Significance
BQ
A
Trdividual evel | Nationa! level
@ || discus the objectives of_firm.
1 sales _Moxinization
@ market shave maximization
3 1@ cath of fm_svatimzation
1@ dow
iia Minimization of accidents, laf 5 -, danayeh damagar
@ Penetration ito maee
Acquixing _broader__mavnet
® Revenue maseimization .
| paokit hes et _ineweating_ revenue 1 setioy
Cait. Profit generation _ensuret__the financial
|| 98 Sustainability of the busines providdd .
@ scanned with OKEN Scanner@ scanned with OKEN Scanner® marketshare _mancinizotion’ =
Many Coropanies...Seek 10 ‘ncreale their
— marketshare, which can be done_ by. nding
Customers, _atutperfoxrming_.Compet ta or diverdify ing —
_ theit_prroduet warge.
) Revenue _marimizahios=
{Rien often_foend_.on incrading their saleh
——|_ market share), aimi ity foc_extian Consistent revenue __
ytaath__Aprraigh —eepanding thei customer bale oy _
introduoing néu) _-produots.
Satisfying _sharehaldert,. <2 takes lderB.!- —__
traded firm, mare/mizing
Fox publicly
sharehalder dealt through dividend payments , stack
iC cypneciting fs ateategic deiston mail sa
Key obieotive »
2.91 Gove he Tabuline” quettiaul Casi. deal Al
0 Fai ga lige Mace Phar
all 25 thetny. 18 Setlist Endininiae- ol oe
|| williamson , itis _an_ezetengion_ of tradltional_prsfit
|| maximization. models of fixmbr 2
Tt eneplavol shaw _nnonagers , cather than jute
owners o¥ Shareholders » have significant contrat ___
over. decision- making in large fmf.
Here's haw: the. Theory wail:
| sal lng ex icpaertiogs here 'g often
| Separation between he. anership (aharehatders)
<__Control (managers).
Managers have Considerable discretion ave.
the firm's decisiatt due do_the diffuse nature of
| ownership.
@ scanned with OKEN Scanner— @managerial_obiec J
“_willansan ~sipelts at nana 4 a;
_— pursue__theiy—cdn_go: uld_be different __
F xo1n__prxsfit__madeim ization —— 5 od
____Thel@__qoal5_include.’= wt hed
___ Managers_denve rhlity. (Gatssfewtion) ——
___ ndt_jutt_From profits hut from other aspects ——
ike__dalaviel, slob secunity perks, staft_size_st——
iscnotic ing.
| Gharehalder wealth. =
I 6] Discretionary Inveltments:- :
| Managers may Wie _execels elourcS
Ton pxalects that enhanw their cfilrty but
+
[ provide litte benefit _1o_shoveha dev
© constraints ‘on _Monayenial_Discxetion :-
| while managers —enJay Same treedan
| the
L¢ market force! impasse _Conatraint :
if the tim Underperform _S/gn/hicon ty, __
| shareholders caon_veplace the management
Thu! m alone tery
| pewonal _obieetivs saith _the_naed_-to engine —_
the _-frrw's tinapdal fealth 10 come _eaetent:
| Profit _safisteicing— ___
_ Ingtead ot _prohit _ mazeimization ma
mot aim for Proht satisticiny , where they seek
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——endigh_fo_avaid losing ther position, while algo
yp hang Lather .peYong! goglé, ep gy
6 sept fc fie f=
| —__hlillomgots_thearySuqgel? thal _ficmt_may nt
slays ot in-the_beude_interelt of _sharehalders.—
ea eC ancimizing_prohits. Arm!_may exit
——-behaviovs driven _fy tho managerial “cinle's prox
——$ueh_al_ater—invettment_in unnecessary protects
— Steet tt gmt.
__ji ohiectivad ith es ae
Dei Fatih A the fe.
ae The —neo- Clatsical theory ofan organization the.
main objective of an_entxeprenewr or _manager_i5
_psohit_mavé mization -_
An_oxganization maximized i: :
leanshie c= MR Cie. maximum colt 14 _egual
4o__Mareiraum Revenue | & the MC curve cuts the
MR curve from beled & maximum _prohts xefer_ta__
| puve__prohits which_axe _a_surplud__alove_the
|| average _Gaftt__of _ produetion.
L cm eenigae the aa left_coith the businetsmen.
|| after he hal_made payments toatl factors of
f production. Such _al_ vent, wagal_interelt ete. Jn
Vother wordt, if 15 a veaidual income over
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me
_ “a, argon Thatta py
eewpresed af )—
————Mareimized__ pr
where, ht pCa)
pede
ye tt
: He evens ae |
i cz at |
i €Q = He units of output Sard.
\ Tall the ag dala fit
~——| maximization —candition explained above are
|
Hay plica be both_4o_ fixie in a perfeety
| Assumabiat
O The objective of on -ovganisation_is tn
maximize _\15_profits where. puohits are the
= __|| difference bethocen-— evens Catt
= fn rgantet
© theve 15 no_change_in_aute, “lent
- || habits of _ongume. __t
ails 7
“Ap ie isa aon ae Fela
| -prodiefion. oe
“ 81 firm_producel_a_singlo€ perfectly
fe ) divisible Commodity
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numberof outpié- cobich can be Said at each prilé
® Entry ot fixmt in the_shor?_sun_i9_not_pxssrble —
@_A fim maxinizol it5_qofits_oter Same_tinte——
hovizon
@ Profits aye maximized bott_in the shore atin —
€& the long sw.
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