Communication and
Globalization
Lesson 1:
The Impact of Cultural
and Global Issues on
Communication
2
The Martial Law Declaration
“The papers didn’t come that morning. TV and radio stations
suddenly stopped broadcasting.” - Former Senate President Salonga
“The military took over public utilities, shut down Congress,
suppressed the media (except those owned by the Marcoses
and their relatives), imposed a curfew, and restricted travel
out of the country. Any civilian caught with a firearm faced
the death penalty.”
3
The Martial Law Declaration
“Former Philippine Constabulary-Integrated National Police (PC-INP)
Director General Ramon Montano recalled how the arrests were
conducted,
‘We were organized into a special task forces. The first order was
to close the media’.”
- excerpt from Marcos, Martial Law: Never Again by Raissa Robles,
2016
4
The Martial Law Declaration
“Many brought their radio sets to repair to the shop, thinking
they were out of order” by Crispin Maslog, 2014
5
EDSA People Power Revolution
▪ On February 25, 1986, the people power revolution
took place in the Philippines that resulted to the
oust of former Pres. Ferdinand Marcos.
▪ Manila Archbishop Jaime Cardinal Sin played a key
role by calling the people over Radyo Veritas to
gather in EDSA for protection of the rebel soldiers.
6
EDSA People Power Revolution
▪ When Radyo Veritas was captured by government
troops, June Keithley with her brothers Paolo and
Gabe Mercado, continued broadcasting vital
information over Radyo Bandido at a secret
location.
7
Martial Law and
EDSA People Power
more cultural
and global
issues that
affect
communication--
9
1. GLOBALIZATION
▪ A popular term that describes how and why the world
continues to evolve in the ways that it does.
▪ It refers to the ”processes through which local and regional
ideas, products, and practices are transformed into worldwide
ideas, products and practices” (Griffin and Bone , 2014)
▪ Worldwide expansion
10
2. SURVIVAL TO NATURE
▪ Survival to nature is one of global issues that many people
share around.
“THINK GLOBALLY, ACT LOCALLY”
11
3. ADVERTISEMENTS IN MEDIA
▪ Many advertisements in media cater to individual preferences
and attitudes.
▪ Media also accommodate campaigns on issues like gender
equality, respect for the elderly, employment for the disabled
(or “differently-abled” as some advocates for political
correctness would refer to group), and understanding the
refugees crisis.
12
4. STEREOTYPING, DISCRIMINATION, AND
ETHNOCENTRISM
▪ Stereotypes - mental images or pictures that we believe on;
shortcuts (positive or negative) that guide reactions
▪ Discrimination - the unjust or prejudicial treatment of
different categories of people or things, especially on race,
age, or sex.
▪ Ethnocentrism - tendency to see one’s own culture as superior
to all; this lacks cultural flexibility; (experiencing great anxiety
when interacting with persons from different cultures)
13
Lesson 1:
The Impact of Cultural
and Global Issues on
Communication
14
Lesson 2:
Appreciating the Impact
of Communication on
Society and the World
15
What is the
first thing you
do when you
wake up?
16
DIGITAL WORLD
described as how space, time and distance are no longer
hindrances to retrieving and even producing information.
Digital technology facilitates an expansion of our awareness,
interest and advocacies.
Digital World and Digital Native
We have an “instant” source of information that we can easily access and even
communicate. This manner of communication is characterized by the following:
1. Connectivity – constant connection using digital tools
2. Convergence – by means of technology, the
communication overlaps face-to-face communication
3. Interactivity – online participation anytime, anywhere
18
First Media Age vs. Second Media Age
FMA (Broadcast) SMA (Interactivity)
Centralized Decentralized
One-way Communication Two-way Communication
19
First Media Age vs. Second Media Age
Reproduction of Social Democratizing: Facilitates
Stratification and Inequality universal citizenship
Participant as a Fragmented Participants are seen to
Mass retain their individuality
Influences individual
Influences consciousness experiences of time and
space
20
