Marketing Strategy:
Product
Variety of styles: The store can provide secondhand fashion products, ranging from
vintage and casual items to used brand-name clothing. In addition, the store ensures that
the condition of the products is clearly described (size, material, detailed images) to build
trust with customers.
Exclusiveness: Normally, the secondhand products are unique items that are attracted by
customers who appreciate uniqueness and dislike mass-market shopping.
Price
Reasonable price: The products are competitively priced compared to new items, while
also providing good value to customers with quality that has been carefully vetted.
Diverse pricing strategy: Various pricing strategies can be applied, such as discounts for
new customers, loyalty programs, and flash sales to encourage shopping.
Place
Online Channels: Primarily through an e-commerce website and online marketplaces
(Shopee, Lazada), while also leveraging social media (Facebook, Instagram) for direct
sales.
Nationwide Delivery: Ensure a fast and flexible delivery system to meet the needs of
customers across various regions.
Promotion:
Social Media Advertising: Use Facebook Ads, Instagram Ads, and TikTok to promote
products to the right target audience, especially those interested in sustainable fashion
and unique styles.
Content Strategy: Create content such as styling guides, live selling sessions, or
unboxing videos on TikTok to attract attention.
Loyalty Program: Encourage customers to refer friends and return for more shopping by
offering vouchers, member discounts, and a points system.
